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Tóm tắt nội dung (trích từ tài liệu gốc): April 2020 Add Value to Your Membership! CEO John Embree P. 43 The Theory of Non-Embarrassment Why hitting through the ball isn't always the best advice P. 48 The Ripple Effect Emma Doyle gets creative to make a difference P. 50 NIKECOURT AIR ZOOM VAPOR CAGE 4 EXCEPTIONALLY RUGGED RIDICULOUSLY RESPONSIVE SERIOUSLY SUPPORTIVE Summer Colors Arriving for Men and Women. The Official Distributor of Nike Footwear & Apparel to the USPTA. uspta.fromuthtennis.com Shop online at uspta.fromuthtennis.com for all your Nike Footwear with Preferred USPTA MEMBER Pricing. From the CEO USPTA Add Value to Your U

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Nội Dung Gốc (Tiếng Anh)

                                                                                                                                            April 2020



Add Value to Your Membership!



CEO John Embree P. 43



The Theory of Non-Embarrassment



Why hitting through the ball isn't always the best advice P. 48



The Ripple Effect



Emma Doyle gets creative to make a difference P. 50

NIKECOURT AIR ZOOM

VAPOR CAGE 4



EXCEPTIONALLY RUGGED  RIDICULOUSLY RESPONSIVE  SERIOUSLY SUPPORTIVE



Summer Colors Arriving for Men and Women.



                          The Official Distributor of Nike Footwear & Apparel to the USPTA.



                            uspta.fromuthtennis.com



Shop online at uspta.fromuthtennis.com for all your Nike Footwear

            with Preferred USPTA MEMBER Pricing.

                                          From the CEO USPTA



 Add Value to Your

USPTA Membership!



                                          John R. Embree, USPTA CEO



As I travel the country meeting our       add value to your membership.               The process is simple enough. Any

      members or chatting with them on      One such benefit I want to emphasize    applicant who submits their online

the phone, I am consistently amazed                                                 application just needs to include the

at how passionate people are about our    is our AIM Program (Advocate, Inspire,    name of the member in good standing

Association. They speak enthusiastically  Mentor). It's no secret that you, the     that encouraged them to become

about how much it means to them to        member, are the most effective recruiter  certified.

be a part of our organization � from      of future USPTA tennis professionals.

the credibility USPTA certification       You are best positioned to inspire your     AIM has been in place for several

has in the marketplace to the value       fellow tennis professionals to become     years now. In the last two years, over 700

of networking opportunities at our        USPTA members.                            members have recruited a new tennis

conferences. These cannot be found                                                  professional and thereby earned reduced

anywhere else.                              Think about your own path into          dues. I would love nothing more than to

                                          coaching. How many coaches helped         reward 1,000 members for working to

  But to get a better analysis of our     you through the ranks?                    grow and improve our Association.

membership's feelings, the USPTA

recently commissioned two separate          Sustaining a steady pool of highly        But AIM is just one of the programs

surveys to ask about the benefits of      qualified professionals to teach our      and benefits of USPTA membership. We

USPTA membership. The results were        sport will ensure the success of the      also offer our members a Supplemental

very positive.                            USPTA for future generations. We          Savings Program, which contributes

                                          also understand that our members          a percentage of their purchases from

  Still, I hear from members that are     want to maximize the value of their       USPTA endorsees to a personal savings

concerned about the financial cost of     membership. That's why we created         account. Our members receive 30%

their membership. They worry about        the AIM Program. For each new             discounts on Avis car rentals and can

the cost of their dues and what tangible  member you bring in, you will earn a      reserve hotel rooms below wholesale

benefits they receive. These concerns     $50 discount in the next year's annual    rates on BookingCommunity.com. There

are completely understandable, and        dues. Think about that: if you bring in   are so many more!

they are why we do everything we can to   six new members, your next year's dues

                                          are FREE!                                   Our National Staff and division

                                                                                    Executive Directors do everything they

                                                                                    can to increase the value of USPTA

                                                                                    membership, but so few of our members

                                                                                    take advantage of all that is available

                                                                                    to them. You are leaving money on the

                                                                                    table! As they say, you can lead a horse to

                                                                                    water, but you can't make it drink.



                                                                                      So do yourself a favor: visit

                                                                                    uspta.com/benefits to see all the

                                                                                    financial perks and benefits of your

                                                                                    membership with the USPTA. You won't

                                                                                    be disappointed.*



                                          April 2020 -- ADDvantage Magazine - 43

USPTA Vice President's Message



It's Time to Elevate



                Jason Gilbert, USPTA Vice President



The famous expression that MC                                                                                                    Photo credit: Gustavo Reyes / USPTA

     Michael Buffer yells out before a

boxing match to fire up the crowd is         Jason Gilbert ( left) with Florida Division Executive Director Pat Anderson

"Let's get ready to Rumble!". In 2020,       (middle) and Florida Division President Joe D'Aleo (right) pose with the 2019

the USPTA will launch a very exciting        Large Division of the Year award at the World Conference in Las Vegas.

membership initiative that will be sure

to get our new and existing members          the originators of the U30 Initiative, I  and all the individuals who have

fired up. The initiative is called Elevate.  couldn't be prouder of the impact that    worked tirelessly with this game-

                                             this volunteer initiative has made. A     changing initiative.

   Elevate is a membership growth            big thank you to Mike Baugh and his

and retention initiative that will focus     team for leading our U30 efforts.           With big changes happening in 2020

on members who have been in the                                                        and beyond and as an organization,

organization for five years or fewer.          The Career and Leader Mentoring         the USPTA will continue to adapt

The specific goal is to connect, involve     Program will fall under the               and evolve to meet the everchanging

and engage new and existing members.         membership committee as a sub-            needs of our members. Since taking

                                             committee, becoming more important        office in January, USPTA President

   Elevate will be grow and retain           than ever, especially as it relates to    Feisal Hassan has challenged us all to

membership by supporting our new             engaging and educating new and            think more broadly and holistically,

and existing members at both the             existing members as mentors and           and Elevate is one of the ways that will

National and Divisional level with           mentees. The Career and Leader            help us to do just that. I'm confident

consistent touch points and viable           Mentoring Program will also play a big    that we can rally behind an initiative

resources that specifically give our         role with identifying and cultivating     that inspires, engages and unites us, so

members what they're looking for.            future leaders of our organization. I     we all can play a part in the long term

                                             would like to thank Southern Division     success of an organization that is so

   The U30 Initiative will strategically     President Kevin Theos, Mitch White        near and dear to us.*

transition into Elevate, which will

give us the ability as an organization

to provide resources and assistance

to all age demographics while still

capturing the important needs of

both the younger or more seasoned

professional. The U30 Initiative did

a tremendous job focusing on 45% of

our new members, but with a broader

and more inclusive initiative like

Elevate, we will be able to assist the

additional 55%.



   Bringing in younger professionals

continues to be a big priority for the

USPTA. Our organization will continue

to ride on the momentum that our

U30 Initiative has captured. As one of



46 - ADDvantage Magazine --April 2020

ELEVATED

ESSENTIALS



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                                           USPTA Master Professional Corner



                                                 The Theory of

                                           Non-Embarrassment



                                                              James Shaughnessy, MSS, CSCS, USPTA Master Professional



If you had friends watching you              The Theory Of Non-                      Research shows that none of the

   play tennis for the first time,         Embarrassment states that a             top ten pro players hits "through

would you rather miss a shot into          player swinging with insufficient       the ball" (Tennis Industry, Sept/

the bottom of the net or miss the          upward racquet trajectory and           Oct 2018: 48-49). And yet, in our

same shot 60 miles per hour over the       insufficient upward racquet             coaching, we consistently hear

fence? People almost always answer         velocity will instinctively open        coaches instructing players to "hit

the latter even though the net is a lot    the racquet face. This is because       up and through the ball." This advice

closer to being in play. Why? Because      in the last few hundredths of a         ignores the essential requirement

being weak is embarrassing.                second before impact, the player's      for an upward ball trajectory to clear

                                           brain subconsciously realizes           the net.

   Hitting a ball 60 miles per hour        the ball is going to go into the

over the fence may lose the point, but     net and they instinctively adjust,        The coach understandably wants

shows strength. Humans strive to be        opening the racquet face to avoid       topspin and a solid racquet-to-ball

viewed as strong rather than weak.         embarrassment, even though this         impact. To create topspin, a player

When asking students for their style       emergency adjustment can send the       must cause friction on the ball by

preference as "a soft hitter who gets a    ball screaming toward the fence.        swinging upward from lower than

lot of balls in play" or "a hard hitter,"  Thus, the higher the skill level, the   impact, on an oblique (indirect) path

I have never once had a player choose      less the player hits through the ball.  to the ball's center of gravity. The

to be coached in a soft-hitting,                                                   definition of "hitting through the

pusher style. It's perceived as weak �       Why "hit through the ball" isn't      ball" is the action of meeting the ball

embarrassing.                              always good advice                      with the stringbed of the racquet

                                                                                   perpendicular to the path of the

Photo credit: Adam Vilimek / Shutterstock                                          ball AND moving directly along the

                                                                                   path of the ball's center of gravity.

                                                                                   A player cannot swing directly and

                                                                                   indirectly at the same time. The

                                                                                   coach is asking the player to do the

                                                                                   impossible.



                                                                                     The solidness of a ground stroke is

                                                                                   the result of the ball impacting with

                                                                                   the sweet spot of the stringbed on an

                                                                                   indirect trajectory to the ball's path.

                                                                                   Typically, the racquet swing path of a

                                                                                   successfully aggressive groundstroke

                                                                                   has an upward trajectory of 25 to 39

                                                                                   degrees when measured horizontally

                                                                                   or from the ground. Data show that

                                                                                   the closer the trajectory is to 25



                                           48 - ADDvantage Magazine --April 2020

                                                                                     Master Professional Corner USPTA



Photo credit: Adam Vilimek / Shutterstock                                                                                        To address this, here are some

                                                                                                                                 simple coaching take-aways:



                                                                                                                                 1. Be mindful that the lower the

                                                                                                                                   racquet is below the impact,

                                                                                                                                   the greater the available

                                                                                                                                   distance to build upward

                                                                                                                                   racquet velocity and to create

                                                                                                                                   the friction necessary for

                                                                                                                                   topspin and ball elevation over

                                                                                                                                   the net.



                                                                                                                                 2. Data show the best pro players

                                                                                                                                   begin their stroke an average of

                                                                                                                                   16 inches below impact, which

                                                                                                                                   is about one and a half racquet

                                                                                                                                   head widths. A coach can

                                                                                                                                   focus on this point just before

                                                                                                                                   contact to ascertain that the

                                                                                                                                   racquet comes from 16 inches

                                                                                                                                   below the ball. Feedback is

                                                                                                                                   important, as the student often

                                                                                                                                   times will not feel this without

                                                                                                                                   practice and guidance.



                                           Data show a direct correllation between the upward trajectory of a stroke and the     3. High-level players must hit

                                           skill level of the player. The steeper the stroke, generally, the better the player.    sufficiently hard to succeed,

                                                                                                                                   but coaches must avoid trying



                                                                                                                                 to add forward ball speed by



                                           degrees, the lower the skill level of     merely telling a player to hit through      advising players to level their



                                           the player. The closer the trajectory     the ball is dangerously flawed advice,      swing and hit through the ball.



                                           is to 39 degrees, the higher the level    unwittingly forcing the player into         This advice causes otherwise



                                           of the player.                            the embarrassment zone.                     great players to fall subject



                                           Coaches often object to upward            Coaches must understand that                to the inevitable net-baseline



                                           trajectory with statements like           racquet speed is a combination              problem and the Theory of



                                           "there's nothing on the ball," or "it's   of forward, upward and sideward             Non-Embarrassment.



                                           all spin," or "the ball doesn't get       components. The forward racquet



                                           through the court." But the problem       velocity component causes the ball          Unaddressed, this natural human



                                           of getting the ball through the court     to have greater speed, but the net and instinct to avoid embarrassment



                                           with something on it has to do with       gravity preclude a level swing path.        can result in major problems when



                                           the forward velocity of the player's      A coach's advice to have a level swing      coaching a player's forehand.



                                           racquet, while the problem of getting will cause a player to instinctively            However, understanding it can solve



                                           the ball over the net and down            open the racquet face and miss long.        important forehand issues. *



                                           in bounds has to do with upward



                                           velocity. Coaches think that by taking    James R. Shaughnessy MSS, CSCS, is a USPTA Master Professional specializing



                                           the upward trajectory off the racquet,    in the application of sports biomechanics to elite tennis players training at Tucker



                                           the ball will go faster. It will because  Tennis Academy, a USTA Regional Training, Racquet and Health Center located



                                           it has less spin, but this ignores the    in Tulsa, Okla. He is an award-winning professional with 30 years of experience as



                                           additional problem that the ball          a speaker, researcher, analyst and consultant in tennis biomechanics, 3D motion



                                           must rise above the net and drop          analysis and computerized exercise prescriptions. He is the founder of SCiO 3D



                                           down inside the baseline. Therefore,      Sports. Special thanks to Hank and Molly Pelegrini, who make this work possible.



                                                                                                              April 2020 -- ADDvantage Magazine - 49

USPTA



Emma Doyle Finds Unique

Ways to Make an Impact



                               Lucas Cas�s, USPTA Communications



Emma Doyle answers the phone on a          empowerment. And it stuck with her                                                   Photo credit: Alisha Lovrich / Tennis New Zealand

      wintry afternoon in a small town an  even when she thought of leaving the

hour north of Oslo, Norway. She and her    game.                                     in Scotland in two weeks and show me

partner Tina are in town to speak at an                                              what you're doing?'" she said. "That was

upcoming tennis teachers conference.         There was a time when Doyle             the birth of the Girl Power camps."

                                           started getting burned out from life

   "We're heading up on Monday to try      on the court. She started studying          They've since grown from just Girl

to catch the northern lights before the    anything she could on emotional           Power camps to include numerous

conference," Doyle said. "Heading right    intelligence, neurolinguistic             presentations and coach education

up to the top."                            programming and life coaching, all in     sessions. Before the camp begins,

                                           preparation for a career change.          the coaches learn about the research

   It's hard to catch Doyle in one                                                   behind why girls drop out of sport and

place for too long. She splits time          Instead, it "catapulted me back into    the fundamental principles of the camp.

between her native Melbourne,              tennis."                                  Then the teenage girls arrive so that the

Australia; Scotland and her adopted                                                  coaches can learn on the job, experience

home of Denver, Colo., using tennis          "Once I realized I had to have          first-hand what it feels like and see how

to offer motivational and educational      more coaching tools in my toolkit         to bring a Girl Power camp to life.

presentations to coaches, players and      and more strategies on how to

corporations around the globe.             adapt my language, that's why I got         She incorporates three main

                                           back into coaching coaches how to         principles: engage the students by

   Doyle, a USPTA Elite Professional,      coach," she said. "Whether you are        listening to their values, develop

finds unique ways to incorporate tennis    coaching an athlete or someone in the     their tennis knowledge and skills and

into other people's lives, too.            corporate world, the core principles      empower them through encouraging

                                           are very similar and lend well towards    language "to strengthen their inner

   Years ago, back home in Melbourne,      unleashing human potential."              voice."

Doyle started a dating service, Doubles

for Singles, where people would gather     The ripple effect                           Though she's only been putting on

for tennis at clubs and table tennis in                                              camps for about three years, they've

pubs. The only rule was they weren't       It was in 2016 when Doyle felt            had a big impact.

allowed to ask two questions: where        compelled to fight the dropout rate

the person lived, and what they did        among teenage girls in sports.              Since she hosted a camp at the

for a living. The idea was to develop                                                Victorian Tennis Academy in

interesting questioning skills, like         "Corporate leadership is linked to      Melbourne in 2017, Tina Keown, the

what they like to eat for breakfast on     playing sport when you're growing up,"    director of the academy, has hosted four

Sunday morning.                            she said. "I felt that was important,

                                           to keep girls connected with sport

   "I'm not saying they're unique          because female empowerment is one of

questions, but they shed more light        the greatest underutilized resources in

about who a person is," Doyle said.        the world."

"That was the secret sauce, if you will,

to the program, which was super fun."        So Doyle decided to host a Girl Power

                                           camp. To warm up, she incorporated

   And it gave Doyle two marriages �       the dances from Miss-Hits, a program

"one is still together, so 50/50 odds is   started by Judy Murray, the mother of

pretty good," she laughed.                 Jamie and Andy Murray, in which each

                                           character has a specific tennis shot and

   But what tennis has really given        dance to get them excited about tennis

Doyle is an outlet � a means of            while building their confidence.

communicating her passion for

player development and female                "Judy said, `This is grand! Can you be



50 - ADDvantage Magazine --April 2020

                                                                                                                                                                                                                                                                                                    USPTA



Photo credit: Gustavo Reyes / USPTAGirl Power camps and will host a fifthDoyle ( left) was the captain of the 2018 Australia Junior Fed Cup team.

                                                                                                                                                                                                                                                                        Photo courtesy of Emma Doylethis Easter.



  "The ripple effect is the fact that

it's become an integrated part of their

player pathway," she said. "They've

adopted it as being important and have

seen a dramatic shift in the retention

of female players in their business."



  The ultimate goal, she says, is to

keep girls connected with sports, "in a

way that's important to them, listening

to their values and providing an

environment where they feel like they

belong."



"I can go to her with anything"           speaker, as she showed at the 2019                                                                                                                                                                                                                          Doyle has mentored Zervakis ever

                                          World Conference in Las Vegas, where                                                                                                                                                                                                                      since.

It was almost by accident that Doyle      she gave an on-court presentation

fell into coaching.                       called "Game of Zones � Unlocking the                                                                                                                                                                                                                       "I can go to her with anything,"

                                          ROGY Pathway."                                                                                                                                                                                                                                            Zervakis said.

  She was 14 and the kick-serve had

just come out. There was only one           And she's also proven herself an                                                                                                                                                                                                                          Zervakis said Doyle's knowledge of

coach around who could teach it, but      inspiring mentor.                                                                                                                                                                                                                                         neurolinguistic programming has been

her parents couldn't afford another                                                                                                                                                                                                                                                                 especially helpful, and not just on the

private lesson, so Doyle traded a lesson    Neely Zervakis, a USPTA Elite                                                                                                                                                                                                                           court, but in life.

as a student for one as a coach.          Professional and the associate director

                                          of tennis at the McCormack-Nagelsen                                                                                                                                                                                                                         "It's about how our thinking affects

  "I remember walking off the court       Tennis Center in Virginia, first met                                                                                                                                                                                                                      how we feel and how our feelings

after my first lesson, which I realize    Doyle at the USPTA Mid-Atlantic                                                                                                                                                                                                                           affect how we behave," she said. "She

is very rare, but thinking this is the    Conference in 2019.                                                                                                                                                                                                                                       taught me to try to never tell a player

greatest job in the world," she said.                                                                                                                                                                                                                                                               what they are doing wrong, but to use

"How can I be the best coach that I         "I loved her presentation on Aussie                                                                                                                                                                                                                     powerful key phrases, like `imagine if'

can be?                                   doubles tactics," Zervakis said.                                                                                                                                                                                                                          or `next time what we can do is,' which

                                          "Afterwards I went up to express how                                                                                                                                                                                                                      allows them to problem solve on their

  Doyle has asked herself that            amazing and helpful her presentation                                                                                                                                                                                                                      own and build their mental strength."

question nearly every day since. For      was. We instantly connected and

her, it's by reaching other coaches.      bonded, sharing our passions."                                                                                                                                                                                                                              Not long ago, Doyle ran a Girl Power

                                                                                                                                                                                                                                                                                                    camp for disadvantaged girls in New

  She is a motivating, energetic public                                                                                                                                                                                                                                                             Jersey. She said that the next day, a

                                                                                                                                                                                                                                                                                                    young girl "fired off her anchor and her

Doyle offering corrections during her presentation, Game of Zones - Unlocking the                                                                                                                                                                                                                   affirmation" before a track meet and

ROGY Pathway, at the 2019 World Conference in Las Vegas.                                                                                                                                                                                                                                            ran a personal best.



                                                                                                                                                                                                                                                                                                      "They're the little things that still

                                                                                                                                                                                                                                                                                                    give me a tremendous buzz because

                                                                                                                                                                                                                                                                                                    that is why I coach," Doyle said. "You

                                                                                                                                                                                                                                                                                                    have to be passionate about wanting

                                                                                                                                                                                                                                                                                                    to see the growth of another human.

                                                                                                                                                                                                                                                                                                    We're all in the character-building

                                                                                                                                                                                                                                                                                                    game, because how many of those

                                                                                                                                                                                                                                                                                                    kids actually go on to have a day

                                                                                                                                                                                                                                                                                                    like [Sofia] Kenin did at the Aussie

                                                                                                                                                                                                                                                                                                    Open? Not many. It's about how you

                                                                                                                                                                                                                                                                                                    take those skills and apply them to

                                                                                                                                                                                                                                                                                                    the greater good so that we can all

                                                                                                                                                                                                                                                                                                    unleash our potential."*



                                          April 2020 -- ADDvantage Magazine - 51

                                                                                                                     USPTA



                                   Tennis Instructors and the New

                                          Certification Pathway



                                                                          Sid Newcomb, USPTA National Head Tester



                                   This is such an exciting time in        Dec. 31, 2020, deadline. To make this     applicants will need to complete 300

                                        the world of professional tennis   change, Recreational Coaches must         hours of online and/or face-to-face

                                   coaching in our country. We are taking  complete the Tennis Essentials 1          education, as well as complete Safe

                                   a monumental leap in our certification  workshop, Safe Play training and pass     Play training and pass a background

                                   process � perhaps the biggest shift in  a background check before the end         screen every two years.

                                   the history of our Association.         of the year. Those that choose not

                                                                           to convert to Tennis Instructors will       These new certification

                                      The USPTA recently unveiled a        become USPTA Tennis Instructor            requirements will take effect for all

                                   new certified membership category,      Applicant Members on Jan. 1, 2021.        applications started on or after Nov.

                                   Tennis Instructor, that will replace                                              1, 2020.

                                   the non-certified Recreational Coach      To facilitate this paradigm shift,

                                   category on Jan. 1, 2021. Tennis        the USPTA is also implementing a            All certified Professional

                                   Instructors will receive coverage       new certification pathway. Starting       level applicants that start their

                                   under the USPTA's $6 million liability  in 2021, all new applicants who wish      applications on or before Oct.

                                   insurance policy for annual dues of     to become certified professionals will    31, 2020, will follow the current

                                   just $199.                              need to work under the watchful eye       certification pathway and must

                                                                           of a designated USPTA mentor for six      complete all tested components by

                                      We would like to encourage our       to nine months of hands-on learning       Dec. 31, 2020.

                                   current Recreational Coaches to         at a club or facility. Additionally, new

                                   convert to Tennis Instructors by the                                                All USPTA divisions are increasing

                                                                                                                     testing dates by a minimum of 15%

Photo credit: Lucas Cas�s / USPTA

                                                                                                                                  in the fourth quarter of

                                                                                                                                  2020 to accommodate

                                                                                                                                  those seeking certification

                                                                                                                                  by the year's end. Cities

                                                                                                                                  of Orlando, New York,

                                                                                                                                  Los Angeles, Dallas, and

                                                                                                                                  Houston will feature

                                                                                                                                  weekly testing in November

                                                                                                                                  and December of 2020,

                                                                                                                                  excluding holiday weeks,

                                                                                                                                  if needed.



                                                                                                                                    Should you have any

                                                                                                                                  further questions about

                                                                                                                                  the new certification

                                                                                                                                  pathway or about the new

                                                                                                                                  Tennis Instructor category,

                                                                                                                                  please feel free to contact

                                                                                                                                  the Membership team at

                                                                                                                                  membership@uspta.org. *



                                                                           April 2020 -- ADDvantage Magazine - 53

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                                                                                 USPTA



We'll Never Stop Wowing

        Our Members



                              John R. Embree, USPTA CEO



When we were designing our               in the last 15 years. We lived up to    members with timely follow-up and

        state-of-the-art headquarters    all three of our core values with the   cheerful phone comportment. I've

in Lake Nona, Fla., our goal was to      quality and depth of the education      heard from so many people that

create a home of which our National      presented. The bar was raised to a      they enjoyed their experience when

Staff and our entire membership can      superior level.                         dealing with our customer service

be proud. I take great joy in welcoming                                          team. I can't tell you how much that

our members, introducing them to our       Wowing our members isn't              means to me.

staff and showing them around our        just a goal of the national office;

beautiful building.                      it permeates throughout the               However, at the time of this writing,

                                         Association. The fact that we hosted    we are going through significant

  One of the first things members        132 education events that were          turnover on our staff in two important

notice when they walk in is our          attended by over 4,300 people in        departments, which has resulted

mission statement � I'm sure you all     2019 reflects on the incredible work    in not doing the job of promptly

know it: "to elevate the standards       that our divisions do each and every    answering the phones or following

of tennis-teaching professionals"        year to engage our members and          up on correspondence that required

� emblazoned on the wall behind          make them better professionals.         immediate attention. For that, I take

reception. They also see three core      Whether they be small lunch-and-        full responsibility.

values that are ingrained in our DNA:    learn get-togethers or larger division

                                         conferences over several days, each is    I want to be clear: the group we have

     1. Serve Our Community              designed to inspire and motivate our    in place is wholly dedicated to doing

     2. Empower Our Team                 members to serve their constituents     the right thing. They have tremendous

     3. WOW Our Members                  as best as possible.                    work ethic and I am proud to represent

                                                                                 them. They worked diligently through

  These values are carefully crafted,      When we moved to Lake Nona            December and January, when the

and we take them to heart.               and assembled what was ostensibly       sheer volume of calls from members

                                         a brand-new team, we worked             paying their dues was overwhelming,

  Take our World Conference in           tirelessly to create a culture that     even with a full staff.

Las Vegas this past September,           is totally focused on providing the

for example. It would be nearly          absolute highest quality customer         Thus, I ask for your patience as we

impossible for anyone to say it was not  service. For two and a half years, we   work through the process of rebuilding

one of our best World Conferences        lived by that credo of wowing our       our team. It won't be easy to fill the

                                                                                 holes left behind by the good people

                                                                                 that have moved on, but I am excited

                                                                                 about the prospects of bringing in

                                                                                 talented individuals to join the team.

                                                                                 They will undoubtedly bring a fresh

                                                                                 perspective and new ideas for ways to

                                                                                 regain your trust and confidence.



                                                                                   They will also take seriously, just

                                                                                 as all of us on the National Staff do,

                                                                                 our core value to wow our members.

                                                                                 Because only when we go above and

                                                                                 beyond for you can we really elevate

                                                                                 the standards of tennis-teaching

                                                                                 professionals and coaches.



                                                                                   So please, stop by, take a tour of our

                                                                                 office and say hello, won't you? *



                                         April 2020 -- ADDvantage Magazine - 55

HalfPageAD.indd 1  2/10/2020 11:04:36 AM

                                                                                                  USPTA



                                                                                   their time on the court playing the



                                                                                   sport we love. Athletic trainers are



                                                                                   experts in providing specialized



                                                                                   corrective exercises or tennis-specific



                                                                                   programming. These are important



                                                                                   experts to collaborate with because



The Team Approach                                                                  they will improve your knowledge and

                                                                                   you will impress your athlete with the

                                                                                   experts they need to reach their goals



                   Dr. Sean Drake, RacquetFit Vice President                       on the court.



                                                                                   So where do you start? First, network



Have you ever had a situation where      not a lot of hands go up.                 with fitness and medical professionals

       your player is not performing to    With the release of the latest figures  in your area. Host an evening lecture or



the level you think they should? What    on the amount of people playing tennis, lesson where you review your coaching



about a player battling an injury that   we need to do our part to keep tennis     style and philosophy for your club



limits their time on court? Do you ever fun, engaging and healthy.                 or community, and invite fitness and



have trouble finding the proper person   Most coaches are great at teaching        medical professionals, as well as fellow



to refer them to?                        tennis and understand the importance tennis professionals, to sit in.



                                         of mental resilience in tennis, as shown  "My success as a fitness coach



These are just a few of the questions by the slight growth in overall tennis       and, more importantly, the success



I continue to get from teaching          participation. But many coaches do not of my athletes, is dependent on the



professionals all over the world:        have a system to evaluate the athlete's relationship and communication with



                                         kinesthetic movement while playing.       the tennis coach and medical team,"



1. Why isn't my player performing The body is overlooked.                          Dean Hollingworth said. "All three



like I expect them to?My player          This is where screening your athlete components must work together in



is injured. What should I do?            is so important. Imagine looking at       order to provide athletes with the most



                                         your athlete's simple, tennis-specific    efficient and safe path to achieving



2. Who is best to work with my           motions and knowing within minutes        their goals."



athlete in fitness or medical?           whether or not the problem the athlete    The best players have a team that



                                         is experiencing can be solved through     includes a coach and a medical and



3. Picking the best experts for          coaching, fitness or medical attention. fitness professional. Why should we



medical and fitness in tennis to         Overall tennis                            treat our players any differently? The

work with your player can be a                                                     USPTA has stepped up to work toward



tough task. Understanding how            participation rose 1% this for the tennis player of today



the body moves while playing             from 2013 to 17.9m                        and the future. By bringing the Team

tennis is critical in order to           players nationally                        Approach to the game, we solidify

ensure your player continues                                                       awareness around the sport and, more



improving.                               - Tennis Industry Association             importantly, we create opportunities

                                                                                   for more professionals and players to



Having been involved in tennis now       It is a common misconception that         get involved in tennis.



for a few years from the coaching,       medical inattention is the reason an      To learn more about how RacquetFit



medical and fitness sides, I see a major athlete gets injured. On the contrary,    can teach you the language and skills



gap on collaboration between the three medical professionals are there to          needed to work more deeply with tennis



professions. At RacquetFit, we call      keep your athlete healthy and enjoying athletes, visit RacquetFit.com. *



this a Team Approach, which involves



common language and a specific system



for understanding of tennis skills that  Dr. Sean Drake is the Vice President of RacquetFit. He works with amateur and



are required for the athlete.            professional athletes throughout the world. He is also a Performance Director at



  When I ask tennis professionals        Titleist Performance Institute. He earned his doctorate and master's degrees from

around the country if they have anyone   Life University and his bachelor's from Florida State University.



on speed dial for fitness and medical,



                                                                    April 2020 -- ADDvantage Magazine - 57

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                                                                                                                                                                                                 USPTA



NATIONAL BOARD OF DIRECTORS                                                                 ADDVANTAGE MAGAZINE                                                                                  ADDvantage is published monthly by the United States

                                                                                                                                                                                                 Professional Tennis Association.

 President................................................................. Feisal Hassan   Editor..................................................................................Lucas Cas�s

 First Vice President.............................................Richard Slivocka          Layout/Design............................................................... Gustavo Reyes           The opinions expressed in ADDvantage are those of

 Vice Presidents...............Lane Evans, Mark Faber, Trish Faulkner,                      Editorial Assistance ........................... Jacquelyn Dahre, Alegna Hollis,                     the authors and not necessarily those of ADDvantage

                                                                                                                                                                                                 or the United States Professional Tennis Association.

                                          Jason Gilbert, Bill Mountford                         Ramona Husaru, Sid Newcomb, Fred Viancos, Ellen Weatherford

 Immediate Past President............................................ Gary Trost            Circulation.................................................................... Trevor Trudelle      Copyright� United States Professional Tennis

 CEO...........................................................................John Embree  USPTA World Headquarters                                                                             Association, Inc. 2020. All rights reserved. Reproduction

 Legal Counsel........................................................George Parnell        11961 Performance Dr.                                                                                of any portion of the magazine is not permitted

                                                                                            Orlando, FL 32827                                                                                    without written permission from the USPTA.

                                                                                            800-887-8248- www.uspta.com



                                                                                            April 2020 -- ADDvantage Magazine - 59

USPTA Career Development



Career Development



  USPTA Certification Testing Dates                                                          2020 USPTA Division Conferences



April 3-4......................................................Bayou Bluff Tennis Club       May 1-3      Eastern...................International Tennis Hall of Fame.

                                                                 Gulfport, MS                .                                                             Newport, RI

                                                                                             May 1-3

April 4.................................................... Mingus Union High School         .            New England.......... International Tennis Hall of Fame

                                                             Cottonwood, AZ                  May 14-16                                                     Newport, RI

                                                                                             .

April 6-7.......................................................USTA National Campus         May 15-17    Southern.................................... Atlanta Athletic Club

                                                                  Orlando, FL                .                                                        Johns Creek, GA

                                                                                             May 28-31

April 10..................................................................Life Time Fitness  .            Southwest........................... Grand Canyon University

                                                          West Harrison, NY                  June 5-6                                                      Phoenix, AZ

                                                                                             .

April 10-11.....................................................................BYU-Hawaii   June 13-14   Florida...................... Naples Beach Hotel & Golf Club

                                                                       Laie, HI              .                                                               Naples, FL

                                                                                             Sept. 21-25

April 11-12...................................................... Atlanta Athletic Club      .            Pacific Northwest................................Linfield College

                                                             Johns Creek, GA                                                                         McMinnville, OR



April 15-16........................................................ Tyler Junior College                  Hawaii............................................... Punahou School

                                                                      Tyler, TX                                                                           Honolulu, HI



April 17.......................................................Tennis Club of Trumbull                    USPTA World Conference...................Hilton Riverside

                                                                 Trumbull, CT                                                                        New Orleans, LA



April 18-19................................................. Rush Copley Healthplex          Visit www.uspta.com for a complete listing of certification and

                                                                    Aurora, IL               educational opportunities



April 19-20................................................... Burbank Tennis Center         � Wheelchair  � Pickleball

                                                                 Burbank, CA                 � Padel       � RacquetFit

                                                                                             � Platform

May 1..................................................... Newport Tennis & Fitness

                                                                  Newport, RI                Visit TennisResources.com to find hundreds of exclusive

                                                                                             educational and instructional videos, audio material, articles

May 1-2....................................................................... Holiday Park  and drill diagrams related to all levels and aspects of the game

                                                               Cheyenne, WY                  of tennis. The user friendly video interface is great for watching

                                                                                             on a desktop or mobile device and makes it easy to #GetYourSix

May 2....................................................................... Wakonda Club    wherever you are!

                                                              Des Moines, IA



May 2-3.........................................................Sea Cliff Country Club

                                                      Huntington Beach, CA



May 8-9......................................................Arlington Tennis Center

                                                                Arlington, TX



May 9............................................................. Eastlake High School

                                                              Chula Vista, CA



May 9-10.......................................................... Oaks at Boca Raton

                                                              Boca Raton, FL



May 11-12............................................................... Bay Clubs SFTC

                                                           San Francisco, CA



May 14-15............................................... Grand Canyon University

                                                                  Phoenix, AZ



May 15..................................................................Tennis Addiction

                                                                     Exton, PA



May 15-16...............................................April Sound Country Club

                                                            Montgomery, TX



May 16......................................................... Ferris State University

                                                               Big Rapids, MI



May 17........................ Williamson County Indoor Sports Complex

                                                              Brentwood, TN



May 17.................................................................... Dominion Club

                                                               Glen Allen, VA



May 20-21.......................................................................... Monaco

                                                                   Denver, CO



May 23................................... John and Fay Menard Tennis Center

                                                               Eau Claire, WI



Exam reservations must be made by calling the USPTA World

Headquarters at 407-634-3050 ext. 2 at least 21 days prior to

the dates listed. Each date includes an exam and upgrade. PTCA

I is included in the two-day exam. Exam cancellations must be

received no later than 14 days before the exam, or a cancellation

fee will be charged accordingly.



60 - ADDvantage Magazine --April 2020