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Tóm tắt nội dung (trích từ tài liệu gốc): Inside this issue USPTA World Conference � 46 Good to Great Characteristics of Outstanding Teaching Professionals � 54 USPTA Serves up Tennis-Themed Groundbreaking Ceremony � 56 Departments: 54 Master Pro Corner 42 CEO's Message 56 USPTA News 44 President's Message 58 Career Development 46 USPTA World Conference 60 Member News Read more articles online at www.ADDvantageUSPTA.com On the cover: Join us for the USPTA World Conference at the Hyatt Regency Indian Wells Resort & Spa in Indian Wells, Calif., Sept. 25-29. CEO's Message Underutilized Assets by John Embree When was the last time 5. you
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Nội Dung Gốc (Tiếng Anh)¶
Inside this issue
USPTA World Conference � 46
Good to Great Characteristics
of Outstanding Teaching
Professionals � 54
USPTA Serves up Tennis-Themed
Groundbreaking Ceremony � 56
Departments: 54 Master Pro Corner
42 CEO's Message 56 USPTA News
44 President's Message 58 Career Development
46 USPTA World Conference 60 Member News
Read more articles online at www.ADDvantageUSPTA.com
On the cover: Join us for the USPTA World Conference at the Hyatt Regency
Indian Wells Resort & Spa in Indian Wells, Calif., Sept. 25-29.
CEO's Message
Underutilized Assets
by John Embree
When was the last time 5. you can search for a job on Find- been the provider of usptaplayer.com,
you visited the USPTA A-Pro and employers can post job is expiring at year end. Since 2008,
website? When was the openings for FREE? pros have been using this platform to
last time you checked out help them manage their facility opera-
the totally redesigned website, tennis- When we announced the redesign tions while usptaplayer.com has served
resources.com? of tennisresources.com earlier this as the communication vehicle for our
year, were you aware that: 17 divisions. Members have been able
As I travel around to division con- to access their respective division sites
ferences or speak to USPTA members 1. it is the most comprehensive web- to register for conferences and divi-
on the phone or in person, I am amazed site in the entire industry with a sional educational events while also
at how few people make a point of us- library of more than 3,000 drills, finding out what news is being made
ing these assets in their daily work instructional videos, tips, specialty with their fellow members.
life. The information that is housed courses, educational seminars and
on uspta.com is voluminous. Now the "On Court with USPTA" shows that The Board, along with the as-
relaunch of tennisresources.com can have been filmed for the Tennis sistance of several USPTA Executive
be an incredible tool for our members Channel? Directors, invested numerous hours
to "elevate their standards" and make evaluating alternatives that will be
them better professionals. 2. you can log on and get professional a suitable and sustainable replace-
development credits for watching ment for usptaplayer.com. Plans are
The USPTA has historically taken "On Court" shows, seminars and to announce the new partnership by
great pride in being considered "cut- specialty courses from the comfort late summer and be ready to launch
ting edge" when it comes to technology, of your desk or home? it by the time our World Conference
dating back to the late '70s and early commences in Indian Wells. Training
'80s. With the speed of change that is 3. almost all of the content available is sessions will take place during that
happening in the tech world today, we FREE of CHARGE to USPTA mem- conference for those who want to get a
have to keep up with innovation by bers? What an incredible member jump start on this transition.
having the latest and greatest capa- benefit!
bilities. Yet, I often wonder if it is all As I trust everyone knows, the mis-
worthwhile when such a small segment 4. it is so easy to navigate? The site sion of the USPTA is to elevate the
of our association takes advantage of was purposely designed for efficient standards of tennis-teaching profes-
what we have to offer. use and is intuitive by nature. sionals and coaches in the U.S. and
around the world. Is there any better
Did you know, for example, that on During my tennis-teaching profes- way to accomplish this far-reaching
uspta.com: sional life that extended for more than goal than to encourage our members to
10 years, there were numerous times tap into these underutilized assets so
1. there are videos in our benefits sec- when I struggled to come up with les- that they will be smarter on court and
tion that describe what comes along son plans or drills for a group of stu- be more engaged with their customer
with your USPTA membership and dents or a regular customer that I had base?
how you can access them? been working with on a consistent ba-
sis over a long period of time. I wanted At the end of the day, it is the re-
2. you can view your education report to make sure that each session was en- sponsibility of the professional staff in
card so that you can see how you are ergizing and motivating, but that was Houston to serve you, our members,
tracking against our professional de- a challenge if I did not have any new beyond your level of expectation. It is
velopment requirement of 12 hours material with which to work. Had ten- up to us to come up with benefits that
or 6 credits over a three-year period? nisresources.com been available when make your job easier and help you with
I was on court 30-40 years ago, I would your career. Having terrific assets like
3. you can understand what all of our have loved to have been able to jump our website and tennisresources.com
endorsees are offering to you that onto this website and pick up a new does nothing unless our members take
will enhance your earnings while pointer or drill or progression before the time to become familiar with each
prolonging your career? heading out to the courts. It certainly and determine ways in which these
would have made my job easier! tools can help their business. Do your-
4. you can learn about the AIM initia- self a favor: make use of what USPTA
tive that rewards you with tangible Speaking of websites, our relation- provides. h
savings on your dues for the fol- ship with Courtside USA, which has
lowing year just by recruiting new
people to join the USPTA?
42 www.ADDvantageUSPTA.com
President's Message
Tennis Professional 2020 ...
Stay Ahead of the Changes!
by Chuck Gill
Here we are in the year 2016. tomed to quick access to information endurance and skill, but expect more
While many of our U30 and immediate feedback, and will one-day, local play with short sets,
members have trouble be- expect/demand it from their tennis timed matches, and tiebreak shoot outs
lieving this, 10 years ago, teacher. Those who do will be very to take the place of three-day commit-
FaceTime and selfies did not exist, the sought-after professionals, and those ments. The consumer and families of
BlackBerry was still a viable form of who don't may as well be using wood the next generation will be demanding
mobile communication, Blockbuster racquets with blue star strings! quick, easy and affordable. Those who
was a thriving $5 billion dollar busi- can do this while incorporating fitness
ness, Wikipedia and Google were just Tennis will be played more and with fun will be at the front of the line.
starting to gain mainstream popular- more for the social aspect as well as
ity, and the organic food industry was for competition. Group lessons will Education. The coaches of the
about 10 percent of the nearly $40 continue to replace private lessons future will need more education than
billion dollar industry it is now. Many as the preferred way to learn. Look ever to stay up with the game's chang-
thought Whole Foods and Amazon at the biggest growth trends in fit- ing landscape. The professional devel-
were passing trends! Why do I bring ness and wellness, which is the larg- opment requirement to remain a cer-
this up? Because there has never been est growing industry in the country. tified pro may not be nearly enough
a time in history where change has Spin, yoga, Zumba and CrossFit are to remain current and on the cutting
happened so remarkably fast and been leading the way ... all combine afford- edge of whatever trends are coming.
so far reaching. ability with social aspects where peo- The successful coach or professional
ple get together and learn, workout, will need to spend many more hours
What does this mean to tennis and share an "experience." As most learning everything they possibly can
coaches/professionals? While I cer- entrepreneur pros know, team prac- about topics such as programs for mil-
tainly don't have a crystal ball (If I did I tices, Cardio Tennis, and junior acad- lennial and Gen Xers, not to mention
would focus on real estate and stocks!), emies are key profit centers. Across the retiring baby boomers and aging
I'm going to speculate that the follow- the country, team play is high and seniors. All demographics will need
ing could be the landscape of tennis in individual tournament play is down. to be programed a bit differently. The
the next five years: The pro that can program lessons to next generation of pro will need to be
provide a group "social" aspect, along knowledgeable about fitness, nutri-
Technology Driven. The coach with great information and a work tion, event planning and technology
of the future will not just own a mo- out will be very successful in the fu- changes, as well as teaching tennis.
bile device, it will be as big a part of ture. Private lessons will continue to The good news is that while the bar
their lessons as a racquet and tennis be for special attention on a specific will get higher, a professional armed
balls. Instant reply, video analysis, stroke, but the biggest growth area with the right tools will be more valu-
scheduling appointments, sending will be providing play opportunities able than ever to their facility and the
video lessons and drills will be a part for new players in large groups. industry.
of the tennis pro's life. Most, if not
all, large facilities will have converted While we are talking play oppor- Currently our USPTA Board and
to "online" lesson, tournament and tunities, expect to see more short for- leadership are taking the above chal-
court reservations because of their mats. Consumers in the next few years lenges seriously as we continue to
convenience and speed. While there will have less disposable time � not "elevate our standards." Our goal is to
is nothing like personal contact, and more. There will always be a place for provide value to YOU, our member, and
it will NEVER be replaced, the tennis the standard two-out-of-three set mar- help pave the way for your career now
players of tomorrow will be accus- athon with the true test of a player's and in the future! h
44 www.ADDvantageUSPTA.com
VISIT
USPTA.COM/CONFERENCE
FOR MORE INFO & REGISTRATION RATES
USPTA World Conference
Great Speakers on Tap
for World Conference
For the last few years, USPTA Hank Pfister of four categories: business, teaching,
members Josh Jorgensen and facility management and sport science.
Levander Kelley have been vying of 18.75. Throw in a specialty course or There's something for everyone! See the
for the top spot as the USPTA's two for an additional 2 credits each. complete educational lineup on page 49.
Top Education Participant. Both make
continuing education a priority, and their We have a great line-up of speak- Three of the general sessions are panel
accolades are proof of that. ers planned for the conference this discussions. The USPTA Benefits panel
year, including Hank Pfister on volley will give you the opportunity to learn
"Continuing education has given me patterns, Jane Savage on how to be about the great benefits USPTA endors-
several important benefits," Jorgensen addicted to health, Howard Moore on ees and partners offer members. Listen to
said. "First, it has made me a more effec- the core competencies of leadership, company leaders speak on how they will
tive coach through continual exposure to Lorena Martin on tennis analytics, and leverage USPTA with their products and
coaching best-practices and the oppor- Tracy Almeda-Singian on using digital the synergies created by the partnerships.
tunity to compare notes with other event platforms to energize your brand and The Hall of Fame panel will be moder-
attendees. Second, continuing education business. All sessions will fall under one ated by Todd Martin and feature hall of
has introduced me to an energizing net- famers Rosie Casals, Lindsay Davenport
work of speakers and participants who and Pam Shriver. Finally, CMAA panel-
share a passion for and commitment to ists Tim Dietrich, Jason Koenigsfeld and
advancing the game of tennis and the ten- Steven Shaw will be discussing the ten
nis profession. Third, continuing educa- competencies for general managers and
tion has helped me become more versatile the pathways for tennis professionals to
in business-related skills and knowledge." become general managers.
While being the top annual credit The other general sessions will
earner may not be your goal, earning 6 feature Peter Burwash, Jose Higueras,
credits every three years should be, and and USTA representatives Martin
by attending the USPTA World Confer- Blackman, Kurt Kamperman and Craig
ence, you will easily # GetYour6. With 20 Morris. There will also be a general
seminars and seven general sessions, you membership meeting where you can get
could earn up to 8.75 education credits an update on the move to Lake Nona.
by scanning the QR codes for each course In addition, several awards will be pre-
you attend, plus you'll earn 10 credits sented, including the Top Education
just for going to the conference � a total Participant for 2015. h
International Tennis Hall of Fame Panelists
As a pioneer of women's professional Lindsay Davenport, who started play- Pam Shriver joined the tennis world in 1978
tennis, Rosie Casals ing tennis as a child, and reached the finals of
won 112 professional turned pro after fin- the US Open at the age of
doubles titles, 12 of ishing high school in 16. As a doubles player,
which were Grand 1993 and was named she won 22 Grand Slam
Slam doubles titles, Rookie of the Year by titles. While teaming with
five with long-time both Tennis maga- Martina Navratilova, the
partner Billie Jean zine and World Team two set the record of 109
King. Casals and King were part of the Tennis. In Grand Slam results, she is a consecutive match wins from 1983 through
Original 9 who signed $1 contracts for six-time major champion and 14-time 1985, including all four Grand Slam titles
the 10-week tour that finally raised finalist. She also won a Gold Medal in in 1984. She partnered with Zina Garrison
the status of women's tennis. She also Women's Singles at the 1996 Atlanta and captured the 1988 Olympic Gold Medal
played on the Fed Cup team in 1967 Olympic Games. Davenport had a career in doubles in Seoul. She had a career-high
and 1976-81. She was inducted into the high-ranking of No. 1 in both singles and ranking in No. 3 in singles and No. 2 in
International Tennis Hall of Fame in doubles. She was inducted into the Inter- doubles. She was inducted into the Interna-
1996. national Tennis Hall of Fame in 2014. tional Tennis Hall of Fame in 2002. h
46 www.ADDvantageUSPTA.com
USPTA World Conference
Q&A with Keynote Speaker
Todd Martin
Todd Martin, CEO of the International What changes would you like to see in of child-to-child as well as adult-to-
Tennis Hall of Fame in Newport, R.I., will coaching? child.
be the keynote The influx of analytics has been a What made you join USPTA and earn
speaker at the real improvement. It would be helpful your certification?
USPTA Awards to better apply analytics to youth ten-
Luncheon on nis. More than anything else, I would I spoke at a USPTA conference and
Tuesday, Sept. like to see higher quality teaching and wasn't a member. That didn't seem
27. He will also an abandonment of mega-high volume right. Also, in starting up a new business
moderate a training in youth tennis. It doesn't a few years ago, I wanted/needed the
panel discus- require a child to sell their soul to the benefits that membership provided for
sion featuring sport to do well. me and for my staff.
Hall of Fam-
ers Lindsay Tell us about the coaches that you had Outside of tennis, what do you enjoy?
Davenport, Pam Shriver and Rosie Casals during your career and what lessons I'm the father of three (13, 10, and 7
prior to the luncheon. you learned from them.
years old). Anything that keeps us active
What is your goal/vision for the ITHF? My childhood coach/mentor taught together and I'm in. I really enjoy play-
Our primary goal is to become in- me to understand the game psychologi- ing basketball and golf, but don't have as
cally and analytically. The lessons of much time to do so as I once did.
tegral in the world tennis community. self-discipline, perseverance and utter
The vision is to make tennis history focus were instilled in me daily. My pro- What do you, your wife, and kids like to
accessible, celebrate tennis' great fessional mentor/coach simplified the do as a family?
champions boldly, and have history in- complexities of the game and taught me
spire tennis players and fans across all to "see" the game on a more 3-D level. Newport, R.I., is a place to be outside
generations. For me, there was a perfect storm of and do different activities all the time.
low-volume/highly analytical childhood Going to the park, playing sports, and
What has been your greatest challenge married to high-volume/feel-based cooking are all family hobbies.
thus far in your role as CEO? adulthood.
What is your most memorable match
Challenges come every day. See- Tell us a little about the Todd Martin De- or moment as a professional tennis
ing challenges as opportunities is key. velopment Fund. Why did you found it? player?
Transforming the ITHF into an interna- Who do you serve? What does it mean
tional organization, in spite of the fact to you? Lots of wonderful memories, but I
that halls of fame are a vastly American am drawn to the moments of some pain,
concept, will be the prevailing challenge Now named Todd Martin Youth partly because I have a masochistic side
(I mean, opportunity!) for a good time Leadership, it has been a great experi- and partly because those moments have
to come. ence for me personally. We originally shaped me more than any great suc-
founded it to provide others with the cesses. Thus, Davis Cup in 1999 losing in
From your perspective, what is the big- opportunities and guidance that I five sets to Patrick Rafter in Boston and
gest issue facing the tennis industry knew guided me in the best direction a few epic matches I had in NYC at the
today? possible through childhood. It has US Open in 1999-2000.
evolved into a comprehensive educa-
Competing interests! The ITHF is tion of the child � physical education If you could relive one moment in your
uniquely positioned as a neutral entity (tennis), life skills training with a life, what would it be and why?
but we live among certain turf wars that focus on leadership, and academic
have existed for a long time. Nobody tutoring. In this day and age there are Yikes!! Really?? The philosopher in
would draw it up the way it is (four so many kids who won't receive these me says "no thanks" because I wouldn't
Grand Slams, two pro tours, an interna- services if they don't have an extra- be who I am, but in the spirit of being
tional federation that governs Davis Cup curricular program to join. transparent and considering I would
and Fed Cup, etc.). Yet, everyone wants just be "reliving" and not changing, I
the sport to succeed. Fortunately, there TMYL serves a diverse population, would love to experience the feeling of
is a lot of new leadership in the sport integrating those from at-risk commu- training in Palm Springs with my coach,
that could make for progressive thinking nities and from middle class upbring- Jose Higueras, again � exhausting, ex-
and action. ings. This provides an education stream hilarating, and words can't describe how
impactful it was. h
www.ADDvantageUSPTA.com 47
USPTA World Conference
Q&A with Hall of Fame inductee
Peter Burwash
USPTA Master Professional Peter B urwash means a more consistent delivery of our a very reputable group. The end result is
will be inducted in the USPTA Hall of Fame product (lessons, clinics), which fosters that she and our younger daughter Skyler
at the World Conference in September. long-term loyalty from our customers. have raised $82,000 and this has helped
You can measure a professional's success build schools for girls. Sixteen years later
He is the by the number of repeat lessons they get. there are now 1,500 girls in school. The
founder and poorest of the poor now have a chance to
president of In a 2015 Fortune article ("Everything you do something with their lives. The feeling
Peter B urwash need to know about your Millennial co- of this supersedes a great forehand.
International, workers" by Katherine Reynolds Lewis),
which for 35 Bruce Tulgan, author of "It's Okay to Man- In a 2005 interview you said, "A lot of
years has been age Your Boss," said that "Some of the people want to make money � they have
the world's negative stereotypes about this genera- dollar signs tattooed on their eyeballs
largest tennis tion � that they're narcissistic, disloyal or � as opposed to really being of service.
management can't interact face to face � can be turned And that's our biggest challenge." Do
company op- into positive attributes when properly you see that still being a problem?
erating in 32 countries. PBI was named understood and leveraged." What have
"One of the Ten Best-Managed Companies you found to be the most challenging and Huge problem still. Money should
in America" by author James O'Toole in his the most rewarding about working with be a byproduct of a job well done or out-
book, "Vanguard Management." these young men and women? standing service provided.
Has the vision of PBI changed over the I try to not categorize people but What is the one thing that aspiring ten-
years? And if so, how? rather look at the individual and see nis pros should know before pursuing
what they can do to make our company this career path?
The core values are the same. What better. Over the years I have seen lazy
has evolved is that the standards of the 21-year-olds and lazy 50-year-olds. The If you are going to be a teacher of
tennis professional in general have risen biggest challenge today among younger anything, make sure you are enthusias-
overall. In the beginning, the clubs and professionals is their addiction to the tic. Enthusiasm is the foundation of all
resorts wanted a nice person with me- new technology. They have become accomplishments.
diocre skills. Then expectations changed. addicted to monologuing (Facebook,
The managers and owners then wanted a Twitter, etc.). They do not know how to If you could do one thing differently,
talented professional who could play at a dialogue very well, an integral part of what would it be and why?
high level, communicate well, had strong being a great teacher. On the other hand,
marketing and organizational skills, and many of the younger generation are very In the early days of PBI, in an effort to
who could be an integral part of the staff. bright and have a lot to contribute if they build the company I would talk too much
can disconnect from their addiction of rather than listen to what the manager
You have said that you have a very sim- checking their phone every few minutes. wanted or needed. I was so excited about
ple business philosophy: Your No. 1 pri- sharing what we did that I did not ask
ority is your employees. Your employ- What is the best piece of advice you enough questions. That was an important
ees' No. 1 priority is the customer. And have received? lesson I learned along the way.
the customers take care of the bottom
line. How does this philosophy foster To be humble. Humility is the What is your favorite book to recom-
both employee and customer loyalty? ground floor of character. If you are mend to young professionals just start-
humble, you will listen. If you listen you ing out in their career?
If you see the news today, so many will learn and if you learn you can teach.
stories talk about large employee layoffs. Be a seeker of knowledge. I recommend Issy Sharp's book,
This does not foster loyalty. Most CEOs "Four Seasons: The Story of a Business
today focus on the bottom line rather Tell us about the work you and your Philosophy," about the company he
than the employees. The employees are daughters have done in India. founded. It encompasses the entrepre-
disposable and they feel that. Therefore neurial aspect, the struggles and the suc-
they do not have an inclination toward When my oldest daughter Kimberly cess to reach the pinnacle of hospitality.
being loyal. I learned early on that loyalty was 5, she saw a show on TV about starv- One author I like for modern-day busi-
is a two-way street. Our most junior in ing kids in India. She asked if I would take ness is Jim Collins. He wrote "Good to
our headquarters has been with us for her. I said "Save your money and I will take Great" and "Built to Last." h
36 years. Having long-term employees you when you are 10." We went and found
More at www.addvantageuspta.com
48 www.ADDvantageUSPTA.com
USPTA World Conference
Conference Schedule
Sunday 9/25/16 Monday 9/26/16 Tuesday 9/27/16 Wednesday 9/28/16 Thursday 9/29/16
8:30 a.m. � noon
CYT Workshop
(register at
coachyouthtennis.com)
9 � 1 p.m. 9 � 10 a.m. 9 � 10 a.m. 9 � 10 a.m. 9 � 10 a.m.
Specialty Course 1: Are you a Dr. Feelgood? Tennis Analytics: Seminar (Ct) / Utilize Digital Platforms
Measurement and Emma Doyle to Energize Your Brand
Teaching Effective (Ct) / Stan Oley Performance (I) / Locker Room Power (I) /
Strokes: Volley Patterns / Lorena Martin David Sammel and Business (I) /
Seminar (I) / Tracy Almeda-Singian
Hank Pfister Benefits Panel 10:30 a.m. � noon
General Session: Seminar (I) /
10:30 � 11:30 a.m. 10:30 � 11:30 a.m. Feisal Hassan
The serve (Ct) / General Session (I): Seminar (Ct) /
Jeff Salzenstein Jose Higueras 10:30 a.m. � noon
Hall of Fame Panel / General Session:
Maintaining Your Hard Rosie Casals, Lindsay
Courts (I) / Jeff Gearheart Davenport, Pam Shriver Seminar (I) /
Gerry Faust
Lunch Noon � 2 p.m. Lunch Lunch
Awards Luncheon
1 � 2 p.m. Keynote speaker: 1 � 2 p.m.
Retail Management Todd Martin Cardio Tennis: Heart
and Pro Shops (I) / Rate Training (Ct) /
Pat Shields Michele Krause
Budge Outside Your
Comfort Zone (I) /
Ajay Pant
1 � 5 p.m. 1 � 5 p.m.
Specialty Course 3: Specialty Course 4:
A Better Teaching System
Equipment Consulting:
/ John Yandell A Professional Racquet
Adviser /Bob Patterson
2:30 � 3:30 p.m.
2 � 6 p.m. 2:30 � 3:30 p.m. 2:30 � 3:30 p.m. General Session (I) /
Specialty Course 2: Attracting the Future General Session (I) /
Pros in the Industry CMAA Panel: Tim
How to Plan Your Career Peter Burwash Dietrich, Jason
/ Paula Scheb Through USTA (I) / Koenigsfeld, Steve Shaw
Craig Jones, Scott Schultz
How to be Addicted
to Health in 2016 (I) /
Jane Savage
3:45 � 4:45 p.m. 3:45 � 4:45 p.m. 3:45 � 4:45 p.m.
Manufacturers Ad
USTA: Community Tennis Start Young & Right:
Staff Meetings
and Player Development Early Years of Developing
5 � 10 p.m.
USPTA (I) / Martin Blackman, a Grand Slam (I) /
Buying Show Kurt Kamperman, Craig Tim Mattek
and Reception
Morris Leadership: Core
Competencies (I) /
Howard Moore
5 � 6:30 p.m. 5 � 6 p.m.
General Session (I) / Ways to Become a More
USPTA Membership Effective Leader (I) /
Meeting Desmond Oon
7 � 9 p.m. 6:30 � 9:30 p.m.
Division Parties Poolside Reception
(This schedule is tentative and subject to change)
www.ADDvantageUSPTA.com 49
USPTA World Conference
Preview New Products, Services
at the USPTA Buying Show
Be the first to view what's new Buying Show schedule
in tennis at the USPTA Buy- Buying Show � 5-10 p.m.
ing Show, Monday, Sept. 26, Buying Show Reception � 6:30-8 p.m.
in Indian Wells, Calif. From Silent Auction � 6:30-8:30 p.m.
racquets and apparel to technology to
court surfacing and equipment, this is
the place to be to learn about new prod-
ucts and services for those in the busi-
ness of tennis. Visit uspta.com/confer-
ence > Buying show > Floor plan to see
what companies will be represented.
Many exhibitors will also take ad-
vantage of the Virtual Event Bag and
provide additional information, dis-
counts and giveaways online. Confer-
ence attendees will get an email invita-
tion to go online and explore all of the
offerings from our vendors.
Be sure to stop by the Silent Auction
tables to bid on some great prizes and
support the USPTA Foundation. h
Silent Auction to Raise Funds
for USPTA Foundation
The USPTA Silent Auction ben- spread the sport to various segments of ety of events (tennis, golf, baseball, etc.)
efiting the USPTA Foundation the population that have never played that serve as fundraisers for different
will once again be held in con- the game. In 2015, the Foundation sup- children's charities.
junction with the Buying Show ported 18 programs with grants exceed-
during the World Conference. ing $32,000. Mardy Fish Children's Foundation
This foundation provides children
Past items up for bid included tennis Some of the tennis programs that have
equipment, products and apparel; signed benefitted from the donations distributed with access to after-school fitness, nu-
memorabilia from top tennis stars such by the USPTA Foundation include: tritional and enrichment programs to
as Roger Federer; event tickets; trips; gift prepare them for healthy, productive
certificates; and donations from local Blue Sky Foundation and successful lives.
companies in the USPTA World Confer- Created by Liz and Dick Stockton,
ence host city. The silent auction annually Harper for Kids
provides the largest contribution to the the foundation is a vehicle to host a vari- Tim and Peanut Harper's founda-
USPTA Foundation, and last year nearly
$20K was raised, the highest total thus far. tion provides children with educational
and enrichment programs to cultivate,
USPTA Foundation inspire and develop leadership skills and
The mission of the USPTA Founda- promote healthy character development.
tion is to help economically disadvan- Donations for the USPTA Silent Auc-
taged people learn tennis. Through tion are tax-deductible and go toward
collecting donations and the annual supporting these tennis programs and
silent auction at the USPTA World Con- more. To make a donation, contact the
ference, the USPTA Foundation aims to USPTA World Headquarters at 713-978-
7782, ext. 142 or uspta@uspta.org. h
50 www.ADDvantageUSPTA.com
USPTA World Conference
Registration Information
Registration rates: Stay connected:
Registration is open for the USPTA World Conference. #USPTAWC16
Register by Sept. 11 and save $50. facebook.com/USPTA.Official
twitter.com/USPTA_Tennis
Full registration � instagram.com/uspta/
$390 by Sept. 11 / $440 after Sept. 11 youtube.com/user/TheUSPTA
Spouse/guest registration � Need a car?
$200 by Sept. 11 / $215 after Sept. 11 Save on your rental
(no continuing e ducation credits) Save up to 30% at participating locations and lower your
travel costs for both business and pleasure. Go to bit.ly/
Specialty courses � $50/course AvisUSPTA and enter Avis Worldwide Discount (AWD)
No. U353920 or call 800-831-8000.
Specialty course 1:
Teaching Effective Strokes: Volley Patterns / Hank Pfister Save up to 5% at participating locations. Go to bit.ly/
EnterpriseUSPTA and enter account number XZ06853 and
Specialty course 2: Password USP.
How to Plan Your Career / Paula Scheb
Save up to 10% at participating locations. Go to
Specialty course 3: www.nationalcar.com and enter account number
A Better Teaching System / John Yandell XZ06853 and password USP.
Specialty course 4:
Equipment Consulting: A Professional Racquet Adviser / Bob Patterson
Daily registration � $165/day
First-time attendee/New USPTA members �
Save $75 on full registration
Three or more USPTA members attending
from same club/facility �
$25 discount on each for full registration
Hyatt Regency Indian Wells Resort & Spa
4600 Indian Wells Lane
Indian Wells, CA 92210
Room rates � $115 per night + taxes & fees
Parking � $5/day
Hotel reservation deadline � Sept. 11
Call 888-421-1442 or register online at bit.ly/WC16-hotel
www.ADDvantageUSPTA.com 51
USPTA World Conference
Put Your Playing Skills to the Test
USPTA Professionals will have Adrians Zguns and Stefano Ianni -
the opportunity to show off 2015 Men's Open Doubles Winners
their playing skills at the
USPTA World Conference in Zoranda George �
Indian Wells, Calif. The USPTA Masters 2015 Women's Open
Invitational, which last year was limited Singles Winner
to qualifiers from the Surface Champi-
onships, will be opened up to all current
USPTA Professionals this year.
Prior to open registration, those
who competed in the Surface Champi-
onships and qualified for the Masters
will receive a special invitation for the
event.
The tournament will be played from
Sunday, Sept. 25, through Tuesday, Sept.
27, at the Indian Wells Tennis Garden.
"We are happy to be able to open up
the Masters Invitational to all USPTA
Pros who are attending the confer-
ence," said Ken McAllister, Tourna-
ment Committee chairman. "The
Indian Wells Tennis Garden will be an
exciting place to play."
The following divisions will be
offered:
l Men's Open Singles
l Men's 35 Singles
l Men's 45 Singles
l Men's 55 Singles
l Men's Open Doubles
l Men's 35 Doubles
l Men's 45 Doubles
l Men's 55 Doubles
l Women's Open Singles
l Women's 35 Singles
l Women's Open Doubles
l Women's 35 Doubles
Tournament registration is available
as a conference registration option. The
entry fee is $50 for singles and $20 per
person for doubles. Draw sizes are lim-
ited, so registrations will be accepted
on a first-come, first-served basis. The
deadline to enter is Sept. 12.
For more information, contact Jim
Sciarro ( jsciarro@gmail.com) or Joe
D'Aleo ( joseph.daleo@wynvr.com). h
52 www.ADDvantageUSPTA.com
Master Pro Corner
Good to Great Characteristics
of Outstanding Teaching
Professionals
By Kirk Anderson, USPTA Master Professional
We can all learn and grow ten to 15 years and the answer is a very globally by speaking at seminars or writ-
by studying and observing predictable yes. If the game is constantly ing articles. They are not fearful that oth-
what great teaching profes- changing, how has coaching changed? ers will take an idea and run ahead. Rath-
sionals do on a daily basis. Master teachers read, attend conferences er, they delight that they can contribute
It is a best practice to identify the charac- and workshops, search the internet and to an idea. The true innovators are ahead
teristics that make someone outstanding have a constant quest for knowledge and of the curve and are constantly striving to
in their profession and attempt to master truth. They are confident about what see things differently and clearly.
and integrate those qualities into your they know, but at the same time, are open
daily routine. But let's consider what to new ideas and willing to change when Good Physical Condition
makes the best, not for a year or two, but they gather new information.
over a period of 15 to 20 years or even Tennis professionals are in the
more. Let's take a closer look at what Successful teaching professionals healthy lifestyle industry. Performing
makes teaching professionals successful don't focus solely on tennis knowledge. well as a tennis professional takes a great
year after year, and continually improve Learning about business, leadership, deal of energy. When pros are in optimal
as their careers grow and mature. technology and communication provides physical condition they perform their job
many transferrable skills and new ways of better on the court and are the model of
Lifelong Learners thinking, teaching and presenting. health, fitness and vitality that many of
Good teachers who continue to their students are striving to achieve.
Share Knowledge
develop are very curious. They are in a Teachers love to share knowledge. Effective teaching professionals are
perpetual quest to learn as much as they active and they have to stay fit and healthy
can about as much as they can. Ask any- Great teachers rejoice in what they learn if they want longevity in the tennis busi-
one if the game has changed in the last and are eager to share information with ness. Their career is dependent on their
their students, and some share more ability to stay fit and active. People in
good physical condition report better
health, more stamina, have more positive
attitudes toward work, and are better able
to cope with stress and tension. Stud-
ies have shown an inverse relationship
between depression and fitness. Being fit
is the best prescription for injury preven-
tion. Serious or nagging injuries can cut a
career short in the tennis business.
Master teachers read, attend conferences and workshops, search the internet, and Focus on Short-Term Goals for Long-
have a constant quest for knowledge and truth.
Term Success
Successful pros have clear long-term
goals and dreams but realize that attain-
ing any long-range goal is made up of
reaching excellence with short-term suc-
cess. Every hour is a challenge to be the
best you can be for that lesson, event or
tournament. Every excellent hour estab-
lishes the foundation for a successful day
and each successful day gets you closer to
your long-term goal. Success comes from
being exceptional on a daily basis.
54 www.ADDvantageUSPTA.com www.ADDvantageUSPTA.com 47
and positive attitude. Most days are
great because pros are associated with
healthy, happy and motivated people.
Their days are filled with fun, laughter
and encouragement. The truly great
professionals never have a bad day.
Work Hard
Successful pros work hard. Even
though they are involved with a great
sport, coaching and customer service is
hard work. The ones who prepare well
for every lesson and every occasion
can work through the challenges and
bumps along the road. Through dili-
gent planning, preparation and hard
work, they are able to perform their
daily tasks in an effortless and enjoy-
able manner.
Great teachers rejoice in what they learn and are eager to share information with their Impact the Sport
students, and some share more globally by speaking at seminars or writing articles. The great pros impact our sport in a
positive way. They made the game bet-
ter, easier, more accessible and enjoy-
Well Connected to recover and bounce back stronger able. The great ones are masters of our
Having many connections keeps and wiser than ever. trade and they get better every day. As
professionals in touch with innovative the years continue, they try to make the
ideas and provides a base of support Make Others Happy present year their best ever.
and motivation. Having strong connec- Pros who derive satisfaction every Long-term success is admirable and
tions and effective networking skills day realize they are in the service indus- comes from hard work, learning every
opens doors to ideas and opportunities. try and truly enjoy serving others. They day, and a passion for teaching and cus-
Successful professionals know a lot of love people and express positive things tomer service. As in any profession, the
people and these people know what you they see in others. They praise those very best make their jobs look easy. The
are doing and care about your success. whom they admire, and show respect best continually change, adapt and look
These connections extend beyond clubs for those with less power or influence. forward to new challenges, opportunities
and include the tennis industry, com- They shine a light on and care about and ways to improve.
munity, and civic, service and religious every person they meet.
groups. Change Lives
Consider Themselves Lucky Probably the most important factor
Their Work is Their Play Teaching professionals who have is that successful professionals over the
Play is defined as any activity done been successful for a number of years long term truly make a difference in the
for the enjoyment of that individual. consider themselves very fortunate. lives of people. Keeping motivated is
Successful professionals have discov- Many acknowledge that they have had easy when one sees students and associ-
ered their passion and love what they the good fortune of being in the right ates form healthy habits and establish
do. They are excited to go to work every place at the right time. They are lucky meaningful relationships on a daily ba-
day. Their work looks like play and they to be able to make a living in the tennis sis. Great teaching professionals strive
take on their responsibilities with great business. They are grateful to be involved to improve the quality of life in the peo-
energy and enthusiasm. in a sport that offers so much variety and ple at their club, camp or park. They play
opportunities to serve and grow. an admirable role as a coach, role model,
Resilient leader or mentor. They understand that
Many of these individuals have Positive Attitude what they do matters and makes a dif-
shown great resiliency. Like their stu- Nobody excels on a long-term basis ference in helping the people around
dents, they acknowledged and learned in the people business without a fresh them be the best they can be. h
from their mistakes. They overcame
the obstacles of changing jobs, being Kirk Anderson is the Director of Coaching Education at the United States Tennis
assigned unfamiliar roles from new or Association. Anderson is one of ten tennis-teaching professionals to be certified as a
different managers or owners, or simply Master Professional by the USPTA and the PTR. He has a bachelor's degree in Physical
set out in a new direction on their own. Education and a master's degree in Exercise Science from Western Michigan Univer-
Over time, many made adjustments sity. Anderson has published dozens of articles and written 12 books on tennis. His honors
through periods of adversity such as include the International Tennis Hall of Fame Educational Merit Award, the Person of the
injury, illness or personal tragedy only Year by Racquet Sports Industry, the Professional Tennis Registry Professional of the Year, and the Western
Michigan University Department of Human Performance and Health Education Alumni Honor Academy.
www.ADDvantageUSPTA.com 55
USPTA News
USPTA Serves up Tennis-Themed
Groundbreaking Ceremony
USPTA and USTA Florida of- USPTA staff, will house a technological- "Relocating our worldwide head-
ficially broke ground June 3 on ly driven office space and lab for learn- quarters after 25 years of being in
their new office building sites ing and training. In addition, the space Houston to the USTA's new Home of
in the Lake Nona (Fla.) Sports features an in-house multimedia studio American Tennis in Lake Nona is game-
& Performance District, digging into a that will allow for TV production, in- changing for our association," Embree
pile of tennis balls instead of dirt. More cluding "On Court with USPTA," which said. "We look forward to this new chap-
than 100 USPTA and USTA representa- airs on the Tennis Channel. The building ter as we celebrate our 90th birthday
tives along with local dignitaries and me- is set for completion in March 2017. in 2017 at our new facility that will be
dia were on hand to witness the event. both inspiring and technologically ad-
In addition to being the new home to vanced."
"Today we start a journey," said the USPTA, Lake Nona will be home to
USPTA President Chuck Gill during his the USTA National Campus, the largest Andy Odenbach, vice president of
address to the crowd. "This is an excit- tennis facility in the country with more sports ventures for Tavistock Devel-
ing day for USPTA." than 100 courts, and Major League Soc- opment Company, developer of the
cer's Orlando City Soccer Club's Training 11-square-mile Lake Nona community,
Gill said that three years ago, Center and Elite Youth Academy, which said, "It is truly breathtaking and inspir-
USTA's Virgil Christian approached the are both currently under construction. ing, everything that is happening here
USPTA Board with an idea of a large � player development, community ten-
tennis project. Over the next couple of nis, collegiate tennis, family tennis, 100
years, the Board and USPTA CEO John courts, all lit with live-video streaming
Embree researched the idea. capabilities. I cannot wait to open this
national campus."
"We asked ourselves, how can we
raise the standards of tennis better ... The Lake Nona Sports & Performance
in an industrial park in Houston or can District offers a forward-thinking plat-
we really raise the level for all members form for sports and performance-related
by being in a complex like this?" Gill organizations in training, nutrition, hu-
said. "This is going to be a learning lab man performance and health technology.
for us. We're very excited about being Its unique resources include a gigabit
able to bring our people in from around fiber network for fitness, sports and per-
the country to work with the USTA and formance applications, and high-band-
hopefully we'll be developing the best width video, as well as sports medicine
and brightest of the next generation." practices in conjunction with Lake Nona
Medical City partners, where marketing
The single-story, 10,000-square-foot firms and manufacturers will be able to
building, which will be home to the test their products and services. h
56 www.ADDvantageUSPTA.com
Career Development
Exams, Upgrades Coach Youth Cardio Tennis
& PTCA I Tennis Workshop
Aug. 6 Cardio Tennis Training Course
(4 credits for PTCA I segment) (2 credits) Level 1 + Level 2
Aug. 4-5 Port Washington, N.Y. Aug. 6 Tallahassee, Fla. USTA Billie Jean King
Aug. 6-7 Grandbury, Texas Aug. 18 Cincinnati National Tennis Center, New York
Aug. 6-7 Tallahassee, Fla. Aug. 22
Aug. 6-7 Winston-Salem, N.C. Aug. 7 Cardio Tennis Training Course
Aug. 7 Huntington Beach, Calif. Level 2
Aug. 7 Hilton Head Island, S.C. Aug. 26 Boca Raton, Fla.
Aug. 8-9 Aug. 27 New Haven, Conn. USTA Billie Jean King
Aug. 13 Tuscaloosa, Ala. Aug. 28 National Tennis Center, New York
Aug. 13-14 San Francisco Santa Cruz, Calif.
Aug. 13-14 Aug. 20 Cardio Tennis Training Course
Aug. 14 Des Moines, Iowa
Aug. 19 Big Rapids, Mich. For more workshops, visit coachyouthtennis.com. Windyke Country Club, Memphis
Aug. 27
Aug. 27-28 Atlanta Conferences/ Sept. 25 Cardio Tennis Training Course
Aug. 27-28 Omaha, Neb. Activities
Aug. 28 Pittsford, N.Y. Level 2
Sept. 4 Eau Claire, Wis. (Division Conferences � 6 credits;
Sept. 7 World Conference � 10 credits) Windy Hill Athletic Club, Atlanta
Seattle
Boca Raton, Fla. Dec. 10 Cardio Tennis Training Course
Level 2
Nashville Aug. 18 Midwest Division Summer
Louisville, Ky. Sept. 25-29 Symposium Midtown Athletic Club, Chicago
Minneapolis Cincinnati
USPTA World Conference
Indian Wells, Calif.
* This course is held at the USPTA World Headquarters. Webinars
Exam reservations must be made at least 21 days (.5 credits)
prior to the dates listed. Each date includes an exam,
upgrade and PTCA I unless noted. Exam cancellations Aug. 16 Labor Laws; Robert Worley
must be received no later than 14 days before the
exam, or a cancellation fee will be charged accordingly. Sept. 14 Injury Prevention; Mark Kovacs
Applicant: late cancellation fee � $95; failure to cancel Watch all recorded webinars at tennisresources.com. Please visit www.cardiotennistraining.com to register.
� application fee is forfeited. Certified members: late For more information visit uspta.com/Education.
cancellation fee � $25; failure to cancel � $25 plus the
upgrade fee is forfeited. Registration for another exam
will not be accepted until cancellation fees are paid.
Accredited Education requirements
Professional Coach
All USPTA-certified Professionals must earn 6 education credits in a three-year period
Register your Accredited Professional Coach (APC) to remain current. Go to USPTA.com/Education for a partial list of eligible activi-
and specialty course credits earned with the USPTA ties. Please send verification (email, letter, certificate, receipt, etc.) that shows you
SmartCode Education System. This uses your attended the event/activity and submit it along with the date and agenda to educa-
smartphone to instantly register your attendance tion@uspta.org to receive your credit. (International members, Recreational Coaches
to all seminars and specialty courses earning APC. and those over the age of 65 are exempt.) Questions? Write to education@uspta.org
or call 800-877-8248, ext. 147.
To use the system at a seminar,
general session or specialty
course, you must scan two
QR codes. One QR code is on
your conference badge. The
second QR code will be in your
conference notebook and cannot be scanned until
the end of the session or the beginning of the next
session.
If you do not have a smartphone, you may use
someone else's. Forms are available upon request.
58 www.ADDvantageUSPTA.com
Member News
� The 44th Potter Cup is one of the � USPTA Professional Larry Karageanes is
pree minent team competition in the director of sales for new patented prod-
senior tennis, and it draws many ucts to dry hard and clay courts. The BATT
former pros and top veterans from (Big Absorbent Tennis Towel) works by
around the world. Played in Barce- spreading and absorbing water on a hard
lona, Spain, on the red clay courts court after rain when the court is beginning
of the Polo Club, the format is Davis to dry. Eight
Cup style with each match consisting microfiber
of five singles and two doubles. This panels absorb
year's competition consisted of eight the water
teams from the following countries, and spreads
Spain (two teams), Ireland, Great it across the
Britain, Italy, France, Belgium and surface, drying
the United States. The U.S. team was the court very
made up of USPTA Professionals Jeff Cohen (captain), Mikael Pernfors, Carl Clark, Tobias quickly. Just
Svantesson, Horacio Rearte and Frank Vermeer (pictured from left to right). The U.S. team de- drag the BATT
feated France, 4-1, in their opening match, Great Britain, 4-1, in the semifinals, and defeated from wet to
the 2014 and 2015 champions Italy, 4-3, in the final. dry, wet to
dry. You never
� Brunswick, Maine, was the need to wring
it out regard-
location of a USTA National less of how saturated the panels become
when using the BATT. You can either pull
Men's 35 Indoor Champion- the BATT or hook it to a cart making it
easy to dry multiple courts. They are easy
ship. This USTA event was to clean and dry very quickly allowing
multiple uses throughout the day. No mold
held June 2-5 at Maine Pines or mildew, you never have to throw them
away. To see videos, learn more or to order
Racquet & Fitness, Bruns- visit www.battowel.com.
wick. This is one of only four
major tournaments held
around the United States in
2016 to determine national
ranking for USTA 35-and-
older men, and the only one Above: USPTA Professionals Paulo Barros (left) and Nestor Bernabe
(right) with local ball boys and girls: Ethan Weiss, Gregory Choi, Ross
to be held in New England. Munn, Arielle Leeman, Samantha Palma and Brooke Rethman.
Some of the out-of-town
players were Robert
K useski, USPTA, and Milos
Koprivica, doubles partners,
ranked No. 2 in the nation
for 35+ Men's. Participants
from left: Milos Koprivica, NATIONAL BOARD OF DIRECTORS
Paulo Barros, USPTA,
R obert Kuseski, USPTA, President Chuck Gill
Gary Trost
Alex Wong, G uillaume First Vice
President
V idallet, RD F erman,
Alejandro Andres and Vice Presidents Alan Cutler
Francois Castejon, USPTA. Feisal Hassan
Photos by Reggie Burrows Hodges Ken McAllister
Jack Michalko
Diane Selke
� USPTA Professional Peter Fiore and The Sedgewood Club in Carmel, N.Y., are hosting the TM
USPTA Senior Red Clay Championships, Sept. 6-9. The divisions planned are Men's 70, 75, 80,
85 singles and 150-and-over doubles, and players must be USPTA Professional-level members Past President Tom McGraw
in good standing and in the appropriate age category. Contact Fiore at 914-490-9048 to regis- CEO John Embree
ter or for more information. Registration deadline is Sept. 1. Legal Counsel George Parnell
ADDvantage magazine editorial offices Managing editor Kimberly Forrester The opinions expressed in ADDvantage are those of the
Circulation Kathy Buchanan authors and not necessarily those of ADDvantage or the
USPTA World Headquarters USPTA.
3535 Briarpark Drive, Suite 202 Office hours: 8:30 a.m. - 5 p.m. Central time
Houston, TX 77042 Copyright� United States Professional Tennis
Phone � 713-978-7782 / 800-USPTA-4U ADDvantage is published monthly by the Association, Inc. 2016. All rights reserved.
Fax � 713-358-7794 United States Professional Tennis Association. Reproduction of any portion of the magazine is not
email � magazine@uspta.org permitted without written permission from USPTA.
60 www.ADDvantageUSPTA.com
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