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Tóm tắt nội dung (trích từ tài liệu gốc): special advertising section for the New York observer august 27, 2012 Tennis MONEY, POWER AND THE CITY u.s. open special coverage Six-foot-nine-inch ISNER IN John Isner's serve CONTROL is one of his most valuable weapons. Can the No. 10 ranked tennis player answer American hopes for a U.S. Open men's title? By Luke Hammerman and Benjamin-�mile Le Hay RANKED NO. 10 IN THE WORLD and currently the end of the week, he was ranked No. 193 in the world. America's best men's tennis player, John Isner is com- During his first year on the pro tour, he made it into the ing home for the final Grand Slam o

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                                                                      special advertising section for the New York observer                      august 27, 2012



                                                     Tennis MONEY, POWER AND THE CITY

                                                         u.s. open special coverage



Six-foot-nine-inch                                                  ISNER IN

John Isner's serve                                                 CONTROL

is one of his most

valuable weapons.                                                  Can the No. 10 ranked tennis player answer

                                                                   American hopes for a U.S. Open men's title?



                                                                                          By Luke Hammerman and Benjamin-�mile Le Hay



                                                                   RANKED NO. 10 IN THE WORLD and currently the end of the week, he was ranked No. 193 in the world.



                                                                   America's best men's tennis player, John Isner is com- During his first year on the pro tour, he made it into the



                                                                   ing home for the final Grand Slam of 2012. He has had U.S. Open as a qualifier where he made it all the way



                                                                   a stellar year, having defeated Roger Federer in the to the third round, losing to Rodger Federer. He fin-



                                                                   Davis Cup and Novak Djokovic in the Masters 1000 ished in 2007 ranked No. 107 with a place on Davis Cup



                                                                   tournament in Indian Wells. He has shown a cali-                     team as a practice partner. Even though he moved



                                                                   ber of play not present in previous years. The                       into the top 100 at No. 93, Isner lost in the first



                                                                   six-foot-nine tennis player--a frame which                New York   round of all of the Grand Slams. The following



                                                                   made him the second tallest Olympian in                   Observer   year, he switched coaches to work with Craig



                                                                   ~ the 2012 London Games--is bringing every-                Tennis      Boynton and made his comeback, ending the

                                                                                                                             Exclusive    year ranked No. 39 and earning ATP's Most

                                                                   thing to his home court.                                              Improved Player Award. It was during 2009

                                                                      While his game started at the age of nine,                        that he won against a top-ten-seeded player for



                                                                   Isner did not receive much attention until his

                                                                   college years. It wasn't until 2004 as a freshman                    the first time and also beat Andy Roddick at the



                                                                   at the University of Georgia that he began playing U.S. Open. The Heineken Open in 2010 was Isner's first



                                                                   intercollegiate tennis. During his time as a Univer- career win, and he entered the Davis Cup team on the



                                                                   sity of Georgia Bulldog, he emerged as the universi- doubles team. He finished the year with a world rank-



                                                                                          ty's all-time leader in ing of 18. Moreover, it was in 2010 that he made head-



                                                                                          both singles and dou- lines playing the world's longest match against Nicolas



                                                                   `I am trying           bles victories, which Mahut at Wimbledon. The match spanned three days

                                                                                          led him to receive All- and lasted eleven hours and five minutes.



                                                                   to be more consistent  American honors all With an amazing year behind him, Mr. Isner spoke



                                                                   and really lean on     four years. After lead- with The Observer about the challenges he has faced

                                                                                          ing Georgia to a NCAA competing at Wimbledon, the 2012 Olympics and the



                                                                   my weapons.'           championship in 2007, U.S. Open in such a short space of time. "The biggest

                                                                                          Isner left the college challenge is trying to peak for these three big events,"



                                                                                          heats for the profes- he said. "Most important, I need to take care of my body



                                                                                          sional men's tour.                 and make sure I am fresh. I hired a physio[therapist]



                                                                                                    His start on the pro- earlier this year and that has really helped."



                                                                   fessional circuits was by no means easy. His world With a strong body and tall frame to back him,



                                                                   ranking lay at No. 839. Entrance into main draws of Isner has focused on improving certin aspects of



                                                                   any tournament, regardless of the level, required his game. "I am trying to be more consistent and



                                                                   him to get a wildcard entry. But even at the bot- really lean on my weapons," he explained in refer-



                                                                   tom, Isner was quick to rise. His first tourna- ence to his serve and forehand. "I need to play my



                                                                   ment victory was in the fall of 2007 at the USA strengths," he said. "I also have been working on the



                                                                   F14 Futures, where he earned wins over the top return of serve quite a bit."



                                                                   three seeds. Immediately afterwards, Isner Given that hard court is Mr. Isner's best game, we



                                                                   faced first-round losses in both a Challenger asked him what hurdles he sees forthcoming at this



                                                                   level and ATP level tournament. He bounced year's Open. "I do not really look at a specific hurdle



                                                                   back, however, when he won the Lexington necessarily... I know I can do well there, so I just want



                                                                   Challenger in July of 2008, which shot his to stay focused, stay fresh and do my best," he said.

                           Stephen Dunn/Getty Images

                                                                                                                                                                                                                                                                                                                                                                                                                                             STAN HONDA/AFP/Getty Imagesranking up to No. 416.His confidence of play at the Billie Jean King Cen-



                                                                   It was at the Legg Mason Tennis Clas- ter derives not only from playing there, but also from



                                                                   sic in Washington, D.C. that he closed the overall experience. "The U.S. Open for me is like my



                                                                                 in on the top 100. He made it to the Super Bowl," he said. "I love playing in the U.S. with



                                                                                 final, but fell to Andy Roddick. At our rowdy fans... I really thrive in that environment."



     Final Act                                                                  U . S . O P E N players preview



   The male and female                                             The Titans of Tennis Battle for Glory

singles players who have

                                                                                 Who has the goods to win

   played the most U.S.

Open finals are American                                                       By Luke Hammerman, Benjamin-�mile Le Hay and Melissa Wiley

 Bill Tilden (1918-25,

 `27, `29) and Norwegian



 Molla B. Mallory

  (1915-18, `20-24, `26).



                                                                   THE 2012 GRAND SLAM CIRCUIT          to him pull out of the Olympics

                                                                                                        and last week the Open --he's

                           it's an ace!                            is coming to a close with the U.S.   out of their way. Murray will look

                                                                   Open at Flushing Meadows about       redeem himself after his loss in the

                                                                                                        Wimbledon final against Federer.

                    The top five men and women                     to begin. However, the competitive-  (Murray's Olympic win goes a

                                                                   ness of the 2012 season is nowhere   long way towards achieving that

                                                                                                        redemption.)

                    singles players with the most aces             near ending. It is the last chance

                                                                                                           In women's tennis, Serena

                    at the 2011 U.S. Open.                         for many to move up in ranking       Williams is the best bet for hard

                                                                    and close out the season on a       courts as she has time and again

                                                                                                        proven that hard courts are her

                                                                   high note. In the world of hard      preference with the majority of

                                                                                                        her Grand Slam success coming

                                              Men                  court tennis, Roger Federer          from the Australian Open. Victoria

                                                                                                        Azarenka will certainly present

                    John Isner, U.S., 94                           has been doing superbly              challenges to Williams' quest, as

                                                                   winning three of his five            will defending champion Samantha

                                                                                                        Stosur. The same goes for dou-

           Gilles M�ller, Luxembourg, 76                           titles this year on hard             bles teams Liezal Huber and Lisa

Ivo Karlovi, Croatia, 74 � Andy Roddick, U.S., 72                  courts. He holds a solid             Raymond and J�rgen Melzer and

                                                                   lead on hard courts over             Philipp Petzschner, who were last

                                                                                                        year's doubles winners. With many

                    Andy Murray, Great Britain, 59                 Serbia's Novak Djokovic              players coming in hot from the

                                                                   with over 23 wins on the             Olympic Games and U.S. Open series

                                                                                                        tournaments, there will be plenty

                                              Women                surface this year. Yet, as           of opportunity for players to make    Kjokovic was last year's men's

                                                                   the current champion at the          impressive last minute changes to     singles winner at the U.S. Open.

                                                                                                        their 2012 records. The top players

                    Serena Williams, U.S., 57                       Open, the Serb is going to          in men's, women's and doubles ten-    Men's Draw

                    Julia G�rges, Germany, 19                       be looking for a win and the        nis all have the skills to win. What

                                                                   chance to reclaim the No. 1          it comes down to is who is the most   Novak Djokovic, Serbia

                                                                                                        aggressive and self-assured.

                    Coco Vandeweghe, U.S., 17                         world ranking. Of course, after                                         Despite being one of the best on hard

                     Flavia Pennetta, Italy, 17                     both suffered Olympic losses                                              courts in the men's game, Djokovic

                                                                   to gold medalist Andy Murray,                                              only has one Open title under his

                                                                                                                                              belt. That said, with a strong offen-

                    Svetlana Kuznetsova, Russia, 16                predictions for Open champions                                             sive game and well-rounded defen-

                                                                   will run the gamut. Yet that was on

                                                                                                                                                                Continued on page C2

                                                                   the grass of Wimbledon --a totally



                                                                   different surface game. Federer



                                                                   and Djokovic's biggest competi-



                                                                   tion at the Open may have been



                    information compiled             sOURCE: USTA  Spain's Rafael Nadal, but with

                    by benjamin-�mile le hay                       Nadal's recent injury, which lead



                                                                   Inside



                             THE FUTURE                                                   rising stars                                            GEAR UP!

                              OF TENNIS

                                                                                           A NEW CROP OF                                        SOPHISTICATED

                             IT'S AMERICA'S                                               YOUNGSTERS ARE                                       AND INNOVATIVE

                           FASTEST GROWING                                                OUT TO DOMINATE                                     PRODUCTS ON THE



                                   SPORT                                                       THE GAME                                          MARKET NOW

                                  page C4                                                       page C10                                            page C14

                                                  special advertising section for the New York observer



U . S . O P E N players preview



                                                                                                                                        Continued from page C1



                                                                                                                                       sive moves and counter-punching moments, his

                                                                                                                                       matches are often lengthy and come down to

                                                                                                                                       endurance and control of rally. Stronger points

                                                                                                                                       of his leveled game are his return of serve and

                                                                                                                                       swift movement around the court. The play-

                                                                                                                                       er with the most rivalries, his matches will at-

                                                                                                                                       tract plenty of attention. With an amazing 2011

                                                                                                                                       record--winning three of the Grand Slams--a

                                                                                                                                       lot is expected of the Serb. Djokovic also has the

                                                                                                                                       chance to reclaim his No. 1 ranking, which he lost

                                                                                                                                       at Wimbledon.



                                                                                                                                       Roger Federer, Switzerland



                                                                                                                                       Back at the No. 1 ranking, Federer has the most



                                                                                                                                       to gain if he wins this U.S. Open. It would be his



                                                                                                                                       sixth Open title, surpassing both Pete Sampras



                                                                                                                                       and Jimmy Connors. Federer has just recent-



                                                                                                                                       ly broken Sampras' record of most weeks at No.



                                                                                                                                       1 in Association of Tennis Professionals World



                                                                                                                                       Tour rankings at 287 weeks. His most obvious



                                                                                                                                       strength is his serve, arguably the best in the



                                                                                                                                       game. Though it would not hurt him to attack his



                                                                                                                                       serve more, especially his second serve. A base-



                                                                                                                                       line player with grace and confidence, he stands



                                                                                                                                       against defending champion Djokovic. He main-



                                                                                                                                       tains a balanced game with the only debatable



                                                                                                                                       weakness being his backhand, although this has



                                                                                                                                       vastly improved over the years.



Roger Federer                                                        Samantha Stosur                                                   David Ferrer, Spain

David Ferrer

                                                                                                         bonus                             ATP's No. 5 player has one

Andy Murray

John Isner                                                                                               The 2012 U.S. Open            of the most determined



                                                                     prize winnings have increased                                     games. Ferrer does not give

                                                                                                                                        up. While he plays best on



                                                                                                         significantly with single's   clay, Ferrer excels on hard

                                                                                                         winners earning $1.9m for     surfaces, often making

                                                                                                                                       it to the semi-finals of



                                                                                                          their victories. The rest:    hard court Grand Slams.

                                                                                                          $950,000 for finalists/       His pugnacious attitude

                                                                                                         runners-up, $475,000 for       and agile movement

                                                                                                                                       keep him in the game. His

                                                                                                                                       consistent baseline play



                                                                                                         semifinalists and $237,500       does not have the power

                                                                                                              for quarterfinalists.     of his top competitors, and

                                                                                                                                       his net play is not the stron-



                                                                                                                                       gest, which may present prob-



                                                                                                         sOURCE: USTA                  lems against competitors such as



                                                                                                                                       Nadal and Murray. His returns, how-



                                                                                                                                       ever, are strong and his games are al-



                                                                                                                                       ways a treat for tennis fans to watch.



                                                                                                         Novak Djokovic                Andy Murray, Great Britain



                                                                                                                                       The defensive counter-puncher of the top five

                                                                                                                                       holds onto an extremely strong defensive game

                                                                                                                                       which helped him to confidently win the 2012

                                                                                                                                       Olympic gold medal, beating first Djokovic, and

                                                                                                                                       then Federer in a three-set final. His perfor-

                                                                                                                                       mance at Wimbledon with an upsetting loss in

                                                                                                                                       the finals may have caused him to fight hard-

                                                                                                                                       er. Murray's fast and tactical playing style are

                                                                                                                                       rewarded on the hard courts. If Murray were

                                                                                                                                       to stop continuously waiting for an unforced

                                                                                                                                       error and make more aggressive passes when

                                                                                                                                       they counted most, we may see him go far at the

                                                                                                                                       Open. His ability to return nearly any serve and

                                                                                                                                       his solid two-handed backhand make us certain

                                                                                                                                       that we'll see him in the semi-finals.



                                                                                                                                       Rafael Nadal, Spain



                                                                                                                                       The No. 3 ranked Spaniard has had an interest-

                                                                                                                                       ing year and unfortunately withdrew from the

                                                                                                                                       2012 U.S. Open. His performance at Wimbledon

                                                                                                                                       was disappointing, having lost in the 2nd round

                                                                                                                                       to 100th ranked Lukas Rosol of Czech Republic.

                                                                                                                                       (It is considered by many to be one of the biggest

                                                                                                                                       upsets in Wimbledon history). Nadal's game is

                                                                                                                                       heavy. His ground strokes and serve and vol-

                                                                                                                                       ley techniques have all improved this year, and

                                                                                                                                       make his game a difficult one to break once he is

                                                                                                                                       in the zone. However, he has been bothered this

                                                                                                                                       year with tendonitis in the knee, which caused

                                                                                                                                       him to also withdraw from the 2012 Olympic

                                                                                                                                       Games. We look forward to Nadal's speedy and

                                                                                                                                       healthy recovery and return to the tour. Perhaps

                                                                                                                                       Argentina's Juan Martin Del Potro will make up

                                                                                                                                       for the lost on-court flair.



                                                                     Maria Sharapova                                                   Other Men's Players

                                                                                                                                       to WATCH:

Jo-Wilfred Tsonga                Andy Roddick

                                                                                                                                       Juan Martin Del Potro,

                                                                                                                                       Argentina

                                                                                                                                       John Isner, United States

                                                                                                                                       Andy Roddick, United States

                                                                                                                                       Jo-Wilfred Tsonga, France



                                                  Victoria Azarenka                                                                    Women's Draw



                                                                     Agnieszka Radwanska                                               Victoria Azarenka, Belarus



  Juan Martin Del Potro                                                                                                  getty images  Probably the best baseline hard court player in

                                                                                                                                       the Women's Tennis Association, Azarenka has

C 2|August 27, 2012|The New York Observer Tennis                                                                                       won nine of her ten career titles on hard courts.

                                                                                                                                       Her shouts and shrieks accompany the ferocity

                                                                                                                                       of her groundstroke's and her two-handed back-

                                                                                                                                       hand is arguably one of the tour's strongest. Hav-

                                                                                                                                       ing recently reclaimed the No. 1 ranking in the

                                                                                                                                       world after beating Maria Sharapova at Wim-

                                                                                                                                       bledon, combined with losing against Serena

                                                                                                                                       Williams, has cast her in an unsure light. How-

                                                                                                                                       ever, with her successful track record on hard

                                                                                                                                       courts and a strong offensive game, she may be

                                                                                                                                       able to snag her second Grand Slam title.



                                                                                                                                       Agnieszka Radwanska, Poland



                                                                                                                                       The world's No. 3 has agility, flexibility and a

                                                                                                                                       varied arsenal of shots. With no Grand Slam

                                                                                                                                       victories under Radwanska's belt and her best

                                                                                                                                       play coming on grass, it is hard to favor her on

                                                                                                                                       the hard courts of Billie Jean King Tennis Cen-

                                                                                                                                       ter. A defensive player, she understands how

                                                                                                                                       to use the court with disguised drop shots and

                                                                                                                                       multiple angles that keep her opponents run-

                                                                                                                                       ning. Her second serve is notably shaky. With no

                                                                                                                                       real weaknesses, and no outstanding strengths,

                                                                                                                                       her ability to draw matches out continually

                                                                                                                                       lands her in quarter-finals.



                                                                                                                                       Maria Sharapova, Russia



                                                                                                                                       The statuesque Russian's aggressive and com-

                                                                                                                                       petitive style, combined with an intense amount

                                                                                                                                       of power behind her ground strokes and serve,

                                                                   special advertising section for the New York observer



                                                                                                                                U . S . O P E N players preview



are all well suited for the hard court grand slam.                                         Venus Williams  Svetlana Kuznetsova  great net play and Stp�nek provides a reli-

With the majority of her wins on hard courts, it                                                                                able return game. The Indian-Czech team has

was surprising to see her leave Wimbledon so                                                                                    been at home on hard courts, winning all of

early in the fourth round, when she lost to Sabine                                                                              their career matches this year on the surface.

Lisicki. She did regain credit with a phenomenal                                                                                With Stp�nek's aggression and Leander's

road to the finals at the Olympics, before she lost                                                                             passion and intensity, these two consistently

brutally in straight sets to Serena Williams. With                                                                              play engaging matches for tennis fans.

an old shoulder injury always a factor, Sharapo-

va's biggest challenge and weakness is her confi-                                                                               Nenad Zimonji and Micha�l

dence and maintaining a focused attack.                                                                                         Llodra, Serbia and France



Serena Williams, United States                                                                                                  Even though these two have no Grand Slam

                                                                                                                                wins under their belt since joining as a team

American's best (read only) shot at having one                                                                                  last year, they are still considered a competi-

of their own win on U.S soil, Williams with her                                                                                 tive force and may be due for a U.S. Open title.

29 Grand Slam titles make her a likely finalist for                                                                             Zimonji, when he was partners with No. 1

the U.S. Open this year. Her victories at Wimble-                                                                               ranked Daniel Nestor, won three Grand Slams:

don and the 2012 Olympic Games, where she won                                                                                   twice at Wimbledon and once at Roland Garros.

gold in doubles with sister Venus, stand as proof                                                                               Llodra also holds three Grand Slams: twice at

that her game doesn't get much better than right                                                                                the Australian Open and once at Wimbledon.

now. Possessing one of, if not the most, power-                                                                                 Neither however, has made it to the U.S. Open

ful baseline games in women's tennis, Williams                                                                                  finals. Their powerful game is reliant upon

takes control of the court and rallies consis-                                                                                  control of the court and it may just take them

tently. Her serve rivals those on the men's tour.                                                                               there this year.

Williams' biggest challenge will most likely be

Azarenka, as both will fight for control of points.                Caroline Wozniacki      Petra Kvitov�

The victory may come down to who hits harder                       Serena Williams

and faster (if they face each other).

                                                                                                                                Yaroslava Shvedova

Samantha Stosur, Australia                                                                                                      and Vania King



The Aussie is the defending champion at the

U.S. Open and, with a killer serve and consistent

backhand, will be under pressure to maintain

her standing as champion on the hard court. Her

weakness in the past has been playing pressure

points. In recent years she has made massive im-

provements in this area. Her biggest opponents

will be Serena Williams and Maria Sharapova,

who will look to reclaim the title.



 Other Women's

 Players to WATCH:



  Svetlana Kuznetsova, Russia



  Petra Kvitov�, Czech Republic



  Venus Williams, United States



  Caroline Wozniacki, Denmark



Radek Stp�nek and                                                                                                               Sara Errani and Roberta Vinci

Leander Paes



Max Mirnyi and Daniel Nestor                                                                                                          Women's Doubles

                                                                                                                                      Draw

Men's Doubles                                        getty images  Bob and Mike Bryan won                  Kvta Peschke and

Draw                                                               doubles gold in London                  Katarina Srebotnik             Sara Errani and

                                                                   Nenad Zimonjic and      Liezel Huber and Lisa Raymond                  Roberta Vinci, Italy

Bob and Mike Bryan,                                                Michael Llodra

United States                                                                                                                                 The Italian pair has been a dominating force

                                                                                                                                              in doubles (and singles) this year, winning the

Always a favorite for U.S. Open crowds, the                                                                                                   French Open, making it to the Australian fi-

Bryan twins are without a doubt looking to re-                                                                                                nals and quarter-final at Wimbledon. They

gain their ranking of No. 1 in doubles, which they                                                                                            captured seven titles in the first six months

recently lost to Max Mirnyi and Daniel Nestor.                                                                                                of the 2012 season. With a current record of

Hot from winning Olympic gold in London, the                                                                                                  43-5, the ladies were only broken in the Grand

dynamic duo is known for aggressive court play,                                                                                               Slams. Their record has been most impressive

extreme prowess, tall stature and one-handed                                                                                                  on clay, but with a career record of 46-23 on

back hands. The lefty-righty pair last won the                                                                                                hard, the Open may be their time to shine.

Open back in 2010 and is America's best chance

at a men's doubles win.                                                                                                                   Liezal Huber

                                                                                                                                          and Lisa Raymond,

Max Mirnyi and                                                                                                                            United States

Daniel Nestor,

Belarus and Canada                                                                                                                            Liezal Huber and Lisa Raymond have enjoyed

                                                                                                                                              a great year with a record of 37-11. As a team,

This decorated team has been a formidable                                                                                                     the majority of their career wins have been on

agent of change in the doubles rankings this                                                                                                  hard court (45-8), which makes sense given

year. Ranked No. 1, at 39, Nestor is the oldest                                                                                               that they are the defending champions at the

player to hold a top ranking in doubles. The duo,                                                                                             U.S. Open for women's doubles. The team, cur-

which formed back in 2011, won the Roland Gar-                                                                                                rently ranked No. 1 by the WTA, has impressive

ros the same year. The lefty-righty pair is known                                                                                             net play and a generally masterful strategy.

for Mirnyi's fierce serve and aggressive play,                                                                                                Given that they are both over 36-years-old,

which earned him the nickname "the beast," and                                                                                                fatigue could factor into their play and, if it

Nestor's masterful touch and net play. Mirnyi                                                                                                 does, a couple of power hitters could overtake

captured a mixed-doubles gold with teammate                                                                                                   these two strongholds.

Victoria Azarenka. Nestor, who holds a record of

over 800 doubles wins, is considered by many to                                                                                           Kvta Peschke

be the best doubles player in the world.                                                                                                  and Katarina Srebotnik,

                                                                                                                                          Czech Republic and Slovenia

Leander Paes and Radek

Stp�nek, India and                                                                                                                            Peschke and Srebotnik finished in 2011 as the

Czech Republic                                                                                                                                No. 1 doubles team, punctuating an excellent

                                                                                                                                              year with six titles, including their first Grand

Indian player Leander Paes started the year                                                                                                   Slam win at Wimbledon. That same year, they

off on a high note, winning the Australian                                                                                                    were named WTA Doubles Team of the Year.

doubles and completing his first career Grand                                                                                                 While they have not had any Grand Slam wins

Slam. Paes provides fierce competition with                                                                                                   this year, and their only win was at Sydney,

                                                                                                                                              they are still strong competition. With 67 ca-

                                                                                                                                              reer wins on hard court, the Open is beyond a

                                                                                                                                              doubt their most comfortable turf.



                                                                                                                                          Yaroslava Shvedova

                                                                                                                                          and Vania King, Kazakhstan

                                                                                                                                          and United States



                                                                                                                                              Shvedova and King may come as a surprise,

                                                                                                                                              considering their short time together. Start-

                                                                                                                                              ing in 2010, they won the women's doubles at

                                                                                                                                              Wimbledon in what was only their third event

                                                                                                                                              together and followed up that win with anoth-

                                                                                                                                              er at the U.S. Open in 2011. With the majority

                                                                                                                                              of their career wins on hard surfaces (35-15)

                                                                                                                                              and a previous win at Flushing Meadows, the

                                                                                                                                              two could cause an upset at the 2012 Open.



                                                                                                                               The New York Observer Tennis|August 27, 2012 |C 3

                                                                                 s p e c i a l a dv e r t i s i ng s e c t i o n f o r t h e N e w Yo r k o b s e r v e r



U . S . O P E N where tennis is going



                                     A GAME OF LIKES, NOT OF LOVE



The social media                                                                                                                                                                   Clockwise

 revolution steps                                                                                                                                                                  from top: A

up to promote and                                                                                                                                                                  glimpse at the

publicize the game                                                                                                                                                                 social media

                                                                                                                                                                                   pages of Maria

         By Andrew Fried                                                                                                                                                           Sharapova,

                                                                                                                                                                                   John Isner and

                                                                                                                                                                                   Roger Federer.



ON MAY 21, I SAT IN MY OFFICE                this, allowing for live results to be or stadiums, interact with other fans               she often tweets multiple times a           ers can use the same approach as the

dreaming of the good old days as a col-                                                                                                day, many of her tweets relate to her       businesses we help with social media--

lege tennis player as I anxiously awaited    broadcasted instantly to millions.     and unlock rewards. According to the               matches (consider her tweet on July 7       that is, to strike a balance between per-

the next update from @PolarBearTen-                                                                                                    immediately after winning her fifth         sonal posts and sponsored material on

nis to see how my alma mater was doing       Event organizers, mindful of tennis' USTA, the U.S. Open is "the most glob-               Wimbledon title: "Yaaaaaaaaaaaaaa           their feeds. Roger Federer and Maria

in the quarterfinals of Division III Na-                                                                                               aaaaaaaaaaaaaaaaaaaaaaaaaaaa" or            Sharapova, two of the sport's chief am-

tionals. Game by game, the results came      long tradition, were initially hesitant ally comprehensive event activation on            after winning Olympic Gold in August:       bassadors, have mastered social media.

in via Twitter, and a group of fellow                                                                                                  "Gold Medal!!! I can't believe it. I got

washed-up tennis alums tweeted each          to adopt social media, but fan demand Foursquare ever."                                   the singles gold!!!!!! I'm gonna sleep in      Today, Federer has over 11 million

other sitting by our computers until the                                                                                               it tonight!"). Others related to the nor-   fans on Facebook, while Sharapova has

dreaded tweet came: "This caps a great       forced them to change their approach.                                                     mal goings of her daily life such as "I'm   7.5 million, the most of any female ath-

season for Bowdoin Tennis." Though I         Wimbledon organizers shunned All Access Pass                                              cold..." to "Goodnight." Though casual      lete in any sport. Both athletes have

was just getting the scores from Twit-                                                                                                 observers may scoff at more mundane         recent postings highlighting commer-

ter, I still could feel the blow of defeat.  Twitter in 2011, but they significant-                                                    tweets, loyal fans are grateful for 24/7    cials they've filmed, but their feeds

                                                                                                                                       access to her daily life.                   provide plenty of the personal touch-

   Days later, @MicaelaBryan, the six-       ly ramped up their presence in 2012, Some professionals are just as ac-                                                               es which tend to receive more engage-

month-old daughter of American dou-                                                                                                       Americans Mardy Fish and John            ment from fans.

bles specialist Bob Bryan, tweeted           sending out 8,200 tweets over the 14- tive as the tournament hosts, which                 Isner are also active. Both players not

her best "game face" wearing a Stan-                                                                                                   only take the time to respond to indi-         Roger Federer often posts video mes-

ford Tennis shirt. Usually pictured in       day event for an average of 585 tweets gives these players (and their spon-               vidual fans' questions and comments,        sages prior to major tournaments and

the arms of her "uncles" Roger, Novak                                                                                                  they also provide colorful insights into    used Facebook to give the world its first

and Rafa, among others, Micaela Bry-         per day. These tweets not only provid- sors) access to thousands of fans. We've           their lives off the court. Fish, for exam-  glimpse of his twin girls. The first pic-

an's tweets have gone viral. They usu-                                                                                                 ple, uploaded a picture with NBA super-     ture of his wife Mirka and twins Char-

ally include a thought bubble allowing       ed live scoring and weather updates, watched athlete Twitter feeds exponen-               star Dirk Nowitzki and wrote, "Look         lene and Myla received significantly

Bob Bryan's sense of humor to shine                                                                                                    who showed up at my practice today in       more "likes" than any of his posts en-

through. The toddler has been pictured       but also included up-                                             tially multiply and     Dallas. Easily the biggest serve from a     dorsing Nike, Gillette, Rolex, Wilson or

with over 70 tennis personalities, and                                                                                                 non-pro I've ever seen." When fellow        Mercedes Benz products.

her tweets have become a hit among fans      loaded pictures and                                               today's sports su-      pro James Blake filled his car up with

and the professional tennis community.                                                                                                 thousands of styrofoam pieces, Isner           Maria Sharapova also has a well-bal-

While social media has increased fans'       retweets from pro-          `Gold Medal!!!                        perstars have shown     took to Twitter and asked fans for sug-     anced presence. She not only highlights

access to all sports, social media and       fessionals and fans.                                              several distinct ap-    gestions on how to get Blake back.          recent promotions with Tag Heuer,

tennis in particular have been a perfect                                                                                               Some athletes prefer to keep their so-      Evian and Nike, but has also posted

match.                                       Wimbledon's Twit-           I can't believe it. I got             proaches to their so-   cial media up-to-date, but don't want       pictures of her riding on a bus prior to

                                             ter handle has con-                                               cial media presence.    to do it themselves, frequently handing     Wimbledon and walking around Cen-

   Conventional media has faced sever-                                                                                                 feeds over to agents to manage. Even        tral Park in New York.

al challenges in presenting the compre-      tinued to keep fans         the singles gold!!!!!!                Compared to tra-        to the casual observer, it's clear which

hensive, all-access tennis coverage that                                                                                               players want to actively engage with           Sharapova is adept at making her

fans crave:                                  updated through the         I'm gonna sleep in it                 ditional media, Fa-     users and fans through social media.        commercials seem less corporate on

                                             Olympics, also held at                                            cebook and Twitter                                                  Facebook, offering "sneak peaks" and

   Tennis is about individuals. It's hard                                                                                                 The athletes who have had the most       exclusive content instead of explicit

to get to know individuals when they're      the All England Club.               tonight!'                     have allowed pro-       success on the court generally have the     promotions. She often posts pictures

grunting on the court.                       For those of us who                                               fessionals to up-       largest followings off the court. Play-     of her "photo shoots," appealing to fans

                                                                                                                                                                                   on a human level. Most of Sharapova's

   Tennis coverage is often sub-par.         didn't make it to the        Serena Williams' tweet               date their fans with                                                posts cast her in a rather normal light,

With tournaments spread across time          grounds for straw-          after winning the Oympic              spontaneous and                                                     rather than as the global tennis sensa-

zones and spanning weeks, social media       berries and cream                                                 less filtered content.                                              tion she is.

opens doors.                                 the day of the men's          gold medal in London                Compared to other

                                                                                                                                                                                      Players are not the only ones using

   Tennis coverage has always come           final (you made me                                                athletes, who often                                                 social media to interact with fans. Ana-

from the commentators. We hear from                                                                                                                                                lysts like Patrick McEnroe, Brad Gilbert

the McEnroes and Brad Gilbert about          a fan, Murray), Wim-                                              have team personnel                                                 and Jimmy Connors have used Twit-

what's hot and what's not. While fans                                                                                                                                              ter to provide their insight to fans off-

have things to share too, they have his-     bledon updated its                                                carefully monitor-                                                  air. Twitter has also been used during

torically done it on the sidelines or in                                                                                                                                           broadcasts by shows, allowing fans to

their living rooms.                          cover photo nine times that day.       ing their tweets (franchise owners, you                                                        ask questions of players.



Game, set and match                          The U.S. Open is also on their A- know who you are), ATP and WTA pro-                                                                    Lastly, social media has also been

for social media...                                                                                                                                                                integrated into traditional forms of

                                             game with social media. You can now fessionals' content is generally uncen-                                                           media. During coverage of Wimble-

   Social media has strengthened ten-                                                                                                                                              don, the Tennis Channel, NBC and

nis by promoting events, brands and          follow posts on Facebook for behind- sored. This allows fans an honest and                                                            ESPN all featured players' tweets

players. It has also created a stronger                                                                                                                                            during their broadcast and devoted a

community between experts, players           the-scenes content, become a follower candid portrayal of the lives of these                                                          great deal of content to tennis-related

and, most importantly, fans to share                                                                                                                                               tweets on their websites. Coupled with

information and connect people across        on Twitter for live updates and tweets stars.                                                                                         traditional broadcasting, social media

the sport.                                                                                                                                                                         has truly given fans an all-access pass

                                             from players, check out videos on You- Serena Williams, who has over                                                                  to the lives of tour players.

   Media platforms such as Facebook,

Twitter, Instagram and Pinterest have        Tube of highlights and previews, or use 10,000 tweets to her name, should be                                                             As the U.S. Open begins, we can count

created a constant flow of information                                                                                                                                             on the fact that the high energy buzz

both from official outlets like televi-      Foursquare to check into certain courts crowned the Queen of Twitter. While                                                           about the game will not only be evident

sion networks and event organizers as                                                                                                                                              at Flushing Meadows, but on computers

well as from the casual fan watching the                                                                                                                                           across the globe.

match live. Traditionally, results were

not available until after the match was                                                                                                                                                   --Andrew Fried, is a co-founder of

completed. Social media has changed                                                                                                                                                   Spark Growth Partners (www.spark-



                                                                                                                                                                                                         growthpartners.com),

                                                                                                                                                                                     a New York City-based digital and so-



                                                                                                                                                                                                      cial media strategy firm.



How Tennis Fares Stateside                                                                                                                                                                                   court lifting the trophy in re-

                                                                                                                                                                                                             cent years?

   Where the American game is going

                                                                                                                                                                                                                "Just as important as the

                       By Jack Mcilroy and Melissa Wiley                                                                                                                                                     Open is the role of the Center

                                                                                                                                                                                                             all year round," Dan Zausner,

CATCH THE 7 TRAIN from               kids to grow up to be lawyers or    and the Boston Lobsters. The                                                                                                        USTA Managing Director at           Nick Laham/Getty Images

Times Square to Queens, jump         doctors whereas a decade or so      main showpiece was a men's                                                                                                          the Billie Jean King Center in-

off at Mets- Willets Point and       ago a sports career would have      singles match featuring Mr.           John McEnroe high-fives several young players at SPORTIME.                                    formed us. "Tennis is the fast-

you are greeted with a dilem-        been encouraged much more,"         McEnroe himself and Andre                                                                                                           est growing recreational sport

ma: To turn left for Mets Base-      Ms. Hartman reasoned. "We           Agassi.                                  If Randall's Island is now                               23,000-capacity Arthur Ashe       for people to play in America.

ball or right for the United         also find ourselves in a video                                            the place that young gifted                                 Stadium for a tour of the com-    It is also arguably the cheap-

States National Tennis Center.       game culture." By that logic,          "Tennis was a growing sport        New Yorkers come to blossom                                 plex. It quickly became appar-    est and easiest to access. Just

The Observer paused at the sign      more people in New York will be     when I came in," Mr. McEnroe          and be nurtured, then what is                               ent that our assumption about     as it is important for our men

and contemplated; what would         playing the inevitable U.S. Open    told us at a press conference be-     the U.S. Open? The promised                                 the current popularity of ten-    and women to be competing

the majority of New Yorkers          EA Sports Playstation game          fore the match. "I'm proud to be      land?                                                       nis might have been wrong.        and winning at the highest lev-

pick, left or right? We conced-      come August 24 than watching        a part of the era that I was, as is                                                                                                 els, it is equally important that

ed that in the modern day, the       the actual live events unfold at    Andre, I'm sure. But it's a differ-      "It's way better than the                                   "Seven hundred thousand        we inspire the general public to

likelihood was that New York's       Flushing Meadows.                   ent sport now"                        other slams. Way better!" pro-                              people come to the Open every     play." Mr. Zausner noted that

second most famous baseball                                                                                    claimed Mr. McEnroe, whose                                  year; it is the highest attended  the most unique aspect of this

stadium would probably at-              "It does get busier here when       "It's a much more demand-          face suggested a bit of bias or                             annual sporting event in the      center is that it is public. "An

tract more attention than the        the Open is on. Everyone comes      ing sport," Mr. Agassi echoed.        sarcasm. "Wimbledon was a                                   world," said Communications       estimat[ed] fifty percent of our

country's largest tennis center.     down and tries to be Nadal; it's a  "Players now are capable of           special place when I was grow-                              Director Chris Widmaier, mak-     amateurs are from Queens and

Why?                                 special time for New York." But     pulling off shots John and I          ing up. There's just something                              ing us eat our words almost       eighty percent from New York,"

                                     will John Isner, Andy Roddick,      could only dream of, and what         special about it."                                          immediately. "The site itself is  he said. "People from all age

   Lauren Hartman, who runs          Mardy Fish or any other Amer-       with the technology advancing                                                                     open 11 months a year and in      groups come all year round to

Advantage Tennis Clubs in East       ican man be lifting the trophy      every day, it's very different for       From a proud New Yorker                                  that time, we have over 10,000    play and sure, at half time of the

Bronx, a company in partner-         this year? We were answered         the kids today than it was for        those words don't bring prom-                               amateurs come to play."           Superbowl a handful of people

ship with New York Tennis Club,      with a laugh before we finished     us."                                  ise to the ears of Americans                                                                  might go outside and throw a

told us that at this club the older  asking the question.                                                      praying for an American win-                                   Mr. Widmaier went on to ex-    football around, but after com-

clientele are definitely her best                                           Can one of these young Amer-       ner this year.                                              plain that a special Ten and      ing to the Open people will visit

customers.                              "No. Maybe one of these kids     icans break through? Who bet-                                                                     Under program is used to build    for the next 12 months, inspired

                                     will do one day," said Ms. Hart-    ter to ask than the man who had          Mr. Agassi concurred, "New                               "a national infrastructure to     by what they experienced."

   "It's like a country club here,   man. "The quick start program       helped to coach the likes of Ryan     York is one of the great sporting                           help build future champions."

removed and calm, but with           being developed by the USTA         Harrison and whose center was         places and has some of the best                             According to Mr. Widmaier, in        A survey by the Sporting

great access to the city, which is   and everything going on at Ran-     dedicated to doing just that?         sporting fans. Players lucky                                the past five years they have     Goods Manufacturer Associ-

why I think it attracts the older    dall's Island is promising, but                                           enough to have a Slam in their                              refurbished over 8,000 courts     ation supports that tennis is

members," she said. "Tennis          no, not any time soon."                "It's very difficult to say," re-  own country will always lean                                across the country. "Just like    indeed the fastest growing rec-

has turned into a luxury sport                                           plied Mr. McEnroe. "These guys        towards that one. But there is                              Little League, our program        reational sport in America and

and certainly takes a back seat         In 2010, John McEnroe estab-     have to find their own identi-        something about Wimbledon,                                  is scaled down for the kids so    it seems that The U.S. Open is

to the likes of football and base-   lished the SPORTIME Tennis          ties, their own personalities."       and now, with the Olympics                                  you can get 16 kids playing on a  indeed a major national event

ball these days. I had a poster of   Center and Academy on Ran-          We considered if Mr. McEn-            being there, it adds something                              two-court space."                 and tennis seems to be one the

Andre Agassi on my wall grow-        dall's Island with three inten-     roe himself had been given the        even more special."                                                                           favorite national sports, more

ing up, but I'd bet that hard-       tions: To develop world-class       same advice at some point and                                                                         So why, with everything we    accessible and more played

ly any kids have tennis idols,       players, excite New Yorkers, es-    if the person responsible had            One week later The Observ-                               have seen and heard, hasn't an    than any other. A statue with-

which is shame because, in New       pecially kids, about the game of    known what they were about to         er took a right turn in Flush-                              American man stood on this        in the grounds shows an elder-

York City, it's so accessible."      tennis and provide opportuni-       unleash onto the world of ten-        ing and walked over to the                                                                    ly man flanked by two children

                                     ties to motivated and deserving     nis. "You have to nurture these                                                                                                     all holding rackets. It is called

   Ms. Hartman winced as we          NYC area kids.                      kids suited to their style, emo-                                                                                                    "Inspiration," and that is cer-

reminded her that an American                                            tionally as well as their tech-                                                                                                     tainly what Flushing Meadows

man hadn't won a Grand Slam             On the night The Observer        nique," he said. "It's all about                                                                                                    has in abundance. Inspiration

for the past 35 tournaments.         visited, Sportime was hosting       the heart. I can't say that these                                                                                                   is the base for success. Perhaps

"These days, education is the        a World Tennis Team (a league       guys will be top five players.                                                                                                      as some of the United State's

main focus. Parents want their       co-founded by Billie Jean King)     Top twenty/forty for sure, but I                                                                                                    best tennis players arrive at

                                     match between the Sportimes         don't know about top five,"                                                                                                         Billie Jean King Center this

                                                                                                                                                                                                             week, they will be inspired by

                                                                                                                                                                                                             the atmosphere to win .



C 4|August 27, 2012|The New York Observer Tennis

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OPENING DAY                              MEN'S QUARTERFINALS         WOMEN'S FINAL



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*Ticket availability subject to change.                                                                                                                                                 Past participants shown.

                                                                                                                      Match schedule subject to change. �2012 USTA. Photos � Getty Images.



                                                                                              Tennis The New York Observer|August 27, 2012 |C 5

                                                                           special advertising section for the N ew York observer



U . S . O P E N for the love of the game



ChaseThat                               Over 500 people                                                                  weather and the tedious evaluations of  How do the ballpeople interact                                                                      photo courtesy staff, United States Tennis Association

   Ball!                                auditioned for the 2012                                                          nearly 500 hopefuls. You want to give   with the players? Is there any

                                        US Open Ballperson                                                               everyone the best chance to do well.    communicating off the court?

 A closer look at the                   tryouts held in June.

U.S. Open ballperson                                                                                                     Who are the involved parties that          Interaction with the pros is purely

                                                                                                                         ensure it is all successfully run?      professional. We help them be the

  selection process                                                                                                                                              best that they can be by helping the

                                                                                                                            A solid corps of dedicated U.S.      match move along efficiently. We're

  By Benjamin-�mile Le Hay                                                                                               Open ballperson veteran staff and       there to cater to their needs and

                                                                                                                         supervisors who truly care about        otherwise become invisible.

   On Thursday, June 21, The Observer   balls as efficiently as possible. The   What is the biggest challenge of         the quality of the rookies who are

trekked out to the USTA Billie Jean     Observer caught up with Tina Taps,      staging the auditions?                   brought onto the team. Their success    How do your tryouts differ from

King National Tennis Center to partake  U.S. Open Ballperson Director, once                                              becomes the team's ultimate success.    Wimbledon or Roland Garros?

in the 2012 U.S. Open Ballperson        the tryouts concluded to find out more     It's actually a good thing. The       Additionally, usopen.org and our

Tryouts. Ralph Lauren outfitted us in   about the massive undertaking.          USTA Billie Jean King National Tennis    media personnel assist us in getting       We're focused on being the best

official ballperson gear and sprinted                                           Center is open to the public as a year   the word out about the greatest job in  that we can be in the U.S. Not sure

through the entire tryout process in    How has the program developed           round tennis facility. As such, we host  the world.                              what they do at the other Slams.

what seemed like 100 degree weather.    over the years?                         a full spectrum of tennis programs

Afterwards, around 500 people (from                                             for all ages. During the tryouts we're   Any major dramas or scandals? Are            

age 14-50) seriously competed for          Through social media and the         also running a highly successful         people hyper-competitive?                  What's your favorite part about

roughly 80 sought-after positions--     internet, we can promote the tryout     junior tennis camp. We need to                                                   the ballperson tryouts?

running, throwing and catching tennis   opportunity to more athletes in more    share resources � staffing, courts,         No issues here: it's a great team.      The electricity of the crowd of

                                        communities.                            etc. Additional challenges are the       They all support one another and        eager prospective ballpersons!

                                                                                                                         challenge each other to be the

                                                                                                                         best that they can be.



                                                                                                                                                      keep it green



                                                                                                                                                    In 2008, the USTA joined



                                                                                                                                                    forces with organizations such as



                                                                                                                                   environmental consultant eco evolutions,



              Get a Grip on the                                                                                             llc, the Natural Resources Defense Council

                                                                                                                         and GreenSlam to develop ways to make the U.S.



Tennis Capital of the World                                                                                              Open more sustainable and eco-friendly. Just last

                                                                                                                         year, around 94 tons of recyclable paper,



                                        By Melissa Wiley                                                                  plastic and glass were collected. The U.S. Open and its

                                                                                                                         organizers also converted a reported 985 gallons of



                                                                                                                         food grease into biodiesel fuel and donated some



HOME OF THE U.S. OPEN, New York City is            Jerry Elman, Club Manager of Sutton East Ten-                         20,000 pounds of unused food to underserved

a tennis Mecca. "The world comes to us," said      nis Club, said, "Tennis in Manhattan [overseeing                      and hungry members of the surrounding community.

Woody Schneider, owner of Grand Central Rac-       Sutton East, Vanderbilt and Yorkville] is to New

quet. "It's like what's happening in London right  York tennis players as Peter Luger's is to New                              Food that did go to waste (around 50 tons)

now, except we get it every year." And the many    York steak lovers." The Observer agrees with                                was composted for farming and landscaping.

clubs and tennis shops are the cornerstones of     Jerry Elman of Sutton East Tennis Club that ten-

this tennis capital. Sportime Randall's Island     nis is the "sport of a lifetime" and that the world                           The USTA also stated that some 70,000

Center Director Zef Lekaj mused: "Sportime         of New York City tennis has something for ev-                                   tennis balls used during the Open

Randall's Island Center is to New York Tennis as   eryone. Here are some of our favorite haunts for                                   and in practice were reused for its

the Williams sisters are to the game of tennis."   your recreational and competitive needs:                                             programming or other national



                                                                                                                                                    tennis organizations.



TENNIS SHOPS                         sells racket products, apparel and league, parties and tournaments.



GRAND CENTRAL RACQUET                shoes as well as jewelry and kid's    On the premises, setting it         718.760.6200                         Mason's Tennis Mart is one                                                                         sOURCE: USTA

www.grandcentralracquet.com          wear. In the apparel department,      apart from other clubs, are a       Indoor/Outdoor; Year-Round           of the city's best outposts

341 Madison Avenue                   Mason's sells Gigi Activewear,        glass-enclosed swimming pool,       DecoTurf; Clay                       for all things tennis.                 WSTC also boasts an Olympic-

212.292.8851                         Lija, FILA, Polo, Sergio Tacchini,    sundeck and sauna. Members          Opens to members and                                                        style pool and a Tudor-style

                                     Fred Perry, Nike and Adidas.          receive full membership to the      nonmembers                           variety of lessons and programs        clubhouse.

Grand Central Terminal                                                     Manhattan Plaza Health Club.                                             in partnership with Gotham

(Between Tracks 38 and 39)           RP NY Tennis                          MPRC also has a pro shop and           USTA is perhaps the epicenter     Tennis Academy for juniors and         Yorkville Tennis Center

212.856.9647                         228 East 51st Street                  stringing services in addition to   of American tennis as host of        adults. STC offers unlimited           www.yorkvilletennisclub.com

                                     212.980.1555                          indoor parking.                     the U.S. Open. Its 30 outdoor        play memberships as well as            89th and York Avenue; 1725

   Grand Central Racquet                                                                                       and 12 indoor courts, including      seasonal court rentals, game           York Avenue #3G

doesn't discriminate among           RP NY Tennis at CityView              Midtown Tennis Club                 four climate-controlled clay         arranging, tournaments, adult          212.987.0301

racket sports; it has supplies for   Racquet Club                          www.midtowntennis.com               courts, are available to the         leagues and private lessons.           Indoor; Year-round

everything tennis � including        43-34 32nd Place                      341 8th Avenue                      public. USTA offers specialized      Parking is free and on-site            Hard courts

platform tennis, table tennis and    718.389.6252                          212.989.8572                        lessons and programs for all         at Yankee Stadium, and a               Non-membership

frescobol.                                                                 Indoor; Year-round                  ages and abilities, including        clubhouse, featuring lockers, a

                                     RPNY's claim: "Anything that          Har-Tru                             Cardio Tennis, and even has          caf�, pro shop and lounges, is            Located inside a doorman

   We spoke with Woody               can be done to a racket can de        Non-membership                      special courts, titled the "Quick    under development.                     residential building, Yorkville

Schneider, owner of Grand            done here." Services include                                              start deck zone," for players ten                                           Tennis Center is a hidden gem on

Central Racquet about brands         everything from pick-up and              Midtown Tennis Club's has        and under. USTA is home to the       Vanderbilt Tennis Club                 the Upper East Side. With two

and products on the market.          delivery, stringing, gripping,        eight indoor courts, four of        NTC Pro Shop, opened by Grand        www.vanderbilttennisclub.com           championship courts and great

Right now, he said, Babolat is       customization and consultation,       which look out at the Empire        Central Racquet.                     82 East 42nd Street; Above             lighting, it is smaller than Sutton

the tennis retail "phenom." Its      to a ship-and-string service for      State Building. Midtown Tennis                                           Grand Central                          East and, like Vanderbilt, has

characteristic? Extraordinary.       the continental U.S.                  recently introduced a bubble,       New York Tennis Club                 212.599.6500                           more of a luxury atmosphere. The

Babolat's most popular racket                                              and offers a variety of tennis      www.newyorktennisclub.com            Indoor; Year-round                     club has fully-equipped lockers,

models are the Aero Prodrive         OUR BROOKLYN                          programs as well as private         3081 Harding Avenue, Bronx           DecoTurf                               and its pro shop offers stringing

and the Puredrive. In the shoe       FAVORITES                             and group lessons. Its pro shop     718.239.7919                         Non-membership                         services.

department, Nike and Adidas'                                               offers stringing services. The      Summer; Winter

Barricade 7s are the standout        Tennis Boom (DBA Bay Sports)          club is also available for private  Har-Tru                                 Vanderbilt Tennis Club is a         OUR FAVORITE PUBLIC

favorites. The Barricade 7s are      www.tennisboom.com                    or corporate tennis parties and     Membership                           non-membership club located            PARK COURTS

so popular that Novak Djokovic,      1732 Sheepshead Bay Road,             tournaments.                                                             above Grand Central with a

though sponsored by Uniqlo,          Brooklyn                                                                     New York Tennis Club              DecoTurf championship hard                The NYC Parks season runs

chooses to wear them.                718.646.5668                          Sutton East Tennis Club             has existed since 1898 and           court. When rain graces Flushing       from the first week in April until

                                                                           www.suttoneasttennis.com            is a little unknown gem. Six         Meadows, U.S. Open players             the Sunday before Thanksgiving.

   Creative shock absorbers          Tennis Unlimited                      488 East 60th Street                gorgeously maintained courts         often flock to Vanderbilt. The

and tennis grips in every color      9000 Bay Parkway, Brooklyn            Just under Queensboro Bridge        and a charming old house in a        iconic windows provide stunning        PROSPECT PARK

of the rainbow aside, we are         718.266.3610                          Indoor; September-June              quiet setting with shady trees       views of bustling midtown. The         www.prospectpark.org/tennis

particularly excited about one                                             Red clay                            give New York Tennis Club its        club also boasts a fitness center,     50 Parkside Avenue, Brooklyn

product sold at Grand Central        GENERAL SPORTS                        Non-membership                      character. The caretakers and        a small/private gym and personal       718.436.2500

Racquet's Pro Shop. Resembling       STORES                                                                    chef live on-site. NYTC's beautiful  training services. Vanderbilt          Year-round

a strand of pearls, this product                                              Sutton East has been             grounds are perfect for lunch,       Tennis is smaller than Sutton          Indoor/Outdoor; Year-round

is filled with water and can be      City Sports                           called the "miracle under the       spectatorship, reading and the       East, and while also for families, it  Clay; Har-Tru

frozen for wear in the too-often     www.citysports.com                    bridge." Open mid-September         occasional scrabble game. Some       has more of a luxury feel.

unbearably hot stands. Mark our      390 5th Avenue                        for its 24th Season, Sutton         of the club's perks include a TV-                                              A respite in Brooklyn. Permits

words, tennis spectatorship will     212.695.0171                          East is larger than its Tennis      and-card room, a snack bar for       West Side Tennis Center                are not necessary for night

never be the same.                   64 West 48th Street                   in Manhattan counterparts,          breakfast and lunch and towel        www.foresthillstennis.com              tennis, though reservations are

                                     212.730.2009                          Vanderbilt Tennis and Yorkville     services provided by the live-       1 Tennis Place, Forest Hills           recommended. The tennis center

NYC Racquet Sports                                                         Tennis. Children, parents and       in staff. Members enjoy social       718.268.2230                           offers group lessons, programs

www.grandcentralracquet.com          Paragon Sports                        grandparents are equally at         mixed-doubles round robins, the      Indoor/Outdoor; Year-round             for youths and adults as well

                                     www.paragonsports.com                 home here. Sutton's most            club's junior programs, an easy      Grass; Har-Tru; Red clay;              as a Special Aces program for

157 West 35th Street                 867 Broadway at 18th Street           popular programs include            sign-up system and unlimited         DecoTurf                               children with special needs.

212.695.5353                         212.255.8889                          an Adult Evening league for         tennis every day.                    Membership

                                                                           advanced players, Round                                                                                         CENTRAL PARK

   Grand Central Racquet is          CLUBS                                 Robins, Drill-and-Plays and         Roosevelt Island                        West Side Tennis Center,            www.centralparktenniscenter.

affiliated with NYC Racquet                                                Cardio Tennis. Its Pee Wee          Racquet Club                         former site of the U.S. Open,          com

Sports, the largest racket store     Manhattan Plaza Racquet               tennis program for ages three-      www.rirctennis.com                   has 38 different courts on every       93rd Street near West Drive

in New York City, located in         Club                                  six and Junior Development          281 Roosevelt Island                 kind of surface. It is a "jewel        212.316.0800

Herald Square, next to Macy's.       www.advantagetennisclubs.             Program are also extremely          212.935.0250                         in Queens" and the "ultimate           Outdoor; early April � late

NYC Racquet Sports was rated         com                                   popular and offered at              Indoor; Year-round                   experience in tennis," said WSTC       November

Racquet Sport Industry's Pro         450 West 43rd Street                  Vanderbilt and Yorkville.           Lee green                            Tennis Director and owner of the       Clay; Asphalt

Specialty Retailer of the Year.      212.294.0554                                                              Open to members and                  Star Search Talent identification

                                     Indoor; Year-Round                    Sportime Randall's Island           nonmembers                           program Bob Ingersole. It offers       Central to Central Park are its

Mason's Tennis Mart                  Hard courts                           Center                                                                   indoor and outdoor tennis              26 clay and four asphalt courts.

www.masonstennis.com                 Open to members and                   www.sportimeny.com                  Roosevelt Island Racquet             on 12 acres, junior programs           Clay courts shut down in the

56 East 53rd Street                  nonmembers                            Manhattan                           Club features 12 Lee green           and quickstart programs for            winter, but the asphalt courts

212.755.5805                                                               1 Randall's Island                  clay courts, shadowless, non-        beginners, as well as a game           stay open. The center offers

                                        Manhattan Plaza Racquet Club       212.427.6150                        glare lighting, heated and           arranging service. It is a summer      classes for adults and children

   For the last 25 years, Tennis     is a luxury tennis experience         Indoor/Outdoor; Year-round          air-conditioned bubbles and          haven for tennis enthusiasts           and its services include rest

Industry Magazine has rated          defined. It has an air-conditioned    DecoTurf; Har-Tru                   a fitness center for warm-up.        and, every Saturday night in the       rooms, a snack bar and pro shop

Mason's the #1 Specialist shop       bubble and five championship          Membership                          Though a commute, RIRC               winter, the club organizes mixed-      with stringing services. Lockers

in the U.S. Mason's site makes a     tennis hard courts, private and                                           maintains that it is "just a hop,    doubles round robins with music,       are available for rent.

point of noting that the store is    group lessons, game arranging,           Sportime Randall's Island is     skip, and a tram away!"              followed by a buffet dinner.

"owned and run by the people         tennis programs, a singles            a sophisticated and, at 160,000                                                                                 RIVERSIDE PARK

that live and love tennis." Nestled                                        square feet, large facility. It is  Stadium Tennis Center at

in the heart of midtown, the store                           The red clay  best known for its famous John      Mill Pond                                                                      Two courts are available at

                                                        courts of Sutton   McEnroe Academy where rising        www.stadiumtennisnyc.com                                                    96th Street and at 119th Street

                                                       East Tennis Club.   talent Noah Rubin plays. There      725 Gateway Center Boulevard                                                along the Hudson. Memberships

                                                                           are about 800 to 900 students       At East 152nd Street and the                                                provide access to clinics, private

                                                                           in the academy and about            Harlem River                                                                and group lessons, tournaments

                                                                           2,300 total members. Adult          718.665.4694                                                                and ladders.

                                                                           Tennis Kinetics is SRIC's most      Indoor/Outdoor; Year-round

                                                                           popular program, next to game       Hard courts                                                                 Riverside Clay Tennis

                                                                           arranging. The two-level viewing    Non-membership                                                              Association

                                                                           area is spacious and pleasant,                                                                                  www.rcta.info

                                                                           as is the sports caf�. SRIC was        The Stadium Tennis Center                                                Riverside Drive and West 96th

                                                                           rated best indoor facility 2010     at Mill Pond is south of Yankee                                             212.978.0277

                                                                           by the American Sports Builders     Stadium. With 16 tennis courts                                              Outdoor

                                                                           Association and features in         and excellent lighting, it is a                                             Clay

                                                                           addition to its 20 courts, a 3,000  state-of-the-art facility, great

                                                                           square foot health club and a full  in summer or winter. Stadium's                                              119th Street Tennis Association

                                                                           basketball court.                   professional staff offers a                                                 www.119ta.net

                                                                           USTA National Tennis Center                                                                                     Riverside Drive and West 119th

                                                                           www.usta.com                                                                                                    212.870.3070

                                                                           Flushing Meadows-Corona Park                                                                                    Outdoor

                                                                                                                                                                                           Hard



C 6|August 27, 2012|The New York Observer Tennis

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                                                                                                             Tennis The New York Observer|August 27, 2012 |C 7

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                                                                                 Tennis The New York Observer|August 27, 2012 |C 9

                                                                                             special advertising section for the New York observer



                                                   U . S . O P E N on the rise



                                                                        With so much of the focus of modern day tennis

                                                                on grass-roots players and developing youth, The Observer

                                                             talked to two of the most promising up-and-coming stars of the

                                                           game--America's Ryan Harrison and Russia's Irina Khromacheva.

                                                               We got a glimpse of their backgrounds, their aspirations and

                                                            dreams, as well as looked at a few other tennis faces in the crowd



                                                                   who we should keep an eye on over the next few years.



                                                                                                                                                                  Phil Walter/Getty Images



                                                        The Chosen One?



                                                   A sit-down with rising tennis star Ryan Harrison



                                                   By Jack Mcilroy



                                                   IT IS NO SECRET that the success of American           age. I just loved to compete against anyone that

                                                   men's Grand Slam tennis in recent years has been,      would play me... I always wanted to be a profes-

                                                   well, non-existent. The golden years of Americans      sional tennis player and I think I always felt I had

                                                   Pete Sampras, John McEnroe and Andre Agassi are        it in me. I feel fortunate to be living out my dream."

                                                   but a hazy dream, as a collection of Europeans has     If he always had athleticism and winning poten-

                                                   taken over the sport by the scruff of the neck. The    tial, it would no doubt be thanks to his incredibly

                                                   drought has now lasted nine years and, with Sere-      athletic family, consisting of a former All Ameri-

                                                   na Williams' resurgence in the women's game, the       can football player (his grandfather), his father

                                                   American public's appetite has been whetted. John      and an aunt, who played on the pro tennis tour and

                                                   Isner , Andy Roddick and Mardy Fish will be the        two younger siblings who display natural tennis

                                                   focus of attention this year for Americans looking     ability. His experience helped to shape his tennis

                                                   for U.S. success, but another young man may also       game. "I moved to the Bollettieri Academy when I

                                                   be in a role to restore balance to the world of Amer-  was 15 along with the rest of my family. The atmo-

                                                   ican tennis. His name is Ryan Harrison.                sphere there is full of energy and the daily compe-

                                                                                                          tition helped me take my game to the next level. I

                                                      Signs that this young man may be "the chosen        also had the chance to practice with seasoned pros

                                                   one" are all there. Since becoming the first Ameri-    and see how they trained on a daily basis. I learned

                                                   can teenager to beat a top 20 opponent since Andy      a lot from them."

                                                   Roddick in 2010 when he beat No. 15-seed Ivan Lju-

                                                   bicic in the first round at Flushing Meadows, Harri-      It was at the age of 15 that Harrison turned pro

                                                   son has been on the international tennis radar. The    and has since then seen a swift and steady rise up

                                                   Observer spoke to Harrisom about his ambitions,        the ATP rankings not only affecting his game, but

                                                   his tennis roots and career so far.                    also his everyday life. "I think my ranking is more

                                                                                                          a reflection of how I am changing my game and

                                                      "I started playing at age two. I would go with my   my daily routine, he said. "I am gradually learning

                                                   father to the club where he worked and hit against     what works best for me and my body when it comes

                                                   the wall for hours. My Dad eventually let me start     to training and preparation. I am becoming more

                                                   hitting on the court and teaching me. I just loved     disciplined and professional. My life away from

                                                   hanging around the club." Harrison could not re-       tennis hasn't changed too much. I still talk to and

                                                   member one point in which he recognized that           hang out with the same friends I have had for years.

                                                   tennis was something for which he had talent           I guess the only thing that has changed is that I

                                                   and wanted to pursue. "I think it just happened        have more responsibilities off-court when it comes

                                                   over time when I was a kid and when I started to       to sponsors and media and then sometimes I get

                                                   beat the older club members and kids twice my



                                                   OTHER YOUNG MEN TO WATCH



                                                   Grigor Dimitrov                                                                                                Clive Brunskill/Getty Images



                                                   Only 21 years old and already the most

                                                   successful Bulgarian Tennis player of all

                                                   time, Grigor Dimitrov has built an im-

                                                   pressive professional career since win-

                                                   ning Junior Wimbledon and the Junior

                                                   U.S. Open in 2008. 2012 has seen him

                                                   reach three ATP semi-finals, progress to

                                                   the second round of the first three slams

                                                   and represent his country at the Olym-

                                                   pics. Flirting constantly with the top 50,

                                                   expect to see Dimitrov climb up the rank-

                                                   ings in the near future.



                                                                                Grigor Dimitrov



C 10|August 27, 2012|The New York Observer Tennis

                                                                     special advertising section for the New York observer



game. set. match.                                                                                                                                                                                                        U . S . O P E N on the rise



        Ever wondered exactly how much                                                                                                                                                                                         `Now it's a good time

players go home with following their victories

                                                                                                                                                                                                                              to begin to play my pro

   at the U.S. Open? Let's just say that even

 losers by no means go home empty-handed...                                                                                                                                                                                   career. I'm happy about



        Here are the 2011 prize earnings.                                                                                                                                                                                   my results now, as I will be



            Men'S and women'S singles                                                                                                                                                                                        in the top 200 next week



              Winners: $1,800,000                                                                                                                                                                                           already. My next goal is to

             Runners-Up: $900,000

            Semifinalists: $450,000                                                                                                                                                                                          finish the year in top 200

           Quarterfinalists: $225,000

              Round of 16: $110,000                                                                                                                                                                                          and take time to prepare



                  doubles (per team)                                                                                                                                                                                         myself physically for next



               Winners: $420,000                                                                                                                                                                                                 year's play on the

             Runners-Up: $210,000

             Semifinalists: $105,000                                                                                                                                                                                                 Pro circuit.'

           Quarterfinalists: $50,000

                                                                                                                                                                                                                            The next day, Khromacheva re-

                                                                                                                        sOURCE: USTA                                                                                     calls heading to a nearby tennis

                                                                                                                                                                                                                         school.

                                           information compiled      sOURCE: USTA

                                                                                                                                                                                                                            That passion grew for the young

                                           by benjamin-�mile le hay                                                                                                                                                      Russian who spent time at the Be-

                                                                                                                                                                                                                         lokamennaya Tennis School before

recognized a                                                                                                                                                                                                             moving to Belgium to train at Jus-

bit more than                                                                                                                                                                                                            tine Henin's 6th-Sense Academy.

I used to." We                                                                                                                                                                                                           She spoke highly of how the school

expect that                                                                                                                                                                                                              and the guidance of a former world

the recogni-                                                                                                                                                                                                             No. 1 and multi-Grand Slam winning

tion is something                                                                                                                                                                                                        star has benefited her game.

that is only going to

get more frequent, espe-                                                                                                                                                                                                    "Justine gave me a lot of advice.

cially since appearing on Centre Court                                                                                                                                                                                   She helped me a lot mentally. She

at Wimbledon with Novak Djokovic.                                                                                                                                                                                        has a good club with good coaches,"

"I have had a lot of great experiences                                                                                                                                                                                   Khromacheva told us. "I was lucky to

playing on the ATP World Tour but I                                                                                                                                                                                      be there for those four years. I had a

think the one that stands out is playing                                                                                                                                                                                 very good coach and a good fitness

Novak. Even though I was upset that I                                                                                                                                                                                    coach and we really did a great job

lost, looking back now, I see how spe-                                                                                                                                                                                   together,"

cial that experience really was. I grew

up watching so many epic matches on                                                                                                                                                                                         "I'm really thankful to the 6th-

that court. It was very cool to be out                                                                                                                                                                                   Sense for what they did for me dur-

there competing myself."                                                                                                                                                                                                 ing those three and a half years. Now

                                                                                                                                                                                                                         my coach Wim Fissette [is] giving me

   Harrison is looking forward to play-                                                                                                                                                                                  all his experience and has got [me]

ing in front of a home crowd on August                                                                                                                                                                                   working with another great champi-

27 at Flushing Meadows. "It is my fa-                                                                                                                                                                                    on, Kim Clijsters [who he previously

vorite slam," he told us. "Wimbledon is                                                                                                                                                                                  coached]."

a very special place because of the his-

tory, and I love the vibe in Melbourne,                                                                                                                                                                                     Khromacheva named Kim Cli-

but the U.S. Open is my home event,                                                                                                                                                                                      jsters and Novak Djokovic as tennis

                                                                                                                                                                                                                         idols, but said that she would rath-

     `I just loved to compete                                                                                                                                                                                            er focus on her own game than that

                                                                                                                                                                                                                         of others.

   against anyone that would

                                                                                                                                                                                                                            "I played a lot of junior Slams,

   play me... I always wanted                                                                                                                                                                                            which gave me a lot of experience

                                                                                                                                                                                                                         and confidence," admitted Khro-

   to be a professional tennis                                                                                                                                                                                           macheva. "I spent a pretty long

                                                                                                                                                                                                                         time in the Junior Circuit where I

   player and I think I always                                                                                                                                                                                           really learned how to play in differ-

                                                                                                                                                                                                                         ent situations, [to] be strong men-

     felt I had it in me. I feel                                                                                                                                                                                         tally during tough moments. And I

                                                                                                                                                                                                                         think this is why I won a lot of junior

    fortunate to be living out                                                                                                                                                                                           tournaments."



            my dream.'                                                                                                                                                                                                        Khromacheva has topped the

                                                                                                                                                                                                                            junior rankings for some time

and there is nothing like the support                                              Girl on the Run                                                                                                                           and sees next year as her time to

of a home crowd... I think the ener-

gy that comes from the fans and even                                               Russia's Irina Khromacheva                                                                                                                 make the step up.

the city in general is what makes it so                                            is ready to take on the world                                                                                                                 "I won three doubles in Junior

special. It is hard to describe until you

are out on the court and have that sup-                                                                                               By Jack Mcilroy                                                                         Slams and was in the final of Ju-

port. I think the late night matches and                                                                                                                                                                                      nior Wimbledon and was Best

drama that happen every year also add                      WELCOME TO THE                                                             sur and German Angelique Kerber          was lucky to have good coaches who            Junior Player 2011. And now it's

to the excitement."                                       WORLD of women's ten-                                                       and you have yourself a deadly cock-     gave me a great start. My genera-          a good time to begin to play my pro

                                                         nis--where the East-                                                         tail party at this year's U.S. Open.     tion of players, all of us wanted to be   career. I'm happy about my results

   It is two years since his victory over              ern Europeans have taken                                                                                                great players." It is not uncommon to     now, as I will be in top 200 next week

Ljubicic, and we don't remind him of                   over! The top three ranked                                                        One person who could add to the       hear such dedication and drive from       already. My next goal is to finish the

the parallels with Roddick. His ambi-                females in the world are                                                         punchbowl (but not able to drink any     such young players these days with        year in the top 200 and take time to

tions seem strong enough without the              from Belarus, Poland and Rus-                                                       herself) is 17-year-old Irina Khro-      many having been playing since            prepare myself physically for next

history lesson. "I am looking forward            sia and, just like the vodka fa-                                                     macheva. The young Russian was run-      they could walk and Khromacheva is        year's play on the Pro circuit. And,

to putting together a nice run for the           mous in that part of the world,                                                      ner up at 2011 Junior Wimbledon and      no exception.                             hopefully, will play all qualifiers of

home crowd in New York this year,"             the way they play is smooth, pure                                                      is likely to make an even bigger splash                                            Grand Slams."

he said. "It won't be easy because         and often deadly. Closer to home,                                                          in the next few years. The Observer         "I found my passion when I was            We have no doubt that this is a

everyone is very good and wants            Serena Williams sits at No. 4, defi-                                                       chatted with Khromacheva about her       four years old," she told The Observ-     more than achievable goal for Khro-

to win, but that is what makes             ant and as dangerous as ever �like a                                                       passions and progress, the U.S. Open     er. "My parents and I went for a walk.    macheva and believe that, should she

tennis so exciting." With the              classic American Bourbon; strong,                                                          and what makes Russia such a strong      And they wanted to play tennis. When      qualify, Khromacheva will be one to

addition of the Olympics to this           sharp and full of flavor. Throw some                                                       producer of tennis talent.               they had a break I asked them to play     watch at this year's Open.

year's calendar there is no saying         chilled beer into the equation with                                                                                                 with me a little bit. They gave me a          "I love Wimbledon and Roland

who will win in Queens. One thing          the likes of Austrian Samantha Sto-                                                           "It's a big country," said Khro-      racket and I started to put the ball in.  Garros. And, of course, I am fasci-

that we can say for sure is that with                                                                                                 macheva. "Most people are really         I loved that!"                            nated by the magnitude of the U.S.

Ryan Harrison, American tennis fans                                                                                                   strong mentally. In my childhood I                                                 Open," she said. "I'm really excited

have someone who they really believe                                                                                                                                                                                     that I can be in qualifier by myself

can prevent American Grand Slam suc-                                                                                                                                                                                     this time. I will try to get through

cess from becoming something that                                                                                                                                                                                        qualification." She did acknowledge

happened "a long time ago in a galaxy                                                                                                                                                                                    that, for her, the most important as-

far far away."                                                                                                                                                                                                           pect of competing at the U.S. Open

                                                                                                                                                                                                                         will be to enjoy playing there.

                                                                                                                                                                                                                            "I will play my game, and then we

                                                                                                                                                                                                                         will see. The most important for me

                                                                                                                                                                                                                         is to show good tennis for my fans

                                                                                                                                                                                                                         in the world and in the U.S.," Khro-

                                                                                                                                                                                                                         macheva concluded.

                                                                                                                                                                                                                            Our forecast is that the Eastern

                                                                                                                                                                                                                         Europeans aren't about to be de-

                                                                                                                                                                                                                         throned from the top-tier of the

                                                                                                                                                                                                                         WTA (or ATP) rankings without a

                                                                                                                                                                                                                         fight, especially with emerging tal-

                                                                                                                                                                                                                         ent such as Irina Khromacheva on

                                                                                                                                                                                                                         the rise over the next couple of the

                                                                                                                                                                                                                         years.



Ricardas Berankis                                                                                                                     OTHER YOUNG LADIES TO WATCH



His surname, in Lithuania means                                      Laura Robson                                                     Sloane Stephens                          Sloane Stephens

"armless," ironic for a man whose right

swing took him to No. 1 junior in the world                          At just 14, Laura Robson                                         This ambitious young player

in 2007. At the end of 2010, after reaching                          thrilled her home crowd at                                       named fellow Americans, the Wil-

the third round of the Australian Open, he                           Wimbledon by winning the                                         liams sisters, as two of her main

was the youngest man in the ATP top 100.                             2008 Junior Girl Champion-                                       inspirations within the game, and

The following year, a four month absence                             ships and, later that year, she                                  do not be surprised to see this

due to a pelvis stress fracture slowed                               won her first professional tour-                                 young woman's career be just as

his progress. However, in 2012 Berankis                              nament on the ITF Junior tour.                                   successful. Her best run at a major

bounced back strongly to reach the ATP 250                           The next few years saw her                                       Slam came this year at Roland Gar-

final at the Farmers Classic in Los Angeles.                         reach two Junior Australian                                      ros, where she reached the fourth

                                                                     Open finals and, at still only 18,                               round, after impressive runs in

                    Ricardas Berankis                                she is the youngest player in                                    Australia and Wimbledon

Stephen Dunn/Getty Images                                            the WTA top 100. Robson quali-                                   as well. She will look to im-

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Clive Brunskill/Getty Images; Jamie Squire/Getty Imagesfied for both the Australian andprove on last year's third

                                                                     French Opens this year, having                                   round exit in New York this

                                                                     reached the second round of                                      fall. With a serve that has

                                                                     Wimbledon and the U.S. Open                                      broken the 120mph mark

                                                                     in 2011. Despite being unable                                    and her overall aggres-

                                                                     to replicate Wimbledon glory,                                    sive style of play, Stephens

                                                                     she won silver in doubles at the                                 will have the world's top 20

                                                                     Olympics. Her ascent up the                                      players looking very cau-

                                                                     rankings is all but guaranteed                                   tiously over their shoulders.

                                                                     over the next few years.

                                                                                                                                                 Laura Robson



                                                                                                                                                                               The New York Observer Tennis|August 27, 2012 |C 11

U . S . OPE N insider's guide                                                        special advertising section for the New York observer



                                                                                                            schedule of play



                                                   Mike Stobe/Getty Images for USTA



A packed house at Arthur Ashe Stadium.



    We're Going to

 Flushing Meadows!



The Open, for many, is one of the few times

during the year that all eyes are on Queens



By Daniel Mowery



IT'S FINALLY HERE--the              Avenue and Davis Street).                                                                                                                                         Subject to Change

U.S. Open! You're planning             45th Road/Court Square

on making a day, perhaps a                                                                    leave these                                                   truly a

week of it. As you start your       also is home to MoMA PS1                                       home                                                  grand slam

trek, get there the easiest,        (exit onto Jackson Avenue and

coolest and most entertaining       walk right one block to 46th                        Did you know that the following                    U.S. Open VIP premium seat

way possible on the 7 train.        Avenue). Plan on the museum                      items are banned from being brought                packages (day or evening) include

In under an hour you can            being closed Tuesday and

quickly cruise the 8+ miles         Wednesdays. Better yet, plan                         into the USTA National Tennis                      courtside or loge tickets for

from midtown Manhattan to           on getting there Saturday,                          Complex during the U.S. Open?                   Arthur Ashe Stadium, a reserved

Willets Point. With well over       when the $15 cash-only entry                                                                        table in the Hospitality Pavilion,

150 languages spoken in this        fee includes Warm-Up, a                                     BACKPACKS, COOLERS,                      catered food, bar, plus parking,

bustling borough, more than         fabulous outdoor series of                                GLASS BOTTLES or CANS,

any other area of the United        experimental live music,                            NOISEMAKING DEVICES, ALCOHOL,                   TICKETS START AT AROUND $700

States, but Queens is also a        performances and DJs, hosted                           VIDEO CAMERAS, COMPUTERS

food Mecca--so leave time to        in "Wendy," a temporary                                 and LAPTOPS, PETS, FLAGS,                   AND GO UP TO AS HIGH AS $3,500

stop along the way.                 urban landscape (this year

                                    designed by HWKN). Enjoy                                     BANNERS or SIGNS,                                       PER PERSON

   By traveling the 7, you'll also  chow by M. Wells.                                         LASER POINTING DEVICES,

be journeying on part of the                                                                                                                             according to Raleigh                               information compiled

National Millennium Trail.             Back on the train, keep a                                       and sadly,                                                                                    by benjamin-�mile le hay

Extending from Sunnyside            lookout for Sunnyside Yards,                                   TENNIS RACKETS.                                       Leahy of the USTA.

to Flushing, the IRT elevated       where LIRR and Amtrak

line is considered a national       trains enter Penn Station.

treasure for the essential          After the Queensboro stop,

role it played for arriving         the construction you see is

immigrants in the early             for the soon-to-open East

1900s--and continues to             Side Tunnel Access to Grand

this day. As Helen Marshall,        Central.

Queens Borough President,

says: "Visit Queens and see the        Other cultural stops to keep

world!"                             in mind: Queens Museum

                                    of Art, a 15 minute walk

   Before viewing Manhattan         through Flushing Meadows

from the windows of the 7,          Corona Park, located right

you can start your journey          next to the Unisphere (that

at Grand Central, home of           giant steel globe!). Among a

the Grand Central Oyster            steady rotation of exhibits,

Bar. We recommend a lunch           you can also check out Tiffany

special--the bouillabaisse          glass or the recently restored

sandwich in a bowl, with bread      and proudly exhibited 1939

on the side, to keep that U.S.      World's Fair Relief Map

Open garb tidy! The bar was         of the NYC Water Supply

first opened in 1913 along with     System. Nearby are The

the station, then re-imagined       Panaroma, built by Robert

and reinvented in the '70s          Moses for the 1964 World's

with gorgeous vaulted ceilings      Fair, and the painstakingly

and U-shaped counters. The          updated Citi Field.

sprawling oyster bar boasts

over twenty varieties a day            A great back-up plan for

and delivers a memorable New        inclement weather or a little

York experience. Stand outside      variety for those with kids

the restaurant entrance and         in tow is The New York Hall

let the child in you test the       of Science, near the QMA or

acoustic legend--speak in one       a short walk from the 111th

tiled corner and your voice         street station. See 1964-65

clearly carries over the curved     World Fair relics including

ceiling, past the loud echoing      rockets like the Mercury

bustle of commuters into the        Capsule, or enjoy the Science

opposite diagonal corner.           Playground and tons of

                                    hands-on exhibits.

   Then hop on the 7, which

quickly emerges above                  One stop away (Flushing/

ground at the Queensboro            Main Street) is Flushing

Plaza stop. Here, you can           Town Hall--and if you're

begin to see the city skyline--     around on September

the slope of CitiCorp, the          5, you can catch the

gleam of Chrysler and the           Monthly Jazz Jam at

unmistakably regal spire of         7p.m. The first Wednesday

the Empire State Building.          of each month, the event

Keep your eyes open for             showcases the house band,

5pointz as well, the ever-          followed by an eclectic mix

evolving five-story, block-long     of guest artists, professional

sprawling hub of graffiti art       musicians, educators and

that is visible from the train.     students who improvise the

This is certainly worth a closer    night away in a borough that's

look if time allows (at Jackson     no stranger to jazz (Louis

                                    Armstrong's home is a site to

                                    see in Queens, too!)



                                                                                                                                                                                                      sOURCE: USTA



                                                                                                   food stops



  There is food at the U.S. Open, and                                                                                       Flushing-                                                               74th Street�Broadway

there's food galore in Flushing Meadow                                                                                      Main Street                                                             Little India, featuring jewelry, saris,

Park. From hot dogs to Ecuadorian and                                                                                                                                                               spices and the legendary Jackson Diner

Latino delights, wander along the park                                                                                      Mets-Willets Point                                                      (37-47 74th Street), among other truly

or venture towards the soccer fields                                                                                                                                                                exceptional Indian eats.

for culinary adventures with a more                                                                                         111 Street

international flair (and perhaps see the                                                                                                                                                            82nd Street�Jackson Heights

Ecuadorian version of volleyball being                                                                                          103 Street-Corona Plaza                                             Amazing Columbian fare up and down

played). Naturally, there are gourmet                                                                                      Junction Boulevard                                                       Roosevelt Avenue and 82nd Street.

options in the VIP spaces of Billie Jean                                                                                 90 Street-Elmhurst Avenue

King Tennis Center, but here are stops                                                                                                                                                              90th Street�Elmhurst

along the 7 train worth exploring:                                                                  82 Street-Jackson Heights                                                                       Mexican, Ecuadorian and Dominican

                                                                                                                                                                                                    kitchens dominate here.

VERNON Boulevard/                                                                                   74 Street-Broadway

JACKSON AVEnue                                                                                                                                                                                      Junction Boulevard

                                                                                                    69 Street                                                                                       One stop further, the Latino influence is

Young and up-and-coming, here you'll                                                                Woodside-61 Street                                                                              decidedly Pan-Latin.

find funky cafes and coffee shops along                                              Queensboro

with fresh takes on Italian, French or                                               Plaza               52 Street                                                                                  103 Street�Corona Plaza

Latino fusion. For a java jolt, head to                                                             46 Street-Bliss Street                                                                          Dominicans and other Latino flavors

Sweet Leaf                                                                           33 Street- 40 Street-Lowery Street                                                                             blend with old school Italian restaurants

(10-93 Jackson Avenue).                                                              Rawson Street                                                                                                  and sandwich shops.



Court Square                                                                         Court Square                                                                                                   Flushing�Main Street

                                                                                                                                                                                                    Chinese and Asian food nirvana!

Culture hotspots (MoMA PS1, 5pointz)                   Vernon Hunters Point Avenue                                                                                   the new york observer; freezr  Inexpensive and indescribably

mingle with Spanish diners and new                     Boulevard/                                                                                                                                   delicious food carts, mixed in with

classics like bistro fare at Sage General              Jackson Avenue                               Woodside�61st Street                                                                            a multitude of restaurants, bakeries,

Store (24-20 Jackson Avenue).                                                                       More Irish pubs (perhaps Queens holds                                                           bubble tea cafes, dim sum, dumplings

                                           in with international gems like Romanian                 a record?) and more ethnic standouts.                                                           and BBQ. Renowned Joe's Shanghai

40th Street and 46th Street                Garden (43-06 43rd Avenue), plus not to                  Indulge at Sripraphai (64-13 39th                                                               (136-21 37th Avenue) alone is worth

Look for established Irish pubs jumbled    be missed cross-cultural favorite Alpha                  Avenue) for Thai or non-stop food carts                                                         the extra trip.

                                           Donuts (45-16 Queens Boulevard).                         for a wide range of treats.



                                           52nd Street                                              69th Street

                                           Worth hopping off the train for La Flor                  Check out the Filipino places featuring

                                           Bakery and Caf� (Roosevelt and 53rd                      "longanisa," a delicious array of many-

                                           street), Korean BBQ and other culinary                   flavored sausages.

                                           treasures.



C 12|August 27, 2012|The New York Observer Tennis

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                                                       special advertising section for the New York observer



U . S . O P E N all the rave



                                             Love Tennis By Hazel'S                                                                                              Babolat's Pure Drive

                                             Men's Cufflinks                                                                                                     Racket- Generation 7

                                             These dapper sterling silver                                                                                         With extreme

                                             cufflinks can be upgraded with                                                                                       maneuverability and

                                             14k gold and add a touch of                                                                                          power control, Babloat's

                                             refinement for any occasion.--                                                                                       popular racket line has

                                                                                                                                                                  been updated significantly

                                             $350, www.lovetennisbyhazel.com                                                                                      for "generation 7," which

                                                                                                                                                                  comes in four different

  Tasteful Tennis                                                                        Head's Maria Sharapova                                                   adult models. New Cortex

                                                                                         Tennis Racquet Bag � Court                                                Active Technology

  A glimpse at sophisticated and                                                         The chic bag hits shelves this month

innovative products on the market                                                        just in time for the U.S. Open and                                          and a lighter design

                                                                                         was partially designed by Maria                                              are just a few of the

            By Benjamin-�mile Le Hay                                                     Sharapova herself.                                                            upgrades. The Pure

                                                                                         $115, www.head.com/tennis

WITH FASHION SAVVY PROFESSIONAL TENNIS                                                                                                                                  Drive collection has

PLAYERS such as Venus Williams, Roger Federer                                 adidas' by Stella McCartney                                                               been used by players

and Maria Sharapova designing their own outfits                               Tennis Performance Dress                                                                  such as Spain's Carlos

and tennis gear, The Observer decided to find out                              Former WTA No. 1 player,                                                                 Moy�, Andy Roddick

which tennis fashions and equipment will keep you                               Denmark's Caroline Wozniacki,                                                          and Belgium's Kim

looking most stylish on the courts this fall. Here                                                                                                                    Clijsters.

are some of our top picks.                                                      wears this fashionable ensemble

                                                                                 for aggressive matches on court.                                                   $189-$195

                                                                                  $120, www.adidas.com                                                               www.babolat.com



                                                                                                                                   Lacoste'S Andy Roddick Short Sleeve

                                                                                                                                   Super Dry Chest Stripe Polo

                                                                                                                                   It's been nearly 100 years since French tennis star

                                                                                                                                   Ren� Lacoste earned the nickname "Alligator," and

                                                                                                                                   eventually went on to establish the Lacoste label

                                                                                                                                   (which he officially created with a crocodile logo

                                                                                                                                   in 1933). With a rich history founded on the game,

                                                                                                                                   Lacoste has continually sponsored a slew of winning

                                                                                                                                   tennis players on the tour, spawning numerous design

                                                                                                                                   collaborations; this Andy Roddick polo, is the latest.



                                                                                                                                   $95.00, www.lacostetennis.com



                                                       adidas' PERFORMANCE: adizero Feather II (men)

                                                       and adizero Tempaia (women, SHOWN)

                                                       A technologically advanced, high-performance shoe series, these styles are

                                                       worn by France's Jo-Wilfred and Spain's Fernando Verdasco. Former world

                                                       No. 1 and 2008 French Open champion, Ana Ivanovic of Serbia competes in

                                                       a pair of adizero Tempaia.



                                                       $125-130, www.adidas.com



Head's 2012 YouTek IG

Radical Pro Racket

Made with d3oTM and Innegra materials, this

innovative racket is used by Wimbledon

finalist and 2012 men's singles Olympic

gold medalist Andy Murray.



$210, www.head.com/tennis



                                                       � SPOTTED �



From First Ladies to stars of the silver screen, the U.S. Open attracts much more than the hoi polloi

                  to the USTA Billie Jean King Center. Here's a look at who trekked out



     to Flushing Meadows for last year's Open. One can only wonder who will turn up in 2012.



1 Anna Wintour                                                                7 Vanessa Williams             13 Jay-Z and Beyonc� Knowles

2 Tommy Lee Jones                                                             8 John Lithgow                 14 Matthew Perry

3 First Lady Michelle Obama                                                   9 Christy Turlington           15 Star Jones, Al Roker and



   and Billie Jean King                                                          and Edward Burns                wife Deborah Roberts



4 Justin Timberlake                                                           10 Ben Stiller and             16 Jason Sudeikis

5 Bradley Cooper                                                                                             17 Ron Rifkin

6 Michael Douglas and                                                             wife Christine Taylor      18 Ciara

                                                                                                             19 Stanley Tucci

  Catherine Zeta-Jones                                                        11 Alec Baldwin

                                                                              12 Queen Latifah



1                             2                     3



   7                                                                                4                                                                  6

                       8                                                                                     5                       11



                                                                              9                                                                             12

                                                                                                10                                 18



13                                                     15                                                                                   19

           14

                                                                              16                         17



                                                                                                                                                                Getty Images



C 14|August 27, 2012|The New York Observer Tennis

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