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Tóm tắt nội dung (trích từ tài liệu gốc): Maria Sharapova joins HEAD team! contents the total professional � enhancing your career departments 11 Maria Sharapova combines style with performance 2 Executive Committee as new HEAD player 3 Vice president's message 5 Cardio Tennis 17 HEAD launches new YouTekTM Speed Series racquets 9 USPTA mailbox 10 Classifieds 20 USPTA Professionals raise more than 13 Pro to pro $5 million for charity 22 Career development 24 Industry action 20 USPTA provides grant to QuickStart Tennis of Central Virginia 23 2011 USPTA Cardio Tennis Feeding Shootout � Target set-up instructions and rules On the cover �
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Nội Dung Gốc (Tiếng Anh)¶
Maria Sharapova
joins HEAD team!
contents
the total professional � enhancing your career departments
11 Maria Sharapova combines style with performance 2 Executive Committee
as new HEAD player 3 Vice president's message
5 Cardio Tennis
17 HEAD launches new YouTekTM Speed Series racquets 9 USPTA mailbox
10 Classifieds
20 USPTA Professionals raise more than 13 Pro to pro
$5 million for charity 22 Career development
24 Industry action
20 USPTA provides grant to QuickStart Tennis
of Central Virginia
23 2011 USPTA Cardio Tennis Feeding Shootout �
Target set-up instructions and rules
On the cover � The news is out! Maria Sharapova
has joined the HEAD team! Sharapova, who is not
only a tennis icon but also a fashion icon, will help
strengthen HEAD's women's team, already including
Victoria Azarenka and Svetlana Kuznetsova.
Sharapova racquets and accessories will be launched
on the retail market this fall.
www.ADDvantageUSPTA.com volume 35 � issue 2
ADDvantage magazine editorial offices Editor Shawna Riley The opinions expressed in ADDvantage are those
Managing editor Kimberly Forrester of the authors and not necessarily those of
USPTA World Headquarters Kathy Buchanan ADDvantage or the USPTA.
3535 Briarpark Drive, Suite One Circulation John Dettor
Advertising Copyright� United States Professional Tennis
Houston, TX 77042 Association, Inc. 2011. All rights reserved.
Phone � 713-978-7782 Office hours: 8:30 a.m. - 5 p.m. Central time Reproduction of any portion of the magazine
is not permitted without written permission
800-USPTA-4U ADDvantage is published monthly by the from USPTA.
Fax � 713-358-7794 United States Professional Tennis Association.
e-mail � magazine@uspta.org ADDvantage/February 2011 1
www.ADDvantageUSPTA.com
USPTA Executive Committee
Division presidents, regional vice presidents and past national presidents:
National Board California Division Middle States Division Pacific Northwest Division
of Directors: Pierre Mareschal Bill Sember TBD
President President President
Tom Daglis 626-744-1650 484-888-8329 Hunter Lipscomb
Mike Gennette Wilson Pipkin Regional vice president
President Regional vice president Regional vice president 541-753-1043
301-340-6185 805-495-0111 717-898-3102
San Diego Division
Randy Mattingley Eastern Division Midwest Division Nelson Alapi
First vice president Warren Lem Molly Card Beckmann President
281-358-2181 President President 858-382-6571
239-394-3144 317-582-1550, ext. 229 Dophie Poiset
Bunny Bruning Mark Savage Paul Marcum Regional vice president
Vice president Regional vice president Regional vice president 858-756-4459
515-285-1459 845-565-7600 248-626-9880, ext. 4006
Southern Division
Mark Fairchilds Florida Division Missouri Valley Division William Phillips
Vice president Richard Centerbar Kendell Hale President
209-571-2582 President President 337-849-5821
561-487-7070 816-436-1608 Pat Whitworth
Chuck Gill Dave Richardson Angela Koumaris Regional vice president
Vice president Regional vice president Regional vice president 678-482-6357
561-624-8900, ext. 8932 239-495-8100 405-848-2994
Southwest Division
Jack Groppel, Ph.D. Hawaii Division New England Division Sara Stablein
Vice president Ken Nakama Jacques Faulise President
847-658-1077 President President 602-636-9840
808-679-3197 401-952-7000 Vicki Foster
Jim Loehr, Ed.D. Henry Somerville Christopher Stevens Regional vice president
Vice president Regional vice president Regional vice president 602-930-8423
407-438-9911 808-395-3300 603-610-0183
Texas Division
Harry Gilbert Intermountain Division Northern Division Jim Sciarro
Immediate past president Kim Davis Brian McCoy President
386-793-0084 President President 903-581-7788
719-536-0797 763-656-1590 Joe Snailum
Alden Bock Dilcia Pederson Regional vice president
Regional vice president Regional vice president
303-232-6272 612-824-6099 Past presidents
Ron Woods (2005-2007)
Mid-Atlantic Division Northern California Division 361-991-7501
Pat Hanssen John Sharpe David T. Porter, Ed.D. (2003-2005)
President President 808-675-3755
434-295-6167 925-283-5448 Joseph Thompson (1999-2003)
John Cleary An drea Barnes 720-470-6550
Regional vice president Regional vice president
301-924-3450 650-736-7272
Vice president's message
USPTA tackles inactivity National Board
with Tennis Across AmericaTM of Directors
At the April 2010 Executive Committee some resources to help you accomplish the task at President Tom Daglis
meeting in Houston, a discussion centered hand. First Vice Randy Mattingley
around this question: What one thing
could we, as USPTA members, do that wouldn't This convenient collection of tools includes: President Bunny Bruning
Vice Presidents Mark Fairchilds
Past President Chuck Gill
Jack Groppel
Jim Loehr
Harry Gilbert
require a major investment of time, energy or money, � Guidelines/testimonials/incentives to light a fire WORLD HEADQUARTERS
yet would benefit our current members and generate under all of us, understanding that we can make CEO Tim Heckler
new members? In fact, it became a mantra that Mark a difference Director of Operations Rich Fanning
Savage (Eastern Division) led, and it � Arguments to anyone not running Administrative Director Marty Bostrom
was "Let's do one thing!" That one a Tennis Across America program
thing was a T ennis Across America Director of Shawna Riley
clinic, and it was unanimously an- � Guide to creating your lesson plan Communications
nounced that every Executive Com- � Sample press release
Creative Services Julie Myers
Director
Publications Manager/ Kim Forrester
Managing Editor
Director of Poornima Rimm
Public Relations
mittee member would run at least one � Sample calendar listing
Communications Jill Phipps
clinic in his or her club or community.
� Sample PSAs Director of John Dettor
Marketing
We did have an increase in Tennis
Across America clinics in 2010, but � One-pager outlining our key Sports Marketing Rick Bostrom
now the calling for us to step up is � national partnerships with steps/ Coordinator
much greater. You've seen me write guidelines on how to build local
about it before: Our country (and partnerships Digital Asset Director Timothy Heckler
the world for that matter) is in a crisis
A video that details all the science Digital Asset Coordinator/ Ramona Husaru
Tennis Multimedia Management
Video Production Joe Birkmire
Director
Jack Groppel, Ph.D.
Video Editor Nick Warwick
supporting Tennis � for the health of it!, and why
of inactivity, obesity and diabetes. Because activity Video Editor/ Aisha Nelson
Flash Designer
all these alliances have been created.
is the No. 1 way to stop the epidemic and begin Video Editor/Videographer Chris Maale
changing all the trends, USPTA has been engaged as The TAA/Tennis � for the health of it! tool kit will be Director of Fred Viancos
a strategic partner with numerous national govern- available online Feb. 1.
ing bodies and initiatives. For example, USPTA is Professional Development
Corporate Janice Stollenwerck
Services Administrator
aligned with Exercise is Medicine, the global initiative As you can see, your national staff has answered Receptionist Erin Ortbal
Director of Dan Wilson
Information Technology
of the American College of Sports Medicine; with the call to help you, in every way possible, to be
Information Technology/ Scott Bucic
IHRSA and its Campaign for a Healthier America; successful in running your Tennis Across America Multimedia
with Live Your Life Well, the national initiative of campaign. This is a time when we, as USPTA Divisional Kalin Cogar
Executive Administrator
Mental Health America; with the Healthy Weight professionals, can step up and make a monstrous Director of Kathy Buchanan
Computer Service
Commitment Foundation, a CEO-led organization difference in the war on inactivity and obesity.
Director of Membership Vicky Tristan
and Certification
committed to stopping the obesity crisis; and with At the end of the day, it's up to us! My question
Membership/ Sylvia Ortiz
the National Physical Activity Plan. to you is this: Will you answer the call? There is no
Certification Coordinator
USPTA is being looked to as a leader! That being doubt that your community needs help in fighting Membership/ Melony DeLoach
said, you are being looked to as a leader in your com- this campaign. There is no doubt that your nation Insurance Coordinator
Director of Finance Kathy Ladner
munity! In his editorial last month, USPTA CEO needs you, in your community, to help fight the good Payroll/Benefits Ren�e Heckler
Tim Heckler addressed the one-clinic challenge for fight. For me, there is little argument that can be Controller Ellen Weatherford
Merchandise/ Shelina Harris
Accounting Assistant
2011. I want to echo his words, and challenge all made to not run a Tennis Across America program.
of us to simply conduct one clinic in the name of I hope you will make use of the tools; I hope you will Legal Counsel
Attorney-at-law
Tennis Across America. get started in planning your event; and I hope you Paul Waldman
At last year's World Conference, a meeting will get your event registered as soon as possible. Let's For information, write the
USPTA World Headquarters
was held in which every USPTA division was do this together, to support our current membership 3535 Briarpark Drive, Suite One
represented, and a commitment was made to get and build our businesses, to let our management Houston, TX 77042
Phone 713-97-USPTA
out and make a difference in 2011. The divisional know that we want to, and can, make a difference in
800-USPTA-4U
leaders asked for a tool kit to help in the develop- this significant cause. I wish you well on this journey. Fax 713-978-7780
uspta@uspta.org
ment, promotion, and conduct of a Tennis Across USPTA is taking Tennis Across America to the fight
www.uspta.com
America program. Therefore, we have organized against inactivity and obesity.
Office hours:
8:30 a.m. - 5 p.m. Central time
www.ADDvantageUSPTA.com ADDvantage/February 2011 3
4 ADDvantage/February 2011 www.ADDvantageUSPTA.com
Tips from the pros
Cardio Tennis: Addressing questions
and concerns from consumers
by Michele Krause, USPTA, national Cardio Tennis manager and speakers team director
One of the keys for success with Cardio Tennis is to educate the � It is a fun group activity where players
consumer. This should be an ongoing process as CT is a great way of all ability levels enjoy tennis together.
to attract frequent players, new players and former players.
� While you are "playing" tennis the pri-
It is up to the tennis professional to educate your target heart rate zone, train for tennis, mary focus is on getting a great workout.
the consumer on the format, purpose and and burn calories.
benefits of Cardio Tennis, as well as using � It fights the obesity crisis and offers a
the heart rate monitor. In regards to for- That means there are many benefits to better fitness option for those not mo-
mat, the consumer needs to know there is explain to consumers: tivated to go to a workout gym.
a warm-up process that includes dynamic
movement, tossing and catching skills, as � Participants are able to achieve their If they are educated on the format, purpose
well as light hitting. They need to know effective heart rate zones with ease be- and benefits, many of their concerns will
the cardio portion includes a lot of games cause of the fun factor. be alleviated. However, here are some of
and there will be a cool-down as this format the most common concerns and how to
provides a safe and healthy workout. � You can burn more calories than with address them.
singles or doubles and many other fit-
You should let them know that it involves a ness o ptions. Consumers hear the words Cardio Tennis and
lot more than just fun and movement. The think "cardiac attack," especially the senior
purposes of Cardio Tennis are to exercise in � Cardio Tennis provides an interval train- population. Reiterate that this is a safe and
ing scenario, which is an effective way healthy workout tailored to the ability and
to achieve heart health and fitness. fitness level of the player. Those classes made
up of low-fitness/low-ability players will be
much slower than a class with high-fitness/
high-ability participants. Does that mean
that the lower-level class is getting any less
of a workout? Absolutely not, and the proof
is in the heart rate monitor. The use of the
heart rate monitor also ensures the pro can
provide the safest and most effective work-
out for the individual. Seniors need this class
more than anyone as this is the group that
needs the most help with movement.
It is up to the tennis professional to educate the consumer on the format, purpose and benefits of Cardio How can I improve if there is no formal
Tennis, as well as using the heart rate monitor. instruction? Remind them this is an in-
credible way to train for tennis. In Cardio
www.ADDvantageUSPTA.com Tennis players are constantly challenged,
having to respond quickly, and get tons of
repetition, which all make for a better ten-
nis player. The feedback heard most often
continued next page
ADDvantage/February 2011 5
from previous page
from a Cardio Tennis consumer is, "When they can do Cardio Tennis. CT is the best as serving tends to immediately slow down
I play singles and doubles I now get to balls entry point for a starter player as the focus the pace of the class. Serving works well in
I never got to before." is not about where or how you hit the the cool-down period or if you are working
ball. However, if a player needs a technical with higher skilled players with games. Once
It will be too much work and maybe even correction, please address it as we do not consumers hear they don't have to serve they
painful. The greatest benefit of CT is want a player to get hurt. This can be done are then more amenable to trying the class.
people get into their target heart rate zone
with ease because of the fun factor. Cardio If you are diligent in educating consumers about the format,
Tennis fully engages both the mind and purpose and benefits of Cardio Tennis, you will find your
the body for the ultimate workout. The sessions filling up and may even need to add more.
intensity level of the class forces a person to
stay focused and not let the mind wander. quickly on a water break or ball pick-up. I am an advanced player; why should I do it?
The best sign an activity is enjoyable is Also, be careful and screen your classes � It is an ideal way to train for tennis.
when someone loses track of time or they so you do not end up with one complete
leave wanting more; most CT participants beginner in a group of regular players, as � It will give players an opportunity to
are surprised when the 60 minutes is up. this will be a tough session for both you work on lots of different shots.
A CT session should never be painful and the other participants. If you do not
during the class or the next day. The use have segmented beginner CT classes you � It is more fun than running five miles
of heart rate monitors will help to avoid can also suggest the true beginner take a (a two-out-of-three-set match does not
this and, of course, stay away from doing 30-minute private before trying CT. involve running a straight line).
fitness-specific activities like push-ups or
lunges unless it is advanced or boot camp I don't like to or can't serve; is Cardio Tennis for � Many professional players train this way.
CT sessions. me? I love telling these people they are in
luck because you don't have to serve in CT. If you are diligent in educating consumers
I am a beginner; is Cardio Tennis for me? If There is not much serving in a CT session about the format, purpose and benefits of
a person has some hand/eye coordination Cardio Tennis, you will find your sessions
filling up and may even need to add more.
6 ADDvantage/February 2011 www.ADDvantageUSPTA.com
www.ADDvantageUSPTA.com ADDvantage/February 2011 7
8 ADDvantage/February 2011 www.ADDvantageUSPTA.com
USPTA Mailbox
CEO's message applauded commentator, most of these Terrific article in this month's have always dominated with our
people over the years since (November 2010) ADDvantage serves, which gave us the edge
Dear Shawna Riley, Bud Collins have been frankly, magazine! in serve/volley and also gave
Great column by Tim just awful. I would like to see us the edge on fast hard courts
someone, maybe Tim, on a Thank you for all you do for and fast grass courts. Ameri-
Heckler in the November 2010 national broadcast to give a the members. can's also love fast-paced games
ADDvantage magazine. Actually, teacher's perspective on some of with lots of scoring � football,
it is one of the best columns that the things the players do. How Kindest regards, basketball � as opposed to slow-
I have read in a tennis publica- can we expect to promote tennis Mark Dickson, USPTA developing games like soccer.
tion in a long time. On TV when the commentators assume President/director Mark Seventy-five ball points may
they frequently mention "in the the viewers know something Dickson Tennis Academy be heaven to players in soccer-
Open Era," then they do not tell about tennis � especially since playing countries, but is it so in
people what the Open Era was the boom died and then every Sarasota, Fla. our country? The USA gave away
or when. I try to teach our high decade or so we panic at the lack our dominance when we made
school and younger girls about of great American players? Tim, the courts slower, made the balls
Billie Jean King's work not just Just wanted to extend kudos heavier, and replaced quick-strike
for tennis but for all sports for Sandy Mayer wrote on a blog American tennis with grind-it-
women through Title IX. A lot a few years ago "never has there to your editorial in the current out tennis played by the rest of
of families have not had to pay been such a gap between what issue of ADDvantage magazine! the world. How long will it take
for college thanks to Billie Jean, the players are doing on the tour I agreed with all your major to replace even one third of the
Rosie Casals, etc. I've always felt and what the recreational players points, learned some new things courts in America with clay? The
we are doing a disservice to our can do." (I'm a little prejudiced from it, and it was obviously European/South American play-
students if we don't spend a few because Sandy and Gene's father well researched. I feel that many ers are still laughing at how their
minutes a year talking about taught me to teach. I cherish the people don't see that American strategy of "if we can't beat them
Borg and Wimbledon, or Ashe days of the tour). A good teacher pros have put in many hours in at their game we will get them to
and Althea Gibson being devel- does not just hand a kid "The development of emerging for- play our game" has changed the
oped by Dr. Robert Johnson, or Great Gatsby," "The Sun Also eign pros, as you have pointed face of the game. Want to start
Don Budge beating Gottfried Rises," or "You Can't Go Home out. Being a British native, I winning our own Grand Slam?
von Cramm during the era that Again," without teaching about recently was certified in the Brit- Make the courts fast and low
Joe Louis beat Max Schmeling. If Max Perkins, the editor for Scott, ish Tennis Coaches Association. bouncing and watch Americans
we think we are going to promote Hemingway and Thomas Wolfe. This has given me a very good at least dominate at home.
or sell tennis with the feed-a-few Why should we be any different insight into what other countries
-drills-and-"pay-your-bill-on- if we are to be taken seriously as are doing as far as teaching pros. A.G. Longoria, USPTA
the-way-out" approach, we are teachers? Sampras had so much What has been a surprise to me Newport Beach, Calif.
really missing the service box. respect for those before � perhaps is that there are several individ-
it was part of his motivation. ual companies across the pond 2010 World Conference worth-
If a parent is watching the that do coaching education for while
U.S. Open on TV and their A lot of young football play- their pros (as opposed to a trade
kid knows something about ers don't know about Jerry Rice, association), and some of them Dear Tim (Heckler),
the sport that they don't, it re- Jim Brown or Vince Lombardi. are doing upcoming programs In September I attended the
inforces their investment in the Most of our kids don't know in the United States, including
kid's game. This is particularly squat and it is our fault. Dallas. 2010 USPTA World Confer-
true since a lot of our kids today ence at La Quinta. The confer-
are not from tennis families, but Sincerely, Again, nice work on your ence was well-organized, the
from families that are provid- John Matheny, USPTA editorial. I always look forward speaker lineup was world-class
ing a barrage of activities from to them, and all of ADDvantage and La Quinta Resort and Spa
which the kid can choose � Englewood, Fla. magazine, each month! is truly a legendary destination.
things we did not compete with
years ago, as Tim points out. It Tim, All the best. What a treat to rub shoulders
is what I call "the over-deprived Just a note to say well done Jerry Winder, USPTA with hundreds of the finest
child." They are in so many teaching professionals in the
activities that frequently they on the coaching article, very well Tucson, Ariz. world!
don't do anything very well. written.
Dear USPTA, The best decision I ever
It goes further than that. Darren Potkey This is the best story on made � in my 27-year tennis
While McEnroe is an excellent Junior competition, Southern career � was to join the USPTA.
California Tennis Association American tennis. He is right on. Being a USPTA member has
www.ADDvantageUSPTA.com Hi Tim, One more thing: Since Ameri-
cans play sports involving throw- continued next page
ing � baseball and football � we
ADDvantage/February 2011 9
from previous page Classifieds
USPTA Mailbox
truly enriched my life and my set before she began the clinic. books and videos Employment
tennis career. After demonstrating her fore-
hand, backhand and volley Tennis Intelligence Applied. USPTA's Find-a-Pro. The best
Congratulations to you, Tim (which she actually did when www.Tennissmith.com, 365-plus job-posting service so you can
� and your excellent staff � on a she played), she got to the serve. videos, fact-based system for players, find the best jobs, free. For more
job well done! Before she served she blind- parents and coaches. Proven results information, visit uspta.com.
folded herself and proceeded in progressive player development
Warm regards, to hit eight consecutive balls in by Steve Smith. Tennis products
Bill Rapp, USPTA the proper court, no misses! Can
Tournament Director, SAP Open you imagine Maria Sharapova, business opportunities PRO/COACH PRICING on
for example, with her high toss, racquets, apparel, shoes, bags,
San Jose, Calif. trying to hit a serve in the court Financing $3,000/month balls, strings and accessories. Get
blindfolded? The chance of suc- $50,000 down. North baskets, carts, training equip-
Some players need to lower their cess is slim to none. ment, books, videos and more.
sights on the serve A ugusta, S.C. Tennis Center. Four www.TennisExpress.com/800-
Granted, the so-called "mod- resurfaced lighted tennis courts. 833-6615.
Dear USPTA Pros, ern game" requires some kind of 1,500 square-foot clubhouse.
If there is a common malaise offensive serve to stay competi- Rental HM, 35 acres approved, QM-1 Portable Camera Support.
tive, but giving points away with 102 Villas. Lakes and golf front- Extendable pole, precalibrated
in women's tennis today, it is the some regularity doesn't help the age. $600,000. sportclubsouth@ system places on fence, from either
serve. How many times in recent problem. I had the good fortune aol.com side, quick and easy. MyTennis-
tournaments have you seen even to grow up with the great Mau- Tools.com.
the great ones have a service melt- reen Connolly (Brinker). We lived Drills
down that costs them the match? across the street from each other VACATION OpportuniTIes
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play gives you a chance, a double Slam � Australia, the French, Denise Cox, 678-778-4673.
fault may give you nothing. Wimbledon and the U.S. Cham-
pionship � in the same calendar Rates: $30 for 20 words, minimum per issue. 50 cents per word thereafter. Pay by check,
As an 86-year-old teaching year. The point of mentioning this money order, Visa or MasterCard. Prepayment is required. Supply typed copy and include
professional, I still go back to the is that her serve was her weakest full name, telephone number, credit card number and expiration date. (No agency or cash
"good old days" when serving commodity, but a double fault discounts.) Issue closes 15th of month, two months preceding cover date. Fax to 713-
was not the dominant stroke. In was a very rare happening. 978-7780, attn: ADDvantage classifieds. No classifieds will be accepted by telephone.
those bygone amateurs days you No exceptions are made. USPTA cannot verify nor be responsible for the contents of any
played for prestige and trophies; I still feel there is some merit advertisement. The USPTA is committed to the policy that all people have equal access to
today's huge paydays were non- in advice from the game's "di- its programs, facilities, employment and membership without regard to race, color, creed,
existent. I'm certain many of the nosaurs." Lower some of your religion, national origin, gender, age, disability, marital or veteran status. USPTA is an
WTA circuit players would not high-altitude tosses and sacrifice equal opportunity employer. USPTA reserves the right to reject any advertisement at its
be familiar with the name Alice a few miles of power for consis- discretion, or to edit the advertisement to be certain that any employment requirements
Marble. Marble was Wimbledon tency. Winning is still more fun set forth in it conform with the law.
champion in 1939 and the best than losing.
female player in the world at www.ADDvantageUSPTA.com
that time. Ben Press,
USPTA Master Professional
In an effort to take advantage
of his or her Wimbledon win, a Coronado, Calif.
champion would often sign with
one of the major sporting goods Send your letters to the editor, along with
companies to promote their a d aytime phone number or e -mail address,
product and give clinics and to ADDvantage, USPTA, 3535 Briarpark Drive,
exhibitions around the country.
Marble was nice enough to come Suite One, Houston, TX
to a club in San Diego when I 77042; fax to 713-358-
was head professional for one 7794; or via e-mail to
of her clinics. The turnout was kim.forrester@uspta.
huge and the audience was not org. Letters may be edit-
disappointed. We just played a ed for length and clarity.
10 ADDvantage/February 2011
Maria Sharapova combines style
with performance as new HEAD player
HEAD has announced that Maria Sharapova, the 23-year-old I am confident to regain a spot among the top 10 again soon."
Russian with three Grand Slam titles, will bring her unique On four separate occasions the WTA ranked her world No. 1 in
style to the winning team of HEAD "racquet rebels."
HEAD's player portfolio already in- singles before serious shoulder problems forced her out of the game
cludes Novak Djokovic, Andy Murray and in October 2008. When she came back in
Robin Soderling � the world's No. 3, 4 and May 2009 she was ranked No. 126 due to
5 ranked players on the ATP World Tour. her extensive layoff. But she has since won
three more titles, bringing her to a career
"We are proud to have Maria on board total of 22, and has worked her way up
with so many other great tennis athletes to world No.18.
like Novak, Andy and Robin," says Jo- In 2004, at the age of 17, Sharapova
han Eliasch, CEO of HEAD N.V. "She won her first Grand Slam title at Wimble-
definitely helps us build a much stronger don, beating top seed Serena Williams in
women's team together with Victoria Aza- the final. She claimed two more Grand
renka and Svetlana Kuznetsova." Slam titles at the US Open 2006 and the
Australian Open 2008.
Sharapova and HEAD are now devel-
oping a new racquet to support her powerful game and her efforts Sharapova also rates high with the public. In 2010, she was
to return to the top of the WTA rankings. In addition to a high- elected Favorite WTA Singles Player, as well as Most Fashionable
performance tour racquet line, planned products include junior On Court and Most Fashionable Off Court Player in the WTA Fan
and kids' racquets, accessories, and tennis bags. New products are Favourite Voting Awards. She also has appeared as a model in the
scheduled to hit the retail market this fall. famous Sports Illustrated swimsuit issue and she has been featured
as "the face" of many fashion houses. But tennis, of course, remains
"I am excited to be on the HEAD Team and am looking forward her top priority.
to this partnership," Sharapova says. "With my new HEAD weapon
www.ADDvantageUSPTA.com ADDvantage/February 2011 11
12 ADDvantage/February 2011 www.ADDvantageUSPTA.com
Pro to pro�
tips and techniques from USPTA members
The winning "egg-vantage"
by Robert Heller, USPTA
We frequently tell students to "relax," often in the context of relaxing their N avratilova once said, "the softer the hands
dominant hand. When players grip the racquet too tightly, the resulting the better the player."
tension in the muscles fatigues them and interferes with a smooth stroke
and racquet acceleration. By practicing this exercise for a few
minutes each day, you will develop bet-
In my clinics on mental skills training, very light tension. I suggest that, generally, ter hand control and greater relaxation
which will give you an "egg up" on your
I have recently introduced a raw egg as a the "cradling" of the egg is about the right opponents.
"prop" to help participants get the "feel" of amount of tension they want to have when Dr. Robert Heller is a counseling
and sports psychology consultant
holding a racquet in a relaxed way. holding a racquet, even during the swing, based in Boca Raton, Fla. He is
the author of the mental condi-
After a brief explanation of the com- on most strokes. tioning program, "TennisMind,"
a frequent contributor to tennis
mon causes of excess tension and why it I then pass the egg around and ask magazines, and often presents at state and
national conferences.
is undesirable, I take out a raw egg and each person to lightly hold it for 10 to 20
gently place it in the palm of my hand. seconds and internalize the feeling of light-
I ask them to imagine what would likely ness in the hand associated with holding
happen if I started squeezing my hand the egg.
with any amount of force stronger than The great tennis legend Martina
Ball Pick-up
www.ADDvantageUSPTA.com ADDvantage/February 2011 13
US
Pro
tennis
shop.com
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pros shop
for Apparel
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Send us your tips or articles on coaching children, high school players,
recreational adults � any level � or other subjects such as economic
challenges, popular programming, player development, ethics,
job security � any tennis-related topic you want to address.
Remember, having an article published in ADDvantage
can enhance your career or add to your resume.
(Plus you may get some interesting feedback.)
Also, being published in ADDvantage is
worth 25 points toward USPTA Master
Professional certification.
Send articles to the attention of the managing
editor at the USPTA World Headquarters or via
e-mail to magazine@uspta.org.
14 ADDvantage/February 2011
HEAD launches new YouTekTM
Speed Series racquets
HEAD has introduced the second generation of YouTek Three of the YouTek IG Speed models
Speed racquets, developed for world No. 3 player Novak (YouTek IG Speed MP 16/19, YouTek
Djokovic. The HEAD racquet rebel recently played the IG Speed MP 18/20 and YouTek IG
Australian Open with his YouTek IG Speed MP 18/20. Speed Lite) hit stores in January. The
other two models (YouTek IG Speed
"The name is Speed, and the racquet gives me a lot of speed in this 300 and YouTek IG Speed Elite) will
aggressive game," Djokovic said. "We have been working hard on be available in early March.
the racquet in order to improve it as much as possible."
For more information, visit head.com.
The YouTek IG Speed line features five new racquets with HEAD's Also, find HEAD's newest Facebook
new Innegra fiber technology. Extremely strong and light, Innegra application, "What's Your Game?" at
has the lowest density of any existing fiber and, combined with facebook.com/headtennis. Videos of
carbon fiber, forms an ultra-tough hybrid-composite structure. As Novak Djokovic and the new YouTek IG
a result, it improves stability and shock absorption and provides Speed racquet line can be found at this link:
consistent performance over the entire life of the frame. http://www.youtube.com/headtennis#p/u/9/
kbvXURa_M1w.
Here are more details on the different
v ersions of the new YouTekTM Speed IG series:
YouTek IG Speed MP: The Speed MP is the perfect combina-
tion of power and control for heavy hitters with a long, fast
swing style. It is available in three models, accommodating
a wide range of players. You'll never want to put this racquet
down!
l YouTek IG Speed MP 18/20: The MP 18/20 is Novak
Djokovic's Weapon of Choice.
l YouTek IG Speed MP 16/19: The MP 16/19 has a more
open string pattern and a slightly longer length for added
reach.
l YouTek IG Speed 300: The MP 300 is a slightly more
powerful version with added maneuverability.
Also available:
l YouTek IG Speed Elite: A Tour Light version providing com-
plete tour performance with greater maneuverability. The
slightly wider beam gives it even more power.
World No. 3 player Novak Djokovic sports a new HEAD YouTek Speed racquet. l YouTek IG Speed Lite: This is the lightest racquet in the Speed
series. A great tweener providing the perfect combination of
power, maneuverability, control and feel. It's the excellent tour
racquet for players with a moderate swing style.
www.ADDvantageUSPTA.com ADDvantage/February 2011 17
18 ADDvantage/February 2011 www.ADDvantageUSPTA.com
www.ADDvantageUSPTA.com ADDvantage/February 2011 19
USPTA Professionals raise more than $5
million for charity
United States Professional Tennis Association members help others through fundraisers and other activities in their com-
raised more than $5 million for charity in 2010 through munities. Many of the fundraisers take place at country clubs and
the association's Lessons for LifeTM program. commercial clubs, where the majority of USPTA Professionals
"Our members continue to stay committed direct tennis operations and programming.
to raising money for important charitable Fundraisers take the form of tournaments,
causes, while at the same time bringing their pro-ams, auctions, black-tie dinners and clinics.
communities together through these efforts
with tennis," said Diane Selke, Lessons for Life In 2009 USPTA and Rally for the Cure joined
chair, USPTA Master Professional and head forces to raise awareness in the fight against
tennis professional at Valley Country Club in breast cancer through tennis and Lessons for
Aurora, Colo. Life under the broader Tennis � for the health
of it! initiative. Rally for the Cure has the tools
A variety of charities benefit each year from the and materials for USPTA tennis-teaching
USPTA's Lessons for Life program, including the American Cancer professionals interested in running a Lessons
Society, Cystic Fibrosis Foundation, Juvenile Diabetes Research for Life charity tennis event in support of Rally for the Cure. This
Foundation, Tim & Tom Gullikson Foundation, Mothers Against is just one more way USPTA teaching professionals can give to
Drunk Driving, Scripps Stevens Cancer Center, and many other important causes through tennis and Lessons for Life.
national and local charities.
Lessons for Life is officially celebrated in October, but events may
Lessons for Life became USPTA's national charitable program in be hosted any time during the year. People who are interested in
1999. The USPTA and its members have raised more than $45 participating in a Lessons for Life event should contact a USPTA
million since the program's inception. Through this program, Professional in their area. USPTA's Find-A-Pro service is available
the USPTA encourages its members to use tennis as a vehicle to at www.usptafindapro.com or by calling 800-USPTA-4U for help
locating a USPTA Professional.
USPTA provides grant to QuickStart Tennis
of Central Virginia in 2010
The United States Professional Tennis Association presented a its Jump Start QuickStart Tennis initiative. Through this initiative,
grant to QuickStart Tennis of Central Virginia for its Jump QCV trains, equips and supports schools, parks and recreation
Start QuickStart Tennis initiative. The grant makes it possible departments and other community organizations that are com-
for QCV to provide QuickStart Tennis equipment to P.E. classes for mitted to teaching and running self-sustaining QuickStart Tennis
several local elementary schools benefiting more than 3,000 children. programs.
"The USPTA really stepped up to help us get QuickStart going The USPTA Foundation provides grants and donations to
in some additional counties in central Virginia," said Lynda Harrill, programs and organizations that strive to help economically
QCV QuickStart Tennis coordinator. disadvantaged people learn tennis. All proceeds from the annual
USPTA silent auction held at the World Conference on Tennis go
QuickStart Tennis is now in 82 schools with more than 39,000 to the foundation.
students in central Virginia. Training P.E. teachers is the corner-
stone of QCV's strategy to grow tennis in central Virginia from the For more information on this and other USPTA programs,
ground up and accelerate the introduction of QuickStart through please visit www.uspta.com.
20 ADDvantage/February 2011 www.ADDvantageUSPTA.com
2011 USPTA Cardio Tennis Feeding Shootout
Target set-up instructions and rules
You will need the following items for proper set-up of the shootout 6) Feeders may not have any balls in their hands when the clock
competition. starts.
� A full cart of balls on wheels (The balls do not need to be new.) - Feeder position is anywhere behind the service line within
� The official Cardio Tennis banner (Please try to secure a CT ban- the singles court. The feeder's feet cannot be on or go over
the service line. The basket can be over the line.
ner locally. All official CT sites have one, but if you cannot secure
one locally we will ship one or the CT speaker will bring one.) 7) The winner will be the professional who records the highest
� Stopwatch number of feeds in the competition.
If a national Cardio Tennis speaker will be present to run the 8) If there is a tie, there will be a playoff with the same rules.
shootout, that person will have these items with the exception of
the balls. If there is not a speakers team member, the division will 9) First-place prize is $100, courtesy of the TIA. The division is
be responsible for the proper equipment. welcome to add to the prize pot in the form of money, product,
etc. The division can also offer second- and third-place prizes
To be eligible to compete and win prizes you must be a current if they so choose. The first-place winner earns a spot in the
member of the USPTA and officially registered for your division final competition at the World Conference for a grand prize of
convention. If you are not a current USPTA member or not regis- $300, and second-place $100. If the first-place winner does not
tered, you can compete but you will not be eligible for any prizes. attend the World Conference the spot will then be offered to
the second-place finisher, then third-place finisher. If none of
Rules: those competitors can make it, then any division member who
1) You need six helpers to effectively run a shootout, plus two to attends the World Conference and had not competed in the
division shootout can participate in the qualifying event.
three people to help pick up balls.
2) These helpers are as follows:
- Three counters, one for each of the three areas (left, center,
right) and they only count the balls in their target area. The
scorekeepers add all three scores together to get the final total
score and give their total to the judge.
- One timekeeper who has a stopwatch. The timekeeper
should shout out, "on your mark, get set, go" and then note
the 45-second mark, 30-second mark, 15-second mark and
count down from 10 for the last 10 seconds.
- An emcee/judge who makes sure everything is moving along,
lets competitors know who is on deck, and announces the
final score. This person is typically a member of the National
Cardio Tennis Speakers Team and is also very familiar with
the rules.
- The sixth helper is the designated ball collector, who makes
sure the basket is topped off for each competitor.
- The judge and the timekeeper will keep an eye out for foot
faults. The shooter's foot cannot cross the line during the
competition.
3) Feeders get six practice feeds before they start. Feeders must go
in sequence from left to right (left target, center target, right
target). If they miss they should move on to the next target area;
they do not keep feeding to a target area until they hit it.
4) The feeder shoots for one minute and tries to get as many feeds
into the target areas as possible.
5) If a ball hits any line marking the target area, it still counts.
www.ADDvantageUSPTA.com ADDvantage/February 2011 23
Career Development
conventions exams, upgrades
& certification review courses
(division conventions, 5 credits; World Conference, 8 credits)
Feb. 3-5 Midwest Division (4 credits for PTCA I segment)
Indianapolis
Feb. 4-5 Indianapolis March 13 Jackson, Miss.
Feb. 4-5 Middle States Division Feb. 6-7 Los Angeles
Landisville, Pa. Feb. 10-11 Port Washington, N.Y. March 18 Oklahoma City, Okla.
Feb. 12-13 Atlanta
Feb. 10-13 Texas Division Feb. 12-13 Seattle March 19-20 Boca Raton, Fla.
Grapevine, Texas Feb. 13-14 Dallas
Feb. 14 Palo Alto, Calif. March 20 Columbus, Ohio
Feb. 11-13 Northern California Division Feb. 14 Williamsburg, Va.
Stanford, Calif. Feb. 19 Memphis, Tenn. March 20 Birmingham, Ala.
Feb. 19 Gastonia, N.C.
Feb. 12-13 Intermountain Division Feb. 19-20 Rockville, Md. March 21 Valencia, Calif.
Las Vegas Feb. 19-20 Prairie Village, Kan.
Feb. 20 Clearwater, Fla. March 21-22 Houston*
Feb. 18-20 Missouri Valley Division Feb. 21 San Diego
Prairie Village, Kan. Feb. 21-22 Houston* March 27 Rome, Ga.
March 4 Charlottesville, Va.
March 4-6 Mid-Atlantic Division March 6 Hilton Head Island, S.C. April 5-6 San Francisco
Charlottesville, Va. March 6 Bonita Springs, Fla.
March 11 Rochester, N.Y. April 9-10 Atlanta
May 12-14 Southern Division
Baton Rouge, La. April 10-11 Los Angeles
May 15-16 Eastern Division April 11 Richmond, Va.
Mount Kisco, N.Y.
April 14-15 Port Washington, N.Y.
May 20-22 New England Division
Newport, R.I. April 16-17 Aurora, Ill.
May 31- Florida Division April 16-17 Rockville, Md.
June 5 Port St. Lucie, Fla.
April 17 New Orleans
June 2-5 Pacific Northwest Division
Portland, Ore. April 18 Indian Wells, Calif.
April 20-21 Tyler, Texas
* This course is held at the USPTA World Headquarters.
specialist Exam reservations must be made at least 21 days prior to the dates listed. Each date includes
degrees an exam, upgrade and PTCA I unless noted. Exam cancellations must be received no later
than 14 days before the exam, or a cancellation fee will be charged accordingly. Applicant: late
Little Tennis� cancellation fee � $95; failure to cancel � application fee is forfeited. Certified members: late
Facility Management cancellation fee � $25; failure to cancel � $25 plus the upgrade fee is forfeited. Registration
Computer Technology for another exam will not be accepted until cancellation fees are paid.
Sport Science
Competitive Player Development specialty courses
Pro Shop Operations
Wheelchair Tennis Junior development, Feb. 3, Indianapolis, C. Jones
Coaching doubles, Feb. 12, Stanford, Calif., F. Hassan
CPD (Competitive Player Development) � Gained through the USA Tennis Developing a game-ready player, Feb. 13, Stanford, Calif., B. Hobden
High Performance Coaching Program a dministered by the USA Tennis Junior development, Feb. 13, San Diego, E. Collins
Coaching E ducation Department. Coaching doubles, Feb. 20, Prairie Village, Kan., F. Hassan
For more information about USPTA's specialist degrees, including applica- The deadline to register and/or cancel a course is 15 working days before the event. Anyone
tions, please visit our Web site at www.uspta.com or contact the USPTA canceling late or failing to cancel will forfeit one-half the course fee. Schedule is subject to change.
Education Department at 800-USPTA-4U or education@uspta.org. Call the USPTA Education Department for more information or e-mail education@uspta.org.
cardio tennis Earn education credits from World
Conference DVDs
Feb. 27 Memphis, Tenn.
April 16 Houston Receive your education credit
report card via e-mail by visiting the
(Seminar DVDs, � credit/specialty course DVDs, 2 credits) members-only section of uspta.com.
Please visit www.growingtennis.com (workshops) to register online. www.ADDvantageUSPTA.com
24 ADDvantage/February 2011
LITTLE TENNIS
A. USPTA Little Tennis T-shirt � white. 100% preshrunk
cotton. XS, S, M, L, XL. $6
B. Little Tennis banner. $40
C. HEAD Drill Cones � 9-inch cones ideal as targets or markers for
any drill, exercise or game. A set includes four numbered cones.
Sold in packs of eight (two sets). $26.95
D. USPTA Little Tennis wristband. Great to use as prizes. Sold
individually. $2
Little Tennis items not pictured:
� USPTA Complete Guide to Little Tennis � The most
comprehensive manual for teaching 3- to 10-year-old tennis
players.
USPTA member price � $29.95
Nonmember price � $44.95
A � USPTA Little Tennis lapel pin � $1.25
� Little Tennis specialty course DVD. $44.95
� Little Tennis poster. 25�
B C
D
LaLwenaiawtdrtnnwlged.melTigtteoadtnrlmreenitaleielssbnson@uits.com
Industry action
Member product awareness while The internationally acclaimed Sanchez-Casal Tennis Academy and Spain's
showcase � maintaining focus on Registry of Professional Coaches presented a USPTA Player Development
the goal. The book is Conference in Naples, Fla., focusing on the Spanish method of developing
Arseya Publishing has available for purchase players, Dec. 11-13, 2010. Featured speakers were USPTA member Emilio
released the new book, on amazon.com or Sanchez Vicario, founder of the Sanchez-Casal Academy, former No. 7 in
"Beyond Winning - A arseya.com. singles and No. 1 in doubles, and 2008 Davis Cup captain for Spain; and,
Guide to Happiness USPTA Master Pro Luis Mediero, president of Registro Profesional de Tenis
and Fulfillment in Tennis Associations � and president of the International Coaches Institute in Madrid, Spain.
and Our Competitive
World." Authored by The Club Managers member-managed clubs. Minnesota, Myrold has
USPTA Professional Association of America It will also help clubs filled PBI assignments
Larry Katz, "Beyond has developed a get the best value for at La Ventanas al
Winning" combines Risk Management their dollar and improve Paraiso in Mexico and,
his experiences of a Department to help coverage in areas such most recently, the
lifetime in tennis and mitigate risk in their as employee benefits, Four Seasons Resort
30-year background in operations. Jeff workers compensation Lanai'i at Manele Bay
yoga. The inspirational Magoon will head the and loss control. For in Hawaii. Myrold will
book is designed to department as a risk- more information, visit now coordinate all tennis
help players at all levels management consultant cmaa.org and click on programs on the four red-
enjoy the experience and CMAA member Member Benefits, then clay and six hard courts
of competition while advocate, helping the Risk Management. at Four Seasons, a AAA
growing as individuals membership reach Information also will be five-diamond property.
through that process. its risk-management available at the CMAA For more information
The message of relaxed goals. The department World Conference and about the PBI tennis
participation is intended will primarily work with Club Business Expo in management firm, visit
to help players perform the insurance industry Orlando, Fla., Feb. 24-28. www.pbitennis.com.
at their highest level by to create customized The special anniversary
developing an ability products for CMAA- Miscellany issue of Black Tennis
to increase internal Magazine can be ordered
Peter Burwash International online. This latest Issue
U.S. Marines recently picked up more than 2,000 toys that were collected in has appointed Chris is a must-read for tennis
the Toys for Tots drive at Ibis Golf and Country Club in West Palm Beach, Fla. Myrold, USPTA, as
The drive has become a communitywide effort and includes a tennis event. tennis director for the www.ADDvantageUSPTA.com
Donation boxes are located throughout the club with the assistance of the Ibis Four Seasons Resort
Public Safety Department. In the Photo: Steve Logiudice, general manager, Nevis, in Nevis, West
Ibis, Chuck Gill, USPTA Professional and national board member, the two Indies. After a two-year
Marines, Ibis Public Safety officers Grilliot and West, and Howard Golan of closure due to hurricane
the Ibis Property Owners Association. damage, the award-
winning Caribbean resort
26 ADDvantage/February 2011 reopened in December.
Originally from
Industry action
buffs. In celebration of of tennis � induction The Town of Windermere (Fla.) Parks and Recreation held its Tennis Block
34 years, BT magazine into the International Party on May 21, 2010, with 31 families in attendance. "Participants were
presents 100 pages Tennis Hall of Fame. introduced to QuickStart Tennis and did not want to leave when it was over.
of historical data and The announcement of Parents signed kids up for the summer program, which will begin in June,
photographs of players Agassi's induction was and adults also registered for USTA League play," says USTA Florida Tennis
from "then and now." To made at Andre Agassi Program Coordinator Shelly Licorice. The event was organized by USPTA
order your special copy, College Preparatory Professional Marcelo Gouts. Photo by Pete Rems.
send your request to Academy, the public
marcus.freeman.tennis@ charter school that Tennis Championships, other events and
airmail.net or visit Agassi founded in 2001 an ATP World Tour programs to complement
BTMag.com. in Las Vegas' most at- event. Tickets for the the induction ceremony
risk community. The induction ceremony and allow as many fans
Tail Activewear has students at Agassi are limited. Box seats, as possible to be part
introduced a new Prep, who range from custom sponsorship and of the celebration. For
line of tennis apparel kindergarten through hospitality packages are more information call
featuring Advansa Grade 12, joined Agassi available. In addition, the 866-914-FAME (3263)
Thermo�CoolTM. The in a pep-rally-style International Tennis Hall or visit www.tennisfame.
Advansa Thermo�CoolTM event to celebrate his of Fame is developing com.
line complements Tail's induction. Agassi is
other performance lines the sole 2011 inductee
that offer benefits such in the Recent Player
as moisture management, category. Additional
wind and rain resistance, 2011 inductees in
and antimicrobial other categories will be
protection. The new announced at a later
Advansa Thermo�CoolTM date. Agassi's induction
line will be carried ceremony will be held
exclusively at pro shops, on July 9, 2011 at the
clubs, and specialty International Tennis Hall
retailers and online at of Fame and Museum
www.TailActivewear.com. in Newport, R.I. The
ceremony will be held
Andre Agassi will receive in conjunction with the
the highest honor Campbell's Hall of Fame
available in the sport
A Radnor, Pa.-based company has produced Practice FunForms, a line of sports instructional aids that can be used as tennis court targets. These inflatable animal
figures offer a creative way to teach QuickStart Tennis to children 10 and under. The set, which includes five safari-themed animals, a pump, and a stories-based
instruction booklet, creates a fun learning environment so children want to practice. FunForms are made from superior PVC, double- stitched on the seams, with
a pocket on the bottom of each animal that you fill with clay, sand or water. Victoria Azarenka, No. 10 on the WTA tour, practiced with the FunForms and said,
"I had so much fun playing with the FunForms and hope it will help kids improve faster." For more information, visit www.PracticeFunForms.com.
www.ADDvantageUSPTA.com ADDvantage/February 2011 27