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Tóm tắt nội dung (trích từ tài liệu gốc): contents the total professional � enhancing your career departments Ask the Professor 3 CEO's message 5 Vice president's message 7 Evidence keeps building: Tennis improves brain power � 28 Classifieds 33 USPTA drills by Jack Groppel, Ph.D., FACSM , USPTA Master Professional 36 Career development 23 Competition: Completing your Little Tennis pathway � by Craig S. Jones, USPTA 38 Industry action 26 Radio personality pursues passion with racquet and words � by Jill Phipps, USPTA news 9 USPTA Executive Committee and board commit to health initiative � Will you? 28 USPTA seeks nominations for natio

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                                                            contents



the total professional � enhancing your career                                         departments



Ask the Professor                                                                       3 CEO's message

                                                                                        5 Vice president's message

7 Evidence keeps building: Tennis improves brain power �                               28 Classifieds

                                                                                       33 USPTA drills

    by Jack Groppel, Ph.D., FACSM , USPTA Master Professional



                                                                                                         36 Career development

23 Competition: Completing your Little Tennis pathway � 



 by Craig S. Jones, USPTA                                                              38 Industry action



   26 Radio personality pursues passion with racquet 

 and words � by Jill Phipps, USPTA



 news



     9 USPTA Executive Committee and board commit to health 

 initiative � Will you?



28 USPTA seeks nominations for national board 



convention



   11 The bang for your buck � World Conference delivers value

   13 2010 USPTA World Conference

   14 Award nominations due July 2 � Nominate an inspirational USPTA 

    Professional today!

   15 Conference schedule

   18 Registration form

   19 Hotel form

   20 International Championship form



                                                                                                                                        On the cover � Seminars at the 2010

                                                                                                                                        World Confernce in La Quinta, whether

                                                                                                                                        on a scenic court or in a classroom, will

                                                                                                                                        help you "power up your profession."



www.ADDvantageUSPTA.com                                                                   volume 34 � issue 5



ADDvantage magazine editorial offices               Editor  Shawna Riley               The opinions expressed in ADDvantage are those

                                       Managing editor      Kimberly Forrester         of the authors and not necessarily those of

       USPTA World Headquarters                             Kathy Buchanan             ADDvantage or the USPTA.

   3535 Briarpark Drive, Suite One            Circulation   John Dettor

                                              Advertising                              Copyright� United States Professional Tennis

           Houston, TX 77042                                                           Association, Inc. 2010. All rights reserved.

         Phone � 713-978-7782          Office hours: 8:30 a.m. - 5 p.m. Central time   Reproduction of any portion of the magazine

                                                                                       is not permitted without written permission

              800-USPTA-4U                ADDvantage is published monthly by the       from USPTA.

          Fax � 713-358-7794           United States Professional Tennis Association.

     e-mail � magazine@uspta.org                                                                            ADDvantage/May 2010 1



www.ADDvantageUSPTA.com

CEO's message



Determining the way the world learns

to play tennis � That's Who We Are!



Ihad already decided I wanted to revisit USPTA's       In recent years, it seems the various compo-

    importance as a trade association for tennis-   nents of our industry have sometimes "blurred the

    teaching professionals when I learned that one  lines" of responsibility in the name of growing the



of our colleagues had passed away in England.       game. Sure, we have manufacturers, trade associa-



Maj. Sammy Brancker, 90, was the former tions and our governing body � the USTA. The



chairman and president of the Professional Tennis problem is that the public � whether they play



Coaches Association of Great Britain. He oversaw the game or not � is sometimes confused about



many changes during his tenure, including a name who to contact when it comes to learning tennis.



change to the British Tennis Coaches Association While there are many activities out there promoted



(now called TennisCoachUK), a                              and sponsored by USTA, TIA and



growing relationship with the Lawn                         various manufacturers, tennis isn't                    As a member of

                                                                                                                USPTA, you must

Tennis Association of Great Britain,                       an easy game to learn. Unlike other                  demand respect for

                                                                                                               the work you do. As

and the merger of the professional                         sports, you can't pick up a racquet,                a professional tennis

                                                                                                              coach and teacher, you

coaches with the assistant coach divi-                     go to the local court and expect to               determine how the game

                                                                                                              is taught and you have

sion of the former PTCA.                                   find a suitable partner with whom                   great influence over

                                                                                                              whether your students

Sammy was at one time a fixture                            to rally. It's certainly not as easy as             continue to play the

                                                                                                             game for years to come.

at many USPTA World Conferences,                           grabbing a basketball and going to



and we enjoyed deep conversations                          the neighborhood park to shoot



about our respective trade associa-                        some hoops with a random group



tions and their roles in improving the                     of people.



lives and livelihoods of tennis profes-                    That's where we come in.



sionals. Like many of us, Sammy          Tim Heckler       USPTA and other teaching groups

worked in tennis for much of his life.                     need to be recognized and pro-



While he certainly had the business acumen for his moted as the experts in teaching � by everyone



job as head administrator of his trade association, in tennis. That means while other groups might



he brought something to the position that many specialize in leagues, racquet stringing, ball



people couldn't � the personal experience of playing production and the U.S. Open, we specialize in



and teaching tennis. So, when he became chairman teaching, coaching and developing the players to



of the BTCA, he had a firsthand perspective about fill the events, buy the products and compete in



what his members needed and wanted. Aside from the Grand Slams.



improving benefits for teaching pros, he wanted     As your trade association, we strive to promote



nothing more than to promote their image as experts your status in tennis through public relations, ad-



in teaching tennis. To do this, he studied and sought vertising, educational efforts and more. Our goal is



out affiliations with similar groups, including an to collaborate with allied groups to further fortify



alliance with USPTA.                                your role and its importance to the overall success of



My own previous involvement in tennis strength- tennis. As a member of USPTA, you must demand



ens my determination to see that the right things are respect for the work you do. As a professional tennis



done on behalf of teaching professionals. And, per- coach and teacher, you determine how the game is



haps the most important goal I have is to continually taught and you have great influence over whether



stress the belief that tennis-teaching organizations your students continue to play the game for years



and their individual members should be viewed by to come.



other segments of our industry as the groups and    We must not lose sight of the fact that USPTA



people who determine how tennis should be taught determines the way the world learns to play tennis



and played. I know Sammy would agree.               and � That's Who We Are! 



www.ADDvantageUSPTA.com                                                                                      ADDvantage/May 2010 3

4 ADDvantage/May 2010  www.ADDvantageUSPTA.com

Vice president's message



50 best practices                                                                                                 NATIONAL BOARD

for career resilience                                                                                               OF DIRECTORS



These are challenging times, for sure, for a large      3. Be obsessive about keeping your facility clean    President                        Tom Daglis

        number of our members. Never has personal           and attractive.                                  First Vice               Randy Mattingley

        resiliency been so important to the well-being

                                                        4. Make sure your staff has everything they need       President                 Bunny Bruning

                                                                                                             Vice Presidents             Mark Fairchilds



                                                                                                             Past President                    Chuck Gill

                                                                                                                                           Jack Groppel



                                                                                                                                                Jim Loehr

                                                                                                                                           Harry Gilbert



of our teaching professionals and coaches. Here's       to be successful.                                    WORLD HEADQUARTERS



the big question: Who can our members look to for 5. Treat everyone the same at your club. Never play        CEO                       Tim Heckler



sound counsel in this protracted economic storm that    favorites.                                           Director of Operations    Rich Fanning



seems to have no boundaries? My first instinct as a 6. Check your ego at the door as a coach.                Administrative Director Marty Bostrom



new board member was to turn to our most accom- 7. Do the unpleasant things on your list as early in         Director of               Shawna Riley

                                                                                                               Communications



plished and successful members for navigational ad-     the day as possible.                                 Creative Services         Julie Myers

                                                                                                               Director

vice. Clearly, no one would be better                               8. Never, ever gossip about your

                                                                                                             Publications Manager/        Kim Forrester

equipped to provide real insight into                                members.                                  Managing Editor



resiliency and sustainability than our                              9. Always wear clean clothes and         Director of               Poornima Rimm

                                                                                                               Public Relations



own best in class who have brilliantly                               look professional at all times.         Communications            Jill Phipps



weathered life's storms for scores of                               10. Make your staff feel they work       Director of               John Dettor

                                                                                                               Marketing



years. In keeping with this, Executive                               with, not for, you.                     Sports Marketing          Rick Bostrom

                                                                                                               Coordinator

Committee members were asked to                                     11. Build healthy relationships with

                                                                                                             Digital Asset Director Timothy Heckler



identify USPTA members who they                                      members but do not try to be-           Digital Asset Coordinator/ Ramona Husaru

                                                                                                               Tennis Multimedia Management

felt were great examples of resiliency                               come best friends.

                                                                                                             Video Production          Joe Birkmire

                                                                    12. Spend most of your time working        Director

and sustained career success. Of those



identified, 12 agreed to detail the                                  with people who do not love you.        Video Editor              Nick Warwick



best practices that have served them                                13. Make sure you know everyone          Video Editor/             Aisha Nelson

so well over so many years. This kind                                                                          Flash Designer



                                        Jim Loehr, Ed.D.             at your club whether they play          Director of               Fred Viancos



                                                                                                             Professional Development



of personal reflection and analysis was no simple       tennis or not. Call them by their name each and      Corporate            Janice Stollenwerck



task and consumed many hours of deliberation and        every time.                                          Services Administrator



consideration. We owe the following people a very 14. Never cancel events once they are publicized.          Receptionist              Erin Ortbal



                                                                                                             Director of               Dan Wilson

                                                                                                               Information Technology

special thank you for their penetrating insight:        Make less money but give everyone a fabulous

                                                                                                             Information Technology/   Scott Bucic

                                                        experience and the next event will have plenty         Multimedia



Mark Savage              Ron Woods                      of participants.                                     Divisional                Kalin Cogar



                                                                                                             Executive Administrator



Bunny Bruning            Angel Lopez                    15. Hire only USPTA pros to ensure quality between   Director of               Kathy Buchanan

                                                                                                               Computer Service

Doug MacCurdy Dave Romberg                              all your teaching professionals.

                                                                                                             Membership and            Vicky Tristan

                                                                                                               Certification Manager

Jim Reffkin              Rick Vetter                    16. Return all calls on the day they are received.



Jack Michalko            Patrick Kearns                 17. Listen very carefully and respectfully to your   Membership                Sylvia Ortiz



                                                                                                             Membership/               Melony DeLoach



Jimmy Parker             Joe Thompson                   members' issues.                                     Insurance Assistant



                                                        18. Bring excitement, enthusiasm and high energy to  Director of Finance       Kathy Ladner



                                                                                                             Payroll/Benefits          Ren�e Heckler



What emerged from the hearts and minds of               everyone you touch. Never bring your problems        Controller              Ellen Weatherford



these 12 veteran professionals was a virtual treasure   to your members or students.                         Merchandise/              Shelina Harris

                                                                                                               Accounting Assistant



trove of career insights, wisdom and life learnings. I 19. Find a great mentor and seek advice on a regular  Legal Counsel

                                                                                                             Attorney-at-law

found their writing to be profoundly practical and      basis. Find ways to show your appreciation.                                      Paul Waldman



stunningly insightful, as I hope you will. I took 20. Always bring back exciting new drills, activi-



the liberty of translating their writings into 50 best  ties, tournaments and merchandise ideas from             For information, write the

                                                                                                                USPTA World Headquarters

practices.                                              USPTA conferences. This will ensure they will        3535 Briarpark Drive, Suite One



                                                        always want you to attend.                                  Houston, TX 77042

                                                                                                                   Phone 713-97-USPTA

1. Value learning and challenges over security. The 21. Come to work every day like it was your first

                                                                                                                       800-USPTA-4U

only security we have is to continue to grow.           day on the job.                                              Fax 713-978-7780

                                                                                                                      uspta@uspta.org

2. Work every day to keep the victim mentality 22. Ask yourself every day, "What could I do today

                                                                                                                       www.uspta.com

from corrupting your mindset.                           to make things better than they were yesterday?"

                                                                                                                         Office hours:

                                                                                                             8:30 a.m. - 5 p.m. Central time



www.ADDvantageUSPTA.com                                                             continued next page      ADDvantage/May 2010 5

6 ADDvantage/May 2010  www.ADDvantageUSPTA.com

Evidence keeps building:

Tennis improves brain power



                                                                                             by Jack L. Groppel, Ph.D., FACSM, USPTA Master Professional



QQuestion: I was recently review-  doubt, the following facts: The                           18, were directly associated and   a long time. From his previous

                                   more one exercises, the more ac-                          could actually be used to pre-     book, "A User's Guide to the

ing the updated website, www.      tive one is, the greater the inten-                       dict educational achievement       Brain," Ratey said, "Neurons

tennis-health.com, and was         sity of exercise, and the higher                          later in life. Now, let's examine  that fire together wire together

fascinated to read about the       one's level of fitness, the more                          the scientific literature and see  means that the more we repeat

effects of playing tennis on the   positive the benefits for the                             what has been found relative to    the same actions and thoughts

brain. To me, this is yet another  brain. Before transitioning di-                           tennis, and also what some top     � from practicing a tennis serve

incredible reason to get people    rectly to tennis, let me mention

to our facilities and on our ten-  another study that came to my                               Let's change the world together

nis courts. Would you please go    attention since the last column                           and get people on the tennis court!

into more detail on this?          was written. This research was

                                   published in December 2009,                               experts perceive as the benefits   to memorizing multiplication

AAnswer: In my first column        by a group out of S weden, in the                         of playing our great game.         tables � the more we encourage

                                   "Proceedings of the N ational                                                                the formation of certain con-

on this topic, we discussed the    Academy of Sciences." They                                   What is it about tennis that    nections and the more fixed the

general exercise research and the  found that high levels of cardio-                         might help people who partici-     neural circuits in the brain for

implications toward improved       vascular fitness, achieved by age                         pate in this sport have an edge    that activity become."

brain function. The plethora                                                                 over people who are not active

of research supports, without                                                                or who participate in other           Now, let's discuss how a per-

                                                                                             activities? I am not out to bash   son's brain responds to various

Tennis, when it comes to being focused, outperforms numerous other activities                other activities, but only cite    situations such as being hope-

such as golf, running, weightlifting, inline skating and downhill skiing.                    what the literature and various    ful or optimistic versus being

                                                                                             experts are saying. Given that,    negative and pessimistic. Dr. Jim

                     Jack Groppel, Ph.D., USPTA Master Professional, is co-founder of the    let's discuss what some believe    Gavin, author of "The Exercise

                     Human Performance Institute. He is the author of The Corporate Athlete  happens, in tennis, to facilitate  Habit," wrote a peer-reviewed

                     and co-author of World Class Tennis Technique. Information can be       positive brain growth.             journal article for The Physician

                     found ate nergyforperformance.com.                                                                         and Sportsmedicine in 2004, cit-

                                                                                                Several experts in the mid- to  ing that tennis, when it comes

www.ADDvantageUSPTA.com                                                                      late 1990s posed that, because     to being focused, outperforms

                                                                                             tennis requires alertness and      numerous other activities such as

                                                                                             tactical thinking, it may gener-   golf, running, weightlifting, in-

                                                                                             ate new connections between        line skating and downhill skiing.

                                                                                             nerves in the brain and promote    In a similar vein, Dr. Joan Finn

                                                                                             a lifetime of continuing brain     and her colleagues at Southern

                                                                                             development. Pursuant to those     Connecticut State University

                                                                                             initial discussions, John Ratey,   discovered that tennis players

                                                                                             Harvard psychiatrist and author    scored higher in optimism,

                                                                                             of the critically acclaimed book,  while scoring lower in anxiety

                                                                                             "Spark," has been a fan of the     and tension than other athletes

                                                                                             benefits reaped from tennis for

                                                                                                                                              continued next page



                                                                                                                                        ADDvantage/May 2010 7

8 ADDvantage/May 2010  www.ADDvantageUSPTA.com

USPTA Executive Committee and board

commit to health initiative � Will you?



by Jack L. Groppel, Ph.D., USPTA vice president



At the recent USPTA Executive Committee meeting,

         all 60 members committed to running a Tennis Across

         AmericaTM program at their facilities. The theme for Tennis

Across America is Tennis � for the health of it!, which is especially

important since this year we are part of the National Coalition for

Promoting Physical Activity, and the United States surgeon general

has announced a major initiative to battle the war on obesity.



   Our great game has all the benefits that the surgeon general

recommends for activities and organizations. USPTA has received

acclaim from the surgeon general's office supporting Tennis � for

the health of it!, and we know that it will do two things for you as

a USPTA Professional:



1. It will give you tremendous support and confidence from your          Steve Henry, USPTA, hosted a TAA event at Earlywine Tennis Center in

   current members, which will strengthen your successful tennis         Oklahoma City last year.The event incorporated Little Tennis, QuickStart

   programs even more.                                                   Tennis Play Format, and Cardio Tennis.



2. It will serve as a positive outreach program to your community        1. Once a date is determined, please register it on our website,

   to help you build your numbers for your programs.                        www.uspta.com, and use the Quick Links box to go to the

                                                                            T ennis Across America section of the website to find the regis-

   Many USPTA Professionals already run Tennis Across America               tration form. Simply fill out the form and submit it to national.

clinics each year for those very reasons, benefiting their own busi-        Just remember to register your event before the July 1 deadline.

ness and growing the game. And, with USPTA's newly redesigned

website for Tennis � for the health of it!, in addition to the PR tools  2. Take just a few minutes at the beginning of each new lesson to

at your disposal, the sky's the limit for what you can do at your           introduce Tennis � for the health of it! and the benefits of tennis

facility and in your community! So, here is what you can do and             as they pertain to each age group, such as children, women,

how we can help you:                                                        seniors, etc.



                                                                         3. We are going to share what we are doing with the National

                                                                            Coalition for Promoting Physical Activity, and with the surgeon

                                                                            general's office.



                                                                         4. Have all of your members sign on to the Tennis � for the health

                                                                            of it! website, www.tennis-health.com, and also get connected

                                                                            with the blog. We want people of all ages and skill levels con-

                                                                            nected with USPTA, and Tennis � for the health of it!



                                                                         5. Go to www.uspta.com (and access all the public relations tools

                                                                            that USPTA has developed to assist you in all aspects of your

                                                                            program).



www.ADDvantageUSPTA.com                                                     In summary, your USPTA leaders believe that this is so impor-

                                                                         tant that 100 percent of them are committed to conducting pro-

                                                                         grams in their communities. Join them, and let's join the leadership

                                                                         of the United States in getting people more active and healthier!

                                                                         We look forward to hearing from you regarding your programs,

                                                                         and to seeing your members share their ideas on the blog at www.

                                                                         tennis-health.com. 



                                                                                                                       ADDvantage/May 2010 9

The bang for your buck



World Conference delivers value



It's time to start making plans again to attend the USPTA World          First, with your registration fee, you receive the following:

     Conference on Tennis. If you've never been, you should know         n A selection of seminars, forums and general sessions

     that it is the premier educational event for the tennis industry,   n Food and drink at the Wednesday night party

designed to put you at the top of your game with seminars from           n Awards breakfast

the world's leading experts. It is the country's largest tennis gather-  n Access to the buying show

ing of teaching professionals, industry leaders and representatives,     n A meal at the buying show

manufacturers, wholesalers and media. Also during the conference,        n Access to the silent auction

USPTA hosts its International Tennis Championships, Board and            n Limited-edition T-shirt

Executive Committee meetings, nighttime entertainment, industry          n Cardio Tennis and TennisCize clinics

meetings, the nation's largest tennis-only buying show, silent auc-      n Division party

tion, awards presentation and other exciting events.                     n Conference notebook, program and other giveaways



But more than that, it's just really cool.                               But wait, there's more!



Do you think this is a great opportunity, but are still concerned        There are many potential benefits of attending the 2010 USPTA

about the expense? You should know that this conference is not only      World Conference on Tennis. No vague promises here; we're talk-

worthwhile, but that it offers you some of the best profit-building      ing bottom-line, dollars-and-cents results. Take a few moments to

opportunities around. You can't afford to miss it.                       consider each item on the list and mentally calculate the economic

                                                                         benefits the conference can give you. When you're finished, you'll

                                                                         agree: The World Conference is one of the best bargains around.



                                                                         Advertising: How much profit can you generate for your facility

                                                                         through just one terrific advertising idea you pick up by talking

                                                                         with other pros at the conference? You'll find plenty of time to

                                                                         mingle with the pros between seminars, during the tennis buying

                                                                         show and while attending the welcoming and division parties.



                                                                         Barter: A popular practice these days! How many business expenses

                                                                         can you save by exchanging products or services with colleagues

                                                                         you meet during the conference? Join more than 1,200 speakers,

                                                                         guests and teaching professionals who attend the conference each

                                                                         year anticipating new ideas, connections and friends.



                                                                         Consultation: What's the economic value of picking the brains of

                                                                         top people in your industry, people you're bound to meet in the

                                                                         hallways and forums of your conference? You won't want to miss

                                                                         your chance to speak with experts such as Tom Gorman, Dennis

                                                                         Ralston or Joy Macci at this year's conference.



                                                                         Employees: If you're searching for new employees, the World

                                                                         Conference is a great place to network, which can cut the cost

                                                                         of headhunter fees and recruiting. Learn about good recruiting

                                                                         practices from your peers nationally and regionally.



World Conference gives you education and networking at the same time.    Outlines and notes: Spend time at the conference seminars, and

                                                                         you can walk away with well-organized notes on everything from

www.ADDvantageUSPTA.com                                                  business fundamentals to the most recent advances in tennis. From

                                                                         your seminar notes to conference handouts, what's a well-stocked

                                                                         library of such reference information worth?



                                                                                                                              continued next page



                                                                                                                      ADDvantage/May 2010 11

from previous page                                                       We've put together a short list of things

                                                                            to do to make the most of your time.

Ideas: Ideas abound at conferences, from every quarter. Uncover

top-notch ideas by attending specialty courses, seminars, general        � If you are on Facebook, go to our events page and select that

sessions and forums.                                                        you are attending. Make note of who else is going to be there.

                                                                            If you want to talk shop with colleagues you haven't seen in a

Jobs: Conferences are also full of leads on contract and sales op-          while, contact them beforehand and arrange to meet during

portunities, and new profit centers. What's the economic value of           the event.

just one new prospect?

                                                                         � Think about the problems and challenges you've faced over the

Knowledge: Seminars and workshops can easily cost several hundred           last year � and keep these in mind as you select workshops and

dollars a day. At the World Conference, top-flight seminars are             seminars during the conference.

included in the conference registration fee. With more than 30

seminars offered this year, you'll gain valuable knowledge while         � If you've run any special events, or had any unusual accom-

saving a bundle.                                                            plishments or successes over the past year, bring samples of

                                                                            manuals, ads, posters and other materials you can share with

Marketing opportunities: How many marketing leads, sales or direct          your colleagues.

response programs, or promotional opportunities can you uncover

at your conference? Implement one new program idea after the             � Use your conference notebook as a planner. USPTA will provide

conference and watch your business grow.                                    you with a notebook at registration that will contain a schedule,

                                                                            seminar outlines, speaker bios, note paper and more. Carry your

News: If you read 50 or 60 of the nation's top business periodicals         notebook with you throughout the conference.

regularly, you can stay abreast of news important to you � or you

can hear a synthesis of the latest trends and activities � put into the  � Read about presenters before you attend their workshops. Learn

specific context of your tennis business � at the conference. How           about their backgrounds and interests, and you'll better prepare

valuable is the news-gathering time you'll save by participating in         yourself for their presentations.

conference activities?

                                                                         � Sit in a strategic location during seminars. Sit where you can gain

Products: How many popular new products or services can you                 a clear, unobstructed view of the speaker � and where you can

identify during your conference? With more than 70 booths sched-            offer the speaker nonverbal feedback during his presentation.

uled for the tennis buying show, how much profit can you earn by

introducing one new top-selling item to your line?                       � Ask questions. A good seminar will always leave you brimming

                                                                            with new information and ideas.

Recognition: Distribute the news release included in your confer-

ence notebook to your local media, letting your boss, customers          � Keep an idea journal that is separate from your general seminar

and community know that you participated in a vital educational             notes. Enter useful action strategies or items to research or fol-

experience. Actively participate in conference seminars or apply to         low up on. Enter useful ideas as they're triggered by someone's

make a presentation next year. How many clients can you attract             comments. Later, you can use the journal as an action resource.

by positioning yourself as an active, involved expert in your field?

                                                                         � Meet as many speakers and presenters as possible. Perhaps you

Supply: Visit the booths at the tennis buying show and attempt to           can converse with a speaker for a few minutes after her talk, or

uncover new sources of supply. How much money can you save by               arrange to meet her for lunch.

using less expensive vendors? How much profit can you earn by

using new vendors offering attractive new sales options?                 � Always wear your name badge. The more you're noticed, the

                                                                            more opportunities you'll have for interaction with your peers.

Tax breaks: Don't forget that educational expenses � including reg-

istration fees, specialty courses, books, transportation, meals and      � Visit exhibitors twice. During your walk-through, take casual

lodging � incurred for education, are sometimes tax deductible. Be          notice of the products and services offered by exhibitors at the

sure to consult your tax preparer for details.                              Tennis Buying Show. Pick up literature and ask a few questions.

                                                                            Study the material you pick up and make a list of more detailed

Vacation: Last but not least, a conference is time away, a chance for       questions. The next time around you'll be prepared to study

you to break your usual routine and refresh yourself. What better           specific products in greater depth.

place to do this than La Quinta? What's the value of giving yourself

vigorous energy and new perspectives?                                    � Carry plenty of business cards. You never know when you'll have

                                                                            the opportunity to discuss a business deal, acquire information

Conventional wisdom says to spend a small percentage of your                from an acquaintance, or set up post-conference business.

income each year on training or self-improvement. When you con-

sider the cost of the World Conference that way, contrasted with the     � Bring along your planner. You never know, too, when you might

opportunities for gain, the decision to attend should be an easy one.       have the opportunity to set up an important meeting with a

                                                                            vendor or colleague.

The World Conference can bring you personal and professional

renewal. Seize the opportunities the conference offers, and it will      � Share your knowledge and insights with others. Before you

bring you tremendous benefits long after you return home.                   leave for home, make a list of key insights you've gained � and

12 ADDvantage/May 2010                                                      resolve to share them with colleagues back at your facility or

                                                                            office. The result: you'll get an even greater return on the time

                                                                            and money you invested at the conference, and you'll build

                                                                            good will among your colleagues.



                                                                                                                                       www.ADDvantageUSPTA.com

2010 USPTA World Conference



The USPTA World Conference on Tennis will be held Sept. 27-Oct. 2 at the La                             Attire for conference events

       Quinta Resort and Club in La Quinta, Calif.                                                      Attire for all conference events is resort casual

           The conference is the premier educational event for the tennis industry with                 or tennis attire. Please wear a collared shirt or

40 general sessions, seminars and specialty courses o ffered. It is the country's largest               socially casual attire to the awards breakfast on

tennis gathering with approximately 1,500 attendees expected, including tennis profes-                  Thursday, Sept. 30.

sionals, industry leaders and representatives, manufacturers, wholesalers and media.

Also during the conference, USPTA hosts its International Tennis Championships, board                   Room share

and Executive Committee meetings, nighttime parties, industry meetings, the nation's                    USPTA members who would like to find a room-

largest tennis-only buying show, silent auction, awards presentation and more.                          mate for their stay at the conference should

                                                                                                        contact Janice Stollenwerck at the USPTA

Main registration                                  Conference are eligible. All certification require-  World Headquarters at 800-USPTA-4U, or

Main registration fees include all educational     ments must have been completed by June 27 to         janice.stollenwerck@uspta.org.

programming (except specialty courses), ad-        allow for exam grading and application process-

mittance and meals at parties and the awards       ing. The tournament is sanctioned by the USTA.       Airport and transportation services

breakfast, admittance to the USPTA Tennis                                                               Taxis, limousines and shuttles can be arranged

Buying Show, early-morning cardio workouts             Players who would like to represent their        to transport you and your group to and from

and conference giveaways. Tournament reg-          divisions may compete in the USPTA Team              LAX, Ontario and Palm Springs International

istration is not included. Save up to $100 by      Championships, Sept. 25. It will be a prize-         Airports or any other destination. Please contact

registering by Aug. 21.                            money event and will include a team entry fee.       the hotel concierge at 800-598-3828 for rates

                                                   Contact your division president or executive         and information.

Guest registration                                 director/administrator for more information.

Guest registration includes all educational                                                             Car rental

programming (except specialty courses), ad-        USPTA conference check-in                            Avis and Enterprise will offer discounted rates.  

mittance and meals at parties and the awards       The USPTA conference registration desk will

breakfast, admittance to the USPTA Tennis          be open during designated hours from Sunday,          Avis: Call 800-331-1600 and use discount

Buying Show, early-morning workouts, confer-       Sept. 26, at 1 p.m. to Friday, Oct. 1, at 5 p.m.         code U353920  

ence giveaways, and admittance to the spouse/

guest luncheon.                                    Resort check-in                                       Enterprise: Call 800-593-0505 and use

                                                   Check-in time is after 4 p.m. Check-out time is          discount code L060268 (PIN: USP)

Specialty course registration                      11 a.m. For your convenience, we recommend

Attendees may sign up for specialty courses        that you carry a change of clothes in your carry-    Testing/upgrading

on the official conference registration form.      on bag in the event that your room is not ready      Members interested in taking the PTCA1 or

Specialty courses are worth 2 USPTA Continu-       when you arrive.                                     upgrading their classification must register by

ing Education Units and cost $40 for the first                                                          Sept. 7 by calling the USPTA Membership De-

course, $35 for the second course, and $30 for     Tax deduction                                        partment. The exam and PTCA1 will be offered

all other courses. Outlines will be available at   Education expenses incurred to maintain or           in portions over a four-day period. The PTCA1

the conference registration desk.                  improve skills required by a person in his or        will be available in English and Spanish. Anyone

                                                   her employment are generally tax-deductible.         interested in becoming certified must meet the

Tournament registration                            Educational expenses include tuition (conference     requirements for membership before registering

The USPTA International Championships will         registration and specialty courses), books, local    for the exam.

be  Sept. 21-24. The entry fee is $50 for singles  transportation and travel, meals and lodging

and $20 per person for doubles. The deadline to    while away from home when the trip is primar-        Spouse/guest programs

enter is Sept. 10. Professional-level members      ily to obtain education (Treasury Regulation         Spouses and other guests who would like to

in good standing who preregister for the World     1.162-5). Consult your tax preparer for details      take a free private and/or group tennis lesson

                                                   regarding deductions.                                may do so by calling the USPTA Membership

                                                                                                        Department. You may also sign up on a space-

                                                   Visit uspta.com for more information.                available basis at the registration desk. The

                                                                                                        following times are available: Tuesday, Sept.

www.ADDvantageUSPTA.com                                                                                 28, 1 � 6 p.m.,  Friday, Oct. 1, 3 � 5 p.m., and

                                                                                                        Saturday, Oct. 2, 8 a.m. � 5 p.m.



                                                                                                            A spouse/guest luncheon will be held

                                                                                                        Wednesday, Sept. 22, from 11:30 a.m. � 1

                                                                                                        p.m. To be eligible for the luncheon, spouses

                                                                                                        and other guests must be registered for the

                                                                                                        convention.



                                                                                                        Education

                                                                                                        Conference attendees may choose from a large

                                                                                                        number of education sessions. Programs will ad-

                                                                                                        dress current issues and future challenges facing

                                                                                                        all tennis teachers. Forty educational sessions

                                                                                                        have been planned, including eight specialty

                                                                                                        courses. All sessions will fall under one of the

                                                                                                        following four educational tracks: teaching, facil-

                                                                                                        ity management, professional development and

                                                                                                        sport science. 



                                                                                                                          ADDvantage/May 2010 13

Award nominations due July 2



Nominate an inspirational USPTA Professional today!



USPTA is looking for deserving tennis professionals who are           Robert Greene Jr., 2009 USPTA Professional of the Year.

           growing the game of tennis as it accepts nominations for

           the 2010 national awards program. Awards are presented        The George Bacso Tester of the Year award recognizes the

in every facet of the tennis business in which USPTA members          USPTA tester who does the most to advance certification oppor-

work. Don't let your fellow USPTA professionals go unnoticed.         tunities and the certification process.



    USPTA is accepting nominations for the national awards pro-          The USPTA Lessons for LifeTM Award recognizes those USPTA

gram through July 2. All Professional-level members are eligible.     members who have done the most to raise money for charities

Award category definitions, nomination forms and guidelines are       through tennis events. While the award spotlights individuals who

available at www.uspta.com, by calling 800-877-8248 or by send-       have raised large amounts of money, it also honors those hosting

ing a request to pr@uspta.org.                                        the most creative, original or unique tennis event to raise money for

                                                                      charities. An individual hosting an event raising the most money

    Award categories include:                                         will not necessarily receive this award.

    USPTA Stars are members who have dedicated many years to

volunteering in grassroots tennis, and bring the sport and sports-       The USPTA Tennis Across AmericaTM Award recognizes those

manship to the players they touch. Their giving spirits have made     USPTA members who have done the most to get people to play

them heroes in their own communities. Few of us will have heard       tennis. Established in 1990, TAA is the original, free, grassroots les-

of the people who receive this award, but their stories are inspir-   son program. It also has a multicultural segment that targets various

ing, and almost all of us know at least one person who deserves a     communities and potential players who may not otherwise have

nomination.                                                           the opportunity to play. While the award does look at individuals

    The USPTA Industry Excellence Award is given to teaching          who have held the most free clinics with the greatest number of

professionals who take both an altruistic and entrepreneurial at-     participants, it also looks at individuals hosting the most creative,

titude toward their jobs. They use their own resources and those      original or unique free tennis event to get people to play the game.

offered by the industry to build programs that bring tennis to more

people. At the same time, they are successful in growing a tennis        Division award recipients are not automatically nominated

business. The recipient of this award will receive a $1,000 grant     for national awards. Division award recipients should ask division

from the Tennis Industry Association and a Tennis Tutor ball ma-      leaders if they should complete their own nomination form. All

chine from Sports Tutor for use in his or her grassroots programs.    nominations and supporting materials must be received at the

    The Alex Gordon Award for Professional of the Year recognizes     World Headquarters by July 2.

a member who, over a career, has demonstrated exemplary achieve-

ment in seven areas, including: contributions to USPTA and USTA;         National awards will be presented Sept. 30 during the World

as a teaching professional, player and coach; in education, research  Conference on Tennis in La Quinta, Calif. 

and publications; and with other organizations, achievements and

contributions.                                                                                                                        www.ADDvantageUSPTA.com

    The only USPTA award available to nonmembers is for Facility

Manager of the Year. Applicants/nominees must be the general

manager (in function, if not in title) of a club or tennis facility.

    College Coach of the Year and High School Coach of the

Year award recipients are usually selected based on their results

as team coaches, however individual coaches may be considered.

The Touring Coach of the Year is selected on the basis of his or

her work with playing professionals on the ATP tour or the WTA

tour and/or touring juniors.

    Players who have been the most successful at the USPTA In-

ternational Championships, as well as international, national and

sectional competition may apply for the Player of the Year award.

The eight categories for this award are: Men's open, women's open,

men's 35-and-over, women's 35-and-over, men's 45-and-over,

women's 45-and-over, men's 55-and-over and women's 55-and-

over.



14 ADDvantage/May 2010

Conference schedule



                  Please note: This is a tentative schedule for planning purposes only. Speakers and times are subject to change.



Monday, Sept. 27



7 a.m. � 5 p.m.    Registration



9 a.m. � 6 p.m.    International Championships



7:30 � 9 p.m.      Tournament player party



Tuesday, Sept. 28



7 � 8 a.m.         Cardio Tennis



                   TennisCize � early-bird tennis aerobics, Donnia Bondallian



7 a.m. � 5 p.m.    Registration



                   U.S. Pro Tennis Shop



8 a.m. � 6 p.m.    Executive Committee meeting



                   International Championships



11 a.m. � noon     Turning negative income into positive income in your club � Fernando Velasco



                   Creative and quick teaching tips � Joe Dinoffer



1 � 2:30 p.m.      General session



1 � 6 p.m.         On-court upgrading



2:45 � 6:45 p.m.   Specialty course 1 � Scott Ford/Desmond Oon



                   Specialty course 2 � TBA



3 � 4 p.m.         Seminar � Page Love



                   Seminar � Presentation by Master Pros



4:15 � 5:15 p.m.   Clay court maintenance, part 1 � Ed Montecalvo



                   Playing tennis is as easy as 1,2,3: From beginners to ranked players � Mary Pat Faley



5:30 � 6:30 p.m.   Staying "bullet proof" at your club � Matt Grayson



                   Clay court maintenance, part 2 � Pat Hanssen



7 p.m.             Division parties



Wednesday, Sept. 29



7 � 8 a.m.         Cardio Tennis



                   TennisCize � early-bird tennis aerobics, Donnia Bondallian



7 a.m. � 5 p.m.    Registration



                   U.S. Pro Tennis Shop



8 a.m. � noon      PTCA I (written, grips, stroke analysis, English and Spanish)



                   Specialty course 3 � Rod Heckelman



                   Specialty course 4 � Brett Hobden



8 a.m. � 6 p.m.    International Championships



8:30 � 10 a.m.     TennisCize � spouses tennis aerobics, Donnia Bondallian



9 � 10 a.m.        Seminar � Bruce Levine



                   From adult beginners to players � Townsend Gilbert



10:30 a.m. � noon  General session � Randy Mattingley



11:30 a.m.         Spouses luncheon



1� 2:30 p.m.       General session: Women's winning biomechanics � Joy Macci



1 � 6 p.m.         Certification Exam (on-court portions)



3 � 4 p.m.         Optimal recovery for high-performance tennis � Todd Ellenbecker/Mark Kovacs



                   Developing champions through Little Tennis � Craig Jones



4:15 � 5:15 p.m.   Seminar � Courtside USA



                                                                                  continued next page



www.ADDvantageUSPTA.com                                                                                   ADDvantage/May 2010 15

from previous page



6 � 7 p.m.            OK, good to great tennis lessons � Ajay Pant

7:30 � 10 p.m.        Manufacturer's ad staff meetings

                      Welcoming party



Thursday, Sept. 30



8 � 10 a.m.           Awards breakfast



10 a.m. � 4 p.m.      Registration



10 a.m. � 5 p.m.      U.S. Pro Tennis Shop



10 a.m. � 6 p.m.      International Championships finals



10:30 a.m. � noon     General session � USPTA



11 a.m. � 12:30 p.m.  TennisCize � Spouses tennis aerobics, Donnia Bondallian



11 a.m. � 4 p.m.      Buying show setup (exhibitors)



12 � 1 p.m.           Cardio Tennis feeding contest qualifying



1 � 2:30 p.m.         General session � Nick Bollettieri



1 � 4 p.m.            Manufacturers on-court demos



3 � 4 p.m.            Seminar � Phil Lancaster  



                      Seminar � Tom Gorman



4:15 � 5:15 p.m.      Open forum � Business essentials



                      Open forum � Best practices



                      Open forum � The new style pro



5 � 10 p.m.           Tennis Buying Show



6 � 8:30 p.m.         Silent auction



6:30 � 8 p.m.         Tennis Buying Show dinner



Friday, Oct. 1        Cardio Tennis

                      TennisCize � early-bird tennis aerobics, Donnia Bondallian

 7 � 8 a.m.           Registration

                      U.S. Pro Tennis Shop

 8 a.m. � 5 p.m.      Specialty course 5 � John Yandell

                      Specialty course 6 � TBA

 9 � 10 a.m.          180� racquet turn makes the difference in the modern game � Martin Baroch

                      Seminar � Jim McLennan

 10 � 11:30 a.m.      TennisCize � spouses tennis aerobics, Donnia Bondallian

 10:30 � 11:30 a.m.   New age of match charting � Warren Pretorius

                      Seminar � Ron Holmberg

 Noon � 1 p.m.        Cardio Tennis feeding contest finals

 1 � 2:30 a.m.        General session � Rick Macci

 1 � 6 p.m.           International Team Championships

 3 � 4 p.m.           Choking: causes and fixes � Allen Fox

                      Seminar � Drills

 3 � 5 p.m.           Certification Exam (on-court portions)

 4:15 � 5:15 p.m.     Investing and saving for the future � Patti Lee Heidorn

                      Doubles drills � Feisal Hassan

 5:30 � 6:30 p.m.     Image is everything, well almost � Christi Turdo

                      Synthesizing the modern game � all methods considered � Oscar Wegner



Saturday, Oct. 2



8 a.m. � 5 p.m.       Certification Exam (on-court portions)



8 a.m. � noon         Specialty course 7 � David Bone



                      Specialty course 8: Cardio Tennis � Michele Krause



16 ADDvantage/May 2010                                                                           www.ADDvantageUSPTA.com

Competition:

Completing your Little Tennis pathway



by Craig S. Jones, USPTA



The pathway for young beginners starts with participation

       in USPTA Little TennisTM clinics and then continues with

       competition. You can draw kids into the game � and your

own programs � by holding organized play opportunities at your

facility to supplement instruction in the clinics.



Most of the same concepts from Little Tennis clinics hold true for

competition:



� Start with cooperative skills and move toward actual points as

   the kids become more skilled and confident.



� Focus on providing a team activity and time around friends.



� Make sure that any skills involved and games played are ap-

   propriate for the level of the children.



� Emphasize team scores when kids are competing with individual

   skills.



� Focus on fun!



To start, you could take an existing round robin and add the           Holding play days at your facility gives kids an opportunity for both

QuickStart Play Format for under-10 players, or create a new event     socialization and skill development.

specifically for this age group. This could be an in-house league

or a weekly portion of the paying clinic. You could call it USPTA

Play Day, Super Saturday, Fun Friday, or anything else that helps

"brand" your event. Regardless of the name, the goal is for the kids

to have an informal setting where they can apply the skills they

worked on during instruction or casual play.



The QuickStart Play Format has generated two more levels of            a few months. Handle this poorly, and we could lose them to

"official" play for Little Tennis that did not exist before. Kids can  another sport!

now compete in sanctioned USTA tournaments and Junior Team

Tennis in both under-8 (36-foot court) and under-10 (60-foot           Flexible format

court) divisions. Our job as tennis professionals is to determine      Entry-level players need to play as many matches as possible and

who is ready for this type of competition. Before putting students     have a short-term memory when it comes to defeat. The goal is

into either type of competition, let them test their skills at your    to apply and refine what they have practiced in clinics. The more

facility "play days."                                                  experiences they have with different kids, the better. Even higher-

                                                                       skilled players need a variety of opponents. Your format should

Advantages of running your own play day                                reflect this philosophy.

Familiar faces and places

One of the most overlooked aspects of starting children on the         Teams

competitive pathway is the need for familiarity. Taking young kids     Kids love teams, and this is the best approach for the match format

who have just started to serve, rally and score, and having them       of your play day. Within a team, different levels and ages can be

face unknown opponents can be downright scary! In addition,            combined. (A 10-year-old beginner can play on a 36-foot court to

playing in a league often means traveling to a brand-new facility,     develop confidence). Cooperative skill players (those who cannot

which takes them further out of their comfort zone. If handled         rally) can play on the same team as more advanced players. This

properly, these players can be ready for Junior Team Tennis after      allows you to truly create a team environment at your facility.



www.ADDvantageUSPTA.com                                                                                                     continued next page

                                                                                                                    ADDvantage/May 2010 23

from previous page



Economics                                                                    � Play until the first group finishes � Pick a scoring format and

An advantage to running an in-house play day is that the pro/facility           as soon as the first match ends, everyone stops where they are.

retains the fees, or there is a no-charge option. Pros can sell a package

deal, offering the play day for free, to students who sign up for all        U10 � 60-foot court

the Little Tennis clinics. Another option is "a la carte," whereby an        � One tie-breaker to 7 or 10, win by two or sudden death

additional fee is charged for the play day. Including a T-shirt as part      � Two out of three 7-point tiebreakers

of the fee is a great idea and serves as another advertisement for your      � One mini-set to four

program. Finally, take advantage of courtsideusa.com and bundle              � Two out of three no-ad games

the clinic, play day and T-shirt into one fee with online registration.      � Timed matches

                                                                             � Play until the first group finishes.

Organizing and running your play day

Promotions                                                                   Note: 60-foot court competition is a great time to introduce the

The two most important approaches to U10 tennis are tailoring                concepts of two out of three and winning by two.

the instruction to the age group and implementing the appropri-

ate competition. You can sell Little Tennis as the instruction and           Teams

QuickStart as the play format and list them in all promotions.               The students will fall under three different levels; put all three levels

                                                                             on the same team.

Duration                                                                     � Kids who cannot rally and serve yet (Level I)

Duration is the length of the individual matches and the overall event       � Kids who can serve and rally, but still struggle (Level II)

itself. For U8 players, keep the matches/cooperative skill rotations         � Kids who have no problem playing (Level III)

to under 10 minutes and the overall play day under 1.5 hours. For

U10, keep matches under 20 minutes and the overall event under               Within each level utilize different formats. Some suggestions are:

two hours. Remember, as the players get older and their skill levels         Level 1

increase, the duration can be increased (i.e., tournament play).             � Cooperative skills with a partner for one or two minutes; then



Suggested scoring formats:                                                      switch stations or repeat skill

U8 � 36-foot court                                                           � Cooperative skills with a volunteer helper

� One tie-breaker to 7 with sudden death at 6-6                              � Cooperative toss/catch or roll/catch games without racquet

� One or two no-ad games                                                     � Individual skills

� Timed matches � Play anywhere between three and eight min-

                                                                             Level 2

   utes. A two-serves-and-rotate format works well with this age.            � Team vs. team singles. Line teams up on opposite sides and rotate

� Total number of points, i.e. play a total of 9 points, score could

                                                                                in opposite directions each round to ensure different opponents.

   be 7-2 or 5-4                                                             � Round robins with team vs. team. For larger numbers, players



                                                                                are grouped by ability.

                                                                             � Multiple round robins with playoffs



                                                                             Level 3

                                                                             � Compass draws � Players accumulate points for their team

                                                                             � Introduce doubles

                                                                             � College format with singles and doubles



                                                                             Making the transition to Junior Team Tennis

                                                                             JTT is the next progression in the competitive pathway. During

                                                                             facility play days, it should be apparent who can serve, rally and

                                                                             keep score. Even if kids struggle in these areas, they can be assisted

                                                                             by the court monitor during JTT. The true deterrent to advancing

                                                                             to JTT play is emotional immaturity. Kids who cry uncontrollably

                                                                             and show poor sportsmanship should not be allowed to move to

                                                                             the next step. Remember, some kids will be ready after their first

                                                                             play day, while others will take longer.



  Photo by Christie Borne                                                    Tips for running a more successful JTT league

                                                                             � Offer a tennis carnival, festival or Little Tennis Olympics to get

Competition allows young players to apply and refine what they have learned

in Little Tennis clinics.                                                       ready for the first week of leagues. At this event, include fun

                                                                                games, team contests, etc., and find out the level of the players.

24 ADDvantage/May 2010                                                          Once a player's level is assessed, match pairings can become more

                                                                                exact.



                                                                                                                                             www.ADDvantageUSPTA.com

                                                                        � Sharing, cooperating and communicating with a partner are not

                                                                           traits that most 6- to 7-year-olds possess.



                                                                        � Playing one up/one back is a staple of doubles play. A 60-by-27-

                                                                           foot court allows much more room for this type of formation,

                                                                           in addition to fewer collisions down the middle.



                                                                        � Putting four 36-foot courts on one 78-foot court is relatively easy,

                                                                           which means eight kids playing singles at once. On a 60-foot or

                                                                           78-foot court, only two players can play singles on that court.

                                                                           This makes doubles a much better option in terms of player

                                                                           participation for 60- and 78-foot competition.



                                                                        � Once players mature and are able to cooperate better, start play-

                                                                           ing doubles for U8. A great idea is to allow a practice doubles

                                                                           match for the more mature U8s to be played inside the 78-foot

                                                                           court service boxes. This makes a 42-by-27-foot court and gives

                                                                           more room to play one up/one back and creates a larger middle.



It's gotta be fun!                                                      QuickStart tournaments

                                                                        QuickStart tournaments are a great step in the competitive pathway

� Offer a parents session for the first week. This is where expecta-    for U10 players. This is a chance for them to play one-on-one against

   tions regarding their behavior and involvement will be discussed.    unknown opponents in unfamiliar places. The overall duration of the

   If parents are already assisting with the intraclub play day, the    event and the individual matches are normally longer than a play day

   transition to JTT will be much smoother.                             and JTT. Depending on the level of the event, this may be the first

                                                                        experience with an elimination draw. Before encouraging players to

� The traditional format for JTT is that lineups are not discussed      enter tournaments, make sure they have survived the first three levels

   in advance; however, this should not be the case for QuickStart      of the pathway with the right attitude toward competition.

   play. Arrange matches by level so the kids will feel more com-

   fortable and confident.                                              In 2011, many USTA states and sections will be switching 10-and-

                                                                        under play to the QuickStart format. As a coach, become familiar

� The site may vary each week, but all matches should be at the         with the type of format and duration of the tournament before

   same facility. Kids can play on different teams and still be at the  suggesting that players enter that particular level of competition.

   same location with their friends.

                                                                        Some suggestions for QuickStart tournaments/competitions

� After the first round of "official play" is finished, give the kids   � Always play compass draws, round robins or layered feed-ins to

   extra practice matches each week and shorten the scoring format.

                                                                           guarantee at least three matches for every child.

� Put a parent or volunteer on court for every U8 match. Try to         � Try to play a team competition for the U8 division when possible.

   keep rotating so parents do not monitor their child's match. For     � You can never have too many adult volunteers for events.

   U10, put monitors on court according to experience level. A          � If you incorporate QuickStart into an existing tournament, have

   minimum of one monitor for every two courts is suggested.

                                                                           a separate desk for the QuickStart portion of the tournament. A

� Any parent can be trained to monitor a 36-foot court match. For          big desk with 100 people can be intimidating to little ones.

   U10s, a parent or volunteer with some tennis experience helps.       � U8s should play no more than two hours. U10s should play no

                                                                           more than four hours, unless it is a higher-level event.

� Utilize parents for every aspect of JTT league. Pros should do as     � If you offer awards, make sure you give prizes for Best Sports-

   little as possible, except for running the carnival and a parents       manship, Most Improved, etc., not just first and second place.

   orientation session at the beginning of the season.                     Participatory certificates and gifts are a great idea, especially for

                                                                           your U8 players.

Doubles                                                                 � Remember that U8, 36-foot-court competition is intended for

There is considerable debate regarding doubles for the U8 league.          local players. U10 competition on the 60-foot court should be the

There are several things to consider before implementing doubles.          kids' first experience playing outside of their immediate area. 



� You really can't use 36-foot courts for doubles. (Two kids on a       Craig S. Jones is a USPTA P-1 and is the owner/director of tennis at the

   36-foot court during instruction is doable, but in a competition                  Petersburg Racquet Club in Martinez, Ga. Jones is considered

   it's more difficult.)                                                             an industry leader in the QuickStart Tennis Play Format. He

                                                                                     has received numerous awards for his work with QuickStart,

� During basic singles play, there is so much for young kids to                      including 2007 USTA/USPTA Community Service Award and

   learn. Additional concepts such as doubles rotations can overload                 the 2007 RSI magazine Junior Champion of the Year.

   U8 players.



� Twice as many balls get hit playing singles as compared to

   doubles. This greatly accelerates the learning process.



www.ADDvantageUSPTA.com                                                 ADDvantage/May 2010 25

Radio personality pursues passion

with racquet and words



by Jill Phipps, USPTA staff writer



USPTA members typically love to talk about tennis and teaching, but                        exam.

          not everyone works in front of a microphone.                                        Bussey recently joined Wade in a round

           Bill "Bubba" Bussey is making the most of that rare opportunity by

promoting both the sport and the Association on his nationally syndicated                  robin at the Jimmy Johns Tennis Center,

radio talk show.                                                                           where Wade is tennis director. The center

                                                                                           is a facility of the Decatur, Ala., Parks and

My passion is really for 30- and 40-year-olds who are tired of failed diets                Recreation Department. About 40 people,

and the treadmill from a health standpoint ... I lost about 40 pounds and 100              "all fans of his," turned out for the event,

points on my cholesterol when I first started playing four years ago.                      Wade said.



   Bussey, a new member and frontline        remain a Recreational Coach until he raises      Bussey also is planning to attend the

tennis fan, partners with Rick Burgess to    his NTRP rating from 3.5 to 4.0. This         USPTA Southern Division Convention,

host the popular "Rick & Bubba Show"         USTA adult-league state champion said         scheduled for May 13-15 in Destin, Fla.

each weekday morning on WZZK-FM              he hopes to do that by the end of the year

(104.7). WZZK is a country-format sta-       (with yet another scheduled trip to state).      Although he's only been playing tennis

tion in Birmingham, Ala. The show is         He would eventually like to upgrade to        for a few years, Bussey is passionate about

heard on 55 stations in 15 states, mostly    P-1.                                          the game, both on the court and in his

in the South, but reaches into parts of the                                                community.

Midwest and Northeast.                          He first contacted Wade a year ago to

                                             ask about USPTA and the certification            He served on the committee to bring

   The two former high school athletes,      process. That conversation led to the         the Davis Cup to Birmingham in March

now in their 40s, bill themselves as "the    scheduling of the test in Pelham.             2009, drawing the largest crowd for a

two sexiest fat men alive" and offer a                                                     first-round tie held on American soil (with

family-friendly alternative to "shock-jock"     Since that exam, Wade has twice been       more than 14,000 in attendance). Bir-

entertainment.                               a guest on the Rick and Bubba Show. On        mingham followed up that achievement

                                             the Monday morning after, the show's          by hosting a semifinal of the Fed Cup this

   The co-hosts' achievements include        producer called Wade on the air "to see if    April 24-25, and the United States women

earning a top-10 spot (in 2006) on the       I passed ... and if I was being too aggres-   beat Russia 3-2.

Billboard comedy albums chart; publish-      sive," Bussey said. "Rick gives me a little

ing five books, the latest being a humorous  grief about tennis; he thinks I'm obsessed."     In addition, "Rick and Bubba" have

take on marriage; and lending their voices                                                 used their morning show to sponsor and

to a 2005 children's DVD alongside Tim          "It was a great experience and a lot of    promote both amateur and pro events at

Conway and Don Knotts.                       fun," Wade said of the phone call, adding     Pelham city facilities. They have staged

                                             that dozens of people sent him e-mails        the Rick and Bubba Super Summer Slam,

   "You can't live in the South and not be   inquiring about the USPTA. The second         as well as tennis exhibitions featuring pro

aware of Rick and Bubba," said USPTA         on-air interview was a birthday call to       players and attracting 1,200 to 1,500 at-

Master Professional Tommy Wade, who          Bussey that included USPTA President          tendees to the Pelham Civic Complex.

is chairman of the USPTA Testing Com-        Tom Daglis.

mittee and the tester who administered                                                        Bussey has personally taken on the likes

Bussey's certification exam.                    The Rick and Bubba Show fea-               of Mike and Bob Bryan and Luke Jensen

                                             tures regular tennis talk and the website     in entertaining exhibition matches. He also

   Bussey, who decided to make the leap      (rickandbubba.com) lists and links to up-     hosted a clinic with Tracy Austin.

from USTA league player to certified         coming pro tournaments and other events.

teaching pro, took the USPTA Certifica-                                                       "I guess if I have a gift it would be in the

tion Exam in late February at Pelham            The photo gallery on the show's website    marketing area," Bussey said. He hosted

Racquet Club in Pelham, Ala., a suburb       includes several hundred tennis-related       his second "Bubba 101" on April 17 as a

of B irmingham.                              pictures, taken at area events, as well as    kickoff for Fed Cup week. More than 100

                                             the Bussey family at a U.S. Open match        people came out for their first-ever tennis

   Bussey passed his USPTA Certifica-        in New York. He also has posted pictures      lesson, courtesy of local USPTA pros. The

tion Exam at a P-2 level, although he will   of himself and Wade from the certification    USTA helped by providing free racquets.

                                                                                           Bussey organized the first Bubba 101, a free

26 ADDvantage/May 2010                                                                     tennis clinic, at the Pelham Racquet Club

                                                                                           in April 2009.



                                                                                                                      continued Page 28



                                                                                                                      www.ADDvantageUSPTA.com

USPTA tester Tommy Wade shares some good on-court

   karma with Bill "Bubba" Bussey, who combines his

                  work in radio wih his love for tennis.

Radio                                                                   USPTA seeks nominations for national board

from Page 26

                                                                        The national Nominating Committee is accepting applications

   "I just want to get people involved in tennis," he said. It's good   from members who are willing and able to serve on the national

for local pros; I try to stir the waters and bring in new customers."   USPTA Board of Directors for 2011-2013. Applicants must

                                                                        submit a resume and a 250- to 500-word essay outlining their

   Bussey credits his wife for getting him interested in tennis four    opinions on the goals and directions of USPTA. These materials

years ago. He and Betty were on an anniversary trip at a beach          must be postmarked no later than August 13 and sent to:

resort in Gulf Shores, Ala. His wife said she wanted to hit tennis

balls and they tried, but her attempts at contact were mostly futile.        Mike Andrews, Wildwood Racquet Club

He thought it was funny because it made her mad.                             508 North Hadley Road

                                                                             Fort Wayne, IN 46804

" I want to encourage other people," Bussey said. "I didn't

 discover tennis until I was 42 years old. I wish I had                 Classifieds

 discovered it at 12."

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   "We live less than a mile from Pelham Racquet Club and so            www.netprofittennis.com                 commisions representing tele-

she said, `I'm going to get tennis lessons.' She starts taking lessons                                          phone-based mental coaching

and then says, `I'm on a tennis team.' I thought that was hilarious     Log on and see why NETPROFIT:           services. Materials provided. No

because she couldn't even hit a tennis ball. The last match of the      The Business Program for Club           special training needed. Contact

season, she won, and boy, everything changed; she had to upgrade        T ennis Professionals by Dave           Dr. Heller at 561-451-2731.

her equipment."                                                         S ivertson is a must for the career

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   In 2006, "I told her there was no way her team was going to          sionals or call 805-222-5397.           industry's ONLY international

win the state tournament (in Mobile, Ala.). Six months earlier she                                              tennis professional employment

couldn't hit a tennis ball," Bussey told. If she did win, he promised,  Tennis Intelligence Applied.            service. Subscribe today!

he would take her to the U.S. Open. She made him eat his words          www.Tennissmith.com, 365-plus

� and make good on his promise.                                         videos, fact-based system for players,  TENNIS PRODUCTS

                                                                        parents and coaches. Proven results

   After going to his wife's state tournament � and the U.S. Open       in progressive player development       PRO/COACH PRICING on

� he started hitting with her and aggravated an old ACL injury          by Steve Smith.                         racquets, apparel, shoes, bags,

(torn knee ligament). He insisted on going ahead and taking his                                                 balls, strings and accessories. Get

first tennis lessons while on crutches. "Like her, I caught the bug     BUSINESS OPPORTUNITIES                  baskets, carts, training equip-

and started playing," he recounts.                                                                              ment, books, videos and more.

                                                                        Tennis/Health Club for sale, or         www.TennisExpress.com/800-

   In the meantime, Betty got bumped up to a 2.5 team and finished      looking to take a partner. Four         833-6615.

third in the nation. "We were really into tennis at that point," he     indoor courts, complete gym

said. In fact, husband and wife both won state titles on the same       with Nautilus. Three racquetball        QM-1 Portable Camera Support.

weekend in 2007; she on a 2.5 team and he on a 3.0 team. "I've          courts. Six outdoor courts with         Extendable pole, precalibrated

played on four state championship teams and three runner-up teams       clubhouse and garage. Visit www.        system places on fence, from either

at various levels," said Bussey, who now competes at the 3.5 level.     toddsmith.usptapro.com. Phone           side, quick and easy. MyTennis-

                                                                        423-764-8444.                           Tools.com.

   Bussey started thinking about becoming certified to teach

because he wanted to learn more about tennis. "I had been real          DRILLS                                  VACATION OPPORTUNITIES

impressed with pros and how dedicated they were to the sport

when I took lessons."                                                   NEED TENNIS DRILLS?                     Vacation opportunities for tennis

                                                                        USPTA Master Professional Jorge         professionals at the No. 1 all-

   Plus, he wanted to be able to help his two children. "I have a       Capestany's new website has             inclusive Sandals and Beaches

boy and girl, Hunter, 12, and Katelyn, 10, both playing on USTA         more than 700 videos of tennis          resorts in Jamaica and St. Lucia for

teams at Pelham Racquet Club," he said. "I didn't want them to          drills and tips. Log on to www.         you and your partner. Certification

develop bad habits in their game.                                       tennisdrills.tv to see (and print)      required. For information contact

                                                                        more than 18 free samples.              Mike Romisher at 847-207-9475

   "I'm real interested in doing some (part-time) teaching now                                                  or e  -mail Vis10sPro@aol.com.

because it is so fulfilling and very exciting. I really think it makes  EMPLOYMENT

you a better player when you have to tell and show people things.                                               Five-Star Caribbean Resorts

                                                                        USPTA's Find-a-Pro. The best            are Waiting for You! Working

   "USTA does a great job with kids and so does USPTA with              job-posting service so you can          v acations available for certified

Little Tennis," Bussey said. "But my passion is really for 30- and      find the best jobs, free. For more      tennis professionals. Family and

40-year-olds who are tired of failed diets and the treadmill from       information, visit uspta.com.           couple resorts available. C ontact:

a health standpoint. I was one of them. It was very good for me.                                                www.fitbodiesinc.com or call

I lost about 40 pounds and 100 points on my cholesterol when I                                                  Denise Cox, 678-778-4673.

first started playing four years ago."

                                                                        Rates: $30 for 20 words, minimum per issue. 50 cents per word thereafter. Pay by check,

      Moreover, "I want to encourage other people," Bussey said.        money order, Visa or MasterCard. Prepayment is required. Supply typed copy and include

"I didn't discover tennis until I was 42 years old. I wish I had dis-   full name, telephone number, credit card number and expiration date. (No agency or cash

covered it at 12."                                                      discounts.) Issue closes 15th of month, two months preceding cover date. Fax to 713-

                                                                        978-7780, attn: ADDvantage classifieds. No classifieds will be accepted by telephone.

28 ADDvantage/May 2010                                                  No exceptions are made. USPTA cannot verify nor be responsible for the contents of any

                                                                        advertisement. The USPTA is committed to the policy that all people have equal access to

                                                                        its programs, facilities, employment and membership without regard to race, color, creed,

                                                                        religion, national origin, gender, age, disability, marital or veteran status. USPTA is an

                                                                        equal opportunity employer. USPTA reserves the right to reject any advertisement at its

                                                                        discretion, or to edit the advertisement to be certain that any employment requirements

                                                                        set forth in it conform with the law.



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