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Addvantageapril2018web — tài liệu 20 trang từ thư viện sách tennis.

Chủ đề chính: Racket, Power

Tóm tắt nội dung (trích từ tài liệu gốc): April 2018 USPTA Elite Professional Jason Allen ( left) and USPTA Professional Jason Harnett (right) with Wheelchair Athlete Sharona Young. CUSTOMIZE MORE MODELS. Newly added racket models have arrived at Wilson Custom Rackets. You can now create your masterpiece with expanded racket options of Ultra, Blade, Burn and Pro Staff. WILSON.COM *Based on 2017 Wilson LABS study comparing 2017 Wilson Ultra 100 CV with Power Rib and Crush Zone versus same model without such features. Pros often customize the rackets they use, including string patterns. Consumer racket specifications may vary from model

Lưu ý: Nội dung dưới đây được trích xuất tự động từ PDF gốc tiếng Anh, giữ nguyên ngôn ngữ để bảo toàn độ chính xác kỹ thuật.


Nội Dung Gốc (Tiếng Anh)

                                               April 2018



USPTA Elite Professional Jason Allen

( left) and USPTA Professional Jason

Harnett (right) with Wheelchair Athlete

Sharona Young.

CUSTOMIZE

MORE MODELS.



Newly added racket models have arrived at Wilson Custom Rackets. You can now create

your masterpiece with expanded racket options of Ultra, Blade, Burn and Pro Staff.



WILSON.COM



*Based on 2017 Wilson LABS study comparing 2017 Wilson Ultra 100 CV with Power Rib and Crush Zone versus same model without such features.

Pros often customize the rackets they use, including string patterns. Consumer racket specifications may vary from models customized by Pros for match-play.

� 2018Wilson Sporting Goods Co.Trademarks advertised other than those of Wilson Sporting Goods Co. are properties of their respective owners. 18-0306



42 - USPTA ADDvantage Magazine

From the ceo



Why Accreditation?



by John R. Embree, USPTA Chief Executive Officer



Some of you may have seen the press release issued by             prefer to help us accomplish our

    the USTA back in December which announced that                mission, not hinder us from doing it.

as the governing body, they were going to be accrediting

organizations or institutions in our sport that certify and         So, where are we in the process?

provide continuing education to tennis coaches and pros.          We received the application for

Or you may have read in last month's Tennis Industry              provisional accreditation in mid-

Magazine the interview with Scott Schultz of the USTA about       December. Following the board of

accreditation. The stated intent is to improve the customer       directors meeting in January, the

experience on court while enhancing the education of those        USPTA turned in its application

who aspire to join the ranks of coaches and tennis-teaching       on January 10. Next, the USTA announced the five-member

professionals. The end goal is obviously to keep tennis playing   accreditation committee the week of February 5, which will be

consumers excited about tennis, thereby growing the game.         responsible for reviewing all applications from those groups

                                                                  who wish to be accredited and ultimately deciding which

   Even though the positives of us relocating to Lake Nona,       organizations should receive this approval. Thus, we await the

Florida far outweigh any negatives, some of our members were      decision of this group about our status which we certainly do

of the opinion at the time (and a few may still think this way)   hope will be good for the USPTA.

that the move to across the street from the National Campus

was the first step to being taken over by the USTA. Then,           By the way, the five people who will serve on the

when the announcement about accreditation was made, we            accreditation review committee are Craig Morris, Dr. Paul

immediately heard an outcry from others who were convinced        Lubbers, and DA Abrams from the USTA national staff along

the USTA would now be telling us how to teach forehands,          with Jean Mills, director of sports at the Polo Club in Boca

backhands, and that our independence was being threatened.        Raton, Florida and Dr. Jill Fjelstul, associate professor and

                                                                  director of the Professional Tennis Management program

   Can we kindly dispense with these rumors and innuendos,        at the UCF Rosen School of Hospitality here in Orlando.

please? Can we stop worrying about whether the USPTA is           Hopefully, they will be meeting soon to review our application.

going to remain independent from the USTA once and for all? I

can categorically state that the USTA has no interest in getting    Assuming we are provisionally approved, we would embark

into the certification business and Scott's article made that     on a "deep dive" about the changes that will be implemented

clear. They don't want to have to deal with liability insurance   in our certification pathway for applicants and newcomers

or get involved with dues collection or deal with membership      to our association. This will take months to accomplish.

benefits for our professionals.                                   PLEASE NOTE: existing members do NOT have to do anything

                                                                  different other than to keep up with the continuing education

   There is nothing that would have prevented the USTA from       requirements. None of the proposed changes would impact

becoming the certifying body for tennis-teaching professionals    current certified members in good standing.

years ago or even today. With revenues exceeding $350 million,

they certainly have the financial resources to do whatever they     We are clearly aware that there are USTA "bashers" in the

want in the industry, including creating their own association    trenches who are quick to criticize things that they don't like

of certified pros. However, the USTA has had so many              that the USTA is doing. But at the end of the day, the USTA

other priorities they have been dealing with (the strategic       has one overarching goal: to grow the game. Isn't that what we

transformation at the BJK NTC, construction of the new Louis      want as well? If you agree, then let's figure out a way to work

Armstrong Stadium, building out the National Campus in Lake       together. That is why the move to Lake Nona made sense.

Nona, launching Net Generation, etc.), let alone the resources    Growing our sport won't happen if we are not aligned.

they have dedicated to creating more PTM programs to attract

more men and women to careers in tennis.                            Through USTA accreditation, any organization that certifies

                                                                  professionals will have to meet the same high standards, and

   The USTA recognizes that a strong delivery system remains      that is good for tennis and the USPTA. Accreditation is another

vital to the health of our sport. They want to support teaching   opportunity to work together for the benefit of our members

professionals more than ever, but the USTA is not going to be     and to bring a new audience of young professionals into our

certifying pros. They would rather see the USPTA raise the        organization. When the rest of us older folks walk away from

standards for certification of its membership. They would         what it is that we love to do, we can breathe easier knowing that

                                                                  the game is in better hands than before we left it.*



                                                                  43 - USPTA ADDvantage Magazine

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Vice President Message



our voice, our association



by Mark Faber, USPTA Vice President



As my journey on the national board begins, I would like      join our association and mentoring

      to say what an honor it is to represent you, our USPTA  them. You will be rewarded with a



membership. The USPTA has a great past, is currently in       $50 reduction in our membership



a strong position, and the future is even more amazing. As    dues for the following year (up to



I have studied the past, been part of the present and look    $100 a year).



forward to shaping the future, one common ingredient stands As stated in the February article



out about the USPTA: this is our association. This association by First Vice President Feisal



is one that was built by US, is maintained by US and will be  Hassan, it is important that we create



pushed forward by US. So, the first two letters of the USPTA consistency and have a personal touch. Although Feisal



say it all, it is US.                                         was approaching this topic more from his position with



As an association, we need to build and secure our future Testing and Certification, it is something that must be done



as the industry leading tennis-teaching association, not only by all of US in attracting our future industry leaders. We



in the USA, but the world. The leaders that have come before must continue to build on this concept in all areas of our



US, have put US in the position we are in today. The leaders association. We need to continue to become more about



of today need to prepare US for the future that lies ahead. The US. We have to provide products for our future leaders that



leaders of tomorrow (which you just might be that person)     match their needs while continuing to service the requests



will need to be prepared to take US to "infinity and beyond", of our current members.



as the great Captain Buzz Lightyear exclaimed in "Toy Story." Our membership is our loudest voice. When we are out



Currently, there are two tools in place right now that can on the front lines, we need to have a product that we are



help US attract                                                                                   all proud of and one



new professionals                                                                                 that we know makes



and expose the                                                                                    an impact on the



influencers of                                                                                    industry. Once again,



tomorrow's potential                                                                              it is US that makes the



professionals.                                                                                    difference. It is US that



The first tool is the                                                                             can encourage, mentor



USPTA School Coach                                                                                and guide the youth of



Category, a corporate                                                                             today into our industry.



membership for                                                                                    The Membership



the school system.                                                                                Committee is looking



For $99, middle                                                                                   at all aspects of our



and high school                                                                                   membership from



coaches have access                                                                               testing, education,



to TennisResources.    Education Manager Ramona Husaru discusses School Coach Category            recruitment programs

com, the largest       with school tennis coaches.                                                and everything in



collection of educational and instructional tennis videos,    between. The key with this whole process is to be able to



an interactive planner containing hundreds of drills to help provide all of US the tools needed to attract, grow, and



you build a custom lesson plan throughout the year, and a     maintain our overall membership.



school subscription to both Tennis Magazine and Tennis        As we move forward we will not all agree on everything



Industry Association. The School Coach Category gives these and that's ok. It is those healthy discussions that will



coaches access to resources provided by some of our top       lead US to even greater heights as the industry leading



professionals to help their programs reach the next level,    professional teaching association. We will continue to raise



and 25 percent of their annual dues go back to the statewide the standards of teaching together for it is our USPTA.



tennis coaches' association.                                  I look forward to working with all of you and invite



The second tool is the AIM program. This program rewards you to contact me for anything via e-mail at mfaber@



US for admiring potential new members and inviting them to twosathleticclub.com.*



                                                                             45 - USPTA ADDvantage Magazine

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*Based on 2017 Wilson LABS study comparing 2017 Wilson Ultra 100 CV with Power Rib and Crush Zone versus same model without such features.

Pros often customize the rackets they use, including string patterns. Consumer racket specifications may vary from models customized by Pros for match-play.

� 2018 Wilson Sporting Goods Co. Trademarks advertised other than those of Wilson Sporting Goods Co. are properties of their respective owners. 18-0306

pop tennis



The Huge Potential POP Tennis

Has for You and Your Facility



by Ken Lindner, CEO of International POP Tennis Association, Inc.



POP Tennis is the sport for the people--ALL PEOPLE.

     It's a sport that can be played by everyone, no

matter what their athletic ability and skill level. I

personally began playing POP Tennis, as an overweight,

uncoordinated, six-year-old. The elating feelings of

mastery and accomplishment that I experienced, were

hugely empowering and exhilarating. It was because of my

training in POP Tennis, that I became an avid tennis player

and athlete for life.



So, let me explain why, as a teaching pro                        4 POP Tennis is a great means to teach tennis strokes

or tennis director, POP Tennis, is YOUR                                  to juniors and have them master them on a smaller

answer to retaining and adding members/                                  court. Additionally, younger and older adults alike,

players to your facility:                                        LOVE playing POP Tennis, because they feel as if they're

                                                                 playing "Big Court tennis," like they did back in the day.

1 POP Tennis IS Tennis--it's a fun and addicting form of         What an amazing feeling and gift!

      short court tennis. Unlike Pickleball, Padel, and other

      racquet sports, POP Tennis and tennis have the exact       So, what are the economic advantages of

same strokes, footwork, strategies, and scoring, and can be      implementing POP Tennis at your club or

played with your existing infrastructure and equipment.          facility?

Your facility can utilize its 36 and 60 foot, blended-line

courts, net and net height, green, orange, and red dot balls,       First and foremost, it creates a highly effective way to

etc. The only differences, between POP Tennis and tennis         keep players on the courts and bring new players to them,

are that in POP Tennis, you get one underhand serve, and         which means more lucrative individual and group lessons,

you play with a unique and "buttery" racquet/paddle. POP         more events, and more avenues to sell clothes, racquets,

Tennis is the ideal sport to teach, alongside tennis, as they    and gear for the director, pro, and club.

are completely complementary.

                                                                    Due to POP Tennis being so easy and fun to play for

2There is no overhand serving, far less running, a               individuals of all ages and abilities, people will repeatedly

        smaller court, less lively ball, and the racquet is far  come back for lessons and clinics, so POP Tennis will be

        shorter, individuals can easily play POP Tennis and, in  the gift that keeps on giving. You can also charge the same

no time at all, play exciting and highly-satisfying points. As   amount of money for POP lessons, as you do for tennis.

a direct result, POP Tennis is the perfect sport for everyone

in our IMMEDIATE GRATIFICATION society. Additionally,               POP Tennis clothes and gear (except for the racquet), are

because of the smaller court size and underhand serve, POP       the same, so having POP Tennis at your club, will take even

Tennis is far less abrasive on your body--which is fantastic,    better advantage of the clothes and gear that you currently

for those of us who are 35 and older.                            sell at your pro shop.



3 POP Tennis is so easy to master, new friends,                     POP Tennis racquets are, or will soon be, manufactured

        acquaintances, and family members can play               by most of the top tennis racquet manufacturers. The price

        together, without concern for varying player skill       points of top POP Tennis racquets, are between $120 and

levels and experience. Also, because POP Tennis has              $200, with healthy profit margins, so selling racquets can

sustained rallies, it gives everyone a thoroughly enjoyable,     be lucrative...and because POP Tennis, for the most part,

health-enhancing, and highly-satisfying cardio workout.          will be a new sport to everyone at your club or facility,

                                                                 everyone will need to buy a new racquet, so there is a

                                                                 LITERAL GOLDMINE of racquet sales awaiting the pro,

                                                                 who successfully brings POP Tennis to their club or facility.



                                                                    So, what are you waiting for? It's time to get POPPIN! *



                                                                   47 - USPTA ADDvantage Magazine

ONE MILLION CALORIE BURN / TENNIS TEACHERS CONFERENCE



One Million Calorie Burn at the USTA National Campus



Tennis industry partners are           Campus on April 20. The event will       The goal for the entire month of May is

      working together to promote      welcome a range of tennis enthusiasts,   for Americans to burn a combined 10

May as "Play Tennis Month" to help     players, coaches, and tennis-teaching    million calories on the tennis court in

showcase the sport of tennis           professionals on-court participating     "Play Tennis Month" activities. Along

and associated                         in a large Cardio Tennis session to      with the "One Million Calorie Burn"

health benefits.

Thousands                              stay healthy and fit during the month                              event on April

of tennis                              of April. This event will benefit PHIT                              20th, May 5th is

programs and                           America and the USPTA Foundation;                                   National Cardio

events will be                         and is supported by the USPTA, TIA,                                Tennis Day, with

held around                            USTA and Tennis Channel. At least                                 participating tennis

the country                            1,500 events will be run by USPTA                      professionals and coaches

with a goal of helping to get people   professionals around the United States.  offering Cardio Tennis challenges,

active and playing tennis.                                                      sessions and programming at their

Kicking off "Play Tennis Month" will                                            respective facilities throughout the

be the "One Million Calorie Burn"                                               nation. USPTA Professionals should

that will take place at the Home of                                             register their events for "Play Tennis

American Tennis, the USTA National                                              Month" by visiting the website

                                                                                RallyTheIndustry.org.*



Save the Date: 2018 Tennis Teachers Conference



The 2018 USPTA World Conference        Aug. 24 � 27 at the Grand Hyatt. The     the 50-year anniversary of the Open

      will be heading back to the Big  conference will take place days before   Tennis era. The conference will

Apple this summer as part of the       the 2018 US Open which is from           attract tennis-teaching professionals,

2018 Tennis Teachers Conference        Aug. 27 � Sept. 11 and will celebrate    coaches, touring pros, tennis media,

                                                                                and tennis enthusiasts and will feature

                                       Billie Jean King National Tennis Center  educational seminars from renowned

                                                                                tennis-teaching professionals from

                                                                                across the world. During the weekend

                                                                                of the conference, attendees will be

                                                                                able to attend one day of on-court

                                                                                sessions at Randall's Island, a short bus

                                                                                trip away. Along with the educational

                                                                                events, all full registrants will enjoy

                                                                                the first day at the 2018 US Open,

                                                                                including bus transportation to and

                                                                                from the Billie Jean King National

                                                                                Tennis Center. It will also be the

                                                                                first time the new 14,000 seat Louis

                                                                                Armstrong Stadium will be open

                                                                                for play. Registration for the 2018

                                                                                Tennis Teachers Conference in New

                                                                                York will be open to tennis-teaching

                                                                                professionals and coaches at the end

                                                                                of May. *



Grand Hyatt Hotel, New York City.      Randall's Island



48 - USPTA ADDvantage Magazine

MASTER PRO corner



Why Should You Become a Master Professional?



by Fred Burdick, USPTA Master Professional



During each World Conference, there is a Master                           Former WTA Player Bunny Bruning: "I became a Master

      Professionals meeting. In 2017, there were about 30 of              Professional because I love to learn and improve my

us in attendance. These are some of the top professionals in              knowledge and skills. As I traveled to countless workshops and

the industry. A question was raised as to why any teaching                conferences, I got to know many incredible professionals and

professional would seek the Master Professional rating? It's              mentors all over the world. Then I wanted to give back to the

very time consuming and you cannot even apply until you                   USPTA what it had given me. The USPTA is in my blood."

have been an Elite Professional for 10 years. Let's look at

some of the responses from those in attendance:



President Gary Trost: "As a tester I wanted to make sure that I                                                                           Photo credit: Ken DeHart

was educated to the point that I could test at the highest level. I've

always respected the tennis professionals that became Master

Professionals, they mentored and inspired me to become one."



Jack Justice: "Like any brotherhood or fraternity, being a                USPTA Master Professionals at the Next Generation Tennis

Master Professional brings you together with a great group                Innovation Workshop in 2017.

of professionals doing what you do and at the level to which

you aspire. By the time you are ready to move up to Master                   The education should be enough motivation to seek the

Professional, you realize the benefit of exchanging ideas                  Master Professional Certification. The friends, rewards, and

with peers."                                                               the people you help along the way makes a lifelong memory of

                                                                           service in the tennis teaching profession.

Ken McAllister: "While it is obvious that it adds to your resume

to help you get the better jobs, it is also a source of pride for each       If that is not motivation enough for you then maybe you are

employer to be able to say his or her tennis professional is one of a      motivated by something else. INCOME!

limited number of Master Professionals. It is a designation that

is strongly vetted by the USPTA making it very credible in the               A few years ago, when I was the executive director for

tennis industry."                                                          the Southern Division, I did a survey. If you're an Elite

                                                                           Professional and want a 28 percent salary increase, become

Chair of the Master Professionals Committee Mark Centrella:                a Master Professional. If you're a Professional and want

"To me, getting your Master Professional Certification is akin to          a 40 percent increase in your income become a Master

getting your doctorate in the teaching profession. My feeling was          Professional. If you're a Recreational Coach, then give

and is - why not strive to be the best you can be if this is what you      yourself a 55 percent increase in your income by earning

have chosen as your career. Why just stop at an undergraduate              your Master Professional rating. These are just the averages.

or graduate degree?"                                                       Can you imagine what the "famous" Master Professionals

                                                                           are making?

Diane Selke: "I became a Master Pro because when I first looked

at the application, I finished most of the criteria in my first 10 years     So why seek the Master Professional rating? If you cannot

of service. I met new pros and learned a ton of teaching techniques        find a reason from the above information, read it again.

from them. I wanted to share mine. Why not be the best you can be?         What if you try and don't achieve it? It is not the destination,

Being a Master Pro gave me a better position in the job market!"           it is the journey along the way that provides all the rewards

                                                                           both personal and professional. Go for it!*



Fred Burdick has more than 40 years in the tennis industry and is currently the owner of Mountain View

Tennis Club in Dalton, Georgia. Fred began his tennis-teaching career at what was then Dalton Junior

College Continuing Education Department. He later taught full-time for Cobb County Parks and Recreations

Department in Marietta, Georgia and spent 15 years as director of tennis at Sunset Hills Country Club in

Carrollton, Georgia.



                                                                          49 - USPTA ADDvantage Magazine

USPTA Foundation



USPTA Foundation Thanks 2017 Donors



The USPTA Foundation would like to recognize all our donors from 2017.

Thank you to those who made contributions to the Foundation in 2017. With

your help, the Foundation was able to raise a total of $37,469.44 last year.

Your generous donation will continue to help us in our mission to support

programs that help economically disadvantage people around the nation

learn the game of tennis.



PLATINUM (Above $2500)          Keith Kanner                                  David Dvorak

10-S Tennis Supply              Kyle LaCroix                                  Dunlop

Playmate Ball Machines          Warren Lem                                    Job Easier

Sportmaster                     NY Philharmonic                               John Embree

USPTA National                  Rebounces                                     Claude England

                                J Weston Reese                                Lane Evans

GOLD ($1000-$2499)              tennisplayer.net                              Evolve9

Antigua                         Gary Trost                                    Patricia Faulkner

Mandarin Oriental Hotel         USTA                                          Trish Faulkner/Nancy Onken

NetKnacks                                                                     Langhorne Taylor Fazekas

River Club Suwanee Georgia      PATRON ($50-$249 )                            Paul A Fontana

Sterling Cut Glass                                                            Scott Ford

USPTA Southern                  2XU                                           Kie Foreman

USPTA Texas                     Donald T Aaron                                Fuzzy Yellow Balls

Wilson Sports                   Kyle Allen                                    George Collier Tennis Academy

                                Scott Ansay                                   Frank Giampaolo

SILVER ($500-$999)              Anonymous                                     Harry Gilbert

10-S Tennis Supply              Anonymous                                     Don Gomsi

Andre Agassi Foundation         Anonymous                                     Gregory Gonzales

Athletic DNA                    Anonymous                                     Jennifer Gray

Carol & Kirk Anderson           Anonymous                                     Tracy Green

Nancy Cox                       Anonymous                                     Green and Associates Attorneys at Law

Disney                          Amy Badger                                    Rich Gross

Chuck Gill                      bannerbuzz.com virtualterminal                Wendy Grover

Fromuth/Nike                    Margit Bannon                                 John Gruberg

Har Tru                         Paul C Barbe                                  Lauren Haase

Hyatt Grand Cypress             Andrea Barnes                                 Havana Bob's

OnCourtOffCourt                 BATT Court Towel                              Dan & Chip Heath

Randy Ortwein                   Kathryn Beam                                  Gary Heatwole

Tecnifibre                      George Bedrosian                              Susan Hites

TIA                             David Bennett                                 Rob Horsch

USPTA MidWest                   Gerald Berkheimer                             International Tennis Hall of Fame

USPTA Northern California       Ken Blanchard                                 ITPA

Wyndham Vacations               Michelle Brown                                Tamara Jarrett

                                Susan Brown                                   Carmen Garcia Jersild

BRONZE ($250-$499 )             Carolyn M Buck                                Michele Krause

BrainGameTennis                 Julie Campbell                                Mrs . Angelica Flores LaGrang

Tom Breese                      Jorge Capestany                               Greg R. Lappin

Cardio Tennis                   Tennis Channel                                Cheryl Lechter

Crunchtime Tennis               Billy Clark                                   Brad Leu

Britt Feldhausen                Lee Cockerell                                 Michael D. Levy, Sr

Charles A Gill                  Ernest Cohen                                  Park Liu

Head                            Jonathan Davis                                Conan Lorenzo

ITPA                            Ben's Deli                                    Gerry Maingot

                                Kristen Diels-Flager                          Allistair McCaw

                                Do It Right Sports



50 - USPTA ADDvantage Magazine

Brian McCoy                   Martha Bandy             Dorothy Lem

Clarellen McFerran            Lynn Bender              Greg Lesser

Tom McGraw                    Adam Blanford            Samuel Lhotak

Phyllis McGuire               Alan Bohane              Derek Ling

Michael Mercier               Myra Bowie               Keyvan Maleki

Rita Michalko                 Tony Brock               David Marquina

Eric Mitchell                 Bunny Bruning            Sherri Meaders

Moku'aina Images              Timothy Buwick           Andrew Minnelli

Avis Murray                   Grady Campbell           Gaurav Misra

Jim Murray, Jr                Philip Chau Su           Andrew J Myers

NetKnacks                     Thomas Cheatham          Courtney Nagel

Katherine Nicholson           Kendall Chitambar        David E Neuhart

Mark Pachtner                 Mark Cipollini           Nick Newcomb

Phillip J Parrish             Pierre Clemont           Sid Newcomb

Scott Petersen                Cheryl Connors           David Newton

Michael Pickett               John Cornell             Rex Nyquist

John Poske                    Carlos Cruz-Aedo         James Oconnell

Paul Prah                     Lori Dantonio            Ohana Tennis

Bill Racho                    Samuel Dibbins           Patricia Ouellette

Rocky Mountain Tennis Center  Joseph Donell            Bernard Pence

Ettore Rossetti               Rita Dotson              John Perdew

Michael Sanders               Donald Draper            Chadeth Phanthourath

Scott's Pizza Tour            Julie Dybendahl          Carol Jean Pletchette

Diane M Selke                 Joseph Dyser             Robert Pulver

Susan V Selke                 E.T. Digital Media, LLC  Purcell Tennis Enterprises LLC

William Serues                Dave Evans               Mauricio Ramirez

Jason Speirs                  F/ -LU                   Real Deal Tennis

Shaun Stamps                  Nicolas Fazio            Scott Reid

Brantley Stone                Peggy Flynt              Charles Reisig

Joshua Michael Sturgis        Dane Fosgard             Keith Richardson

Tim Sutherland                Juan Garcia              Drew Robinson

Tennis Evolution              Michael Gennette         Grant Rolley

Michael Thatcher              Michael Gerard           Brian Rusche

Christin Thurston             William Glasgow          Rhett Russell

Tourna                        Dustin Goding            Steven Sarver

Unknown                       Bruce Gullikson          Lisa Schaefer

USPTA Eastern                 Ron Gwyn                 Lisa Schreiber

USPTA Florida                 Robert Hagen             R G Seymour

USPTA Pacific Northwest       George Haley             Christopher Shannon

Jack Veazey                   Joni Hannah              Ben Simon

CP Vineyards                  Milton Henry             Barbara Skurdall

Sam Vuille                    Kelly Hesketh            Karen Smith

Vulcan Grips                  Jamie Hoffman            Karin Sobotta

David Webb                    Hassan Humayun           Yuka Soule

William Weber                 JL Tennis                Brett Taunton

Pat Whitworth                 Erik Johansson           Tig Templeton

Pat Williams                  JP Consulting            Topspin Tennis LLC

Nancy Edwards Wong            Algis Juodikis           Janeen Traylor

Loyce Woods                   Christian Karlovits      Devin Van Treeck

Charlotte E Wylie             Robin Keener             Michael Tucci

YTEX                          Thomas A Kelly           Chelsea Underwood

Rod Zerni                     Air Mihai Kicks          Dexter Walters

                              Paul Kid                 Randy Webb

DONOR (UP TO $49)             Jeffery Kinlaw           Jason Wilson

                              Rick Klingbile           Margareta Vamos

Gary Aasen                    Venton Lee               Jooki Yoon

Pat Anderson

                                                       51 - USPTA ADDvantage Magazine

Beyond the court



Tips for Tennis Parents



by Barry Boren, USPTA Elite Professional



Ihave been coaching tennis for over 25 years. I have seen so            private lesson, then that's the place for them to learn and become

   many talented kids quit the game. Over 20 years ago, the USTA        excited about the game of tennis. I send my daughter to other

published a very frightening statistic; 65 percent of all junior        tennis-teaching professionals. The information seems to get

tournament players quit playing before they are 16 years old. It is     translated better from someone else. When we teach our own kids,

now 3 out of 4 kids that are quitting all sports before they are 13.    the information gets scrambled somehow.



   Why are kids quitting you might ask? The answer is "Burn Out."       #3Avoid post-match criticism

"Burn Out" is not always from playing too much. In my opinion, the                  Critiquing your child after a match is one of the leading

definition of "Burn Out" is, the game of tennis is not fun, and kids    causes of stress. Every time they play, they will know that you are

can't handle the pressure of performing any more. Here are six tips     watching every move they make. They will not retain any criticism

to relieve the pressure to perform and keep it fun for your kids.       until they are in a calm environment. When they come off the

                                                                        court, you must make every effort to let them know that they are

                                                                        your child first and athlete second. Charting a match helps. You

                                                                        can put it on their desk for them to look at later.



                                                                        #4Keep your distance

                                                                                    The USTA recommends that you stay a minimum of

                                                                        two courts away. Some kids can handle their parent breathing

                                                                        through the fence, but most kids can't and won't say anything until

                                                                        it is too late. Wear sunglasses so they can't see you roll your eyes. If

                                                                        your child is looking at you after every point, you are too close.



#1Leave them wanting more                                               #5Get along with the other Parents

            Most kids have a short attention span, especially                       Parents are always complaining that there is no

under the age of 10. If they are just beginning to learn the game I     one for their child to practice with. Introduce yourself to the

recommend that you play with them no more than 20 minutes.              other parents, exchange phone numbers. If your child sees you

Let them be the one to say, "One more, Please?" When you hit with       getting along, they will feel more comfortable going to clinics,

your kids, at any level, keep an eye on their body language. If they    tournaments or other tennis events. They will have a better

are walking around with their racquet head by their feet and their      attitude on the court. My philosophy, "Whoever has the most

shoulders slumped, STOP! Pick up the balls. Hopefully you can stop      friends, wins!"

before they get bad body language.

                                                                        #6Avoid talking about money.

#2Avoid teaching them                                                               Another ingredient for pressure is, "We are spending

            We all want to help our kids but taking a lesson from your  hundreds of dollars on your tennis and you ..." Talking about

parent is not much fun. I use what I learned from Wayne Bryan,          money doesn't work, never has and never will.

(father of the Bryan Brothers). Wait for your child to ask for your

help before you try to teach them how to play the game of tennis. If    "Burn Out" happens over time. Just be aware of some of the things

they never ask, then never teach them. If your kids are in a group or   you say and do near the tennis court. Don't let your child be a

                                                                        statistic. Follow these tips and give your child a better chance to

                                                                        stay in the game.*



Barry Boren and has been in tennis since the age of eight years old. He played junior, college and pro tennis

throughout the 70's and 80's. Since 1986, he has been the head tennis professional at the Laguna Niguel Racquet

Club in Laguna Niguel, California. Over the years he has coached nationally ranked juniors and senior players as

well as professional players including his daughter, Brynn, who is currently playing the Women's Pro Circuit. He

has seen firsthand why young players are quitting the game and wants to do something about it.



52 - USPTA ADDvantage Magazine

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Nike Interview



Disrupting the Marketplace: How Nike

Continues to Push the Envelope



by DeVonte' Martin, USPTA Public Relations Coordinator



Listen to the voice of the athlete. When you can understand      Along with figuring out consumer's needs, the design team

     the product needs and the wants of the athlete, then you  also is finding ways to enhance the Nike product development



will be able to sell the product to the consumer and create    process. Currently, Nike launches four times a year and is



demand. This has been one of the philosophies of Nike Inc.     working towards pushing out product faster to the marketplace.



from its earliest years. To get a better sense of the current  "Here at Nike, we make bold statements," said Ediger. "We do



retail marketplace, a team of five Nike employees; Matthew     not follow the trend. We like to set the trend and we can only do



Bond, Melissa Ediger, Liz Fifer, Lisa Gangelhoff and Drew      that by getting closer to market."



Thurston conducted two focus groups at the USPTA National      One of the bold creations that Nike put forth already this



Headquarters in mid-February.                                                                     year in tennis was the pink and grey



"We had a couple of objectives.                                                                   outfits that both their endorsed male



With some of the recent changes                                                                   and female professionals wore at the



that have occurred at Nike, there                                                                 2018 Australian Open. When asked



are a few of us that have new roles.                                                              about the feedback from the pink



Thus, we wanted to really start                                                                   outfits, Bond said it has been positive.



to get an understanding of what's                                                                 "The pink design was a dramatic



happening in the marketplace,"                                                                    and innovative statement and we are



said Matthew Bond, global                                                                         always going to do things that are



marketplace director of Nike                                                                      kind of provocative," Bond said. "I go



Tennis. "The other objective was                                                                  back to 2012 London Olympics when



to talk to consumers who actually                                                                 we came out with the Volt shoe. That



wear the product and understand                                                                   color was on every Nike athlete at



what they like and dislike about                                                                  the Olympics. That color became



the apparel."                                                                                     so iconic, people knew it was Nike.



The age group Nike focused                                                                        That's kind of the same thing we did



on was 15-21 years of age who                                                                     with the Australian Open."



has an interest in or plays                                                                       From the designs to the color



tennis. The feedback they             USPTA CEO John Embree with Liz Fifer, Melissa Ediger, Drew  schemes Nike places in the

received from participants will       Thurston, Lisa Gangelhoff and Matthew Bond of Nike.         marketplace, their overall message



help the team to develop apparel lines in the near future. One is that they want to transcend the sport of tennis and are



of the takeaways from their meetings is the way polos will be committed to delivering thrilling product driven through the



designed moving forward.                                       voice of the athlete and the consumer.



"The polo is super important. It is iconic to the tennis look," "You see athletes like Rafa, Roger and Serena that



said Lisa Gangelhoff, global merchandising manager. "A big transcend the sport of tennis. They also transcend the sport



question for us now is how do we take feedback from these      from a Nike brand perspective," Gangelhoff said. "It's super



young consumers on the overall design and fit and make a       important for consumers to understand that tennis is a part



polo this demographic likes? Our product has to be relevant of our overall brand."



to the consumer."                                              Along with our partnership with Fromuth Tennis, the USPTA



The Nike team works globally so when they introduce            is looking forward to growing our relationship with Nike, Inc.



product into the marketplace, they must consider what is       "To have an endorsement agreement with the clear market



fashionable to the consumer in all geographical locations.     leader in athlete performance apparel and footwear through



"Nike has a global consumer that we're addressing and our      the best customer service organization in the industry



product line needs to meet the needs of regional preferences   (Fromuth Tennis) speaks volumes about the reputation that



with respect to such things as fit and style," said Melissa Ediger, the USPTA has in the sport." USPTA CEO John Embree said.



product manager for women's tennis.                            "We look forward to seeing what the future has in store." *



54 - USPTA ADDvantage Magazine

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wheelchair tennis



State of the union-Wheelchair Tennis



by Jason Allen, USPTA Elite Professional



This has indeed been a monumental year for wheelchair           department staff by hiring a person with a tennis and

      tennis in the United States. In October of 2016, a        coaching background. By doing so, this manager could

new team was put in place to succeed Dan James, former          alleviate some of the responsibilities of the national head

national manager of USTA wheelchair tennis. Mr. James           coach by taking over the growth of the sport across the

was in the position for 13 years and was responsible for the    USA from a grassroots standpoint; thereby allowing Coach

amazing increase in popularity of the sport not only in the     Harnett to focus on high performance, player development,

USA, but arguably worldwide. His right-hand man, USPTA          and coaching. I was then named manager of wheelchair and

Professional Jason Harnett, is now in the position of national  technical. I work hand in hand with Coach Harnett to grow

head coach and manager for the USTA and he brings an            the sport as well as help him identify potential athletes for

impressive resume. Both he and James have been involved         our professional teams that compete worldwide and vie for

with wheelchair tennis ever since it was taken over by the      a spot on the Paralympic squad. Moreover, both of us are

USTA in 1998 and there is no better person to take the reins    fortunate to have Jo at the helm as the director. She has a

from James than Coach Harnett.                                  passion for tennis in general, but specifically for wheelchair

                                                                tennis. As a team, we have pushed through an amazing

   The individual who drove the decision to hire Coach          amount of initiatives this past year. We have also benefitted

Harnett was USPTA Elite Professional Joanne Wallen.             from the advent of the USTA National Campus in Orlando,

Affectionately known as Jo, she was recently named USTA         Florida and being across the street from the United States

national director of individual adult play and wheelchair       Professional Tennis Association. With the collaborative

tennis. She joined the USTA after an impressive and             effort between the USTA & USPTA, we will be able to

illustrious career as a tennis director, general manager, and   exchange ideas on the steps tennis-teaching professionals

former WTA touring professional.                                and coaches can take to learning more about wheelchair

                                                                tennis. One step tennis coaches can take is to earn their

   In order to grow wheelchair tennis effectively, Jo decided

to leverage the other manager position in the wheelchair



USPTA Professional Jason Harnett with Team USA Chris Herman and author, USPTA Elite Professional Jason Allen.



56 - USPTA ADDvantage Magazine

wheelchair certification by the USPTA.                   event called

  With people becoming more active and engaged in

                                                         the Wheelchair

wheelchair tennis, the USPTA has renewed its initiative

to promote wheelchair tennis to tennis-teaching          Tournament Series.

professionals and coaches. The USPTA announced that

there will be five opportunities for tennis-teaching     10 pilots occurred

professional and coaches to earn their wheelchair

certification. Along with the wheelchair certification,  across the USA and

coaches can also find content on TennisResources.com

and can use the website for advice on how to create a    the events were       WheelCHair Tennis

wheelchair tennis program for their club or facility.    a huge success.         certification

Tennis coaches can also contribute their wheelchair      On the player

tennis videos to TennisResources.com as well. USPTA

National Head Tester Sid Newcomb said that he is         development side,



looking forward to more coaches gravitating to becoming  Coach Harnett         May 5-6...............................New York, NY

wheelchair tennis certified.                             has been quite             USPTA Eastern/ New England Conference

                                                         busy forging ahead

  "I'm very excited about the renewed initiative by the  with an aggressive    June 28-29................................ Salem, OR

USPTA to certify more coaches in wheelchair tennis,"     amount of new                 USPTA Certification in conjunction with

said Newcomb. "We're looking to double the number of     initiatives. The                                USTA "Train the Trainer

tennis-teaching professionals and coaches that become    most salient is the

wheelchair tennis certified and start programs to build  work being done       August 23-24...........................Lincoln, NE

wheelchair tennis from the ground up."                   to create more                USPTA Certification in conjunction with

                                                         wheelchair tennis                              USTA "Train the Trainer"

  In the past year, we have seen wheelchair tennis       programs at the

tournament play increase by 18 percent nationwide.       college level. When   October 18-19 ....................... Orlando, FL

$50,000 in grants were given to new programs whose goal  Coach Harnett                 USPTA Certification in conjunction with

is to exclusively bring new players to the sport. A new  started the process,                           USTA "Train the Trainer"

website was developed to highlight all the programming   there were only

across the country in order to make more programs                              November 7-8...................... Lafayette, IN

accessible. A new tournament format which serves as                                    USPTA Certification in conjunction with

an activation was created as a one day, fun, and social                                                 USTA "Train the Trainer"



                                                         seven universities



                                                         involved with a wheelchair tennis program. In a short period



                                                         of time, the number of wheelchair tennis programs has



                                                         increased to 20 at the collegiate level. A great deal of work has



                                                         also been done in regards to actualizing coaching curricula



                                                         that will serve as a model for all providers and certification



                                                         institutions. This past year, our high performance teams have



                                                         had a great deal of success with all three teams finishing on



                                                         the podium at the World Team Cup in Sardinia, Italy. The



                                                         junior team completed a three peat by winning their third



                                                         consecutive junior world championship. David Wagner,



                                                         finished number one in the world in the Quad Division and



                                                         was crowned as the 2017 US Open Champion as well as the



                                                         2017 Australian Open Doubles Champion. We have had many



                                                         of our professional athletes compete in Grand Slams and



                                                         World Championships.



                                                         There has indeed been a buzz created across the nation this



                                                         past year. We expect play to increase exponentially. We also



                                                         continue to expect great things from our current Team USA



                                                         members. If you are interested in more information or are



                                                         interested in starting your own program, please reach out to



                                                         me at Jason.Allen@usta.com. *



Jason Allen is the manager of wheelchair tennis and technical at USTA National. His main goal is to grow

wheelchair tennis across the USA. On the Technical side, he handles all ball testing and oversees court testing

at the US Open. He is a USPTA Elite Professional, USTA High Performance Coach and also serves as the

tournament manager at the US Open Grand Slam Wheelchair Tennis Competition in New York. Jason holds a

BA in Spanish Education and an MA in Educational Leadership with a Principal's License.



                                                                               57 - USPTA ADDvantage Magazine

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   58 - USPTA ADDvantage Magazine

Member News



USPTA Member News



Matt Knoll reached 500 career wins as                                                      Jorge Capestany was named director of the

the head coach for Baylor's Men's Tennis                                                   Professional Tennis Management program

team. Throughout his 21 seasons at the                                                     at Hope College in Holland, Michigan. As a

helm of the Baylor tennis program, Knoll                                                   member of the USPTA for more than 28 years,

has produced phenomenal results. His                                                       Jorge has served on the USPTA Executive

teams have captured 13 Big 12 Conference                                                   Committee and held multiple positions on the

regular season titles, including eight                                                     USPTA Midwest Division board of directors,

in a row from 2002-09, and eight Big                                                       including serving on multiple committees and

12 Tournament championships, including three                                               as president twice. He is a six-time Michigan Pro of the Year, a

straight from 2007-09. The program's biggest                                               two-time Midwest Pro of the Year, a two-time Midwest Facility

accomplishment came in 2004 when it captured the                                           Manager of the Year, and a two-time Midwest Outstanding

NCAA national championship.                                                                Education Award winner.



Noel Clayton has assumed the position of                                                   Jan Tailan was featured in the Suffolk

general manager at Centre Court, the city-                                                 News-Herald story titled Pickleball comes

owned, indoor tennis house in Owensboro,                                                   to Suffolk. Tailan is the director of tennis

Kentucky. Prior to this position, Clayton was                                              at Cedar Point Country Club in Suffolk,

a high school tennis coach for 16 years with                                               Virginia and is certified as a USRSA Master

players earning 11 All State Awards, 10 Regional                                           Racquet Technician, APTA Professional,

Championships, Female Player of the Year, and                                              and USTA Sport Science Level 1.

one Doubles State Championship.



Jason Stokes (left) and Mark Savage                                                        Mark Pachtner conducted the 8th Special

recently purchased Sportsplex, a health and                                                Olympics Tennis Fun Day at Troon Country

tennis club in New Windsor, New York. Mark                                                 Club at Scottsdale, Arizona. He raised $19,000

and Jason have worked a combined 25 years                                                  and had more than 240 people participate

at Sportsplex as tennis director and junior                                                in the event. He is the director of tennis at

tennis coordinator. Jason will take over                                                   Troon Country Club and has developed Fun

Sportsplex as general manager and Mark will                                                Day events with local chapters of the Special

remain director of tennis.                                                                 Olympics in California, Florida, and Georgia.



IN MEMORIAM



Edward T. Reid passed away peacefully at his home Thursday                                 Jaime de Carvalho passed away this past year in 2017. A

January 11, 2018 at the age of 96. His father, James T. Reid, was                          USPTA Professional since 1964, ee served as Head Pro at

one of the founders of the United States Professional Tennis                               Bronxville Field Club in Bronxville, NY for over 30 years.

Association (USPTA). Eddie grew up in Brooklyn and Northport,                              He received the USPTA Eastern Section Pro-of-the-Year

New York and learned his craft in both tennis and squash at the                            Award in 1995. His daughter Liz Stockton and son-in-law

historic Crescent Athletic Club, where his dad was the pro.                                Dick Stockton are both USPTA Elite Professionals.



NATIONAL BOARD OF DIRECTORS                                                                ADDVANTAGE MAGAZINE                                                                             Ph: 407-634-3050 � Email: magazine@uspta.org �

                                                                                                                                                                                           www.uspta.org

 President.....................................................................Gary Trost     Managing Editor ...........................................................John Cornell

 First Vice President................................................Feisal Hassan            Editor......................................................................DeVonte' Martin    ADDvantage is published monthly by the USPTA

 Vice Presidents................Cari Buck, Mark Faber, Trish Faulkner                         Layout/Design........................................................... Gustavo Reyes         The opinions expressed in ADDvantage are

                                                                                                                                                                                             those of the authors and not necessarily those

                                     Bill Mountford, Richard Slivocka                         Editorial Assistance.......................... Risa Epstein, Ramona Husaru,                    of ADDvantage or the United States Professional

 Immediate Past President...........................................Chuck Gill                                     Sid Newcomb, Ashley Walker, Ellen Weatherford                             Tennis Association.

 CEO.........................................................................John Embree

 Legal Counsel......................................................George Parnell            Circulation................................................................ Trevor Trudelle    Copyright� United States Professional Tennis

                                                                                                                                                                                             Association, Inc. 2018. All rights reserved.

                                                                                           USPTA World Headquarters                                                                          Reproduction of any portion of the magazine is

                                                                                           11961 Performance Dr.                                                                             not permitted without written permission from

                                                                                           Orlando, FL 32827                                                                                 USPTA.



                                                                                           59 - USPTA ADDvantage Magazine

USPTA CAREER DEVELOPMENT



Exams, Upgrades & PTCA Wheelchair Certification                                                                                 2018 USPTA Division

                                                                                                                              Conference Schedule

4 Credits for PTCA I Segment Exams,                        May 5-6............................................ New York, NY

Upgrades & PTCA                                                             USPTA Eastern/ New England Conference             Division Conferences - 6 Credits

                                                                                                                              May 5-6.........................Eastern/New England

Apr. 6 � 7 .................................Azusa, CA      June 28-29..............................................Salem, OR

Apr. 7� 8 ....................................Aurora, IL                      USPTA Certification in conjunction with                            National Tennis Center, Flushing, NY

Apr. 9 - 10................................ Orlando, FL                                          USTA "Train the Trainer

Apr. 13- 14 .................................... Laie, HI                                                                     May 5-6 ............................. Southern California

Apr. 14 � 15 ............................ Atlanta, GA      August 23-24.........................................Lincoln, NE                                           Convention

Apr. 18 - 19...................................Tyler, TX                      USPTA Certification in conjunction with

Apr. 20 .................................. Harrison, NY                                        USTA "Train the Trainer"                 Seacliff Country Club, Huntington Beach, CA

Apr. 22 ...............................Midlothian, VA

Apr. 28 � 29 ........................Columbus, GA          October 18-19 .....................................Orlando, FL     May 17-19.........................................Southern

May. 4 � 5 ..............................Flushing, NY                         USPTA Certification in conjunction with                          Atlanta Athletic Club, Johns Creek, GA

May. 5 � 6 .......................... Baltimore, MD                                            USTA "Train the Trainer"

May. 5 � 6 ............................Las Vegas, NV                                                                          May 18-20.......................................Southwest

May. 6 ....................................Conway, AR      November 7-8....................................Lafayette, IN      La Camarilla Racquet, Swim & Fitness Club, Phoenix, AZ

May. 11 � 12 ............................. Austin, TX                         USPTA Certification in conjunction with

May. 12 � 13 .......................Big Rapids, MI                                             USTA "Train the Trainer"       May 30-June 3.......................................Florida

May. 12 ............................ Chula Vista, CA                                                                                    Hyatt Regency Grand Cypress , Orlando, FL

May. 17 .............................. Scottsdale, AZ         Online education

May. 18 ...........................Nichols Hills, OK                                                                          June 1-2............................... Pacific Northwest

May. 19 .............................Des Moines, IA        Watch webinars, seminars, On Court with                                                  Yakima Tennis Club, Yakima, WA

May. 19 .............................. Eau Claire, WI      USPTA episodes, specialty courses and much

May. 19 � 20 .......................Columbus, GA           more on TennisResources.com to earn your                           August 24-27...... USPTA World Conference/TTC

May. 20 ............................ Brentwood, TN         education credits.                                                                             Grand Hyatt, New York, NY

May. 20 ............................... St. Louis, MO

May. 25 ........................... Kansas City, MO            Spanish Tennis                                                 November......................Middle States Division

May. 31 - June. 1 .................... Yakima, WA             Teaching System                                                                                         Convention



                                                           At Academia Sanchez-Casal USPTA professionals

                                                           can earn 10 Education Credits by participating in

                                                           the Level 1 or Level 2 course of the Spanish Tennis

                                                           Teaching System hosted by the International

                                                           Coaches Institute.



Exam reservations must be made at least 21 days May. 25 � 27...........................................Naples, FL



prior to the dates listed. Each date includes an exam,     Competitive Coaching Course - Level 1



upgrade. PTCA I is included in the two day exam. Exam



cancellations must be received no later than 14 days May. 27 � 29...........................................Naples, FL



before the exam, or a cancellation fee will be charged     Pro Coaching Course Level 2



accordingly.



Applicant: late cancellation fee � $95; failure to cancel Oct. 24 � 26............................................Naples, FL



� application fee is forfeited. Certified members: late    Competitive Coaching Course Level 1



cancellation fee � $25; failure to cancel � $25 plus the



upgrade fee is forfeited. Registration for another exam Oct. 26 � 28............................................Naples, FL



will not be accepted until cancellation fees are paid.     Pro Coaching Course Level 2



USPTArequires all certified members to earn 6 credits of continuing                                                               Cardio Tennis

                                         education in a three-year period. (International members,

recreational coaches and those 65 or older are exempt.) The time period coincides with the date you                           Apr. 5 .................Cardio Tennis Training Course

completed the certification exam or reinstated your membership. Please login to My USPTA to check                                                                    Level 1 - Burke, VA

your Professional Development Program end date.

                                                                                                                              Apr. 8 .................Cardio Tennis Training Course

   If the requirement is not met, you will have your membership suspended. To help you meet                                                                   Level 1 - Isle of Palms, SC

that goal, USPTA provides hundreds of hours of education every year in the form of conferences,

workshops, webinars, DVDs and more. TennisResources.com is an excellent resource for free                                     Apr. 15 ...............Cardio Tennis Training Course

education opportunities. In addition, the Coach Youth Tennis website offers six free online courses                                                         Level 1 - Marlborough, MA

that earn a 1/2 education credit each.

                                                                                                                              Apr. 20 ...................... One Million Calorie Burn

   Upon completion of the sixth course, you will receive 3 bonus credits (one-time only), bringing                                                                           Orlando, FL

the total to 6 credits and completing the continuing education requirement. (you do not need

to complete the online workshop unless you are completing your USPTA certification) Go to

coachyouthtennis.com for more information.



60 - USPTA ADDvantage Magazine