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Addvantage2017april — tài liệu 22 trang từ thư viện sách tennis.
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Tóm tắt nội dung (trích từ tài liệu gốc): Inside this issue Using Today's Technology to Get Your Dream Job � 50 Five Steps to Better Student Retention � 54 It's Better to Serve than Receive � 56 Departments: 42 CEO's Message 54 Inside Coaching 44 Vice President's Message 56 Master Pro Corner 46 USPTA's 90th Anniversary 58 Career Development 49 Beyond the Court 60 Member News Read more articles online at www.ADDvantageUSPTA.com On the cover: Tennis Thanks the Troops with Veterans Adaptive Clinic in Orlando, Fla. See Page 49. CEO's Message Miscellaneous Musings By John Embree Iam going to take a different ap- fortunate to be invited to
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Nội Dung Gốc (Tiếng Anh)¶
Inside this issue
Using Today's Technology to Get
Your Dream Job � 50
Five Steps to Better Student
Retention � 54
It's Better to Serve than Receive � 56
Departments:
42 CEO's Message 54 Inside Coaching
44 Vice President's Message 56 Master Pro Corner
46 USPTA's 90th Anniversary 58 Career Development
49 Beyond the Court 60 Member News
Read more articles online at www.ADDvantageUSPTA.com
On the cover: Tennis Thanks the Troops with Veterans Adaptive Clinic in
Orlando, Fla. See Page 49.
CEO's Message
Miscellaneous Musings
By John Embree
Iam going to take a different ap- fortunate to be invited to participate in three-day conference so motivated
proach with my message this month the Lake Nona Impact Forum, which and energized. Being a part of the Lake
by reporting on two different events welcomed more than 250 thought lead- Nona community is going to pay huge
that have recently taken place, along ers from business, academia, government dividends to our association.
with a sneak preview of two industry ini- and industry who are driving creative and
tiatives that will be forthcoming. innovative health and wellness solutions NET GENERATION� I was able to get
that will move the needle on health care a sneak preview of the newly created
CMAA � With Orlando, Fla., being such expenditures nationally and globally. youth brand initiative that the USTA
an attractive convention destination for The high-profile members of this gather- rolled out in March at the USTA Annual
so many groups, the Club Managers As- ing are committed to unlocking innova- Meeting here in Lake Nona. You will be
sociation of America brought their World tion to create sustainable health com- hearing a great deal more about how
Conference to the Magic City in early munities and advance quality of life by this effort will engage average consum-
February. Over 2,500 general managers exploring the intersections of wellness, ers into our great game and how we as
and other club personnel from all over sustainable living and education. professionals will be asked to help drive
the world attended this year's conven- this endeavor in our local communities.
tion. In our continuing effort to build a What an incredible lineup of 69 It is an all-encompassing program that
bridge with this important allied organi- speakers who are the absolute best will touch every aspect of the industry:
zation, the USPTA was represented by in their respective fields in medicine, from provider, parent, manufacturer, fa-
President Chuck Gill, First Vice Presi- technology, healthcare, the media and cility, coaches/tennis-teaching profes-
dent Gary Trost and me over the course of course, sports. Two of the headlin- sionals, USTA sections/districts, media,
of three days. Besides having a booth at ers were Dr. Richard Garmona, the US Open, etc. More details are included
their trade show, we attended various 17th Surgeon General, and Sanjay in this issue of Tennis Industry and in
functions that allowed us to network with Gupta, CNN medical contributor. future editions, but it is incumbent on
so many key managers and got to witness On the sports side of the ledger were us as the delivery system for industry
several educational seminars that were Dr. James A ndrews, who invented programs to be fully invested behind
fantastic. And, Chuck Gill hosted his own the Tommy John surgery; Michael NET GENERATION.
seminar, talking about how golf-centric J ohnson, four-time Olympic cham-
clubs can do more to enhance the mem- pion and eight-time world champion ONE TENNIS-TEACHING ASSOCI-
ber experience away from golf. sprinter; Anikka Sorenstam, eight- ATION � Over the past 20 year or more,
time LPGA Player of the Year and Golf there has been on-again, off-again dis-
LAKE NONA IMPACT FORUM � The Hall of Famer; and Charles Woodson, cussion about the possibility of creating
very next week in mid-February, I was Heisman Winner and Super Bowl one tennis-teaching association. In fact,
champion. I came away from this National Board member Ken McAllister
wrote an article in ADDvantage back in
From left, Gary Trost, USPTA First Vice President; Chuck Gill, USPTA President; 1987 espousing the rationale for the two
and John Embree, USPTA CEO. Photo taken at the CMAA Convention trade show existing organizations coming together.
in Orlando, Fla. Whenever asked, I have publically en-
dorsed the concept of one body, believ-
ing strongly that it would elevate our
standards significantly and be the best
thing for the industry in general.
Over the past six or seven months,
dialog between the USPTA and PTR has
reached new heights. As of this writing,
deliberations continue. While I cannot
speculate as to what may end up hap-
pening, I can tell you that the Board has
been proactive in moving the concept
forward. We will certainly keep you
posted on the outcome. h
42 www.ADDvantageUSPTA.com
Vice President's Message
Diversity and Inclusion
Accomplishments and Goals
By Diane Selke
As chairwoman of both the Foulk, Miranda Rodriguez and Kim of 2017.
Diversity and Inclusion Com- Jones. Divisions are also forming their A list was provided with dates of the
mittee and the Awards Com- own women's networking groups. There
mittee, it's my responsibility will be a women's open meeting at each 2017 Division I, II, III Championships,
to keep track of how we are progressing World Conference. NAIA, NJCAA, and Historically Black
with the initiatives we have in place. I'm Colleges and Universities Champion-
happy to share with the membership The ADD program, which offers ap- ships (MEAC, SWAC and CIAA). Our
what we have accomplished thus far and plicants in need an opportunity to join goal is to have several USPTA Pros who
what our goals are looking to the future. the USPTA, was amended at the 2016 live in these areas attend these events
I would like to thank the Diversity and Executive Committee meeting. In addi- and get the word out about the USPTA.
Inclusion Committee, which is in its tion to receiving the first year's dues free,
second year of making great things hap- now, after the applicant takes and passes The Diversity and Inclusion Com-
pen �Gary Cimperman, Eddie Davis, the exam, the second year will be 50 per- mittee is asking ALL members to add
Dale Evans, Tim F itzgerald, Jack Foster, cent off and the third year will be 25 per- a component to one of your existing
Warren Lem, Joy Macci, Suk Ong, cent off. Go to uspta.com/join and click events in 2017 and help raise money for
Miranda R odriguez and Karla Ruaya. on Financial Assistance (ADD Program). the USPTA Foundation. We can make
Sid Newcomb, USPTA National Tester, a difference. Add a drawing, clinic, or
Accomplishments: and all divisional testers have been up- mixer to an event. Money from the
By end of 2016, the application for dated on the ADD program. USPTA Foundation goes back in grants
to USPTA Pros who are connected to a
those wanting to serve on a national Eddie Davis, Diversity and Inclusion 503 C foundation. It's a win-win for you!
committee for 2018-2020 was updated. Committee member, attend the Histori-
It will be sent out soon. Make sure to cally Black Colleges MEAC Champion- We plan to get the women's task
include your resume and send it in by ships last April where he set up a USPTA force up and running by end of third
the Nov. 1 deadline. Never served be- booth and spoke with many coaches. quarter of 2017, if not sooner.
fore? Get involved first by serving on a I attended the Women's ITA Regional
committee in your division. at Michigan State University and also National Awards
talked to many coaches.
The 2016 USPTA World Conference Applications for the 2017 National
in Indian Wells had the most diverse Yasmine Osborn, USTA Manager, Awards are due April 10, 2017. The forms
list of speakers compared to any other Diversity and Inclusion at the USTA can be found online at uspta.com/awards.
conference! Thank you to Alan Cutler, National Campus, is attending our We are using Cognito Forms and they
Feisal Hassan and Fred Viancos. The monthly D & I conference calls. are easy to use. Any USPTA Professional,
Diversity and Inclusion Committee Elite or Master Professional can apply!
also provided information on speakers/ Goals:
seminars to the Education Committee Divisions may submit their award
for the 2017 USPTA World Conference. We are gathering the divisional Di- winners for national awards by using the
versity and Inclusion committee chair appropriate official award applications.
There was a women's open meeting information and having them work with For 2018, the Awards Committee will
at the 2016 World Conference that was the USTA sectional Diversity and In- review a procedure that would include
well-attended. We now have a women's clusion chairs. There are events where a single application for both divisional
task force led by Trish Faulkner. Mem- we can work together and improve the and national awards. The Newsletter of
bers include Bunny Bruning, Pat An- diversity and inclusion in all sections. the Year Award and Division of the Year
derson, Kaitlin Flaherty, Megan Hall, USTA has D & I grant money available. Award will also be updated for 2018.
Isabella Graf, Nancy Horowitz, Kathy
We will finish the history of Diver- If you have a comment or question,
sity and Inclusion in the USPTA by end please email me at dsgogreengowhite@
gmail.com. h
44 www.ADDvantageUSPTA.com
USPTA 90th Anniversary
PLTA Attracts Tennis Greats,
Membership Grows
As the years passed, America's Clockwise from top left: Bobby Riggs, Pauline Betz Addie, Pancho Segura,
greatest tennis players and Alice Marble, Jack Kramer, Sarah Cook
teachers belonged to the
association, then called the gions under the presidency of William USPTA Presidents (1948-1973)
Professional Lawn Tennis Association, Lufler in the early 1960s. George Seewagen (1948-53, 1962-63)
including Jack Kramer, Tony Trabert,
Fred Perry, Don Budge, Bobby Riggs, The open tennis explosion in 1968 was the only member to
Pancho Segura, Bill Tilden, Ellsworth brought professional players into their serve as president twice.
Vines, Frank Parker, Vinnie Richards, heyday, and the industry grew by leaps He was the tennis coach
Bruce Barnes and Welby Van Horn. and bounds. The first national certifica- at St. John's University
tion exams were administered in 1969 for 49 years. He also was
As early as the 1940s, the organi- under then President Jack Barnaby, the tennis professional
zation also began to attract famous modeled after those already in use by at Jackson Heights Ten-
women members, including Pauline several of the association's divisions. nis Club and the 7th Regiment Tennis
Betz Addie, Alice Marble and Sarah Over the years, it was molded under Club, and he coached the ELTA Junior
Cooke. the direction of George Bacso, former Davis Cup Squad.
USPTA director of certification and acad-
These women and men were the emies, into the extensive exam it is today. Mercer Beasley (1954) coached at
cream of the tennis crop, and their Tulane, Princeton, Law-
professional tours captured the imagi- The establishment of professional renceville School and
nation of thousands of fans around the standards through the Certification the University of Miami,
world. Exam caught the attention of teach- and taught tennis at pri-
ing professionals interested in a tennis vate clubs in Milwaukee,
During this period, the PLTA mem- career path, and membership began to Pasadena and Chicago. He
bership was limited primarily to the grow. During the 1960s and early '70s, authored the book, "How
eastern United States. The associa- USPLTA expanded west and added its
tion offered few benefits other than a last eight divisions. It made its final to Play Tennis: The Beasley System,"
membership directory, annual meet- name change to USPTA in the early '70s. in 1933, which was a highly influential
ings and an opportunity to meet others
in the profession.
In the late 1940s, membership
increased to more than 200 of the na-
tion's top professionals. The group
added benefits such as a job placement
service, two meetings a year and a mod-
el professional contract for members to
use with their clubs.
In following years, the PLTA ac-
quired an official song, "I'm in the PLTA
now!", and members were involved in
three movies, "Topflite Tennis," "Great
Moments of Great Matches with the
World's Greatest Pros; Tennis by Con-
trast, Comparative Games of Riggs,
Budge, Perry, Stoefen and Tilden;" and
"Mixed Troubles," a tennis comedy star-
ring Mickey Rooney, Walter Pidgeon,
Pauline Betz and Sarah Palfrey Cooke.
In 1957, the association changed its
name to the United States Professional
Lawn Tennis Association (USPLTA).
Membership grew to more than 550
professionals in eight geographic re-
46 www.ADDvantageUSPTA.com www.ADDvantageUSPTA.com 47
book that emphasized accuracy and and encouraged better communication of the USTA Competition Training
consistent play. among those in the profession. He was Center at Homewood-Flossmoor from
a USPTA member for 65 years. 1988-2009.
Thomas Byrne (1955-56) was a USPTA
member for 44 years. Prior Milton Phillips (1967-68) also served Ted Withall (1973) has been a USPTA
to serving as national pres- as the association's sec- member for 66 years. He
ident, he was the Eastern retary. He was a tennis is a Master Professional
Division's president from professional at Schuyler and he served as the Flor-
1954-55. He was the pro- Meadow Club in Loudon- ida Division president
fessional at Travers Island, ville, N.Y. in 1967. He founded the
N.Y., for many years. H.V. Kaltenborn Junior
League in Stony Brook,
Arthur Condon (1957-58) was the Jack Barnaby (1969-70) was a USPTA
professional for Old York member for 47 years. He N.Y. (1958-61), and the Arvida Trophy
Road Country Club in was the winningest coach League, an adult competitive league for
Jenkintown, Pa., and in the history of Harvard clubs from Palm Beach to Fort Lauder-
Northeast Harbor Tennis University, coaching dale, Fla. (1958-70). h
Club in Northeast Harbor, from 1932 to 1976. He was
Maine. inducted posthumously Alex Gordon Award for the USPTA
into the USPTA New Professional of the Year
Ralph Chambers (1959-61) was recog-
nized in 2000 as USPTA's England Hall of Fame in 2013. Barnaby 2016 Kirk Anderson
longest serving member was instrumental in the creation of the 2015 Jorge Capestany
� 72 years. He coached first USPTA Certification Exam in the 2014 Randy Mattingley
Army Men's Tennis from mid-1970s. 2013 Avis Murray
1933 to 1946. In 1965 he 2012 David T. Porter, Ed.D.
received the Joseph D. Dave Muir (1971-72) has been a USP- 2011 Feisal Hassan
Deitz Bowl Award. TA member for 55 years. 2010 Ron Woods
In 2015 he received the 2009 Robert Greene Jr.
Bill Lufler (1963-66) was a collegiate USPTA George Bacso 2008 Tom Sweitzer
coach at Presbyterian Lifetime Achievement 2007 John Joyce
College, the University of Award. Muir has coached 2006 Tom Daglis
Miami and the University some of the top teaching 2005 Rick Macci
of South Florida. He was pros in the Chicago area 2004 Steve Diamond
the head professional at 2003 Jim Loehr
West Side Tennis Club in today, several national champions, and 2002 Will Hoag
Forest Hills, N.Y., and St. Illinois High School Champions. He 2001 Dave Kozlowski
continues to be an integral part of the 2000 Mark McMahon
Petersburg Tennis Center and Safety local USTA Competition Training Cen- 1999 Chip Brooks
Harbor Spa and Resort in Florida. ter Program, having been a CTC coach 1998 Joseph Thompson
Under his direction, the Association for the last 20 years. Muir also served 1997 Luis Mediero
adopted stricter admission standards as president of the USPTA Midwest 1996 Jim Reffkin
Division, and he was the head coach 1995 Angel Lopez
1994 Kurt Kamperman
Pros Art Prochaska and Doris Hart give a tennis clinic in Pittsburgh (1958). 1993 Jim Davis
1992 Bill Bond
1991 Nick Bollettieri
1990 Peter Burwash
1989 Vic Braden
1988 Spike Gurney
1987 Jack Groppel
1986 Sean Sloane
1985 Dave Sivertson
1984 George Bacso
1983 Paul Gagon
1982 Bill Tym
1981 Ken McAllister
1980 Rod Dulany
1979 Tim Heckler
1978 Rob Danner/Bill Thompson
1977 Joe Dennis
1976 Fernando Velasco
www.ADDvantageUSPTA.com 47
Beyond the Court
More than a Sport:
Tennis Thanks the Troops with Veterans Adaptive
Clinic in Orlando
By Stefanie Bannon, ThanksUSA
Andre Agassi once said, "Tennis tive clinic, as well as a Pro-Am for Isle- Also in attendance was ThanksUSA/
uses the language of life. Ad- worth members and Central Florida ten- Sergeant Matthew Thomas scholar-
vantage, service, fault, break, nis enthusiasts, also had the opportunity ship recipient and beneficiary of USPTA
l love � the basic elements of to attend a luncheon with guest speaker Florida's 2016 Tennis Thanks the Troops
tennis are those of everyday existence, General Ann Dunwoody, 2011 recipient fundraising event at the Orlando Grand
because every match is a life in minia- of the NCAA's Theodore Roosevelt Award Cypress, Shae Corey. Shae's scholarship
ture." Those who are passionate about for tennis and 2012 recipient of the In- allows her to pursue her studies at Sam-
the game of tennis know the feeling Agas- tercollegiate Tennis Associations Award. ford University in Birmingham, Ala. The
si was describing. It has a way of inspiring General Dunwoody shared her enthu- scholarship is named after fallen solider
players from all walks of life, and reaches siasm for tennis, as well as her inspira- Sergeant Matthew Thomas. Matthew's
far beyond the physical benefits. tional story of becoming the Army's first mother Sonya volunteered at and attend-
female four-star general. Now retired, ed the event at Isleworth in support of
On January 13 in Orlando, Fla., vet- she captures the essence of goodwill and Shae, with whom she has formed a special
erans had the chance to experience this service through her participation in char- bond. Sonya has nicknamed Shae "little
for themselves. They participated in a ity events and support for ThanksUSA's dove" to symbolize how her education
Veterans Adaptive Tennis Clinic at Isle- mission as a board member. will enable her to spread her wings and
worth Golf and Country Club under the
leadership of Len Simard, Isleworth Di- ThanksUSA's Veterans Adaptive Tennis Clinic at Isleworth Golf & Country Club, led by
rector of Tennis and USPTA Master Pro- Brenda Gilmore and assisted by several USPTA Central Florida professionals.
fessional, and Tennis Thanks the Troops
Ambassadors and USPTA Florida Tennis General Ann Dunwoody proud to sign her book fly, while keeping her son's spirit alive.
Professionals Mike Dombrowski and for veteran tennis participant Sharona Young. Whether you are a superstar playing
Tweet Coleman. The clinic was hosted
by ThanksUSA, a nonprofit organization in a grand slam, or a wounded veteran
that provides scholarships to military fighting through physical and mental
families with the help of generous USTA wounds, tennis has the power to chal-
and USPTA Foundations grants and lenge and frustrate you, while motivat-
volunteers. Veterans from the nearby ing and inspiring you to improve on and
Orlando VA Medical Center took part. off the court. Remarkable women like
Brenda Gilmore and General Dunwoody
The adaptive clinic was coached by are examples of how passion for the
2015 PTR Maryland Member of the Year sport can be used to improve the lives of
Brenda Gilmore, a tennis player who can others, and supporters like the USPTA
attest to the advantages the sport can of- and USTA, in conjunction with the
fer. At the age of 27, Brenda was involved USPTA and USTA Foundations, make it
in a car accident that left her paralyzed possible to do so. For more information,
from the waist down. Now teaching and visit www.ThanksUSA.org. h
competing from a wheelchair, she moti-
vates and encourages players across all
physical circumstances and skill levels �
a constantly smiling example of Agassi's
"language of life" through tennis.
Tennis built Brenda's self-esteem and
confidence, and now Brenda wants to do
the same for our veterans � "Wounded
warriors have given so much to my free-
dom in the United States, it's the least
that I could possibly do," she says.
Those that participated in the adap-
www.ADDvantageUSPTA.com 49
Beyond the Court
Using Today's Technology
to Get Your Dream Job
By Farley Young, USPTA, and Jeremy Carl, USPTA
Today's job market is very com- a head professional or director of tennis and the other 90 will more than likely
petitive, and applications should position, a presentation on hiring prac- never be viewed again. Make sure that
go beyond just the hard paper tices or increasing on-court revenue yours is in the short stack.
copy. Resumes are crucial, but would highlight your expertise.
leave out many factors that influence Near the top of the resume, high-
hiring, such as your apparel, body lan- Be sure your website is up to date light your strengths in line with what
guage, projection of voice, and ability to and professional in appearance. A the club is looking for. Use either three
build a quick rapport with clients. Thus, future employer may also check your to five bullet points or a brief paragraph
when emailing a resume to the tennis ability to create a professional website, in bold type. This section will be im-
director or owner for a tennis-teaching as this may be a job requirement to pro- mediately after your name and contact
position, include a link to your website. mote the club. information, and can be labeled as Pro-
fessional Profile. Do not hide your top
One of the benefits of your USPTA But let's not forget the resume. This strengths! Remember, a tennis director
membership is a free website that you is the first thing the employer will see, is usually too busy to read your resume
can personalize, including adding You- so the actual hard copy itself should a second time; make sure that you at-
Tube videos (detailed instructions are be professionally produced, either by tract their attention the first time!
available when you log into your uspta- you or by a company. Before even one
pro.com website). Embed videos of word is read, the appearance is imme- Finally, carry your resume or busi-
you teaching tennis to both adults and diately noticed by the employer. If two ness card to any convention or tourna-
juniors to allow the hiring managers to resumes were held up in front of you ment that you attend. Your business
see how you hit, instruct and communi- for one second and then taken away, card should include your professional
cate during the lesson. Many interviews one will stand out. An employer may website. If you meet someone that is in
are conducted with you performing a receive as many as 100 resumes for one a hiring capacity, you should hand out
tennis lesson. Thus, this video will be job, and spend only five to 10 seconds your business card and direct them to
a preview for the tennis director to see per resume. She will divide these re- your website that features a video of
if they want to grant you an in-person sumes into two piles. The first stack will you teaching a lesson. Follow up a few
interview. In fact, the day may come be around 10 resumes to look at again, days after the convention with a call to
when tennis directors will mandate this the tennis director to see if they have
procedure for your application. had a chance to view your lesson on
your website. Do not expect the tennis
Also, if you have published any ar- director to always make the first call;
ticles in ADDvantage or other tennis you need to be aggressive to get a job in
magazines or newsletters, add links this competitive job market.
to them on your website. In addition,
record a video of yourself talking about Take advantage of the technology
why you coach, how you help students, available to you today along with the
and explain your coaching philosophy. tools provided by USPTA, but don't
Include information about a couple of forget networking and the benefit of
events that you developed for a club or having a professional resume. Today's
events that you could direct that are job market is tough; use all the tools
not typical days of revenue (e.g., the day available to you to make yourself stand
after Thanksgiving, the Saturday on out among the rest. h
Labor Day weekend, etc.). Upload this
video to YouTube and embed it in your Jeremy Carl is Director of Junior Farley Youman is a tennis profes-
website. If you gave a presentation at
a division or national conference that Tennis for Blue Chip Sports Man- sional with Blue Chip Tennis Acad-
was recorded, include that video as
well, especially if the topic would relate agement and is a USTA High Per- emy. He is teaching full time at both
to the position for which you are apply-
ing. For example, if you are applying for formance Coach. He was former the Worldgate Club (Herndon, Va.)
head pro at Burke Racquet and and the Burke Club (Burke, Va.).
Swim Club in Burke, Va., and for- He previously taught 250 students
mer tennis director at Mount Vernon Athletic over the course of six months at Saddlebrook
Club in Alexandria, Va. Tennis Resort (Wesley Chapel, Fla.).
50 www.ADDvantageUSPTA.com www.ADDvantageUSPTA.com 47
Inside Coaching
Five Steps to Better Student
Retention
By Rod Heckelman, USPTA
In this new challenging tennis mar- The goal of a teacher is to help guide, direct and educate their students toward improvement
ket, we have come to a point where and leave them with the tools that they can continue to process on their own.
student retention is very important.
This is why we need to find ways simply put, the process of learning 2. Helping the student release their
of teaching that will keep our students to execute either a stroke or tactic
coming back for more. The obvious way automatically. Some students will goals � Most players begin the pro-
to make that happen is to continue to have a very difficult time in accom- cess of improving by establishing
provide a path for improvement, which plishing that last step. They run goals. This is often the foundation of a
we could also refer to as a path for learn- into a conflict of trying too hard, or player's motivation, so asking them to
ing. For that task to be mastered, we more specific, thinking too much. release these goals is difficult. Their
need to be able to interpret how each They fail to allow themselves to ac- current style of play has provided
student learns. Each has their own cept successful change and, in turn, them with their security and sense of
learning behavior, a puzzle that we must develop confidence in that change. direction. Many students have spent
unlock first before any instruction will The very nature of transitioning hours and hours honing a skill to
be accepted. As it has been said many to doing something automatically improve their game and now you are
times before, we don't teach tennis, we correct is in itself a non-cognizant asking them to either make an adjust-
teach people how to play their tennis. It moment. To try to think your way ment or try something completely
makes sense then, that accomplishing through that transition is contradic- new. As an example, your student
that task will go a long way to retaining tory to the process. Most teachers has been working hard to develop a
students. know that players reach their goals driving backhand with pace and ac-
through correct repetition over a curacy and now you are telling him
It takes years of experience to period of time and then transition- that he needs to master a defensive
learn how to recognize and adjust our ing those changes gradually into slice backhand on the occasion where
messaging to each individual student. their style of play. You need to take he does not have position or balance.
Unfortunately, sometimes we reach a the time to make this message reso- You explain to him the difference
road block, a failure to connect, and are nate with your students. The next of compensation versus adaptation,
unable to make any changes or progress step will be adjusting their game and hope he appreciates the quest to
with a student. This will most likely re- and releasing some goals in order to develop a more rounded game. This
sult in the loss of that student or some develop a practical approach to im- adjustment now needs to become
degree of frustration with the student/ provement. part of his new expanded foundation
teacher relationship. We need to remind of his game. Learning these new shots
ourselves that student retention is based
on their learning, not our teaching. Al-
though there may be many reasons for
this lack of progress with a student, here
is a five-step process that can help most
teachers and their students get back on
track toward improving their game, and
in turn retain that student.
1. Transitioning to auto-pilot � Most
pros have heard of the four steps in-
volved in learning repetitive physi-
cal behavior. The sophisticated like
to refer to this as a student's prog-
ress from non-cognizant incompe-
tent, to cognizant incompetent, then
cognizant competent and finally to
non-cognizant competent ... more
54 www.ADDvantageUSPTA.com www.ADDvantageUSPTA.com 47
and not being bound to prior goals is needs to find a pattern of solving to it is equally important to help the
a big step toward developing a more step back into an automatic response students recognize success on their
rounded and flexible game. Once a in performing. At a certain point in own. They need to be reminded that
student takes the step of learning to time, a teacher needs to help the stu- self-encouragement is important
accept the idea that variety can be dent realize that he needs to redirect in sustaining progress and inter-
just as effective as hitting a ball better his game toward something he can est. The coach needs to help guide
or harder, he is ready to understand do and not something he may want that endeavor with an accurate
the third step of learning: lateral vs. to do. Again, this can go against the analysis. Barking repeatedly posi-
vertical development. grain of person's learning style. Often tive comments makes you more of a
very successful students are success- cheerleader than a coach. Although
3. Lateral vs. vertical development � ful because they are stubborn and this approach can be stimulating for
refuse to lose points. The "no giving a while, it can grow old, especially
Every player has limitations, mostly up" mindset is important in competi- if the student's improvement and
as a result of their physical skills tion, so you need to convince the stu- performance comes to a halt. By
and athletic competence, but also as dents that they are not giving up, but asking a student about how she was
the result of a more challenging op- just taking a brief timeout to reboot successful, not just about what went
ponent. The latter can be addressed their game. How often do you see wrong, you will help her evaluate her
strategically, but the lack of physi- players continue to miss first serve play and begin the process of helping
cal skills resulting from age, injury after first serve, instead of taking her achieve autonomy. As a teacher
or level of athletic ability, needs to some pace off the ball and trying to you can help guide her through the
be addressed in a more practical just get the first serve in? You remind understanding of cause and effect.
manner. The last thing you want to the students that the second serve As an example, she may have a bad
tell your students is that they can is the only shot in tennis that always forehand day; your teaching should
no longer improve, but you should follows failure and hope that just get- allow her to be educated enough
be able to convince them that they ting their first serve in will help them that she can figure out what is caus-
can expand their game and learn a access a pattern of success. Remem- ing this issue and how to address it.
number of new shots. This lateral ber that during a match, for the most This development of an intuitive
versus vertical development will part, coaching is not provided, and process will accelerate and help the
often restart their motivation and having the student come to any new student recognize sooner and more
kindle a new challenge to improve enlightenment about any change will effectively what she needs to do in
their play. As an example, a student require our fifth step in learning: cre- order to turn things around dur-
may not physically be able to re- ating autonomy and intuitive skills. ing the heat of competition. A great
treat back well enough to harness a coach is someone who helps their
powerful overhead, but she may be 5. Building autonomy and intuitive students perform on their own and
able with her limited mobility, reach not constantly need a coach to tell
just high enough and learn how to skills � This is especially important them what to do. This approach to
hit a soft side-slice overhead that with young players who are rapidly coaching will also open doors for the
can be quite effective and offensive. developing their style of play and at student to take on new projects in
Another player who has hit a limit in the same time trying to compete. At their game and help improve their
his mobility may discover that learn- some point in time, all coaches need play. Trying to always control a stu-
ing more shots with spin can create to let go of their students and allow dent can end up forcing them away
a smarter strategical game plan. He them to fail or succeed on their own. from you.
finds ways of engineering a game Most parents have a very difficult
plan that provides opportunities for time with this, and it is surprising At the end of the day, that is the goal
his opponents to lose to him, rather to see how many coaches have the of a teacher � to help guide, direct and
than always trying to hit winners. same issue. Giving up control can be educate their students toward improve-
Once your students begin to see how a difficult task, but the results can ment and also leave them with the
many new shots they can develop, be very fruitful. The very process of tools that they can continue to process
they rebuild their confidence and change and improvement starts with on their own. With that in mind, re-
create new goals ... which leads us to experimentation along with trial member this simple equation: student
the fourth learning characteristic: and error. Although it is a great habit l earning = student retention. h
accessing success. for any coach to reinforce success,
4. Accessing success � If you remember Rod Heckelman's career started in 1966 when he began his five-year role as a teacher at
your school days, you might have John Gardiner's Tennis Ranch in Carmel Valley, Calif. Later he opened as the resident
heard that when you were taking a pro for Gardiner's Tennis Ranch on Camelback in Scottsdale, Ariz. In 1976 he took over as
test and came upon a question you head pro/tennis director at the Mt. Tam Racquet Club in Larkspur, Calif., and added the
could not answer, it was best not to title and responsibilities of general manager in 1982. In 2010 he was awarded "Manager
dwell on it but rather move on to the of the Year" for the USPTA NorCal Division and the "Manager of the Year" at the USPTA
next question in hopes of reestablish- World Conference. He has written several books including, "Down Your Alley" in 1993, "Playing Into
ing a successful train of thought. The the Sunset" in 2013 and most recently, "250 Ways to Play Tennis." He also produced the "Facility Man-
reason for this is simple � the brain ager's Manual" and the "Business Handbook for Tennis Pros," which is distributed by the TIA.
www.ADDvantageUSPTA.com 55
Master Pro Corner
It's Better to Serve than Receive
By Tom Sweitzer, USPTA Master Professional
That concept goes far beyond 4. Getting publicity for tennis has be- gether toward a common cause. Like
the lines on a tennis court. At come extremely difficult. Despite in life, the important thing is that
the Spring 1999 USPTA Execu- this, media coverage for a charity you have to get started now. When
tive Committee meeting, Rus- event is almost always a guarantee. Andy Roddick asked Andre Agassi
sel Warner from the Intermountain what was the biggest mistake he had
Division made a proposal for "Lessons 5. The tennis charity event will bring made in his career, Andre answered,
for Life." The proposal called for the people into your facility/club. In any "It was not starting the Andre Agassi
American Cancer Society to be the business, increasing foot traffic is Foundation sooner."
official charity of the USPTA. It was critical to the success of the business.
accepted. October was named Tennis
Across Cancer Month and all USPTA "True heroism is remarkably sober, very undramatic. It is not the urge
members were asked to conduct one
lesson or clinic and donate the fees to to surpass all others at whatever cost, but the urge to SERVE others
the ACS.
at whatever cost." ~ Arthur Ashe
In 2002, USPTA made Lessons for
Life an umbrella program that recog- 6. Working with charity groups and the 10. The self-satisfaction you receive
nized the contributions by members to people involved with an event is like from being a part of a fund-raising
any legitimate charity. Through 2016, networking on steroids. Many times team is a very rewarding feeling that
USPTA members have raised more than these community leaders can assist will inspire others and make you a
$55.6 million for charity. That's a big you and your business in other ways positive force in both the tennis and
number. That's a big story. That's a huge in the future. local community.
service to others.
7. Your involvement will contribute Keep in mind that the largest sport-
This brings up the question, "What to your becoming more than "just ing event in the world, the US Open,
have you done to contribute to the Les- a tennis pro." You will become a raises the necessary funds to pay for all
sons for Life program?" To answer this community leader and a complete the tennis-related projects of the USTA.
question, we must go a step further, professional. The USPTA is not the only tennis orga-
asking, "What does participating in nization that advocates doing for others.
Lessons for Life do for you?" The idea 8. An important part of many award The PTR tag line "Making a World of
of Lessons for Life was to encourage applications (including Master Difference" is an outstanding way of en-
USPTA members to get involved with Professional) look for your contri- couraging tennis professionals to utilize
charities for the good of the community, butions to the community. Being their tennis skills and celebrity status to
the game of tennis, and the organiza- a community leader will greatly grow far more that the game itself.
tion, as well as the specific cause. Many improve your chances to earn rec-
times helping others pays big dividends ognition and help to secure impor- Tennis great Arthur Ashe had coined
for those involved, as well as for the tant career awards. These awards many insightful quotes during his ca-
organization and/or cause. The follow- enhance your creditability within reer as he was a great humanitarian, one
ing are some positive reasons to get the tennis industry as well as your of which is: "True heroism is remark-
involved with Lessons for Life. community. Securing speaking and ably sober, very undramatic. It is not the
publishing opportunities are as urge to surpass all others at whatever
1. Create a signature charity event that much about what you have to say as cost, but the urge to SERVE others at
makes your facility stand out in the they are about your creditability. whatever cost."
community.
9. Your event can be big or small. It can It is time for all of us to improve our
2. Working with charity organizations start and grow into a major event if service! h
will get you involved with many com- you can get everyone working to-
munity leaders, which will enhance
your ability to advocate tennis. Tom Sweitzer is a USPTA Master Professional and the 2008 USPTA Alex Gordon Profes-
sional of the Year, as well as the 2013 USPTA Manager of the Year, Large Facility. During
3. If the goal of your event is to raise his career, his events have contributed more than $9.5 million to charities and earned
funds for a non-tennis purpose, it him a PA Governor Citation for Community Service. His current free lesson program
will expose tennis to a group of peo- provides lessons to 3,000 inner-city children. This attributed to his being named the City
ple you normally would not reach. of Orlando Employee of the Year and Tri County League of Cities Employee of the Year. He
and his wife Mikel, who is also a tennis professional, reside in Orlando, Fla. ... the Land of Tennis Magic.
56 www.ADDvantageUSPTA.com
Career Development
Exams, Upgrades Cardio Tennis Conferences/
& PTCA I Activities
April 2 Level 1 Training Course
(4 credits for PTCA I segment) Wayside Athletic Club; Marlboro, Mass. (Division Conferences � 6 credits)
April 2 Hilton Head Island, S.C. April 8 Level 1 Training Course May 5 New England Convention
April 3-4 San Francisco May 18 Stowe, Vt.
April 7-8 Hoover Country Club; Birmingham, Ala. May 31
April 8-9 Lakewood, Calif. Southern Division Convention
April 8-9 Atlanta April 8 Level 1 Training Course Lafayette, La.
April 10-11
April 17-18 Aurora, Ill. Greenwood Athletic & Tennis Club; Florida Division Convention
April 21 Orlando, Fla. Naples, Fla.
April 21-22 Greenwood Village, Colo.
April 22 Tyler, Texas
April 22-23 Harrison, N.Y. April 28 Level 1 Training Course
April 28-29 Darien, Conn.
April 29-30 Des Moines, Iowa Twos Athletic Club; Toledo, Ohio
April 29-30 Albuquerque, N.M.
May 5 May 13 Level 2 Training Course
May 6-7 Laie, Hawaii
May 19-20 Baltimore, Md. Cedardale Health & Fitness; Haverhill, Mass.
May 20 Big Rapids, Mich.
May 20 June 10 Level 1 Training Course
May 20-21 Stowe, Vt.
May 20-21 Huntington Beach, Calif. Edgewood Country Club; Pittsburgh, Pa.
May 24
Houston July 15 Level 1 Training Course
Eau Claire, Wis.
Nichols Hills, Okla. Princeton Racquet Club; Princeton, N.J.
Lafayette, La. July 16 Level 2 Training Course
Tucson, Ariz.
St. Louis, Mo. Princeton Racquet Club; Princeton, N.J.
Sept. 8 Level 2 Training Course
Crooked Creek Country Club; Alpharetta, Ga. Webinars
* This course is held at the USPTA World Headquarters. (.5 credits)
Exam reservations must be made at least 21 days Watch all recorded webinars
prior to the dates listed. Each date includes an exam, at tennisresources.com.
upgrade and PTCA I unless noted. Exam cancellations
must be received no later than 14 days before the For more information visit uspta.com/Education.
exam, or a cancellation fee will be charged accordingly.
Please visit www.cardiotennistraining.com to register.
Applicant: late cancellation fee � $95; failure to cancel
� application fee is forfeited. Certified members: late
cancellation fee � $25; failure to cancel � $25 plus the
upgrade fee is forfeited. Registration for another exam
will not be accepted until cancellation fees are paid.
Accredited Education requirements
Professional Coach All USPTA-certified Professionals must earn 6 education credits in a three-year period
to remain current. Go to USPTA.com/Education for a partial list of eligible activi-
Register your Accredited Professional Coach (APC) ties. Please send verification (email, letter, certificate, receipt, etc.) that shows you
and specialty course credits earned with the USPTA attended the event/activity and submit it along with the date and agenda to educa-
SmartCode Education System. This uses your tion@uspta.org to receive your credit. (International members, Recreational Coaches
and those over the age of 65 are exempt.) Questions? Write to education@uspta.org
smartphone to instantly register or call 800-877-8248, ext. 147.
your attendance to all seminars
and specialty courses earning APC.
To use the system at a seminar,
general session or specialty course,
you must scan two QR codes. One
QR code is on your conference badge. The second
QR code will be in your conference notebook and
cannot be scanned until the end of the session or
the beginning of the next session. If you do not have
a smartphone, you may use someone else's. Forms
are available upon request.
58 www.ADDvantageUSPTA.com
Member News
� Arizona Special Olympians participated at Troon Country Club in the seventh annual Tennis � USPTA Professional Phil Chamberlain was in-
Fun Day on Saturday, Jan. 21. USPTA Professional Mark Pachtner, director of tennis at Troon ducted into the Memphis Open Hall of Fame. A
Country Club, coordinated the event which annually attracts more than 200 participants. native of Perth, Australia,
Prior to his tenure at Troon Country Club, Pachtner Chamberlain's impact on
developed Fun Day events with the local chapters of the tennis in Memphis began
Special Olympics in Georgia, Florida and California since at the University of
1999. Tennis Fun Day, also a well-established fundraiser Memphis where he was
for the Special Olympics Arizona, raised more than the No. 1 singles player,
$16,000 from this year's event. Since inception, more leading that team to a
than $115,000 has been donated with 860 athletes and NCAA national ranking of
2,100 volunteers participating. Each athlete received 18. Following graduation, he was named Ten-
a commemorative Fun Day T-shirt, free Wilson tennis nessee Professional of the Year in both 1979
racquet and a gold medal for participation during the and 1982. During that time, Chamberlain
post-event awards luncheon. Athletes and volunteers served as an assistant coach at his alma mater
also got time to explore a fully-equipped fire engine and police cruisers, courtesy of the City from 1979 -1980. After nearly two decades
of Scottsdale. "Tennis Fun Day is truly a captivating event and one in which we look forward away from the University of Memphis, he
to with great anticipation and excitement each and every year. Mark Pachtner and Troon returned as head coach from 1999 - 2005
Country Club have done a marvelous job in organizing this event for the past seven years and where he led the Tigers back to prominence,
we couldn't be more delighted with its success and charitable gift-giving," said Tim Martin, with the team reclaiming a spot in the national
Special Olympics Arizona president and CEO. rankings. Chamberlain is no stranger to the
Memphis Open presented by ServiceMaster,
� USPTA Master Professional Larry Lineberry of Sedona, Ariz., was inducted into the USTA serving as its tournament director from 2005
Southwest Section Hall of Fame. Lineberry is a 25-year resident of Sedona, a 40-year member - 2008, following a 20-year run as assistant
of the USPTA and Master Professional since 1990. His induction into the SWS Hall of Fame rec- tournament director beginning in 1984 at the
ognizes Lineberry's service to the SWS from both the USTA and USPTA Racquet Club of Memphis. He also served as
organizations. Since 1999, he has served as president of the Northern the club's director of tennis for 30 years, from
Arizona Tennis Association; a SWS board member; coach of numer- 1978 � 2008. Chamberlain is currently director
ous SWS teams at national competitions; a SWPTA board member; of tennis for Memphis University School where
promoter and director of eight USTA Challenger Professional tourna- he coaches the MUS and Hutchison Varsity
ments in Sedona; and conceived and promoted two music concerts by teams and the MUS lower school tennis team.
longtime friend, Grammy Award Winner Bruce Hornsby. Lineberry's He was inducted into the University of Mem-
students have earned over $500,000 in college scholarships since phis Hall of Fame in 1991, the Memphis City
1978 and his tennis-related activities have generated over $300,000 Amateur Hall of Fame in 1992, and Tennessee
for various charities since 1976. Lineberry is originally from Hampton, Va. While in the USPTA Tennis Hall of Fame in 2001. Over the last 40
Middle Atlantic Division he was a four-time Virginia Pro of the Year (1982-85), Middle Atlantic years, Chamberlain has coached 12 collegiate
Pro of the Year (1986) and division president (1986-87). All-Americans, 240 sectionally-ranked juniors,
104 collegiate scholarship athletes, and seven
touring professionals.
NATIONAL BOARD OF DIRECTORS
President Chuck Gill
Gary Trost
First Vice
President
Vice Presidents Alan Cutler
Feisal Hassan
Ken McAllister
Jack Michalko
Diane Selke
TM
Past President Tom McGraw
CEO John Embree
Legal Counsel George Parnell
ADDvantage magazine editorial offices Managing editor Kimberly Forrester The opinions expressed in ADDvantage are those of the
Circulation Kathy Buchanan authors and not necessarily those of ADDvantage or the
USPTA World Headquarters USPTA.
3535 Briarpark Drive, Suite 202 Office hours: 8:30 a.m. - 5 p.m. Central time
Houston, TX 77042 Copyright� United States Professional Tennis
Phone � 713-978-7782 / 800-USPTA-4U ADDvantage is published monthly by the Association, Inc. 2017. All rights reserved. Reproduction
Fax � 713-358-7794 United States Professional Tennis Association. of any portion of the magazine is not permitted without
email � magazine@uspta.org written permission from USPTA.
60 www.ADDvantageUSPTA.com
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