🎾 Addvantage2016july¶
Giới Thiệu¶
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Tóm tắt nội dung (trích từ tài liệu gốc): Inside this issue USPTA World Conference � 42 Whys and Hows of Personal Branding � 50 Adding Time and Focus to Tennis Instruction � 52 Departments: 54 USPTA News 56 Growing Your Business 36 CEO's Message 58 Career Development 38 Vice President's Message 60 Member News 50 Beyond the Court 52 Master Pro Corner Read more articles online at www.ADDvantageUSPTA.com On the cover: Join USPTA Pros in Indian Wells, Calif., for the USPTA World Conference, Sept. 25-29. Read more on Page 42. CEO's Message Westward Ho! The July issue of ADDvantage is Tennis Hall of Fame. Facilitated by by John Embree alway
Lưu ý: Nội dung dưới đây được trích xuất tự động từ PDF gốc tiếng Anh, giữ nguyên ngôn ngữ để bảo toàn độ chính xác kỹ thuật.
Nội Dung Gốc (Tiếng Anh)¶
Inside this issue
USPTA World Conference � 42
Whys and Hows of Personal
Branding � 50
Adding Time and Focus
to Tennis Instruction � 52
Departments: 54 USPTA News
56 Growing Your Business
36 CEO's Message 58 Career Development
38 Vice President's Message 60 Member News
50 Beyond the Court
52 Master Pro Corner
Read more articles online at www.ADDvantageUSPTA.com
On the cover: Join USPTA Pros in Indian Wells, Calif., for the USPTA World
Conference, Sept. 25-29. Read more on Page 42.
CEO's Message
Westward Ho!
The July issue of ADDvantage is Tennis Hall of Fame. Facilitated by by John Embree
always dedicated to previewing Hall of Fame CEO and former tennis
the upcoming USPTA World great himself, Todd Martin, I antici- Campus in Lake Nona while Martin
Conference. We will be heading pate that the conversation among Blackman will give a state of the
west for the first time since we were in these all-time greats will be riveting. young professional American talent
Monterrey in September 2012. Four 3) We moved the Awards Luncheon up that is making headway on the tour.
years is a long time between stops, but in the schedule so that more people 6) After a full day of education on
we have had some memorable World could attend. Plan on spending two Wednesday, you can look forward to a
Conferences in that time: Orlando hours starting at noon on Tuesday, relaxing and enjoyable evening at our
(2013), the US Open (2014) and last poolside reception as the night cools
year in New Orleans. Because of Sept. 27, to see who will be awarded the desert and the stars come out!
demand from everyone west of the Alex Gordon Professional of 7) Thursday will be our last day of
the Rockies, I expect a record the Year Award along with our education, highlighted by Dr. Gerry
turnout of our membership other top national awards. Plus, Faust, noted author and consultant to
from the Mountain and Pa- I am excited to announce that Fortune 500 companies. I have heard
cific Time zones! Peter Burwash will be in- Gerry speak on several occasions and
ducted into the Hall of it is fortunate that he will share his
We return to Fame where we will expertise with our membership on
the desert for the honor his 40-plus running your own business.
first time since La years of service to One of our allied organizations,
Quinta in 2010 but our association and United States Racquet Stringers
have selected the to tennis-teaching Association, will be presenting a
serene and luxuri- professionals across specialty course that afternoon for
ous Hyatt Regency those who are interested in the latest
Indian Wells Resort & Spa in Indian the globe. He will follow up his induc- equipment technology and stringing.
Wells, Calif. We could not have asked tion with a general session presenta- Finally, we took a giant leap forward
for a better venue this time around, not tion later that afternoon and share his last year with the implementation of
only because of the exceptional accom- usual words of wisdom. By the way, the World Conference mobile app to
modations but the room rate of $115+ is Todd Martin will also serve as our help you manage your experience.
almost unheard of. keynote speaker at the Awards Lun- This year, we are taking it one step
cheon to wrap up this celebration of further by making our registration
As always, we are shaking up the the best that the USPTA represents. process completely paperless! Cvent,
typical schedule to provide a change 4) Tuesday afternoon we host the Gen- the leading provider of registration
of pace while offering different educa- eral Membership meeting followed services, will be aiding us as we tran-
tional offerings. For example: by the division parties that evening. I sition to a more efficient registration
1) The USPTA Buying Show will kick off am sure your respective division has platform. Embrace the change!
a plan to make your event special. I always look forward to our an-
the social calendar on the first eve- 5) We have slated two other excit- nual get together: to get reacquainted
ning of our conference, Monday night ing panel discussions: one with the with old friends, meet new members,
from 5-10 p.m. Being the largest and CMAA and its Director of Education, and be energized by a terrific cadre of
only annual true tennis buying show Jason Koenigsfeld, who will present speakers. We have been working for
that exists in our industry, we antici- the core competencies that are re- months putting together what looks to
pate more than 75 vendors to attend. quired to become a general manager be another outstanding program. And
Be prepared to enjoy our buffet din- at a club. He will be supported by two with the deadline fast approaching for
ner and walk the show to see the latest USPTA Professionals who graduated members to complete their profes-
and greatest that our exhibitors have to become GMs of their facilities and sional development requirements, I
to offer. Of course, the silent auction will also share their experiences. expect a HUGE turnout. Westward Ho!
that benefits the USPTA Foundation The USTA panel will present the lat- See you in the desert... h
is always a highlight that evening. est on the status of the USTA National
2) For the first time ever, we will be
hosting a panel discussion with
three members of the International
36 www.ADDvantageUSPTA.com
Vice President's Message
Diversity and Inclusion
Accomplishments and Goals
by Diane Selke
Aschair of both the Diversity Goals: brings tennis to them? If you know
and Inclusion Committee and � We are looking for more diverse, ex- someone, send us a headshot of the
the Awards Committee, it's professional and include the name,
my responsibility to keep perienced speakers at the divisional division, number of years as a USP-
track of how we are progressing with and national levels. If you know of TA Professional, what certification
the initiatives we have in place. I'm glad anyone, please send their name, level they are, and the name of the
to share with the membership what we division, topics and where they have diverse group they teach. Explain
have accomplished thus far and what spoken in the past three years to who, what, where, why and how
our goals are looking to the future. Alan Cutler, Education Commit- they bring tennis to a diverse group.
Accomplishments: tee Chairman, at playtennisforlife. Limit it to one paragraph and send
� By end of 2015, we received 70 ap- info@yahoo.com. We are looking it to magazine@uspta.org.
forward to the diverse speakers � We hope to create a calendar of
plications from the membership for scheduled for the USPTA World diverse events that USPTA should
those wanting to serve on a national Conference in Indian Wells. I hope send a representative to. This will
committee. Thank you! The ap- you will join us in September! give us exposure when we set up a
plication will be updated and sent � We hope to finish our diversity his- booth and network to attract new
out in 2017 for members who want tory by the end of 2017. Warren Lem members. If you know of an event
to serve a two-year term in 2018 � and Karla Ruyua will complete this that USPTA should attend either by
2020 on a national committee. Get assignment. Thank you! a divisional or national BOD or com-
involved by first serving on a com- � We are always looking to recognize mittee member, please send type of
mittee in your division. members who go out and work/ event, date, time, place and number
� Women are a gender and not a teach diverse populations. We all of people attending to John Embree
diverse population. It was agreed have diverse members at our facil- at john.embree@uspta.org and me at
that there would be a women's ity. Who goes the extra mile and dsgogreengowhite@gmail.com.
subcommittee under Diversity and seeks out diverse populations and National Awards
Inclusion. There will be a meeting We will be streamlining the appli-
at the World Conference, so look Tom McGraw with Dale Evans (left), cation process further. I would like to
out for the date and time on the 2015 Diversity Award winner. thank my 2016 committee: Mark Faber,
conference app. Conan Lorenzo, Craig Bell and Terence
� The ADD Program flier was created Killen for their continued work in this
and sent to all divisions. The ADD process as we try to bring the divisional
Program offers applicants in need awards and national awards in line with
an opportunity to join the USPTA. one another. This past year the applica-
For more information, go to uspta. tion was online. Look for more informa-
com/join and click on Financial As- tion coming in this year's fourth quarter.
sistance. The Membership Commit- Congratulations to this year's winners!
tee, led by Chairman Jack Michalko, Help us recognize these members that go
is looking at ways to retain these above and beyond during the awards pre-
applicants once the test is finalized. sentation at the World Conference! h
38 www.ADDvantageUSPTA.com
USPTA World Conference
7 Reasons to Attend the
USPTA World Conference
Every year, USPTA puts on the about new programming ideas to take 5. New tools and technology
premier event in the tennis back with you to your club or facility.
industry at the World Confer- The USPTA Buying Show is the largest
ence. No other event brings 3. Meet the experts tennis-only trade show in the country
together tennis-teaching professionals and this year it kicks off the conference
and coaches, manufacturers and indus- Where else would you be up close and on Monday. Check out the latest trends
try representatives like this annually. personal with some of the leaders in and technologies the exhibitors will
But if you still need convincing, here the tennis industry? Take the oppor- have on display to sell at your pro shop
are seven reasons why you should at- tunity to make a connection with an or give you the edge at your club or
tend the 2016 version of this. influencer or share a business idea with during your lessons.
someone whose career you admire.
1. #GetYour6 6. Have fun!
4. New venue
If you haven't earned your 6 continu- Why did you get into the tennis indus-
ing education credits yet, this is the Never been to the desert? Here's your try in the first place? If you've been
place to do it. This year is the last year chance. The Hyatt Regency Indian stuck in a rut doing the same thing,
in the first three-year period to earn Wells Resort & Spa is a first-time host attending the conference will give you
your credits, so why not knock them for the World Conference. The resort a fresh perspective on why you were
out in just a few days at THE education has beautiful amenities to enjoy when so passionate about teaching tennis
event in the tennis industry? you're taking a break from seminars. in the first place. Division parties, the
Take advantage of the discounted rate poolside reception and lots of other
2. Sharpen your knowledge for golf � an excellent way to get to opportunities to meet new friends and
know the other attendees (new col- reconnect with old ones are a fantastic
Sometimes you have to get out of your leagues, perhaps?). The Indian Wells way for you to feel energized about
routine and into a new environment to Tennis Garden � home of the BNP your profession. There's nothing like
sharpen your skills. How much better Paribas Open � is also just a short drive being there to meet people face-to-
does a new ball bounce versus an old away. Check that tennis venue off your face to make meaningful and lifelong
one? Freshen up on the latest teaching bucket list by coming to the World connections with your colleagues and
techniques, discover new drills and learn Conference! friends. h
Here are a few tips for getting the most out of the conference:
Look beyond the schedule. There's more to attending the
conference than just sitting in a lecture. Keep your eyes and
ears open as you walk from session to session. You might
run into an old acquaintance you haven't seen in years. You
might see a pro you've always heard about but never met.
Take some time to have a cup of coffee with someone new.
This is a great opportunity to network. You never know
where your next job might come from or where you might
find the perfect employee. Schedule a meeting in the app!
Don't leave everything up to chance. Where else are you
going to go where you will be around hundreds of other
people in the tennis industry? Make plans ahead of time
to have lunch, dinner or drinks with a group of your peers
and chat. Your downtime is a great time for picking up
new ideas. Download the app to see who is on the attend-
ee list and send them a message!
42 www.ADDvantageUSPTA.com
USPTA World Conference
Registration Information
The 2016 USPTA World Confer- Hotel Reservations Need a car?
ence is right around the corner Save on your rental
with registration set to open l Hyatt Regency Indian Wells
soon. Here's the latest informa- Resort & Spa Save up to 30% at
tion along with some tips to know before 4600 Indian Wells Lane participating loca-
you go to get the most out of your expe- Indian Wells, CA, 92210 tions and lower
rience in Indian Wells. your travel costs for both business and
l Room rates pleasure. Go to bit.ly/AvisUSPTA and
2016 USPTA World Conference $115 per night + taxes & fees enter Avis Worldwide Discount (AWD)
registration rates No. U353920 or call 800-831-8000.
l Parking
(Registration will be available soon.) $5/day Save up to
l Full registration 5% at par-
l Reservations ticipating locations. Go to bit.ly/Enter-
$390 by Sept. 11/ $440 after Sept. 11 Call 888-421-1442 or register online priseUSPTA and enter account number
l Spouse/guest registration at bit.ly/WC16-hotel. XZ06853 and Password USP.
$200 by Sept. 11/ $215 after Sept. 11 Need a roommate? Save up to 10%
(no continuing education credits) at participating
l Daily registration Contact Janice Stollenwerck ( janice. locations. Go to
$165/day stollenwerck@uspta.org or 800-877- https://www.nationalcar.com and enter
l Specialty courses 8248, ext. 100) at the USPTA World account number XZ06853 and password
$50/course Headquarters to be put on a room-share USP.
list. She will send regular updates.
Discounts (Only one per person) Certification, Upgrading
Stay Connected
l First-time attendee Need to take the Certification Exam or
Save $75 on full registration #USPTAWC16 upgrade your rating? The PTCA I and
facebook.com/USPTA.Official Certification Exam will be offered at the
l New USPTA member World Conference. Contact the Mem-
Save $75 on full registration twitter.com/USPTA_Tennis bership Department at membership@
uspta.org or 800-877-8248 for more
l Three or more USPTA members instagram.com/uspta/ information or to sign up. h
attending from same club/facility
$25 discount on each for full youtube.com/user/TheUSPTA
registration
Take notes and highlight action steps. Then act!
Taking copious notes is a big part of attending a confer-
ence. You'll hear lots of great ideas and words of wis-
dom. But if you just write them down and then forget
about them, you've lost a great opportunity. Instead,
highlight the ideas you want to try back home. Then,
when you get back to work, read through all your notes
while the conference is still fresh on your mind. Make
a to-do list with your action items and get started! You
can even take notes of each session right in the app!
Make your attendance count. One benefit of attending
the World Conference is the opportunity to earn all of
your required education credits at one time. Just at-
tending the World Conference is worth 10 continuing
education credits. Each seminar is worth another half
credit. Be sure to scan your badge or membership card
then the course code in order to receive your credits.
www.ADDvantageUSPTA.com 43
USPTA World Conference
World Conference Looks to Expand Role
of Technology in Indian Wells
At last year's World Conference, message other attendees right through shopping, attendees will add items to
USPTA connected tennis the app. Social sharing is even easier. their "bag" and either redeem the exhib-
industry professionals and Attendees can also update their social itor's offer at the show or save for later.
experts from all over the media status and monitor their feeds
world. Using technology during the and the #USPTAWC16 hashtag during The bag also allows vendors to reach
event made information easily accessible the conference. an even greater audience than the Buying
and communication quicker than ever. Show. The virtual event bag will open to
The app will be available for iPhone, the public Sept. 19 and be available for
For 2016, USPTA will have technol- Android and tablets. Just search 30 days after the show for tennis profes-
ogy play an even bigger role to expand the "USPTA World Conference" in your sionals and coaches to take advantage of
reach of educational offerings. Attendees phone's app store. Visit uspta.com/con- information, discounts and other offers.
will have up-to-the-second information, ference for further details.
greater accessibility to educa- Live streaming
tion, and the ability to view offers Self check-in
from our exhibitors and spon- One of the most successful as-
sors right from their mobile de- When you come to the World Con- pects of the 2015 conference was
vices and computers to enhance ference, you want to be able to check in the ability to live stream four gen-
their convention experience. quickly, receive the information you need eral sessions to those professionals
and get going. To get attendees on their and coaches who were not able to
CrowdCompass way, USPTA will offer a self-check-in op- attend. Hundreds of members from
Conference App tion. Simply walk up to one of the tablet multiple countries tuned in to learn
stations, input your information, and and earn education credits.
For the second straight year, your ID badge will automatically be sent
USPTA will use a smartphone to a printer where a USPTA staff member USPTA will offer live stream-
app through CrowdCompass will hand it to you, and then you'll be on ing access to multiple general
exclusively for the World Con- your way. How quick and easy is that? sessions with the option to earn
ference. Attendees will be able education credits while at home or
to create a custom schedule Virtual Event Bag taking a break at their club or facil-
and personalized stream for the ity. USPTA members will have the
events and seminars they attend, find Also coming back to the 2016 confer- option to purchase live-streaming
out more about speakers and exhibitors, ence is the Virtual Event Bag, a "green" of general sessions (not seminars or
give instant survey feedback after ses- way for attendees to take advantage of specialty courses) and view through
sions, and much more. all the offerings from exhibitors and YouTube. Tennis pros will be able to
enhance the Buying Show experience. hear about the latest happenings in the
Not only can attendees receive notifi- Conference goers will get an email organization and still earn continuing
cations for reminders and room changes, invitation to go online and visit their education credits.
they will be able to receive individual "event bag" and explore all of the offer-
notifications tailored to their experience. ings from our vendors. Similar to online Social media
They can get a reminder about an upcom-
ing seminar, when to head to the Buying The reason the USPTA World Con-
Show or receive exclusive offers from ference is the premier event in the
sponsors and vendors. tennis industry is the ability to bring
together the top industry professionals
Interactive maps make navigating the and leading experts on all things tennis.
conference easy and intuitive. Find out Using social media to meet and connect
how to get around Indian Wells, learn the with other attendees or speakers � or
layout of the hotel, or explore the Buying to reach out to them from home � after
Show floor plan. Click on a part of the a great session or a meeting is a fantas-
map to zoom in and out, tap on pins for tic way to stay in touch. Connect with
exhibitor and session information, and USPTA on social media through Face-
click on links to full profiles. book, Twitter, Instagram and YouTube.
Search #USPTAWC16 to monitor the
The app makes staying social a cinch. conversation or join in and share the
Meet up with old colleagues or man- experience. h
age new connections with the ability to
44 www.ADDvantageUSPTA.com
USPTA World Conference
Meet Some 2016 Featured Speakers
Lorena Martin, Ph.D., USPTA, is an ap- tistics viewpoints. Technologies such as While working on your doctorate, your
plied behavioral scientist, PlaySight and Babolat, along with IBM research focused on reducing health
quantitative methodolo- have attempted to promote analytics disparities among the Hispanic popula-
gist, and exercise physi- and are doing a great job at it. tion. Why did this topic interest you?
ologist who specializes in
the use of statistical meth- Tennis coaches should incorporate I have always been interested in
ods in health behaviors either an analytics platform or include reducing health disparities as well as
and sports performance. a sports performance analyst on their increasing diversity in sports. As a re-
team to examine a player's training regi- sult, I volunteered in the Diversity and
What is sports analytics and how did men, nutrition habits, and sleep patterns, Inclusion arm of the Southern Califor-
you become interested in it? which could later be used to customize nia Tennis Association and later became
training programs, prevent injuries, and Vice Chair of the Diversity and Inclu-
It's the science of analyzing data improve performance on the court. sion Committee of the SCTA. I think it
collected from the athlete's on- and off- is important that tennis participation
court performance to gain insight and a You have earned multiple certifications includes not only children of all races
competitive advantage. � USPTA Elite Professional, personal but of all socioeconomic backgrounds.
trainer, nutritionist, certifications in
I became interested as a result of yoga and aerobics, etc. How have these How did you start playing tennis?
studying psychology and physiology for certifications impacted your career? I actually ran cross country up until
many years. I wanted to be able to quan-
tify and measure progress and improve- It wasn't like I was trying to get as the age of 13, and one day my mother
ment and found that statistics was the many certifications and degrees as pos- took me to the local courts in Miami
way for me. It puts to rest unfounded sible. It happened as a result of my in- and I hit the ball back and forth with
beliefs. I really loved the ability to nate desire to learn as much as I could her. A nearby coach approached me and
closely examine my theories and analyze about becoming the best athlete I could asked if I would like to play a match.
the data, objectively removing my biases become � it was a way to attempt to im- Being one to never turn away from a
through the numbers. prove my level of tennis and compete in challenge, I said yes. I won the match
pro circuit events. and I became instantly addicted to the
What are your thoughts on analytics in sport of tennis. *
tennis? Is it being used effectively? The same holds true for my educa-
tional background, I wanted to learn ev- * More from this interview is available at
I am seeing an effort in the tennis erything I could about the human body www.addvantageuspta.com
world to improve their analytics and sta- (mind and body) and athletic greatness.
Howard Moore, USPTA, has been the success that has been deployed and ex- to enter into the tennis arena from
program director at ecuted on a daily basis. The overall ame- their professional onset.
Saddlebrook Tennis for 30 nities of the resort are also outstanding.
years. He was coached by What made you join USPTA and earn
the late Australian Davis What was it like working with the great your certification?
Cup coach, Harry Hopman. Harry Hopman?
He joined Hopman's I joined USPTA when the headquar-
staff in 1978 and ran the Harry Hopman was unsurpassed as ters was at Saddlebrook. The networking
a team organizer, coach, psychologist affiliates compiled with the support of the
Harry Hopman International Tennis Club in and motivator. Hopman was the Vince entire membership obviously enticed me
Bologna, Italy. Lombardi of tennis. I owe my entire to join. I am grateful for what the mem-
journey and success in the game of bership has provided me over the years.
The tennis program at Saddlebrook has tennis to Mr. Hopman.
been rated by Tennis Resorts Online as one What is the best piece of advice you
of the Top 4 camps in the country. What do What changes would you like to see in have received?
you do there to make it stand out? coaching?
Train yourself to get up two hours
Saddlebrook provides an attention- The direction that the USPTA is earlier every day, four days a week and
to-detail experience for the clients. taking with its continuing education get those menial tasks out the way. By
Additionally, the programming for the platform is paramount to the future completing this exercise you gain weeks
adult and junior athletes is well struc- success of the entire organization and on your life. Over a month, 36 hours x 12
tured. Unquestionably, the roles that the to the game in general. Coaches must months leads to 432 hours, which is 18
staff has played have been the key to the embrace the model that allowed them days of organization. h
46 www.ADDvantageUSPTA.com
USPTA World Conference
Conference Schedule
(This schedule is tentative and subject to change)
Sunday Monday Tuesday Wednesday Thursday
9/25/16 9/26/16 9/27/16 9/28/16 9/29/16
9 � 1 p.m. 8:30 a.m. � noon
Specialty Course 1: CYT Workshop
TBA / Hank Pfister
(register at
2 � 6 p.m. coachyouthtennis.com)
Specialty Course 2:
TBA / Paula Scheb 9 � 10 a.m. 9 � 10 a.m. 9 � 10 a.m. 9 � 10 a.m.
Seminar (Ct) / Seminar (Ct) / Seminar (Ct) / Seminar (I) /
Paul Goldstein Emma Doyle Tracy Almeda-Singian
Stan Oley
Seminar (I) / Seminar (I) / Seminar (I) /
Seminar (I) / Lorena Martin David Sammel Feisal Hassan
Benefits Panel
10:30 � 11:30 a.m. 10:30 a.m. � noon 10:30 a.m. � noon 10:30 a.m. � noon
Seminar (Ct) / General Session: General Session: General Session:
Jeff Salzenstein
Hall of Fame Panel / Seminar (Ct) / Seminar (I) /
Seminar (I) / Rosie Casals, Lindsay Jose Higueras Gerry Faust
Jeff Gearheart Davenport, Pam Shriver
Lunch Noon � 2 p.m. Lunch Lunch
1 � 2 p.m. Awards Luncheon 1 � 2 p.m.
Seminar (Ct) / Seminar (Ct) /
Torey Hawkins Keynote speaker: Michele Krause
Seminar (I) / Todd Martin Seminar (I) /
Pat Shields Ajay Pant
1 � 5 p.m. 1 � 5 p.m.
Specialty Course 3: Specialty Course 4:
TBA / John Yandell TBA /Bob Patterson
2:30 � 3:30 p.m. 2:30 � 3:30 p.m. 2:30 � 3:30 p.m.
Seminar (I) / General Session / General Session (I) /
Craig Jones, Scott Schultz Peter Burwash CMAA Panel: Tim
Dietrich, Jason
Seminar (I) / Koenigsfeld, Steve Shaw
Jane Savage
3:45 � 4:45 p.m. 3:45 � 4:45p.m. 3:45 � 4:45 p.m.
Manufacturers Ad General Session (I) / Seminar (I) /
Martin Blackman, Kurt Tim Mattek
Staff Meetings Kamperman, Craig
Seminar (I) /
Morris Howard Moore
5 � 10 p.m. 5 � 6:30 p.m. 5 � 6 p.m.
USPTA General Session (I) / Seminar (I) / NJTL
USPTA Membership
Buying Show Seminar (I) /
and Reception Meeting Desmond Oon
7 � 9 p.m. 6:30 � 9:30 p.m.
Division Parties Poolside Reception
www.ADDvantageUSPTA.com 47
USPTA World Conference
Things to do Around Indian Wells
The Coachella Valley offers everything from shopping to museums to casinos. This region is also a mag-
net for nature lovers. Here's a sneak peak of some of the activities available to you when you join us in
Indian Wells for the USPTA World Conference.
1Palm Springs Arial Tramway. This attraction is not 2San Andreas Fault Jeep Eco-Tour. This three-hour tour
for the faint of heart. Get a bird's-eye view of Palm is led by an expert naturalist guide and includes a
Springs and the valley floor as you travel 2 � miles guided nature walk in the San Andreas Fault Zone.
up the cliffs of Chino Canyon in a rotating tram car to a final
elevation of 8,516 feet.
3Agua Caliente Casino. If Lady Luck is a friend to you, 4General Patton Memorial Museum. Military buffs will
check out this casino that has 1,400 slot machines, enjoy learning more about this American hero. The
39 table games and a room for high-limits gambling. site of the museum is a former Desert Training Cen-
ter hand-picked by General Patton, because of its proxim-
ity to water and its semblance to the desert of North Africa.
5Eisenhower Peak: Wilderness Loop Trail. Bring your hiking boots and discover this 5-mile trail that wanders through
the Living Desert Nature Preserve. It takes you through various Sonoran Desert biological communities and habitats.
(Photo by Dsyrengelas at the English language Wikipedia, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=3078559)
For a more detailed listing of things to do and places to go,
see our guide at uspta.com/conference.
48 www.ADDvantageUSPTA.com
JOIN US
VISIT
USPTA.COM/CONFERENCE
FOR MORE INFO & REGISTRATION RATES
Beyond the Court
Whys and Hows of Personal
Branding
By Boris Fetbroyt, USPTA
As USPTA is encouraging all
teaching professionals to get
their six credits through the
professional development
program, it's important to understand
the bigger picture � that professional
development builds a teaching profes-
sional's personal brand. So why is per-
sonal branding important?
Job Demand Whatever tennis market you decide to work in, make sure you become a specialist
As continuing education/profes- in it. If you choose the high performance pathway, make sure you master the skill
of developing talented junior players, or if you decide to be a college coach, make
sional development is becoming more sure you master the art of motivating your team. Once you believe that specialty is
mainstream in the business world, mastered, showcase it and build that credibility.
the same can be said in the tennis in-
dustry. As teaching professionals, the mercial clubs can decide to sell their
physical aspect of teaching gets harder club to other buyers who bring in
as we age, so our goal is to find ways their own staff to run the tennis
that we can make money while spend- programs. The same goes for coun-
ing less time on court. With this we try clubs as tennis committees and
come to career choices! I can't speak executive boards change throughout
for everyone but I would assume a time, which can lead to directors/
great number of teaching profession- teaching professionals losing their
als aspire to be directors one day. If positions as well.
we look at positions that open up for
directors of tennis, you can see there As we know, there are things in life
is quite a list of requirements just to that are out of our control. However,
apply for the position. Most director our name is our greatest asset and one
positions require an undergraduate that stays with us for the rest of our
degree, with a master's preferred. lives. Taking your name and trans-
On top of your academic educational forming it into a personal brand that
requirements, owners and general others will appreciate and recognize
mangers of clubs are asking for an is your best chance for long-term suc-
applicant's most recent tennis edu- cess in the tennis world. One of my fa-
cational activity or involvement. Are vorite quotes from Benjamin Franklin
you on a board? Committee? Employ- is, "An investment in knowledge pays
ers love seeing a continued path of the best interest." So how do we build
success in their applicants, which this personal brand?
shows a strong work ethic and a true
dedication to your industry.
Job Security
It's important to understand
that you can never take your job for
granted. No matter what type of club
you work for, whether it's a country
club or commercial club, changes
can always be made. Owners of com-
50 www.ADDvantageUSPTA.com
Upgrade Your Certification Level tions along with different goals. High ments is to get in contact with the
First and foremost, upgrading your school and college coaches have the executive director or president of your
pressure of winning matches to keep USPTA division and see what dates are
certification level to Elite Professional their jobs. High performance coaches available to present or what newslet-
should be the first item on your things- must develop young junior players so ters still have openings for articles. It's
to-do-list if you aren't currently an Elite they succeed in junior tournaments very important to understand that you
Pro. Most director positions require and hopefully receive tennis scholar- never know who is reading your article
an Elite Professional certification level ships. In commercial clubs, you tend to or who is at any given convention.
and some of the top country clubs in the work for one owner and the person you These presentations can potentially
United States even require an applicant report to may be different compared open future doors for you that you
to be a Master Professional. to a country club structure where you weren't even expecting.
report to a committee or board. Showcasing Your Specialty
Understand Yourself Grow Your Network
and the Industry As tennis-teaching professionals,
The USPTA offers many of its edu- we all have strengths and weaknesses.
Many teaching professionals are cational and networking opportunities Some coaches are great with juniors;
former players, whether it's playing through workshops, seminars, and some coaches relate better with adults;
on the junior circuit, playing college divisional and national conventions. and some coaches are better at techni-
tennis, or even giving the professional Through all these opportunities, and es- cal work, whereas others may be bet-
tour a shot. But from personal experi- pecially the USPTA World Conference, ter with strategy and patterns of play.
ence, I realized that figuring out which you have the chance to meet fellow Whatever tennis market you decide
market you want to teach in is mostly teaching professionals, directors, gen- to work in, make sure you become a
learned through experience. Some- eral managers and owners from every specialist in it. If you choose the high
times your first teaching job is one aspect of the tennis industry. You never performance pathway, make sure you
that you really enjoy and love and you know when you might cross paths, but master the skill of developing talented
decide to follow that path; for others, it starts with attending these events and junior players, or if you decide to be a
below are some pathways teaching getting your name out there. college coach, make sure you master
professionals can pursue. How to Build Credibility the art of motivating your team. Once
you believe that specialty is mastered,
����� High School Coach The USPTA offers many great op- showcase it and build that credibility.
College Coach portunities for teaching profession- Always Remain a Student
High Performance Coach als to grow their credibility through
Commercial Club Structure speaking engagements at workshops, Remember, no matter how well you
Country Club Structure seminars and conventions, as well as think you know your industry or how
writing articles for your divisional much of an expert you think you are in
Whichever pathway you pursue, newsletter. The best way to get in- it, never stop learning and mastering
make sure that you enjoy it and under- volved with these types of engage- your specialty. Every industry changes
stand that every pathway tends to be through time; it's important to stay
different and has different job descrip- up-to-date with the latest trends and
certifications in our sporting world. The
second we stop learning, presenting,
and attending conventions, our per-
sonal brand starts to devalue. It takes a
lot of time and effort to build a personal
brand, so let's not let it go to waste.
Our name is our greatest asset and one that stays with us for the rest of our lives. Bottom Line
Taking your name and transforming it into a personal brand that others will appreciate The services that your brand pro-
and recognize is your best chance for long-term success in the tennis world.
vides will always be in demand as long as
you live up to what you showcase. Just
remember � life happens; things hap-
pen out of our control, but your brand is
what no one can take away from you. h
USPTA Elite Professional Boris
Fetbroyt is the Head Tennis
and Paddle Professional at
Baltimore Country Club and
a USTA High Performance
Coach. He also serves on the
USPTA Mid-Atlantic Board of Directors and
the USPTA U30 National Committee.
www.ADDvantageUSPTA.com 51
Master Pro Corner
Adding Time and Focus
to Tennis Instruction
By Bob Anderman, USPTA Master Professional
The challenge for me as an in- spinning ball with an arc, plus a bounce. I practice and competition?
structor is to understand why it never covered this concept of time in my There is an enormous amount of new
is so hard for a tennis player to teaching, yet it is obviously a key compo-
move beyond the 3.5 level. Begin- nent of hitting a tennis ball. information that is available to us and
ning students seem to move quickly to I have tried to integrate that new infor-
3.0. It takes them a little longer to reach Focus is the other component that I mation into my teaching and coaching.
3.5, but then they hit a tennis level wall. haven't taught. Focus should not be con- Coaches and pros like Tomaz Mencinger
Once a player reaches the 3.5 level they fused with mental toughness or watching at www.feeltennis.net, Craig O'Shannessy
should have solid stroke technique, a ba- the ball. I have worked with my tennis at www.braingametennis.com, and au-
sic understanding of tactics and strategy, students and players on mental toughness thors like Daniel Goleman ("Focus: The
and some concept of mental toughness.
Playing matches and lessons that work How much time do we spend Hidden Driver of Excellence") and An-
on skill development seem to have a on teaching players how ders Ericsson ("The Road to Excellence:
modest impact. So what am I missing? to focus and what to Acquisition of Expert Performance in the
focus on? Arts") have changed my way of coaching
To better understand this, I studied and teaching. I personally spend more
other pros' teaching methods and started Are we giving time with my tennis students and high
doing my own research. I discussed this our students school teams on learning how to focus on
quandary with a good player who once so much information the ball in flight, how to use time to their
coached a major college baseball team. that they are confused advantage, and how to recognize when
For him, tennis and baseball were the on actually what to focus on time is against them. Understanding the
most difficult sports to conquer because in practice and competition? opportunities and challenges of time and
they require the player to hit a fast-mov- working with students to enhance their
ing ball and stay focused while moving. and watching the ball but assumed that ability to focus will have a dramatic effect
players knew how to focus. What is actu- on how much they improve. h
Specific to baseball, the ball travels ally happening in the player's mind as the
95 mph over a distance of 60.06 feet. ball is approaching? We know it takes the Bob Anderman, tennis coach for the
A tennis ball does not travel that fast. brain .02 seconds to process a thought. boys and girls at Glenelg Country
However, players have to react to a mov- Also, the more thoughts entering the School in Ellicott City, Md., has had two
ing ball while they themselves are mov- brain, the longer it takes exponentially to careers spanning 60 years. He started
ing. So I decided to do some research on process, thus slowing the reaction. teaching tennis in 1954 and teaching
the speed of the tennis ball. During the school in 1968. He taught high school
most recent Wimbledon, the New York The question is, how does one focus and college and served as an educational consul-
Times had an animated video of a tennis on a moving object, make contact with tant for such companies as the Discovery Channel,
serve. It showed that a serve hit at 150 the ball, and redirect it to the proper Animal Planet, and the Mortgage Bankers Associa-
mph ends up on the server's racquet at place, all within a very limited about of tion. He actively competes in tennis, and in 2011,
75 mph. Wow! Half the speed is lost! time? The ball is coming quickly and 2012, 2013 and 2015 he was ranked No. 1 in doubles.
we ask our brain to process the speed,
To give this fact some perspective, height and spin, and do all the bio-
look out the window of a car traveling at mechanical necessary things to make
75 mph. The world zooms by. Because my contact. It comes down to one's ability
curiosity was peaked, I decided to create to focus on what is most important.
a spreadsheet showing different speeds How much time do we spend on teach-
and distances of a tennis ball. I doubled ing players how to focus and what to
each result based on the NYT's video to focus on? Are we giving our students so
show the actual hitting time. For exam- much information that they are con-
ple, a ball hit at 40 mph takes 1.3 seconds fused about what to actually focus on in
to travel 78 feet. I doubled this time to
2.6 seconds. That information gave me a
new appreciation of the amount of time
a player has to prepare and react, while
simultaneously having to deal with a
52 www.ADDvantageUSPTA.com www.ADDvantageUSPTA.com 47
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USPTA News
Emirates Airline US Open Series Invites
USPTA Professionals Back
Summer is back and so is the gies. Tennis Channel and ESPN2 / 2016 Emirates Airline
13th season of the Emirates WatchESPN will provide weeklong US Open Series Schedule:
Airline US Open Series! The coverage from the Rogers Cup pre-
five-week summer tennis sea- sented by National Bank and Western Availability to USPTA Professionals are in
son links seven North American hard- & Southern Open. In total, nearly 70 italics; Subject to availability in the U.S. only
court tournaments to the final Grand hours of live national coverage is sched- (Canada excluded). Members must present
Slam of the year, the US Open. uled to air on ESPN2 / WatchESPN, their USPTA membership card to claim ticket.
140 hours on ESPN3 and more than 85
For the fourth consecutive year, hours on Tennis Channel. Bank of the West Classic
USPTA will partner with the USTA to
make the 2016 Emirates Airline US "As part of the overall tennis commu- July 18-24 | Stanford, Calif.
Open Series available to the USPTA and nity at large, USPTA Professionals have
its certified members. an obligation to ensure that professional Attend any session on Monday or Tuesday
tennis tournaments are successful lo- at no charge. Must present current USPTA
The partnership began in 2013 to cally," USPTA CEO John Embree said. membership card.
provide USPTA Professionals access "We should play an important role in
to the U.S.-based tournaments in the promoting these events by encouraging BB&T Atlanta Open
Series and was modeled after other suc- attendance by our customer base."
cessful agreements already in place in July 30 � Aug. 7 | Atlanta
Stanford, Calif., New Haven, Conn., and USPTA Professional-level members TBD
Cincinnati. must present their current member-
ship card in order to receive access to Western & Southern Open
Once again the tournaments will of- the available sessions at each tourna-
fer an additional benefit to USPTA divi- ment. Tickets or grounds passes are Aug. 13 � 21 | Cincinnati
sion leaders. Each division's president subject to availability and determined
and Professional of the Year award win- at the discretion of the tournament. For One session ticket or grounds pass per
ner will both receive two box seats to an updated ticket availability, visit uspta. member for each session of the tournament,
available session at the tournament in com/benefits > Additional Benefits > depending on availability at discretion of
their area. Both the division president US Open Series. tournament. Must pick up at Will Call at
and the Pro of the Year will be recog- North entrance on day of event only.
nized during the tournament. For more information on the Emir-
ates Airline US Open Series please visit Connecticut Open at Yale
ESPN2 and ESPN3 will again fea- www.emiratesusopenseries.com. The
ture weeklong coverage from the BB&T newly designed site features responsive Aug. 19 � 27 | New Haven, Conn.
Atlanta Open, Bank of the West Classic, design for streamlined viewing across TBD
Winston-Salem Open and Connecticut all devices making it user-friendly
Open presented by United Technolo- Winston-Salem Open
Aug. 20 � 27 | Winston-Salem, N.C.
TBD
with an enhanced look and feel. h
54 www.ADDvantageUSPTA.com
Growing Your Business
TGA's New Tennis Center Opens
Doors for USPTA Professionals
TGA Premier Youth Tennis of West Houston
to manage programs at The Village Tennis Center
As a global leader in aerospace els. USPTA Professionals can put their er Houston community."
and health care/biotechno- coaching philosophies into practice "The professionalism, quality, and
logy, Houston is no stranger and create a proper pathway for youth
to innovation. Texans to become tennis players for life." experience of its coaches is what differ-
think big. entiates TGA from other youth sports
Bergeron said TGA of West Houston organizations," said Embrey. "The TGA
This explains why The Village is actively seeking local USPTA Profes- curriculum mirrors our vision and
School, an acclaimed private academy sionals to help manage the facility, as standards for providing a top choice
in Houston, has leaped to the forefront well as assist in the development and independent school option."
of an innovative tennis facility coupling coordination of programs for youth and
TGA Premier Youth Tennis, the na- adults. The Village School is part of the
tion's fastest-growing and Nord Anglia Education organization,
most innovative grass- The Village School for several years
roots developmental ten- had considered building a tennis cen- which operates 42 premi-
nis program with USPTA ter. The project finally got the green um international schools,
Professionals. light thanks to the school's experience including 10 in the Unit-
with TGA of West Houston's extended- ed States. As one of the
The Village School day tennis enrichment program. leading independent edu-
built a state-of-the-art cational institutions in
tennis facility as part of its "The Village School and TGA have Texas, The Village School
new athletic complex. The been partners for more than five years," provides an emphasis
West Houston chapter said Dustin Embrey, The Village School on innovative math and
of TGA will oversee and Director of Athletics. "During that time science programs, inte-
manage all programing at we have watched our students benefit grated with the arts and
the tennis facility, and is immensely from TGA services. It made resulting in exceptional
creating staffing opportu- perfect sense for us to enhance this college placement and
nities for USPTA Profes- partnership by developing our new Vil- workplace preparedness.
sionals. lage Tennis Center, which will broaden
the opportunities we offer to the great- The Village Tennis
Dave Bergeron, Chap- Center will comprise of six
ter Director of TGA of courts in the first phase of
West Houston, has been development. Phase two
offering tennis programs in the com- of the project, which will
munity since 2012 and believes TGA's begin construction during the summer,
partnership with The Village School will include lights for the courts and a
has created an exceptional platform for fully stocked tennis pro shop. The facil-
USPTA Professionals to advance their ity is expected to impact more than 500
careers and impact the future of tennis students annually through a variety of
in the community. junior programming and camps, and
provide access to thousands of more
"The Village Tennis Center is a students throughout the Houston
wonderful opportunity for all parties community.
involved to grow tennis and offer ex- USPTA Professionals who are in-
panded programming throughout the terested in learning more about the
community," said Bergeron. "Having TGA of West Houston project and TGA
access to this kind of facility is a perfect Premier Youth Tennis should visit
career opportunity for a USPTA Profes- www.PlayTGA.com/WestHouston or
sional to build his or her business and contact Dave Bergeron at dbergeron@
run programs for all ages and skill lev- playtga.com. h
56 www.ADDvantageUSPTA.com
Career Development
Exams, Upgrades Coach Youth Cardio Tennis
& PTCA I Tennis Workshop
Aug. 6 Cardio Tennis Training Course
(4 credits for PTCA I segment) (2 credits) Level 1 + Level 2
July 9-10 Boston July 21 Stanford, Calif. USTA Billie Jean King
July 9-10 Boca Raton, Fla. Aug. 6 Tallahassee, Fla. National Tennis Center, New York
July 11 Aug. 18
July 16 Vienna, Va. Aug. 26 Cincinnati Aug. 7 Cardio Tennis Training Course
July 16-17 Clayton, Mo. Aug. 27 Boca Raton, Fla. Level 2
July 17 Lafayette, La. Aug. 28 New Haven, Conn.
July 29 Santa Cruz, Calif. USTA Billie Jean King
July 29-30 San Diego
July 30 Haverford, Pa. National Tennis Center, New York
Aug. 4-5 Kansas City, Mo.
Aug. 6-7 Columbus, Ohio Aug. 20 Cardio Tennis Training Course
Aug. 6-7 Port Washington, N.Y.
Aug. 6-7 Grandbury, Texas For more workshops, visit coachyouthtennis.com. Windyke Country Club, Memphis
Aug. 7 Tallahassee, Fla.
Aug. 7 Huntington Beach, Calif. Conferences/ Sept. 25 Cardio Tennis Training Course
Aug. 8-9 Hilton Head Island, S.C. Activities Level 2
Tuscaloosa, Ala.
San Francisco Windy Hill Athletic Club, Atlanta
(Division Conferences � 6 credits; Dec. 10 Cardio Tennis Training Course
World Conference � 10 credits) Level 2
Aug. 18 Midwest Division Summer Midtown Athletic Club, Chicago
Sept. 25-29 Symposium
Cincinnati
USPTA World Conference
Indian Wells, Calif.
* This course is held at the USPTA World Headquarters. Webinars
Exam reservations must be made at least 21 days (.5 credits) Please visit www.cardiotennistraining.com to register.
prior to the dates listed. Each date includes an exam,
upgrade and PTCA I unless noted. Exam cancellations July 28 How to be Promoted in Tennis �
must be received no later than 14 days before the The Fast Path!
exam, or a cancellation fee will be charged accordingly. Jose Pastrello
Applicant: late cancellation fee � $95; failure to cancel Watch all recorded webinars at tennisresources.com.
� application fee is forfeited. Certified members: late For more information visit uspta.com/Education.
cancellation fee � $25; failure to cancel � $25 plus the
upgrade fee is forfeited. Registration for another exam
will not be accepted until cancellation fees are paid.
Accredited Education requirements
Professional Coach
All USPTA-certified Professionals must earn 6 education credits in a three-year period
Register your Accredited Professional Coach (APC) to remain current. Go to USPTA.com/Education for a partial list of eligible activi-
and specialty course credits earned with the USPTA ties. Please send verification (email, letter, certificate, receipt, etc.) that shows you
SmartCode Education System. This uses your attended the event/activity and submit it along with the date and agenda to educa-
smartphone to instantly register your attendance tion@uspta.org to receive your credit. (International members, Recreational Coaches
to all seminars and specialty courses earning APC. and those over the age of 65 are exempt.) Questions? Write to education@uspta.org
or call 800-877-8248, ext. 147.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
your conference badge. The
second QR code will be in your
conference notebook and cannot be scanned until
the end of the session or the beginning of the next
session.
If you do not have a smartphone, you may use
someone else's. Forms are available upon request.
58 www.ADDvantageUSPTA.com
Member News
� Riverhill Country Club Director Of Tennis Garry Nadebaum, USPTA, won a silver medal at ITF World � USPTA members Rod Laver (left) and Dave
Young Seniors Individual Tennis Championships held in Umag, Croatia. Nadebaum was there Hagler at the BNP Paribas Open on USPTA
representing Australia in the Dubler Cup World Team Day, March 14.
competition for men's 45 age group the week before
where the team placed ninth out of 20 countries
represented. Nadebaum teamed up with Massimo
Cudini from Italy to win three tough matches, beating
opponents from Austria, Great Britain and Sweden
before losing a hard-fought match in the final. His final
score was 3-6 , 3-6 against Sander Groen (Nether-
lands) and Mathias Huning (Germany). With a runner-
up finish at the World Championships in doubles,
Nadebaum's ITF World Doubles ranking moves back
up to No. 2 in the world. In the singles event Nade-
baum was seeded No. 20 and won two singles rounds
before losing 4-6, 4-6 to No. 4 seed Taras Beyko from
Canada who has been No. 1 in the ITF World 45's
singles for the past four years and retained his No. 1 after this tournament. Nadebaum's ITF singles
ranking is currently No. 28. Pictured from left: Garry Nadebaum and Massimo Cudini.
� Longtime USPTA member Cindy Jones (left) was recently inducted into the USPTA Southern � USPTA CEO John Embree presents
Division Hall of Fame. Jones was head tennis professional and then tennis director at the Bob Davis, USPTA Master Professional, with
Country Club of Roswell in Georgia. She received the the USPTA Mid-Atlantic Hall of Fame Award.
first full tennis scholarship for women's tennis at the Davis is 95.
University of Alabama where she played the No. 1 po-
sition. She has trained many employees who became
tennis directors at country clubs in the Atlanta area.
Among her publications are "How to Train Your Staff to
Reach the Top" and "How to Hire and Train Your Staff."
Jones has received many awards over the years and
is also a member of the Georgia Professional Tennis
Association Hall of Fame.
� The Waterville Valley Tennis Center was named a Gold Medal Resort in the annual tennisresorts-
online.com rankings of tennis resorts across the globe, with a ranking of No. 22 in the world. It
is owned by Tom Gross, Jr., USPTA. In addition, the Tennis Center was recognized in the poll as
No. 2 for Best Value for Dollar and No. 5 for Best Setting. The Waterville Valley Tennis Center was
one of only two New England tennis centers to be a Gold Medal Resort, and one of only two New
England tennis resorts recognized in the individual categories.
NATIONAL BOARD OF DIRECTORS
President Chuck Gill
Gary Trost
First Vice
President
Vice Presidents Alan Cutler
Feisal Hassan
TM Ken McAllister
Jack Michalko
Diane Selke
Past President Tom McGraw
CEO John Embree
Legal Counsel George Parnell
ADDvantage magazine editorial offices Managing editor Kimberly Forrester The opinions expressed in ADDvantage are those of the
Circulation Kathy Buchanan authors and not necessarily those of ADDvantage or the
USPTA World Headquarters USPTA.
3535 Briarpark Drive, Suite 202 Office hours: 8:30 a.m. - 5 p.m. Central time
Houston, TX 77042 Copyright� United States Professional Tennis
Phone � 713-978-7782 / 800-USPTA-4U ADDvantage is published monthly by the Association, Inc. 2016. All rights reserved.
Fax � 713-358-7794 United States Professional Tennis Association. Reproduction of any portion of the magazine is not
email � magazine@uspta.org permitted without written permission from USPTA.
60 www.ADDvantageUSPTA.com
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